Video Streaming Market Size, Share, Trends, Growth 2032

Global Video Streaming Market: Insights

According to the report published by Zion Market Research, the global Video Streaming Market size was valued at USD 615.93 Billion in 2023 and is predicted to reach USD 3226.07 Billion by the end of 2032. The market is expected to grow with a CAGR of 20.2% during the forecast period. The report analyzes the global Video Streaming Market's growth drivers, restraints, and impact on demand during the forecast period. It will also help navigate and explore the arising opportunities in the Video Streaming industry.

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Global Video Streaming Market: Overview

Live streaming is the real-time delivery of content from source media. Video streaming refers to viewing the content without downloading it on the device. Video streaming services are growing exponentially. Streaming is the alternative to downloading. People nowadays avoid downloading and want to live stream videos to reduce storage issues.

Global Video Streaming Market: Growth Factors

There are some significant factors responsible for the growth of the global video streaming market. The latest innovation including blockchain technology and artificial intelligence have boosted the global video streaming market. They provide ultra HD high-quality real-time videos. Artificial intelligence improves cinematography, scriptwriting, and voice-overs. Increased penetration of internet technology in developing and underdeveloped countries has increased the audience on video streaming platforms. The adoption of video in corporate training had fueled the sectors with many advanced tools and technology to improve the experience.

The concept of E-learning in education systems all over the world has thrived the market with the users of new-age groups. Increased penetration of cloud services and better access to high-speed browsing internet services had dominated the global video streaming market and had become a major growth factor in the market. Spike in video streaming games and services also used market growth. The increase in popularity of mobile gaming, PC & console gaming, cloud gaming, and many more had major contributions to the growth of the global video streaming market.

Key Insights

• As per the analysis shared by our research analyst, the global Video Streaming Market is estimated to grow annually at a CAGR of around 20.2% over the forecast period (2024-2032).
• In terms of revenue, the global Video Streaming Market size was valued at around USD 615.93 Billion in 2023 and is projected to reach USD 3226.07 Billion by 2032.
• Based on the streaming type, Live video streaming leads the market, accounting for approximately 61% of the global share. This dominance is attributed to the increasing demand for real-time content such as sports events, concerts, and news broadcasts. The proliferation of high-speed internet and mobile devices has further propelled the popularity of live streaming.
• Based on the solution, Over-the-Top (OTT) platforms are the most dominant solution in the video streaming market. The surge in OTT adoption, especially in developing countries like India and Brazil, has been significant. Factors such as affordable internet access, diverse content offerings, and the convenience of on-demand viewing have contributed to this growth.
• Based on the platform, Smartphones and tablets have emerged as the leading platforms for video streaming, capturing a market share of 31%. The widespread availability of affordable smartphones, coupled with improved internet connectivity and changing consumer lifestyles, has made mobile devices the preferred choice for streaming content.
• Based on the service, Managed services dominate the video streaming service segment. These services offer comprehensive solutions, including content management, distribution, and analytics, enabling providers to deliver high-quality streaming experiences. The integration of broadcast and OTT solutions into unified platforms has enhanced user engagement and satisfaction. 
• Based on the revenue model, The subscription-based revenue model holds the largest share in the video streaming market. Platforms like Netflix, Disney+, and Amazon Prime Video have popularized this model by offering extensive content libraries for a recurring fee. The predictability of revenue and the ability to invest in original content make this model attractive for providers.
• Based on the development type, Cloud-based deployment is the most dominant development type in the video streaming industry. Cloud solutions offer scalability, flexibility, and cost-effectiveness, allowing providers to efficiently manage and distribute content to a global audience. The shift towards cloud infrastructure has been instrumental in meeting the growing demand for streaming services.
• Based on the end-user, The personal or consumer segment is the leading end-user category in the video streaming market. The increasing preference for personalized, on-demand content accessible across various devices has driven the growth of this segment. Consumers seek flexibility and convenience, which streaming platforms effectively provide.
• Based on the region, North America holds the largest share in the global video streaming market, with a significant concentration of major streaming service providers and a high adoption rate of advanced technologies. However, the Asia-Pacific region is experiencing the fastest growth, driven by increasing internet penetration, smartphone usage, and a burgeoning middle-class population seeking diverse content options.

Global Video Streaming Market: Report Scope

Global Video Streaming Market: Segmentation

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The global video streaming market can be segmented into streaming type, solution, platform, service, revenue model, development type, end-user, and region. All the segments have been analyzed based on present and future trends and the market is estimated from 2024 to 2032.

The solution segment in the global video streaming market has the overall dominance in the market for the past few years and it is forecasted to be the dominating segment in the coming years. It had witnessed a growth rate due to the personalization of services and experience to the viewers.

The solution segment can be bifurcated into Internet protocol TV, Over-the-Top, and Pay TV.

Over-the-Top (OTT) segment is fueling the market in recent years.

Live streaming accounts for the largest share in the global video streaming market. The surging demand for digital media coupled with high-speed internet and easy access in remote areas have fuelled the market growth. The live streaming segment can be bifurcated in the linear and nonlinear.

The revenue model segment is further divided into the Advertising, Rental, and Subscription model. The subscription revenue model has a major contribution to the global video streaming market. Netflix and Amazon Prime have the highest subscribers.

The advertisement revenue model is forecasted to grow high as many of the new entrants are stepping into the ad-supported revenue model.

The regional segment includes the current and forecast demand for North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa.

Global Video Streaming Market: Regional Analysis

Due to the spurt in cloud-based streaming services North America holds the largest revenue share in the global video streaming market. The European region accounts for a notable share in the global video streaming market and is forecasted to have a steady growth rate in the coming years. Increased use of smartphones and tablets in Asia Pacific region is expected to account for highest CAGR over the years. With rapid growth in the broadcast internet generation, Southeast Asia contributed to the growth in the Asia Pacific markets.

Global Video Streaming Market: Competitive Players

The leading competitors are focusing on increasing customer base with many strategic actions like merger, acquisition, partnerships, and collaboration. Hive streaming, a Sweden enterprise partnered with US company Kaltura Inc. to deliver premium videos to the users.

The global video streaming market profiles key players such as:

• Akamai Technologies
• Apple Inc
• Google LLC
• Kaltura, Inc
• Netflix, Inc
• International Business Machine corporations
• Wowza Media System, LLC
• Cisco System, Inc
• Hulu LLC

Global Video Streaming Market: Segmentation

The Global Video Streaming Market is segmented as follows:

By Streaming Type 

• Linear
• Nonlinea 

By Solution 

• Internet protocol TV 
• Over-the-Top
• Pay TV 

By Revenue Model 

• Advertising
• Rental 
• Subscription model

Global Video Streaming Market: Regional Segment Analysis

• North America
  • The U.S.
  • Canada
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa

What Reports Provides

• Full in-depth analysis of the parent market
• Important changes in market dynamics
• Segmentation details of the market
• Former, on-going, and projected market analysis in terms of volume and value
• Assessment of niche industry developments
• Market share analysis
• Key strategies of major players
• Emerging segments and regional markets
• Testimonials to companies in order to fortify their foothold in the market.