Event Management Software Market Size, Share, Growth Report 2032

Global Event Management Software Market: Overview

The event management software market is set for rapid growth over the forecast period. In terms of revenue, the global event management software market accounted for USD 3.27 Billion in 2019 and is expected to reach USD 6.37 Billion by 2026, growing at a CAGR of 10%.

A broad variety of software products are used to handle all sorts of activities such as academic and technical conferences, business events, and others; this robust range of software products is commonly known as event management software. Online registration & delegate control, booking and billing, selection & ordering, content management including reviewing, abstract and paper management, choice of locations, on-site activities including registration, and many more are included with event management solutions. Event organizers also use software for event schedules as it makes the activities very simple to organize.

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Global Event Management Software Market: Growth Factors

The main factors that contribute to the growth of the market for event management software include the introduction of the proposed methods of managing an event, including the management of the large data database, along with the increasing need to manage the uncertainty of the events. In the past couple of years, the cloud platform has gained notable prominence among all economic sectors. This popularity is due to the advantages of its ability to deploy easily, great scalability, cost-effectiveness, and easy accessibility. In order to use these services, big companies deploy event management software solutions on a private cloud, while small to medium-sized businesses use the public cloud. Increased use of smartphones and the spread of digital media have fuelled the tech demand for event management. Several factors negatively impact the growth of the industry, including the lack of knowledge of these solutions in emerging countries, the lack of trained experts, and the initial set-up costs that impede the growth of the market.

Global Event Management Software Market: Segmentation

The event management software market is globally bifurcated into its components, deployment mode, organization size, and verticals. Based on components type, the market is split into services and software. Further, the services segment is split into professional services, deployment and integration, and managed services. The software segment is also further sub-segmented into event registration software, venue management software, event planning software, ticketing software, analytics software, and event marketing software. The service type holds the maximum share as they directly deal with the customer experience and their issues. These services are majorly used by various event planners for aligning their entire event cycle, helping them to gain business insights from the events organized by them for better improvement. Based on deployment type, the market is divided into on-premise and cloud-based out of which on-premise holds the maximum share as they help the event planners store the valuable data on-premise of an organization and help them to gain control over their data and also help in reducing costs by providing one-time licensing fees for registration. The segmentation of organization size is split into SMBs and large enterprises, out of which SMBs are anticipated to hold the maximum share owing to the rising inclination of small and medium enterprises towards improving and automating their business operations. Based on verticals, the market is divided into corporate, government, education, third-party planners, and others, out of which corporate holds the maximum share as corporate events are conducted regularly along with the rising efficiency of software in streaming operations and managing the attendees present in the corporate events.

Global Event Management Software Market: Regional Analysis

North America is the dominant market for event management software owing to the rising adoption of event management software for various events related to sports, education, and other private events. The presence of significant players associated with the market also fosters demand in the region. The Asia Pacific event management software market will experience higher growth owing to the surging availability of skilled labor coupled with the rising adoption of event management software by several SMEs entering various industries.

Global Event Management Software Market: Competitive Players

Some of the key players in the event management software market are Cvent, Eventzilla, Xing Events, Certain Inc., Ungerboeck, touches, EventbriteDEA, Active Networks, Lanyon, Zerista, RegPoint Solutions, and SocialTables among others.

Global Event Management Software Market: Regional Segment Analysis

• North America
  • The U.S.
  • Canada
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of The Middle East & Africa