Baby Monitor Market - Global Industry Analysis

Market Overview

The global baby monitor market accounted for USD 1103.1 Million in 2020 and is expected to reach USD 2087.7 Million by 2028, growing at a CAGR of 8.3% from 2021 to 2028.

A baby monitor is a radio device that is used to listen to an infant's sounds from a distance. New or working parents who want to keep a check on their babies from afar, or keep an update of the baby’s movements predominantly use baby monitors. Audio and video monitoring are the two primary ways that parents use to monitor their babies. An audio monitor comprises of a transmitter component that is outfitted with a microphone and transmits the sounds to the receiver component, carried by the parent or caretaker with the help of radio waves. 

Rise in double income families, especially working women is one of the major factors contributing to the growth of this market. The proliferation of smartphones can be expected to aid the growth of this market as it enables parents to monitor their children from any place or on the go. This market has also been characterized by rapid developments in technology such as introduction of AI powered baby monitors.

COVID-19 Impact Analysis

Covid-19 is expected to have a negative impact on the baby monitor market owing to the decreased frequency of consumer appliance purchases and increased focus on essential and personal care items. Moreover, disruptions caused in supply chain and logistics have severely affected the procurement rate of electronic equipment including components of smart baby monitors.

Growth Factors

An increasing number of nuclear families and working parents is one of the main factors boosting the growth of this market. Working parents are actively seeking nannies or daycare centres to look after their children while they are away from home. The baby monitors enable parents to get on with their routines without worrying about the child’s safety. Integration of baby monitoring systems with smartphones can further augment this market by facilitating real time communication between the parents and the child.

Rising concerns associated with child safety are also encouraging consumers to purchase baby monitors. Moreover, features such as ease of installation, portability and WLAN connection can also be expected to propel this market.

Report Scope:

Type Segment Analysis Preview

Video segment held a share of more than 64% in 2020. Video monitors are more popular as they provide live video access of the child’s status, allowing the parents to monitor more efficiently and securely when away from home or even at home. It also helps prevent injury and any other mishap that might occur while the parents are away. They also offer features such as two way communication, lullabies to soothe the baby, temperature sensors and others.

Distribution Channel Segment Analysis Preview

The online segment is expected to grow around a CAGR of 8.1% from 2021 to 2028. A broad variety of products available in online retail stores is expected to be a major driver of online sales. E-commerce websites also allow consumers to compare prices and variants and get feedback from previous users, a crucial factor when parents buy products for their children. Moreover, with the Covid-19 pandemic and retails stores shutting down temporarily, online segment is expected is grow.

Regional Analysis Preview

The North America region held a share of more than 35% in 2020. This is mainly attributable to a large number of nuclear families and single parents in this region. Easy availability of baby monitors in local retail and online stores clubbed with rapid expansion of e-commerce is also expected to positively influence the market in this region. The growth can also be attributed to higher spending capacity of consumers in this region and rising awareness of the benefits of baby monitors.

The Asia Pacific region is projected to grow at a CAGR of over 8% over the forecast period. This is primarily due to the rising number of working women in countries such as China, Japan, India and others. Rapid adoption of technology among working parents and increasing consumer buying power, has further fueled demand for baby monitors in this area. In addition, the number of millenials in the area has increased significantly, who are the primary consumers of advanced technological devices and digital systems.

Key Market Players & Competitive Landscape

Some of key players in baby monitor market are Samsung Electronics, LOREX Technology Inc., VTech Communications, Summer Infant Inc., Philips, Dorel Industries Inc., Sony Corporation, Motorola, iBaby Labs and Angelcare Monitors among others. 

Over the past few years, key players have been coming up with new and innovative baby monitors. For instance, key players such as Motorola have been offering attractive deals on Wi-Fi baby monitors with 1080p and night vision cameras. 

The global baby monitor market is segmented as follows:

By Type

• Audio
• Video

By Connectivity

• Wireless
• Wired

By Distribution Channel

• Online
• Offline

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa

• Chapter No. 1 Introduction
  • 1.1. Report Description
    • 1.1.1. Purpose of the Report
    • 1.1.2. USP & Key Offerings
  • 1.2. Key Benefits for Stakehulders
  • 1.3. Target Audience
  • 1.4. Report Scope
• Chapter No. 2 Executive Summary
  • 2.1. Key Findings
    • 2.1.1. Top Investment Pockets
      • 2.1.1.1. Market Attractiveness Analysis, By Type
      • 2.1.1.2. Market Attractiveness Analysis, By Connectivity
      • 2.1.1.3. Market Attractiveness Analysis, By Distribution Channel
      • 2.1.1.4. Market Attractiveness Analysis, By Region
  • 2.2. Market Snapshot
  • 2.3. Global Baby Monitor Market, 2016 – 2028 (USD Million)
  • 2.4. Insights from Primary Respondents
• Chapter No. 3 COVID 19 Impact Analysis
  • 3.1. Impact Assessment of COVID-19 Pandemic, By Region
    • 3.1.1. North America
    • 3.1.2. Europe
    • 3.1.3. Asia Pacific
    • 3.1.4. Latin America
    • 3.1.5. The Middle-East and Africa
  • 3.2. Quarterly Market Revenue and Forecast by Region 2020 & 2021
  • 3.3. Pre COVID-19 Market Revenue, By Region, 2016-2019 (USD Million)
  • 3.4. Post COVID-19 Market Revenue, By Region, 2020-2028 (USD Million)
  • 3.5. Key Strategies Undertaken by Companies to Tackle COVID-19
    • 3.5.1. Company Quarterly Revenue Analysis, 2019 & 2020
  • 3.6. Short Term Dynamics
  • 3.7. Long Term Dynamics
• Chapter No. 4 Baby Monitor Market – Type Segment Analysis
  • 4.1. Overview
    • 4.1.1. Market Revenue Share, By Type, 2020 & 2028
• Chapter No. 5 Baby Monitor Market – Connectivity Segment Analysis
  • 5.1. Overview
    • 5.1.1. Market Revenue Share, By Connectivity, 2020 & 2028
• Chapter No. 6 Baby Monitor Market – Distribution Channel Segment Analysis
  • 6.1. Overview
    • 6.1.1. Market Revenue Share, By Distribution Channel, 2020 & 2028
• Chapter No. 7 Baby Monitor Market – Regional Analysis
  • 7.1. Overview
    • 7.1.1. Global Market Revenue Share, By Region, 2020 & 2028
    • 7.1.2. Global Market Revenue, By Region, 2016 – 2028 (USD Million)
  • 7.2. North America
    • 7.2.1. North America Market Revenue, By Country, 2016 – 2028 (USD Million)
    • 7.2.2. North America Market Revenue, By Type, 2016 – 2028
    • 7.2.3. North America Market Revenue, By Connectivity, 2016 – 2028
    • 7.2.4. North America Market Revenue, By Distribution Channel, 2016 – 2028
    • 7.2.5. U.S.
      • 7.2.5.1. U.S. Market Revenue, By Type, 2016 – 2028
      • 7.2.5.2. U.S. Market Revenue, By Connectivity, 2016 – 2028
      • 7.2.5.3. U.S. Market Revenue, By Distribution Channel, 2016 – 2028
    • 7.2.6. Canada
      • 7.2.6.1. Canada Market Revenue, By Type, 2016 – 2028
      • 7.2.6.2. Canada Market Revenue, By Connectivity, 2016 – 2028
      • 7.2.6.3. Canada Market Revenue, By Distribution Channel, 2016 – 2028
    • 7.2.7. Mexico
      • 7.2.7.1. Mexico Market Revenue, By Type, 2016 – 2028
      • 7.2.7.2. Mexico Market Revenue, By Connectivity, 2016 – 2028
      • 7.2.7.3. Mexico Market Revenue, By Distribution Channel, 2016 – 2028
  • 7.3. Europe
    • 7.3.1. Europe Market Revenue, By Country, 2016 – 2028 (USD Million)
    • 7.3.2. Europe Market Revenue, By Type, 2016 – 2028
    • 7.3.3. Europe Market Revenue, By Connectivity, 2016 – 2028
    • 7.3.4. Europe Market Revenue, By Distribution Channel, 2016 – 2028
    • 7.3.5. Germany
      • 7.3.5.1. Germany Market Revenue, By Type, 2016 – 2028
      • 7.3.5.2. Germany Market Revenue, By Connectivity, 2016 – 2028
      • 7.3.5.3. Germany Market Revenue, By Distribution Channel, 2016 – 2028
    • 7.3.6. France
      • 7.3.6.1. France Market Revenue, By Type, 2016 – 2028
      • 7.3.6.2. France Market Revenue, By Connectivity, 2016 – 2028
      • 7.3.6.3. France Market Revenue, By Distribution Channel, 2016 – 2028
    • 7.3.7. U.K.
      • 7.3.7.1. U.K. Market Revenue, By Type, 2016 – 2028
      • 7.3.7.2. U.K. Market Revenue, By Connectivity, 2016 – 2028
      • 7.3.7.3. U.K. Market Revenue, By Distribution Channel, 2016 – 2028
    • 7.3.8. Italy
      • 7.3.8.1. Italy Market Revenue, By Type, 2016 – 2028
      • 7.3.8.2. Italy Market Revenue, By Connectivity, 2016 – 2028
      • 7.3.8.3. Italy Market Revenue, By Distribution Channel, 2016 – 2028
    • 7.3.9. Spain
      • 7.3.9.1. Spain Market Revenue, By Type, 2016 – 2028
      • 7.3.9.2. Spain Market Revenue, By Connectivity, 2016 – 2028
      • 7.3.9.3. Spain Market Revenue, By Distribution Channel, 2016 – 2028
    • 7.3.10. Rest of Europe
      • 7.3.10.1. Rest of Europe Market Revenue, By Type, 2016 – 2028
      • 7.3.10.2. Rest of Europe Market Revenue, By Connectivity, 2016 – 2028
      • 7.3.10.3. Rest of Europe Market Revenue, By Distribution Channel, 2016 – 2028
  • 7.4. Asia Pacific
    • 7.4.1. Asia Pacific Market Revenue, By Country, 2016 – 2028 (USD Million)
    • 7.4.2. Asia Pacific Market Revenue, By Type, 2016 – 2028
    • 7.4.3. Asia Pacific Market Revenue, By Connectivity, 2016 – 2028
    • 7.4.4. Asia Pacific Market Revenue, By Distribution Channel, 2016 – 2028
    • 7.4.5. China
      • 7.4.5.1. China Market Revenue, By Type, 2016 – 2028
      • 7.4.5.2. China Market Revenue, By Connectivity, 2016 – 2028
      • 7.4.5.3. China Market Revenue, By Distribution Channel, 2016 – 2028
    • 7.4.6. Japan
      • 7.4.6.1. Japan Market Revenue, By Type, 2016 – 2028
      • 7.4.6.2. Japan Market Revenue, By Connectivity, 2016 – 2028
      • 7.4.6.3. Japan Market Revenue, By Distribution Channel, 2016 – 2028
    • 7.4.7. India
      • 7.4.7.1. India Market Revenue, By Type, 2016 – 2028
      • 7.4.7.2. India Market Revenue, By Connectivity, 2016 – 2028
      • 7.4.7.3. India Market Revenue, By Distribution Channel, 2016 – 2028
    • 7.4.8. South Korea
      • 7.4.8.1. South Korea Market Revenue, By Type, 2016 – 2028
      • 7.4.8.2. South Korea Market Revenue, By Connectivity, 2016 – 2028
      • 7.4.8.3. South Korea Market Revenue, By Distribution Channel, 2016 – 2028
    • 7.4.9. South-East Asia
      • 7.4.9.1. South-East Asia Market Revenue, By Type, 2016 – 2028
      • 7.4.9.2. South-East Asia Market Revenue, By Connectivity, 2016 – 2028
      • 7.4.9.3. South-East Asia Market Revenue, By Distribution Channel, 2016 – 2028
    • 7.4.10. Rest of Asia Pacific
      • 7.4.10.1. Rest of Asia Pacific Market Revenue, By Type, 2016 – 2028
      • 7.4.10.2. Rest of Asia Pacific Market Revenue, By Connectivity, 2016 – 2028
      • 7.4.10.3. Rest of Asia Pacific Market Revenue, By Distribution Channel, 2016 – 2028
  • 7.5. Latin America
    • 7.5.1. Latin America Market Revenue, By Country, 2016 – 2028 (USD Million)
    • 7.5.2. Latin America Market Revenue, By Type, 2016 – 2028
    • 7.5.3. Latin America Market Revenue, By Connectivity, 2016 – 2028
    • 7.5.4. Latin America Market Revenue, By Distribution Channel, 2016 – 2028
    • 7.5.5. Brazil
      • 7.5.5.1. Brazil Market Revenue, By Type, 2016 – 2028
      • 7.5.5.2. Brazil Market Revenue, By Connectivity, 2016 – 2028
      • 7.5.5.3. Brazil Market Revenue, By Distribution Channel, 2016 – 2028
    • 7.5.6. Argentina
      • 7.5.6.1. Argentina Market Revenue, By Type, 2016 – 2028
      • 7.5.6.2. Argentina Market Revenue, By Connectivity, 2016 – 2028
      • 7.5.6.3. Argentina Market Revenue, By Distribution Channel, 2016 – 2028
    • 7.5.7. Rest of Latin America
      • 7.5.7.1. Rest of Latin America Market Revenue, By Type, 2016 – 2028
      • 7.5.7.2. Rest of Latin America Market Revenue, By Connectivity, 2016 – 2028
      • 7.5.7.3. Rest of Latin America Market Revenue, By Distribution Channel, 2016 – 2028
  • 7.6. The Middle-East and Africa
    • 7.6.1. The Middle-East and Africa Market Revenue, By Country, 2016 – 2028 (USD Million)
    • 7.6.2. The Middle-East and Africa Market Revenue, By Type, 2016 – 2028
    • 7.6.3. The Middle-East and Africa Market Revenue, By Connectivity, 2016 – 2028
    • 7.6.4. The Middle-East and Africa Market Revenue, By Distribution Channel, 2016 – 2028
    • 7.6.5. GCC Countries
      • 7.6.5.1. GCC Countries Market Revenue, By Type, 2016 – 2028
      • 7.6.5.2. GCC Countries Market Revenue, By Connectivity, 2016 – 2028
      • 7.6.5.3. GCC Countries Market Revenue, By Distribution Channel, 2016 – 2028
    • 7.6.6. South Africa
      • 7.6.6.1. South Africa Market Revenue, By Type, 2016 – 2028
      • 7.6.6.2. South Africa Market Revenue, By Connectivity, 2016 – 2028
      • 7.6.6.3. South Africa Market Revenue, By Distribution Channel, 2016 – 2028
    • 7.6.7. Rest of Middle-East Africa
      • 7.6.7.1. Rest of Middle-East Africa Market Revenue, By Type, 2016 – 2028
      • 7.6.7.2. Rest of Middle-East Africa Market Revenue, By Connectivity, 2016 – 2028
      • 7.6.7.3. Rest of Middle-East Africa Market Revenue, By Distribution Channel, 2016 – 2028
• Chapter No. 8 Baby Monitor Market – Industry Analysis
  • 8.1. Introduction
  • 8.2. Market Drivers
    • 8.2.1. Driving Factor 1 Analysis
    • 8.2.2. Driving Factor 2 Analysis
  • 8.3. Market Restraints
    • 8.3.1. Restraining Factor Analysis
  • 8.4. Market Opportunities
    • 8.4.1. Market Opportunity Analysis
  • 8.5. Porter’s Five Forces Analysis
  • 8.6. PEST Analysis
  • 8.7. Regulatory Landscape
  • 8.8. Technology Landscape
  • 8.9. Regional Market Trends
    • 8.9.1. North America
    • 8.9.2. Europe
    • 8.9.3. Asia Pacific
    • 8.9.4. Latin America
    • 8.9.5. The Middle-East and Africa
  • 8.10. Pricing Analysis
  • 8.11. Value Chain Analysis
  • 8.12. Downstream Buyers
  • 8.13. Distributors/Traders List
• Chapter No. 9 Competitive Landscape
  • 9.1. Company Market Share Analysis – 2019
    • 9.1.1. Global Baby Monitor Market: Company Market Share, 2019
    • 9.1.2. Global Baby Monitor Market, Company Market Revenue, 2016 – 2019 (USD Million)
    • 9.1.3. Global Baby Monitor Market, Company Y-o-Y Growth, 2017 – 2019 (%)
    • 9.1.4. Global Baby Monitor Market: Radar Determinant Chart, 2019
  • 9.2. Strategic Developments
    • 9.2.1. Acquisitions & Mergers
    • 9.2.2. New Product Launch
    • 9.2.3. Regional Expansion
  • 9.3. Company Strategic Developments – Heat Map Analysis
• Chapter No. 10 Company Profiles
  • 10.1. Samsung Electronics
    • 10.1.1. Company Overview
    • 10.1.2. Key Executives
    • 10.1.3. Product Portfolio
    • 10.1.4. Financial Overview
    • 10.1.5. Operating Business Segments
    • 10.1.6. Business Performance
    • 10.1.7. Recent Developments
  • 10.2. LOREX Technology Inc.
  • 10.3. VTech Huldings Ltd.
  • 10.4. Summer Infant Inc.
  • 10.5. Dorel Industries Inc.
  • 10.6. Sony Corporation
• Chapter No. 11 Marketing Strategy Analysis
  • 11.1. Marketing Channel
  • 11.2. Direct Marketing
  • 11.3. Indirect Marketing
  • 11.4. Marketing Channel Development Trends
  • 11.5. Economic/Pulitical Environmental Change
• Chapter No. 12 Research Methodology
  • 12.1. Research Methodology
  • 12.2. Phase I - Secondary Research
  • 12.3. Phase II - Data Modeling
    • 12.3.1. Company Share Analysis Model
    • 12.3.2. Revenue Based Modeling
  • 12.4. Phase III - Primary Research
  • 12.5. Research Limitations
    • 12.5.1. Assumptions

Table Of Figures

List of Figures 

FIG NO. 1. Market Attractiveness Analysis, By Type
FIG NO. 2. Market Attractiveness Analysis, By Connectivity
FIG NO. 3. Market Attractiveness Analysis, By Distribution Channel
FIG NO. 4. Market Attractiveness Analysis, By Region
FIG NO. 5. Global Baby Monitor Market Revenue, 2016 – 2028 (USD Million)
FIG NO. 6. Impact of COVID-19 Pandemic in North America Countries
FIG NO. 7. Market Revenue Share, By Type, 2020 & 2028
FIG NO. 8. Market Revenue Share, By Connectivity, 2020 & 2028
FIG NO. 9. Market Revenue Share, By Distribution Channel, 2020 & 2028
FIG NO. 10. Global Baby Monitor Market Revenue Share, By Region, 2020 & 2028
FIG NO. 11. North America Baby Monitor Market Revenue, 2016 - 2028 (USD Million)
FIG NO. 12. Porter’s Five Forces Analysis for Global Baby Monitor Market
FIG NO. 13. PEST Analysis for Global Baby Monitor Market
FIG NO. 14. Pricing Analysis for Global Baby Monitor Market
FIG NO. 15. Value Chain Analysis for Global Baby Monitor Market
FIG NO. 16. Company Share Analysis, 2019
FIG NO. 17. Radar Determinant Chart, 2019
FIG NO. 18. Company Strategic Developments – Heat Map Analysis
FIG NO. 19. Samsung Electronics Business Segment Revenue Share, 2020 (%)
FIG NO. 20. Samsung Electronics Geographical Segment Revenue Share, 2020 (%)
FIG NO. 21. Market Channels
FIG NO. 22. Marketing Channel Development Trend
FIG NO. 23. Growth in World Gross Product, 2008-2018
FIG NO. 24. Research Methodology – Detailed View
FIG NO. 25. Research Methodology

Table Of Tables

List of Tables

TABLE NO. 1. Global Baby Monitor Market: Snapshot
TABLE NO. 2. Quarterly Baby Monitor Market Revenue by Region, 2020
TABLE NO. 3. Quarterly Baby Monitor Market Revenue Forecast by Region, 2021
TABLE NO. 4. Pre COVID-19 Market Revenue, By Region, 2016-2019 (USD Million)
TABLE NO. 5. Post COVID-19 Market Revenue, By Region, 2020-2028 (USD Million)
TABLE NO. 6. Global Baby Monitor Market Revenue, By Region, 2016 – 2028 (USD Million)
TABLE NO. 7. North America Baby Monitor Market Revenue, By Country, 2016 – 2028 (USD Million)
TABLE NO. 8. North America Baby Monitor Market Revenue, By Type, 2016 – 2028 (USD Million)
TABLE NO. 9. North America Baby Monitor Market Revenue, By Connectivity, 2016 – 2028 (USD Million)
TABLE NO. 10. North America Baby Monitor Market Revenue, By Distribution Channel, 2016 – 2028 (USD Million)
TABLE NO. 11. U.S. Baby Monitor Market Revenue, By Type, 2016 – 2028 (USD Million)
TABLE NO. 12. U.S. Baby Monitor Market Revenue, By Connectivity, 2016 – 2028 (USD Million)
TABLE NO. 13. U.S. Baby Monitor Market Revenue, By Distribution Channel, 2016 – 2028 (USD Million)
TABLE NO. 14. Canada Baby Monitor Market Revenue, By Type, 2016 – 2028 (USD Million)
TABLE NO. 15. Canada Baby Monitor Market Revenue, By Connectivity, 2016 – 2028 (USD Million)
TABLE NO. 16. Canada Baby Monitor Market Revenue, By Distribution Channel, 2016 – 2028 (USD Million)
TABLE NO. 17. Mexico Baby Monitor Market Revenue, By Type, 2016 – 2028 (USD Million)
TABLE NO. 18. Mexico Baby Monitor Market Revenue, By Connectivity, 2016 – 2028 (USD Million)
TABLE NO. 19. Mexico Baby Monitor Market Revenue, By Distribution Channel, 2016 – 2028 (USD Million)
TABLE NO. 20. Drivers for the Baby Monitor Market: Impact Analysis
TABLE NO. 21. Restraints for the Baby Monitor Market: Impact Analysis
TABLE NO. 22. Major Buyers of Baby Monitor
TABLE NO. 23. Distributors/Traders List of Baby Monitor
TABLE NO. 24. Global Baby Monitor Market, Company Market Revenue, 2016 – 2019 (USD Million)
TABLE NO. 25. Global Baby Monitor Market, Company Y-o-Y Growth, 2017 – 2019 (USD Million)