Video Streaming Market Size, Share, Trends, Growth 2032

Video Streaming Industry Perspective:

According to the report published by Zion Market Research, the global Video Streaming Market size was valued at USD 615.93 Billion in 2023 and is predicted to reach USD 3226.07 Billion by the end of 2032. The market is expected to grow with a CAGR of 20.2% during the forecast period.

The report analyzes the global Video Streaming Market's growth drivers, restraints, and impact on demand during the forecast period. It will also help navigate and explore the arising opportunities in the Video Streaming industry.

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Global Video Streaming Market: Overview

Live streaming is the real-time delivery of content from source media. Video streaming refers to viewing the content without downloading it on the device. Video streaming services are growing exponentially. Streaming is the alternative to downloading. People nowadays avoid downloading and want to live stream videos to reduce storage issues.

Global Video Streaming Market: Growth Factors

There are some significant factors responsible for the growth of the global video streaming market. The latest innovation including blockchain technology and artificial intelligence have boosted the global video streaming market. They provide ultra HD high-quality real-time videos. Artificial intelligence improves cinematography, scriptwriting, and voice-overs. Increased penetration of internet technology in developing and underdeveloped countries has increased the audience on video streaming platforms. The adoption of video in corporate training had fueled the sectors with many advanced tools and technology to improve the experience.

The concept of E-learning in education systems all over the world has thrived the market with the users of new-age groups. Increased penetration of cloud services and better access to high-speed browsing internet services had dominated the global video streaming market and had become a major growth factor in the market. Spike in video streaming games and services also used market growth. The increase in popularity of mobile gaming, PC & console gaming, cloud gaming, and many more had major contributions to the growth of the global video streaming market.

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Global Video Streaming Market: Segmentation

The global video streaming market can be segmented into streaming type, solution, platform, service, revenue model, development type, end-user, and region.

The solution segment in the global video streaming market has the overall dominance in the market for the past few years and it is forecasted to be the dominating segment in the coming years. It had witnessed a growth rate due to the personalization of services and experience to the viewers.

The solution segment can be bifurcated into Internet protocol TV, Over-the-Top, and Pay TV.

Over-the-Top (OTT) segment is fueling the market in recent years.

Live streaming accounts for the largest share in the global video streaming market. The surging demand for digital media coupled with high-speed internet and easy access in remote areas have fuelled the market growth. The live streaming segment can be bifurcated in the linear and nonlinear.

The revenue model segment is further divided into the Advertising, Rental, and Subscription model. The subscription revenue model has a major contribution to the global video streaming market. Netflix and Amazon Prime have the highest subscribers.

The advertisement revenue model is forecasted to grow high as many of the new entrants are stepping into the ad-supported revenue model.

Video Streaming Market: Report Scope

Global Video Streaming Market: Regional Analysis

Due to the spurt in cloud-based streaming services North America holds the largest revenue share in the global video streaming market. The European region accounts for a notable share in the global video streaming market and is forecasted to have a steady growth rate in the coming years. Increased use of smartphones and tablets in Asia Pacific region is expected to account for highest CAGR over the years. With rapid growth in the broadcast internet generation, Southeast Asia contributed to the growth in the Asia Pacific markets.

Global Video Streaming Market: Competitive Players

The leading competitors are focusing on increasing customer base with many strategic actions like merger, acquisition, partnerships, and collaboration. Hive streaming, a Sweden enterprise partnered with US company Kaltura Inc. to deliver premium videos to the users.

The global video streaming market profiles key players such as:

• Akamai Technologies
• Apple Inc
• Google LLC
• Kaltura, Inc
• Netflix, Inc
• International Business Machine corporations
• Wowza Media System, LLC
• Cisco System, Inc
• Hulu LLC

The Global Video Streaming Market is segmented as follows:

By streaming type 

• linear and 
• nonlinea 

By solution 

• Internet protocol TV 
• Over-the-Top
• Pay TV 

By revenue model 

• Advertising
• Rental 
• Subscription model

Global Video Streaming Market: Regional Segment Analysis

• North America
  • The U.S.
  • Canada
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa

What Reports Provides

• Full in-depth analysis of the parent market
• Important changes in market dynamics
• Segmentation details of the market
• Former, on-going, and projected market analysis in terms of volume and value
• Assessment of niche industry developments
• Market share analysis
• Key strategies of major players
• Emerging segments and regional markets
• Testimonials to companies in order to fortify their foothold in the market.