Cable Television Networks Market Size, Share, Growth Report 2032

Market Overview

The Global Cable Television Network market accounted for USD 353.33 Million in 2020 and is expected to reach USD 535.90 Million by 2028, growing at a CAGR of around 5.3% between 2020 and 2028.   

Television broadcasting services are now mainly provided by cable television operators as traditional broadcast television, which uses the TV antenna to transmit radio waves to receive the signals, has become outdated. Cable television has now become an integral part of our day-to-day lives as it is an easily available and affordable source of entertainment and information. The cable service providers offer various services, such as broadcasting popular TV shows; movies-on-demand; news; sports; etc. Rising living standards have been generating demands for various sources of leisure and entertainment, and cable TV networks are considered one of the optimal sources. Cable television operators are now introducing high-definition (HD) and digital channels, which is increasing the demand for cable TV networks and is anticipated to witness significant growth during the forecast period. The cable television network is continuously expanding with new and improved technological implementations, which are expected to create ample growth opportunities in the cable television network market.

COVID-19 Impact Analysis

The global Cable Television Network market has witnessed a slight decline in sales due to the lockdown enforcement placed by governments in order to contain COVID's spread. The restrictions imposed by various nations to contain COVID had stopped production, resulting in disruption across the whole supply chain. However, the global markets are slowly opening to their full potential and there is a surge in demand for cable television networks. The market will remain bullish in the upcoming year.

The significant decrease in the global Cable Television Network market size in 2020 is estimated on the basis of the COVID-19 outbreak and its negative impact on the economies and industries across the globe. Various scenarios have been analyzed on the basis of inputs from various secondary sources and the current data available about the situation.

Request Free Sample

Growth Factors

The increasing population is the major factor transforming the cable network market, thereby increasing the consumer base, satellite television broadcasting, paid TV channels, and accessibility to high-quality digital content. HD channels and newer technology are driving the Cable Television Network to grow. Paid TV channels have been gaining high response worldwide and that is one of the major restraining factors in cable TV advertisement. The high subscription cost for HD (high-definition) channels is another restraint that is expected to hinder the growth of the cable television network market. Whereas it struggles to receive signals due to rain and bad weather which affects the efficiency of the network. These factors can inhibit the growth of this market.

Report Scope:

Request Free Sample

Service Segment Analysis Preview

Cable Television Network market is segmented into six types: Direct Broadcast Satellite Services (DBS), Satellite Master Antenna Systems Services (SMATV), Multipoint Distribution Systems Services (MDS),  Closed Circuit Television Circuits, Subscription Television Services, Cable and Other Pay Services. 

The direct Broadcast Services(DBS) segment dominates the market by revenue in 2020 having the largest share of around 40.30 %. The ability to set up and run satellite broadcasting in a variety of locations to experience live events such as sporting events and news bulletins is accelerating market growth.

Request Free Sample

Key Market Players & Competitive Landscape

The key players operating in the cable television network market are Time Warner Cable Inc., Discovery channel, ESPN, CNN, Cox Enterprises, Comcast corp., Vivindi SA, Liberty Media Corp, and Viacom Inc. among others.

Request Free Sample

The global Cable Television Network Market is segmented as follows:

By Service

• Direct Broadcast Satellite Services (DBS)
• Satellite Master Antenna Systems Services (SMATV)
• Multipoint Distribution Systems Services (MDS)
• Closed Circuit Television Circuits
• Subscription Television Services
• Cable and Other Pay Services

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa