Baby Monitor Market Size, Share, Growth Report 2030

Market Overview

The global baby monitor market accounted for USD 1103.1 Million in 2020 and is expected to reach USD 2087.7 Million by 2028, growing at a CAGR of 8.3% from 2021 to 2028.

A baby monitor is a radio device that is used to listen to an infant's sounds from a distance. New or working parents who want to keep a check on their babies from afar, or keep an update of the baby’s movements predominantly use baby monitors. Audio and video monitoring are the two primary ways that parents use to monitor their babies. An audio monitor comprises of a transmitter component that is outfitted with a microphone and transmits the sounds to the receiver component, carried by the parent or caretaker with the help of radio waves. 

Rise in double income families, especially working women is one of the major factors contributing to the growth of this market. The proliferation of smartphones can be expected to aid the growth of this market as it enables parents to monitor their children from any place or on the go. This market has also been characterized by rapid developments in technology such as introduction of AI powered baby monitors.

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COVID-19 Impact Analysis

Covid-19 is expected to have a negative impact on the baby monitor market owing to the decreased frequency of consumer appliance purchases and increased focus on essential and personal care items. Moreover, disruptions caused in supply chain and logistics have severely affected the procurement rate of electronic equipment including components of smart baby monitors.

Growth Factors

An increasing number of nuclear families and working parents is one of the main factors boosting the growth of this market. Working parents are actively seeking nannies or daycare centres to look after their children while they are away from home. The baby monitors enable parents to get on with their routines without worrying about the child’s safety. Integration of baby monitoring systems with smartphones can further augment this market by facilitating real time communication between the parents and the child.

Rising concerns associated with child safety are also encouraging consumers to purchase baby monitors. Moreover, features such as ease of installation, portability and WLAN connection can also be expected to propel this market.

Report Scope:

Type Segment Analysis Preview

Video segment held a share of more than 64% in 2020. Video monitors are more popular as they provide live video access of the child’s status, allowing the parents to monitor more efficiently and securely when away from home or even at home. It also helps prevent injury and any other mishap that might occur while the parents are away. They also offer features such as two way communication, lullabies to soothe the baby, temperature sensors and others.

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Distribution Channel Segment Analysis Preview

The online segment is expected to grow around a CAGR of 8.1% from 2021 to 2028. A broad variety of products available in online retail stores is expected to be a major driver of online sales. E-commerce websites also allow consumers to compare prices and variants and get feedback from previous users, a crucial factor when parents buy products for their children. Moreover, with the Covid-19 pandemic and retails stores shutting down temporarily, online segment is expected is grow.

Regional Analysis Preview

The North America region held a share of more than 35% in 2020. This is mainly attributable to a large number of nuclear families and single parents in this region. Easy availability of baby monitors in local retail and online stores clubbed with rapid expansion of e-commerce is also expected to positively influence the market in this region. The growth can also be attributed to higher spending capacity of consumers in this region and rising awareness of the benefits of baby monitors.

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The Asia Pacific region is projected to grow at a CAGR of over 8% over the forecast period. This is primarily due to the rising number of working women in countries such as China, Japan, India and others. Rapid adoption of technology among working parents and increasing consumer buying power, has further fueled demand for baby monitors in this area. In addition, the number of millenials in the area has increased significantly, who are the primary consumers of advanced technological devices and digital systems.

Key Market Players & Competitive Landscape

Some of key players in baby monitor market are Samsung Electronics, LOREX Technology Inc., VTech Communications, Summer Infant Inc., Philips, Dorel Industries Inc., Sony Corporation, Motorola, iBaby Labs and Angelcare Monitors among others. 

Over the past few years, key players have been coming up with new and innovative baby monitors. For instance, key players such as Motorola have been offering attractive deals on Wi-Fi baby monitors with 1080p and night vision cameras. 

The global baby monitor market is segmented as follows:

By Type

• Audio
• Video

By Connectivity

• Wireless
• Wired

By Distribution Channel

• Online
• Offline

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa