Facial Care Market - Global Industry Analysis

Market Overview

The global facial care market accounted for USD 101,897.2 Million in 2020 and is expected to reach USD 149,677.5 Million by 2028, growing at a CAGR of 5.02% from 2021 to 2028.

Beauty is a vital characteristic of both men and women and facial care in particular has been witnessing rising awareness among consumers to enhance the overall health and features of the face. Facial care mainly comprises of products such as face creams, serums, face mists, toners and face masks among others. These products are used for treatments such as moisturizer, exfoliation, toning, face massages and others to improve the general health of the face and for an attractive, youthful appearance.

A growing realization of the positive effects of beauty and facial care on self-esteem and social engagement is most likely to augment this market in the forecast period. Consumers are now shifting towards organic and vegan options for facial care that are more sustainable in terms of packaging and usage. ‘Less is more’ has become the new normal and consumers are looking for multipurpose products that provide the same benefits as a multi-step regime.

COVID-19 Impact Analysis

The facial care market is expected to witness a decline in the wake of the Covid-19 pandemic, but not as severe as maybe in other industries. This maybe primarily due to a reduction in discretionary spending, as consumers shift towards spending more on essentials and personal care products. At the same time there is an elevated focus on facial care at home, as consumers continue to stay at home due to Covid-19 imposed restrictions. People are now wearing less makeup and focusing more on how their skin looks and feels. Facial care items such as face peels, masks, and serums are expected to witness a rise in sales

Growth Factors

Rising awareness among consumers, especially men about facial care products and personal care in general is expected to augment this market in the coming years. Various facial concerns such as photo aging, exposure to pollution and sunlight and acne are driving consumers to take better care of their skin and invest in facial care products such as serums, toners, anti-ageing creams, face washes and other such items. Companies are realizing the increasing significance of facial care products and coming up with new variants including those for men.

Moreover, new entries by multinationals with new ranges of products clubbed with rising investments in R&D by key players can also be expected to boost the growth of this market.

Report Scope:

Product Segment Analysis Preview

Creams segment held a share of around 75% in 2020. This is attributable to a wide range of benefits offered by facial cream products such as skin brightening, lightening, and minimization of wrinkles, acne and spot treatment among others. The variety in applications and ease of use are expected to fuel the demand for this segment. Skin whitening and anti-ageing creams are particularly expected to remain in high demand.

Distribution Channel Segment Analysis Preview

Online segment will grow at a CAGR of around 7.1% from 2021 to 2028. Online shopping has become more convenient for consumers and with the boost in e-commerce websites such as Nykaa, Amazon, Sephora, Purplle and Myntra offering a wide range of facial care products at the doorstep, people are seldom making trips to supermarkets and local stores. The Covid-19 outbreak is also expected to boost online sales as people continue to stay home.

Regional Analysis Preview

The Asia Pacific region held a share of 31% in 2020. This is attributable to the presence of top companies such as Shiseido, Kose Corporation and Kao Corporation among others, along with emerging facial care brands in South Korea and India. The market in this area is expected to expand significantly as consumer spending rises, people become more conscious of their appearance, and consumers become more aware of the benefits of using facial care products. An increasing millennial population in countries like China, India, and Vietnam offer significant growth opportunities for market players in this region.

The Europe region is projected to grow at a CAGR of 3.9% over the forecast period. Europe holds a significant share in this market owing to the presence of companies such as L’Oréal, Unilever, Proctor and Gamble, Oriflame, Avon in key markets such as France, Germany, UK and Italy. Moreover, rising demand for natural ingredients and the growing consciousness about raw-material composition among consumers can be opportunistic avenues for key players in this region.

Key Market Players & Competitive Landscape

Some of key players in facial care market are Estee Lauder Companies Inc., L’Oreal SA, Shiseido Co. Ltd., Kose Corporation, Procter and Gamble Company, Johnson and Johnson Limited, Unilever, Oriflame, Avon and Kao Corporation among others. 

Major players in this market are shifting towards a zero waste attitude and finding more sustainable alternatives of production. Kose Corporation in March 2019 announced continuing its ‘Save the Blue’ environment conservation program in countries such as China, Japan, South Korea, Singapore, Malaysia and others.

The global facial care market is segmented as follows:

By Product

• Creams
• Serums
• Sprays
• Others

By Distribution Channel

• Online
• Supermarkets
• Hypermarkets
• Others

By End User

• Men
• Women

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa

• Chapter No. 1 Introduction
  • 1.1. Report Description
    • 1.1.1. Purpose of the Report
    • 1.1.2. USP & Key Offerings
  • 1.2. Key Benefits for Stakehulders
  • 1.3. Target Audience
  • 1.4. Report Scope
• Chapter No. 2 Executive Summary
  • 2.1. Key Findings
    • 2.1.1. Top Investment Pockets
      • 2.1.1.1. Market Attractiveness Analysis, By Product
      • 2.1.1.2. Market Attractiveness Analysis, By Distribution Channel
      • 2.1.1.3. Market Attractiveness Analysis, By End User
      • 2.1.1.4. Market Attractiveness Analysis, By Region
  • 2.2. Market Snapshot
  • 2.3. Global Facial care Market, 2016 – 2028 (USD Million)
  • 2.4. Insights from Primary Respondents
• Chapter No. 3 COVID 19 Impact Analysis
  • 3.1. Impact Assessment of COVID-19 Pandemic, By Region
    • 3.1.1. North America
    • 3.1.2. Europe
    • 3.1.3. Asia Pacific
    • 3.1.4. Latin America
    • 3.1.5. The Middle-East and Africa
  • 3.2. Quarterly Market Revenue and Forecast by Region 2020 & 2021
  • 3.3. Pre COVID-19 Market Revenue, By Region, 2016-2019 (USD Million)
  • 3.4. Post COVID-19 Market Revenue, By Region, 2020-2028 (USD Million)
  • 3.5. Key Strategies Undertaken by Companies to Tackle COVID-19
    • 3.5.1. Company Quarterly Revenue Analysis, 2019 & 2020
  • 3.6. Short Term Dynamics
  • 3.7. Long Term Dynamics
• Chapter No. 4 Facial care Market – Product Segment Analysis
  • 4.1. Overview
    • 4.1.1. Market Revenue Share, By Product, 2020 & 2028
• Chapter No. 5 Facial care Market – Distribution Channel Segment Analysis
  • 5.1. Overview
    • 5.1.1. Market Revenue Share, By Distribution Channel, 2020 & 2028
• Chapter No. 6 Facial care Market – End User Segment Analysis
  • 6.1. Overview
    • 6.1.1. Market Revenue Share, By End User, 2020 & 2028
• Chapter No. 7 Facial care Market – Regional Analysis
  • 7.1. Overview
    • 7.1.1. Global Market Revenue Share, By Region, 2020 & 2028
    • 7.1.2. Global Market Revenue, By Region, 2016 – 2028 (USD Million)
  • 7.2. North America
    • 7.2.1. North America Market Revenue, By Country, 2016 – 2028 (USD Million)
    • 7.2.2. North America Market Revenue, By Product, 2016 – 2028
    • 7.2.3. North America Market Revenue, By Distribution Channel, 2016 – 2028
    • 7.2.4. North America Market Revenue, By End User, 2016 – 2028
    • 7.2.5. U.S.
      • 7.2.5.1. U.S. Market Revenue, By Product, 2016 – 2028
      • 7.2.5.2. U.S. Market Revenue, By Distribution Channel, 2016 – 2028
      • 7.2.5.3. U.S. Market Revenue, By End User, 2016 – 2028
    • 7.2.6. Canada
      • 7.2.6.1. Canada Market Revenue, By Product, 2016 – 2028
      • 7.2.6.2. Canada Market Revenue, By Distribution Channel, 2016 – 2028
      • 7.2.6.3. Canada Market Revenue, By End User, 2016 – 2028
    • 7.2.7. Mexico
      • 7.2.7.1. Mexico Market Revenue, By Product, 2016 – 2028
      • 7.2.7.2. Mexico Market Revenue, By Distribution Channel, 2016 – 2028
      • 7.2.7.3. Mexico Market Revenue, By End User, 2016 – 2028
  • 7.3. Europe
    • 7.3.1. Europe Market Revenue, By Country, 2016 – 2028 (USD Million)
    • 7.3.2. Europe Market Revenue, By Product, 2016 – 2028
    • 7.3.3. Europe Market Revenue, By Distribution Channel, 2016 – 2028
    • 7.3.4. Europe Market Revenue, By End User, 2016 – 2028
    • 7.3.5. Germany
      • 7.3.5.1. Germany Market Revenue, By Product, 2016 – 2028
      • 7.3.5.2. Germany Market Revenue, By Distribution Channel, 2016 – 2028
      • 7.3.5.3. Germany Market Revenue, By End User, 2016 – 2028
    • 7.3.6. France
      • 7.3.6.1. France Market Revenue, By Product, 2016 – 2028
      • 7.3.6.2. France Market Revenue, By Distribution Channel, 2016 – 2028
      • 7.3.6.3. France Market Revenue, By End User, 2016 – 2028
    • 7.3.7. U.K.
      • 7.3.7.1. U.K. Market Revenue, By Product, 2016 – 2028
      • 7.3.7.2. U.K. Market Revenue, By Distribution Channel, 2016 – 2028
      • 7.3.7.3. U.K. Market Revenue, By End User, 2016 – 2028
    • 7.3.8. Italy
      • 7.3.8.1. Italy Market Revenue, By Product, 2016 – 2028
      • 7.3.8.2. Italy Market Revenue, By Distribution Channel, 2016 – 2028
      • 7.3.8.3. Italy Market Revenue, By End User, 2016 – 2028
    • 7.3.9. Spain
      • 7.3.9.1. Spain Market Revenue, By Product, 2016 – 2028
      • 7.3.9.2. Spain Market Revenue, By Distribution Channel, 2016 – 2028
      • 7.3.9.3. Spain Market Revenue, By End User, 2016 – 2028
    • 7.3.10. Rest of Europe
      • 7.3.10.1. Rest of Europe Market Revenue, By Product, 2016 – 2028
      • 7.3.10.2. Rest of Europe Market Revenue, By Distribution Channel, 2016 – 2028
      • 7.3.10.3. Rest of Europe Market Revenue, By End User, 2016 – 2028
  • 7.4. Asia Pacific
    • 7.4.1. Asia Pacific Market Revenue, By Country, 2016 – 2028 (USD Million)
    • 7.4.2. Asia Pacific Market Revenue, By Product, 2016 – 2028
    • 7.4.3. Asia Pacific Market Revenue, By Distribution Channel, 2016 – 2028
    • 7.4.4. Asia Pacific Market Revenue, By End User, 2016 – 2028
    • 7.4.5. China
      • 7.4.5.1. China Market Revenue, By Product, 2016 – 2028
      • 7.4.5.2. China Market Revenue, By Distribution Channel, 2016 – 2028
      • 7.4.5.3. China Market Revenue, By End User, 2016 – 2028
    • 7.4.6. Japan
      • 7.4.6.1. Japan Market Revenue, By Product, 2016 – 2028
      • 7.4.6.2. Japan Market Revenue, By Distribution Channel, 2016 – 2028
      • 7.4.6.3. Japan Market Revenue, By End User, 2016 – 2028
    • 7.4.7. India
      • 7.4.7.1. India Market Revenue, By Product, 2016 – 2028
      • 7.4.7.2. India Market Revenue, By Distribution Channel, 2016 – 2028
      • 7.4.7.3. India Market Revenue, By End User, 2016 – 2028
    • 7.4.8. South Korea
      • 7.4.8.1. South Korea Market Revenue, By Product, 2016 – 2028
      • 7.4.8.2. South Korea Market Revenue, By Distribution Channel, 2016 – 2028
      • 7.4.8.3. South Korea Market Revenue, By End User, 2016 – 2028
    • 7.4.9. South-East Asia
      • 7.4.9.1. South-East Asia Market Revenue, By Product, 2016 – 2028
      • 7.4.9.2. South-East Asia Market Revenue, By Distribution Channel, 2016 – 2028
      • 7.4.9.3. South-East Asia Market Revenue, By End User, 2016 – 2028
    • 7.4.10. Rest of Asia Pacific
      • 7.4.10.1. Rest of Asia Pacific Market Revenue, By Product, 2016 – 2028
      • 7.4.10.2. Rest of Asia Pacific Market Revenue, By Distribution Channel, 2016 – 2028
      • 7.4.10.3. Rest of Asia Pacific Market Revenue, By End User, 2016 – 2028
  • 7.5. Latin America
    • 7.5.1. Latin America Market Revenue, By Country, 2016 – 2028 (USD Million)
    • 7.5.2. Latin America Market Revenue, By Product, 2016 – 2028
    • 7.5.3. Latin America Market Revenue, By Distribution Channel, 2016 – 2028
    • 7.5.4. Latin America Market Revenue, By End User, 2016 – 2028
    • 7.5.5. Brazil
      • 7.5.5.1. Brazil Market Revenue, By Product, 2016 – 2028
      • 7.5.5.2. Brazil Market Revenue, By Distribution Channel, 2016 – 2028
      • 7.5.5.3. Brazil Market Revenue, By End User, 2016 – 2028
    • 7.5.6. Argentina
      • 7.5.6.1. Argentina Market Revenue, By Product, 2016 – 2028
      • 7.5.6.2. Argentina Market Revenue, By Distribution Channel, 2016 – 2028
      • 7.5.6.3. Argentina Market Revenue, By End User, 2016 – 2028
    • 7.5.7. Rest of Latin America
      • 7.5.7.1. Rest of Latin America Market Revenue, By Product, 2016 – 2028
      • 7.5.7.2. Rest of Latin America Market Revenue, By Distribution Channel, 2016 – 2028
      • 7.5.7.3. Rest of Latin America Market Revenue, By End User, 2016 – 2028
  • 7.6. The Middle-East and Africa
    • 7.6.1. The Middle-East and Africa Market Revenue, By Country, 2016 – 2028 (USD Million)
    • 7.6.2. The Middle-East and Africa Market Revenue, By Product, 2016 – 2028
    • 7.6.3. The Middle-East and Africa Market Revenue, By Distribution Channel, 2016 – 2028
    • 7.6.4. The Middle-East and Africa Market Revenue, By End User, 2016 – 2028
    • 7.6.5. GCC Countries
      • 7.6.5.1. GCC Countries Market Revenue, By Product, 2016 – 2028
      • 7.6.5.2. GCC Countries Market Revenue, By Distribution Channel, 2016 – 2028
      • 7.6.5.3. GCC Countries Market Revenue, By End User, 2016 – 2028
    • 7.6.6. South Africa
      • 7.6.6.1. South Africa Market Revenue, By Product, 2016 – 2028
      • 7.6.6.2. South Africa Market Revenue, By Distribution Channel, 2016 – 2028
      • 7.6.6.3. South Africa Market Revenue, By End User, 2016 – 2028
    • 7.6.7. Rest of Middle-East Africa
      • 7.6.7.1. Rest of Middle-East Africa Market Revenue, By Product, 2016 – 2028
      • 7.6.7.2. Rest of Middle-East Africa Market Revenue, By Distribution Channel, 2016 – 2028
      • 7.6.7.3. Rest of Middle-East Africa Market Revenue, By End User, 2016 – 2028
• Chapter No. 8 Facial care Market – Industry Analysis
  • 8.1. Introduction
  • 8.2. Market Drivers
    • 8.2.1. Driving Factor 1 Analysis
    • 8.2.2. Driving Factor 2 Analysis
  • 8.3. Market Restraints
    • 8.3.1. Restraining Factor Analysis
  • 8.4. Market Opportunities
    • 8.4.1. Market Opportunity Analysis
  • 8.5. Porter’s Five Forces Analysis
  • 8.6. PEST Analysis
  • 8.7. Regulatory Landscape
  • 8.8. Technulogy Landscape
  • 8.9. Regional Market Trends
    • 8.9.1. North America
    • 8.9.2. Europe
    • 8.9.3. Asia Pacific
    • 8.9.4. Latin America
    • 8.9.5. The Middle-East and Africa
  • 8.10. Pricing Analysis
  • 8.11. Value Chain Analysis
  • 8.12. Downstream Buyers
  • 8.13. Distributors/Traders List
• Chapter No. 9 Competitive Landscape
  • 9.1. Company Market Share Analysis – 2019
    • 9.1.1. Global Facial care Market: Company Market Share, 2019
    • 9.1.2. Global Facial care Market, Company Market Revenue, 2016 – 2019 (USD Million)
    • 9.1.3. Global Facial care Market, Company Y-o-Y Growth, 2017 – 2019 (%)
    • 9.1.4. Global Facial care Market: Radar Determinant Chart, 2019
  • 9.2. Strategic Developments
    • 9.2.1. Acquisitions & Mergers
    • 9.2.2. New Product Launch
    • 9.2.3. Regional Expansion
  • 9.3. Company Strategic Developments – Heat Map Analysis
• Chapter No. 10 Company Profiles
  • 10.1. Estee Lauder
    • 10.1.1. Company Overview
    • 10.1.2. Key Executives
    • 10.1.3. Product Portfulio
    • 10.1.4. Financial Overview
    • 10.1.5. Operating Business Segments
    • 10.1.6. Business Performance
    • 10.1.7. Recent Developments
  • 10.2. L’Oreal S.A
  • 10.3. Shiseido
  • 10.4. Johnson and Johnson Limited
  • 10.5. Unilever
• Chapter No. 11 Marketing Strategy Analysis
  • 11.1. Marketing Channel
  • 11.2. Direct Marketing
  • 11.3. Indirect Marketing
  • 11.4. Marketing Channel Development Trends
  • 11.5. Economic/Pulitical Environmental Change
• Chapter No. 12 Research Methodulogy
  • 12.1. Research Methodulogy
  • 12.2. Phase I - Secondary Research
  • 12.3. Phase II - Data Modeling
    • 12.3.1. Company Share Analysis Model
    • 12.3.2. Revenue Based Modeling
  • 12.4. Phase III - Primary Research
  • 12.5. Research Limitations
    • 12.5.1. Assumptions