Digital Video Advertising Market
Global Digital Video Advertising Market: Overview
Digital video advertising is the online ads displayed in the form of video. It is the practice of displaying promotional content to audiences through digital channels. Digital channels include search engines e-mails and social media affiliate marketing mobile apps. Digital video format is more effective due to audio visual effects. These effects have a positive impact on the global digital video advertising market when used for product’s advertisements and demonstrations, How To Guides and many more. Digital advertising reaches a larger audience and its powerful tool to spread your brand stories and provide personalization services.
Global Digital Video Advertising Market: Growth Factors
There are many growth factors that boosted the global digital video advertising market. The technological advancements and changing consumer behavior had majorly contributed to the growth in the global digital video advertising market.
The advertisers are adopting new and innovative ways to promote their content with changing consumer behavior. The flexibility of videos to reach larger audiences and on varied platforms had led the advertisers to adopt video advertising strategies to reach the customers in an interactive manner to convert their purposes.
Development in the technology in film industry and cinematography like vertical filming and 360 degree digital videos had propagated advertisers to attract audiences in innovative ways. These developments help in getting the attention of the users without making them realize it's a marketing technique on them.
Increased engagement of audiences at social media applications is witnessing a major expansion in the Global digital video advertising market. Introduction of Augmented reality (AR) in digital marketing technology and availability of high speed internet at affordable prices had contributed a lot in flourishing this sector.
Global Digital Video Advertising Market: Segmentation
The global digital video advertising market can be fragmented into format, category, type, industry vertical, and region.
The type segment can be further classified into desktop and mobile segments.
The desktop segment holds the largest market share. Changing lifestyle and consumer preferences had shown a significant shift from TV viewership to desktop and laptops.
The mobile segment is also showing significant increase in market share in recent years. The growth in the market attributes to the increasing penetration of smartphones and easy access of them anytime, anywhere.
Several industries use the digital platforms for advertising campaigns.
The retail industry holds the largest market share. Digital video ads allow marketers to frame efficient business strategies and provide interactive consumer experience to generate sales for them.
The media and entertainment sector holds a significant share in the market. Increase in the usage of social media platforms permitting the expansion of content distribution to a larger extent.
Global Digital Video Advertising Market: Regional Analysis
North America holds the highest market share in the global digital video advertising market. The increased penetration of smartphones attributes to growth in the region.
With the emergence of short video apps like Kuaishou and Tik Tok in countries like India China, and Japan, there is significant increase in the market share of video advertising market in Asia Pacific region and the region is forecasted to have highest CAGR in recent years. European subcontinent has major attraction in online advertisement markets especially in Germany and the UK Owing to high rates of adoption of smartphones. Middle East Asia is also showing steady growth in the market share.
Global Digital Video Advertising Market: Competitive Players
Owing to the growth rates in the industry, the organizations all over the world have started video bidding strategies to provide better quality advertisements to attract the audience. Several companies started investing in the better infrastructure of development centers and operational bases to attract the talent thus facilitating their business growth.
Some of the prominent players in the industry are Longtail Ad Solutions, Verizon Media, Conversant LLC, and Viant Technology LLC.
Global Digital Video Advertising Market: Regional Segment Analysis
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