Facial Care Market Size, Share, Growth Report 2030

Facial Care Market

Facial Care Market by Product (Creams, Serums, Sprays and Others), by Distribution Channel (Online, Supermarkets, Hypermarkets and Others) by End User (Men and Women): Global Industry Perspective, Comprehensive Analysis and Forecast, 2020 – 2028

Category: Consumer Goods Report Format : PDF Pages: 120 Report Code: ZMR-1943 Published Date: Jun-2021 Status : Published

The global facial care market accounted for USD 101,897.2 Million in 2020 and is expected to reach USD 149,677.5 Million by 2028, growing at a CAGR of 5.02% from 2021 to 2028.

Market Overview

The global facial care market accounted for USD 101,897.2 Million in 2020 and is expected to reach USD 149,677.5 Million by 2028, growing at a CAGR of 5.02% from 2021 to 2028.

Beauty is a vital characteristic of both men and women and facial care in particular has been witnessing rising awareness among consumers to enhance the overall health and features of the face. Facial care mainly comprises of products such as face creams, serums, face mists, toners and face masks among others. These products are used for treatments such as moisturizer, exfoliation, toning, face massages and others to improve the general health of the face and for an attractive, youthful appearance.

A growing realization of the positive effects of beauty and facial care on self-esteem and social engagement is most likely to augment this market in the forecast period. Consumers are now shifting towards organic and vegan options for facial care that are more sustainable in terms of packaging and usage. ‘Less is more’ has become the new normal and consumers are looking for multipurpose products that provide the same benefits as a multi-step regime.

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COVID-19 Impact Analysis

The facial care market is expected to witness a decline in the wake of the Covid-19 pandemic, but not as severe as maybe in other industries. This maybe primarily due to a reduction in discretionary spending, as consumers shift towards spending more on essentials and personal care products. At the same time there is an elevated focus on facial care at home, as consumers continue to stay at home due to Covid-19 imposed restrictions. People are now wearing less Facial makeup and focusing more on how their skin looks and feels. Facial care items such as face peels, masks, and serums are expected to witness a rise in sales

Growth Factors

Rising awareness among consumers, especially men about facial care products and personal care in general is expected to augment this market in the coming years. Various facial concerns such as photo aging, exposure to pollution and sunlight and acne are driving consumers to take better care of their skin and invest in facial care products such as serums, toners, anti-ageing creams, face washes and other such items. Companies are realizing the increasing significance of facial care products and coming up with new variants including those for men.

Moreover, new entries by multinationals with new ranges of products clubbed with rising investments in R&D by key players can also be expected to boost the growth of this market.

Report Scope:

Global Facial Care Market: Report Scope:

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Report Attributes Report Details
Report Name Facial Care Market Research Report
Market Size in 2020 USD 101,897.2 million
Market Forecast in 2028 USD 149,677.5 million
Compound Annual Growth Rate CAGR of 5.02%
Number of Pages 120
Forecast Units Value (USD Billion), and Volume (Units)
Key Companies Covered Estee Lauder Companies Inc., L’Oreal SA, Shiseido Co. Ltd., Kose Corporation, Procter and Gamble Company, Johnson and Johnson Limited, Unilever, Oriflame, Avon and Kao Corporation among others.
Segments Covered By Product Type, By Application, And By Region
Regions Covered North America, Europe, Asia Pacific (APAC), Latin America, Middle East and Africa (MEA)
Countries Covered North America: U.S and Canada
Europe: Germany, Italy, Russia, U.K, Spain, France, Rest of Europe
APAC: China, Australia, Japan, India, South Korea, South East Asia, Rest of Asia Pacific
Latin America: Brazil, Argentina, Chile
The Middle East And Africa: South Africa, GCC, Rest of MEA
Base Year 2020
Historical Year 2016 to 2020
Forecast Year 2021 - 2028
Customization Scope


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Product Segment Analysis Preview

Creams segment held a share of around 75% in 2020. This is attributable to a wide range of benefits offered by facial cream products such as skin brightening, lightening, and minimization of wrinkles, acne and spot treatment among others. The variety in applications and ease of use are expected to fuel the demand for this segment. Skin whitening and anti-ageing creams are particularly expected to remain in high demand.

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Distribution Channel Segment Analysis Preview

Online segment will grow at a CAGR of around 7.1% from 2021 to 2028. Online shopping has become more convenient for consumers and with the boost in e-commerce websites such as Nykaa, Amazon, Sephora, Purplle and Myntra offering a wide range of facial care products at the doorstep, people are seldom making trips to supermarkets and local stores. The Covid-19 outbreak is also expected to boost online sales as people continue to stay home.

Regional Analysis Preview

The Asia Pacific region held a share of 31% in 2020. This is attributable to the presence of top companies such as Shiseido, Kose Corporation and Kao Corporation among others, along with emerging facial care brands in South Korea and India. The market in this area is expected to expand significantly as consumer spending rises, people become more conscious of their appearance, and consumers become more aware of the benefits of using facial care products. An increasing millennial population in countries like China, India, and Vietnam offer significant growth opportunities for market players in this region.

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The Europe region is projected to grow at a CAGR of 3.9% over the forecast period. Europe holds a significant share in this market owing to the presence of companies such as L’Oréal, Unilever, Proctor and Gamble, Oriflame, Avon in key markets such as France, Germany, UK and Italy. Moreover, rising demand for natural ingredients and the growing consciousness about raw-material composition among consumers can be opportunistic avenues for key players in this region.

Key Market Players & Competitive Landscape

Some of key players in facial care market are Estee Lauder Companies Inc., L’Oreal SA, Shiseido Co. Ltd., Kose Corporation, Procter and Gamble Company, Johnson and Johnson Limited, Unilever, Oriflame, Avon and Kao Corporation among others. 

Major players in this market are shifting towards a zero waste attitude and finding more sustainable alternatives of production. Kose Corporation in March 2019 announced continuing its ‘Save the Blue’ environment conservation program in countries such as China, Japan, South Korea, Singapore, Malaysia and others.

The global facial care market is segmented as follows:

By Product

  • Creams
  • Serums
  • Sprays
  • Others

By Distribution Channel

  • Online
  • Supermarkets
  • Hypermarkets
  • Others

By End User

  • Men
  • Women

By Region

  • North America
    • The U.S.
    • Canada
  • Europe
    • France
    • The UK
    • Spain
    • Germany
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Southeast Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa

Table Of Content

Methodology

FrequentlyAsked Questions

The global facial care market was valued at USD 101,897.2 Million in 2020.

The global facial care market is expected to reach USD 149,677.5 Million by 2028, growing at a CAGR of 5.02% between 2021 to 2028.

Some of the key factors driving the global facial care market growth are realization of the positive effects of beauty and facial care on self-esteem and social engagement, growing need for treatment of skin concerns, constant product launches and need for or organic facial care products.

Asia Pacific region held a substantial share of the facial care market in 2020. This is attributable to the presence of major players such as Shiseido, Kose Corporation and Kao Corporation among others. Europe region is projected to grow at a significant rate owing to the rising demand for facial care products in key markets such as France, Germany, Italy and UK.

Some of the major companies operating in the facial care market are Estee Lauder Companies Inc., L’Oreal SA, Shiseido Co. Ltd., Kose Corporation, Procter and Gamble Company, Johnson and Johnson Limited, Unilever, Oriflame, Avon and Kao Corporation among others among others.

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