Baby Care Product Market - Global Industry Analysis

Baby Care Product Market By Product Type (Fragrances, Baby Toiletries, Baby Hair Care, Baby Skin Care, and Baby Food & Beverages), Distribution Channel (Online, Specialty Store, Pharmacy & Drugstores, Hypermarket & Supermarket, and Others), and By Region – Global and Regional Industry Overview, Market Intelligence, Comprehensive Analysis, Historical Data, and Forecasts 2022 – 2028

Published Date: 17-Jun-2022 Category: Consumer Goods Report Format : PDF Pages: 110 Report Code: ZMR-3344 Status : Published

The global baby care product market was nearly USD 19.2 billion in 2021 and is projected to reach the value of USD 26.8 billion by 2028, with a compound annual growth rate (CAGR) of about 4.8 percent over the forecast period.

Description

Industry Prospective:

The global baby care product market was nearly USD 19.2 billion in 2021 and is projected to reach the value of USD 26.8 billion by 2028, with a compound annual growth rate (CAGR) of about 4.8 percent over the forecast period. The report analyzes the baby care product market’s drivers, restraints/challenges, and the effect they have on the demands during the forecast period. In addition, the report explores different opportunities in the baby care product market.

Baby Care Product Market: Overview

Baby care products are designed to be mild and non-irritating, or they include compounds that have these qualities. Soap, shampoos, powders, creams & lotions, infant oils, toiletries, and many more are the baby care items that are easily available in the market. The primary goal of these items is to keep the infant comfortable and clean. In addition to this, the use of infant care products is growing increasingly popular throughout the world as it simplifies and eases the lives of parents.

COVID-19 Impact:

The market was negatively affected by COVID-19. Because of the lockdown and limitations, manufacturing firms and plants were forced to close. Supply chain and transportation interruptions added to the market's difficulties. In other words, disturbances in the value chain, including trade & logistics, raw materials supply, personnel losses, and unpredictable customer demand, caused a pushback in the business. Industry closures lowered supply and disrupted supply chains making it impossible to fulfill increased demand, derailing the market's growth pace even more. Due to the growing prevalence of online and e-commerce platforms, e-commerce sales increased when some relaxation was granted.

Baby Care Product Market: Growth Drivers

An increase in demand for skin care products is projected to foster the market growth

In the initial stages, pollution, the internal & external environment, and hygiene are all key elements affecting a baby's skin. This can cause rashes, allergies, and, in some cases, long-term health problems. As a result, the public's understanding of how to properly care for a baby's skin has grown tremendously. As newborns' skin is so delicate, it requires special attention and sustenance. As a result, developers of baby care products are concentrating on developing skin-nourishing body lotions and powders that will help to alleviate discomfort caused by a variety of circumstances. Additionally, firms are concentrating on providing diapers that do not cause rashes in newborns despite being used for extended periods. Thus, with the growing demand for skin care products, significant growth in the market is been witnessed. Moreover, increase in birth rate, easy availability of the products on e-commerce platforms, busy lifestyle of parents and rise in disposable income in emerging countries are also some of the key aspects that are flourishing the market growth.

Baby Care Product Market: Restraints

Safety concerns associated with the baby care products may impede growth of the market

Whenever it pertains to baby care products, the most important consideration is safety. Chemicals in powders, lotions, baby shampoos, baby wipes, and ointments can harm infants. Chemicals are easily absorbed in their skin since young skin is much more permeable than grownups. Furthermore, the consumption of these products by newborns is a serious problem since it might harm the bodies of infants. Many parents are attempting to minimize the usage of baby care products as a result of these issues, stifling the expansion of the global baby care products market.

Baby Care Product Market: Opportunities

Increasing advancement in technology is likely to fuel the market growth during the forecast period

The market value is increasing as a result of rising technical developments in manufacturing technologies. The market has a promising future due to a rising number of technical developments aimed at reducing production costs and waste. In addition, an increase in launch of new and innovative products would boost the market's growth rate. Additionally, manufacturers are increasingly using organic ingredients in the development of baby care products that are beneficial to newborns' physical & mental development, and also increasing their investment in promotional campaigns and advertisements to raise brand awareness, which will help to drive the growth of the market during the forecast period.

Baby Care Product Market: Challenges.

Lack of awareness regarding hygiene in underdeveloped countries may be a major challenge for the market growth

In low and middle-income countries, people are less aware of infant hygiene and thus do not spend much on baby skin care or hair care products. In addition to this, there is limited availability of infrastructure facilities in underdeveloped countries which holds back the expansion of the market. All these factors coupled with offering customers high-quality goods at reasonable rates, stringent regulatory bodies, and requirement of heavy investment in R&D of the products may act as major challenges for the market growth.

Baby Care Product Market: Segmentation

The global baby care product market is divided based on the product type, distribution channel, and region. Based on the product type, the global market is bifurcated into fragrances, baby toiletries, baby hair care, baby skin care, and baby food & beverages. The distribution channel segment is categorized into online, specialty store, pharmacy & drugstores, hypermarket & supermarket, and others.

Recent Developments

  • In February 2020, The Himalaya Drug Company, India's top native health brand, introduced a 'Gentle Baby Laundry Wash' designed specifically for baby clothing.
  • In September 2021, Unilever and Walmart join up to create a multicultural baby product.

Report Scope:

Report Attribute Details
Base Year 2020
Historic Years 2016 - 2020
Forecast Years 2021 - 2028
Segments Covered By Product Type, By Application, and By End Use
Forecast Units Value (USD Billion), and Volume (Units)
Quantitative Units Revenue in USD million/billion and CAGR from 2021 to 2028
Regions Covered North America, Europe, Asia Pacific, Latin America, and Middle East & Africa, and Rest of World
Countries Covered U.S., Canada, Mexico, U.K., Germany, France, Italy, Spain, China, India, Japan, South Korea, Brazil, Argentina, GCC Countries, and South Africa, among others
Number of Companies Covered 10 companies with scope for including additional 15 companies upon request
Report Coverage Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PEST analysis, value chain analysis, regulatory landscape, market attractiveness analysis by segments and region, company market share analysis, and COVID-19 impact analysis.
Customization Scope Avail customized purchase options to meet your exact research needs.

Baby Care Product Market: Regional Landscape

Asia Pacific is expected to dominate the market for baby care product

Region wise, Asia Pacific region is predicted to hold the largest share in the global baby care product market with India and China being the major shareholders during the forecast period. This is primarily due to increase in demand for skincare products, rise in birth rate, and increase in disposable income. The market in North America is estimated to grow at a healthy rate owing to rise in sales of baby care products through online distribution channels, increasing number of brands, and growing concerns of parents for baby’s well-being and health. Europe is also estimated to grow at a significant growth rate.

Baby Care Product Market: Competitive Landscape

The Himalaya Drug Company, Honasa Consumer Pvt. Ltd., Kimberly-Clark (KCWW), Procter & Gamble (P&G), Unilever, California Baby, Beiersdorf, Sebapharma GmbH & Co. KG, and Citta World are some of the major players operating in the global baby care product market.

Global baby care product market is segmented as follows:

By Product Type

  • Fragrances
  • Baby Toiletries
  • Baby Hair Care
  • Baby Skin Care
  • Baby Food & Beverages

By Distribution Channel

  • Online
  • Specialty Store
  • Pharmacy & Drugstores
  • Hypermarket & Supermarket
  • Others

By Region

  • North America
    • The U.S.
    • Canada
  • Europe
    • France 
    • The UK
    • Spain
    • Germany
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Southeast Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa

Table Of Content

  • Chapter 1. Preface
    • 1.1 Report Description and Scope
    • 1.2 Research scope
    • 1.3 Research methodology
      • 1.3.1 Market Research Type
      • 1.3.2 Market research methodology
  • Chapter 2. Executive Summary
    • 2.1 Global Baby Care Product Market, (2022 - 2028) (USD Billion)
    • 2.2 Global Baby Care Product Market : snapshot
  • Chapter 3. Global Baby Care Product Market - Industry Analysis
    • 3.1 Baby Care Product Market: Market Dynamics
    • 3.2 Market Drivers
      • 3.2.1 An increase in demand for skin care products is projected to foster the market growth
    • 3.3 Market Restraints
      • 3.3.1. Safety concerns associated with the baby care products may impede growth of the market
    • 3.4 Market Opportunities
      • 3.4.1. Increasing advancement in technology is likely to fuel the market growth during the forecast period
    • 3.5 Market Challenges
      • 3.5.1. Lack of awareness regarding hygiene in underdeveloped countries may be a major challenge for the market growth
    • 3.6 Porter’s Five Forces Analysis
    • 3.7 Market Attractiveness Analysis
      • 3.7.1 Market attractiveness analysis By Product Type
      • 3.7.2 Market attractiveness analysis By Distribution Channel
  • Chapter 4. Global Baby Care Product Market- Competitive Landscape
    • 4.1 Company market share analysis
      • 4.1.1 Global Baby Care Product Market: company market share, 2021
    • 4.2 Strategic development
      • 4.2.1 Acquisitions & mergers
      • 4.2.2 New Product launches
      • 4.2.3 Agreements, partnerships, cullaborations, and joint ventures
      • 4.2.4 Research and development and Regional expansion
    • 4.3 Price trend analysis
  • Chapter 5. Global Baby Care Product Market - Product Type Analysis
    • 5.1 Global Baby Care Product Market overview: By Product Type
      • 5.1.1 Global Baby Care Product Market share, By Product Type, 2021 and 2028
    • 5.2 Fragrances
      • 5.2.1 Global Baby Care Product Market by Fragrances, 2022 - 2028 (USD Billion)
    • 5.3 Baby Toiletries
      • 5.3.1 Global Baby Care Product Market by Baby Toiletries, 2022 - 2028 (USD Billion)
    • 5.4 Baby Hair Care
      • 5.4.1 Global Baby Care Product Market by Baby Hair Care, 2022 - 2028 (USD Billion)
    • 5.5 Baby Skin Care
      • 5.5.1 Global Baby Care Product Market by Baby Skin Care, 2022 - 2028 (USD Billion)
    • 5.6 Baby Skin Care
      • 5.6.1 Global Baby Care Product Market by Baby Skin Care, 2022 - 2028 (USD Billion)
    • 5.7 Baby Food & Beverages
      • 5.7.1 Global Baby Care Product Market by Baby Food & Beverages, 2022 - 2028 (USD Billion)
  • Chapter 6. Global Baby Care Product Market - Distribution Channel Analysis
    • 6.1 Global Baby Care Product Market overview: By Distribution Channel
      • 6.1.1 Global Baby Care Product Market share, By Distribution Channel, 2021 and 2028
    • 6.2 Online
      • 6.2.1 Global Baby Care Product Market by Online, 2022 - 2028 (USD Billion)
    • 6.3 Specialty Store
      • 6.3.1 Global Baby Care Product Market by Specialty Store, 2022 - 2028 (USD Billion)
    • 6.4 Pharmacy & Drugstores
      • 6.4.1 Global Baby Care Product Market by Pharmacy & Drugstores, 2022 - 2028 (USD Billion)
    • 6.5 Hypermarket & Supermarket
      • 6.5.1 Global Baby Care Product Market by Hypermarket & Supermarket, 2022 - 2028 (USD Billion)
    • 6.6 Others
      • 6.6.1 Global Baby Care Product Market by Others, 2022 - 2028 (USD Billion)
  • Chapter 7. Baby Care Product Market - Regional Analysis
    • 7.1 Global Baby Care Product Market Regional Overview
    • 7.2 Global Baby Care Product Market Share, by Region, 2021 & 2028 (USD Billion)
    • 7.3. North America
      • 7.3.1 North America Baby Care Product Market, 2022 - 2028 (USD Billion)
        • 7.3.1.1 North America Baby Care Product Market, by Country, 2022 - 2028 (USD Billion)
    • 7.4 North America Baby Care Product Market, by Product Type, 2022 - 2028
      • 7.4.1 North America Baby Care Product Market, by Product Type, 2022 - 2028 (USD Billion)
    • 7.5 North America Baby Care Product Market, by Distribution Channel, 2022 - 2028
      • 7.5.1 North America Baby Care Product Market, by Distribution Channel, 2022 - 2028 (USD Billion)
    • 7.4. Europe
      • 7.4.2 Europe Baby Care Product Market, 2022 - 2028 (USD Billion)
        • 7.4.2.1 Europe Baby Care Product Market, by Country, 2022 - 2028 (USD Billion)
    • 7.4 Europe Baby Care Product Market, by Product Type, 2022 - 2028
      • 7.4.1 Europe Baby Care Product Market, by Product Type, 2022 - 2028 (USD Billion)
    • 7.5 Europe Baby Care Product Market, by Distribution Channel, 2022 - 2028
      • 7.5.1 Europe Baby Care Product Market, by Distribution Channel, 2022 - 2028 (USD Billion)
    • 7.5. Asia Pacific
      • 7.5.3 Asia Pacific Baby Care Product Market, 2022 - 2028 (USD Billion)
        • 7.5.3.1 Asia Pacific Baby Care Product Market, by Country, 2022 - 2028 (USD Billion)
    • 7.4 Asia Pacific Baby Care Product Market, by Product Type, 2022 - 2028
      • 7.4.1 Asia Pacific Baby Care Product Market, by Product Type, 2022 - 2028 (USD Billion)
    • 7.5 Asia Pacific Baby Care Product Market, by Distribution Channel, 2022 - 2028
      • 7.5.1 Asia Pacific Baby Care Product Market, by Distribution Channel, 2022 - 2028 (USD Billion)
    • 7.6. Latin America
      • 7.6.4 Latin America Baby Care Product Market, 2022 - 2028 (USD Billion)
        • 7.6.4.1 Latin America Baby Care Product Market, by Country, 2022 - 2028 (USD Billion)
    • 7.4 Latin America Baby Care Product Market, by Product Type, 2022 - 2028
      • 7.4.1 Latin America Baby Care Product Market, by Product Type, 2022 - 2028 (USD Billion)
    • 7.5 Latin America Baby Care Product Market, by Distribution Channel, 2022 - 2028
      • 7.5.1 Latin America Baby Care Product Market, by Distribution Channel, 2022 - 2028 (USD Billion)
    • 7.7. The Middle-East and Africa
      • 7.7.5 The Middle-East and Africa Baby Care Product Market, 2022 - 2028 (USD Billion)
        • 7.7.5.1 The Middle-East and Africa Baby Care Product Market, by Country, 2022 - 2028 (USD Billion)
    • 7.4 The Middle-East and Africa Baby Care Product Market, by Product Type, 2022 - 2028
      • 7.4.1 The Middle-East and Africa Baby Care Product Market, by Product Type, 2022 - 2028 (USD Billion)
    • 7.5 The Middle-East and Africa Baby Care Product Market, by Distribution Channel, 2022 - 2028
      • 7.5.1 The Middle-East and Africa Baby Care Product Market, by Distribution Channel, 2022 - 2028 (USD Billion)
  • Chapter 8. Company Profiles
    • 8.1 The Himalaya Drug Company
      • 8.1.1 Overview
      • 8.1.2 Financials
      • 8.1.3 Product Portfolio
      • 8.1.4 Business Strategy
      • 8.1.5 Recent Developments
    • 8.2 Honasa Consumer Pvt. Ltd.
      • 8.2.1 Overview
      • 8.2.2 Financials
      • 8.2.3 Product Portfolio
      • 8.2.4 Business Strategy
      • 8.2.5 Recent Developments
    • 8.3 Kimberly-Clark (KCWW)
      • 8.3.1 Overview
      • 8.3.2 Financials
      • 8.3.3 Product Portfolio
      • 8.3.4 Business Strategy
      • 8.3.5 Recent Developments
    • 8.4 Procter & Gamble (P&G)
      • 8.4.1 Overview
      • 8.4.2 Financials
      • 8.4.3 Product Portfolio
      • 8.4.4 Business Strategy
      • 8.4.5 Recent Developments
    • 8.5 Unilever
      • 8.5.1 Overview
      • 8.5.2 Financials
      • 8.5.3 Product Portfolio
      • 8.5.4 Business Strategy
      • 8.5.5 Recent Developments
    • 8.6 California Baby
      • 8.6.1 Overview
      • 8.6.2 Financials
      • 8.6.3 Product Portfolio
      • 8.6.4 Business Strategy
      • 8.6.5 Recent Developments
    • 8.7 Beiersdorf
      • 8.7.1 Overview
      • 8.7.2 Financials
      • 8.7.3 Product Portfolio
      • 8.7.4 Business Strategy
      • 8.7.5 Recent Developments
    • 8.8 Sebapharma GmbH & Co. KG
      • 8.8.1 Overview
      • 8.8.2 Financials
      • 8.8.3 Product Portfolio
      • 8.8.4 Business Strategy
      • 8.8.5 Recent Developments
    • 8.9 Citta World
      • 8.9.1 Overview
      • 8.9.2 Financials
      • 8.9.3 Product Portfolio
      • 8.9.4 Business Strategy
      • 8.9.5 Recent Developments

Table Of Figures

  • 1. Market research Type
  • 2. Market research methodology
  • 3. Global Baby Care Product Market, 2022 - 2028 (USD Billion)
  • 4. Porter’s Five Forces Analysis
  • 5. Global Baby Care Product Market attractiveness, By Product Type
  • 6. Global Baby Care Product Market attractiveness, By Distribution Channel
  • 7. Global Baby Care Product Market share by Product Type, 2022 and 2028 (USD Billion)
  • 8. Global Baby Care Product Market by Fragrances, 2022 - 2028 (USD Billion)
  • 9. Global Baby Care Product Market by Baby Toiletries, 2022 - 2028 (USD Billion)
  • 10. Global Baby Care Product Market by Baby Hair Care, 2022 - 2028 (USD Billion)
  • 11. Global Baby Care Product Market by Baby Skin Care, 2022 - 2028 (USD Billion)
  • 12. Global Baby Care Product Market by Baby Skin Care, 2022 - 2028 (USD Billion)
  • 13. Global Baby Care Product Market by Baby Food & Beverages, 2022 - 2028 (USD Billion)
  • 14. Global Baby Care Product Market share by Distribution Channel, 2022 and 2028 (USD Billion)
  • 15. Global Baby Care Product Market by Online, 2022 - 2028 (USD Billion)
  • 16. Global Baby Care Product Market by Specialty Store, 2022 - 2028 (USD Billion)
  • 17. Global Baby Care Product Market by Pharmacy & Drugstores, 2022 - 2028 (USD Billion)
  • 18. Global Baby Care Product Market by Hypermarket & Supermarket, 2022 - 2028 (USD Billion)
  • 19. Global Baby Care Product Market by Others, 2022 - 2028 (USD Billion)
  • 20. Global Baby Care Product Market share, by Region, 2022 and 2028
  • 21. North America Baby Care Product Market, 2022 - 2028 (USD Billion)
  • 22. Europe Baby Care Product Market, 2022 - 2028 (USD Billion)
  • 23. Asia Pacific Baby Care Product Market, 2022 - 2028 (USD Billion)
  • 24. Latin America Baby Care Product Market, 2022 - 2028 (USD Billion)
  • 25. The Middle-East and Africa Baby Care Product Market, 2022 - 2028 (USD Billion)

Table Of Tables

  • 1. Global Baby Care Product Market: Snapshot
  • 2. Drivers of the Baby Care Product Market: impact analysis
  • 3. North America Baby Care Product Market revenue, By Product Type, 2022 - 2028 (USD Billion)
  • 4. North America Baby Care Product Market revenue, By Distribution Channel, 2022 - 2028 (USD Billion)
  • 5. U.S. Baby Care Product Market revenue, By Product Type, 2022 - 2028 (USD Billion)
  • 6. U.S. Baby Care Product Market revenue, By Distribution Channel, 2022 - 2028 (USD Billion)
  • 7. Canada Baby Care Product Market revenue, By Product Type, 2022 - 2028 (USD Billion)
  • 8. Canada Baby Care Product Market revenue, By Distribution Channel, 2022 - 2028 (USD Billion)
  • 9. Europe Baby Care Product Market revenue, By Product Type, 2022 - 2028 (USD Billion)
  • 10. Europe Baby Care Product Market revenue, By Distribution Channel, 2022 - 2028 (USD Billion)
  • 11. Germany Baby Care Product Market revenue, By Product Type, 2022 - 2028 (USD Billion)
  • 12. Germany Baby Care Product Market revenue, By Distribution Channel, 2022 - 2028 (USD Billion)
  • 13. France Baby Care Product Market revenue, By Product Type, 2022 - 2028 (USD Billion)
  • 14. France Baby Care Product Market revenue, By Distribution Channel, 2022 - 2028 (USD Billion)
  • 15. U.K. Baby Care Product Market revenue, By Product Type, 2022 - 2028 (USD Billion)
  • 16. U.K. Baby Care Product Market revenue, By Distribution Channel, 2022 - 2028 (USD Billion)
  • 17. Italy Baby Care Product Market revenue, By Product Type, 2022 - 2028 (USD Billion)
  • 18. Italy Baby Care Product Market revenue, By Distribution Channel, 2022 - 2028 (USD Billion)
  • 19. Spain Baby Care Product Market revenue, By Product Type, 2022 - 2028 (USD Billion)
  • 20. Spain Baby Care Product Market revenue, By Distribution Channel, 2022 - 2028 (USD Billion)
  • 21. Rest of Europe Baby Care Product Market revenue, By Product Type, 2022 - 2028 (USD Billion)
  • 22. Rest of Europe Baby Care Product Market revenue, By Distribution Channel, 2022 - 2028 (USD Billion)
  • 23. Asia Pacific Baby Care Product Market revenue, By Product Type, 2022 - 2028 (USD Billion)
  • 24. Asia Pacific Baby Care Product Market revenue, By Distribution Channel, 2022 - 2028 (USD Billion)
  • 25. China Baby Care Product Market revenue, By Product Type, 2022 - 2028 (USD Billion)
  • 26. China Baby Care Product Market revenue, By Distribution Channel, 2022 - 2028 (USD Billion)
  • 27. Japan Baby Care Product Market revenue, By Product Type, 2022 - 2028 (USD Billion)
  • 28. Japan Baby Care Product Market revenue, By Distribution Channel, 2022 - 2028 (USD Billion)
  • 29. India Baby Care Product Market revenue, By Product Type, 2022 - 2028 (USD Billion)
  • 30. India Baby Care Product Market revenue, By Distribution Channel, 2022 - 2028 (USD Billion)
  • 31. South Korea Baby Care Product Market revenue, By Product Type, 2022 - 2028 (USD Billion)
  • 32. South Korea Baby Care Product Market revenue, By Distribution Channel, 2022 - 2028 (USD Billion)
  • 33. South-East Asia Baby Care Product Market revenue, By Product Type, 2022 - 2028 (USD Billion)
  • 34. South-East Asia Baby Care Product Market revenue, By Distribution Channel, 2022 - 2028 (USD Billion)
  • 35. Rest of Asia Pacific Baby Care Product Market revenue, By Product Type, 2022 - 2028 (USD Billion)
  • 36. Rest of Asia Pacific Baby Care Product Market revenue, By Distribution Channel, 2022 - 2028 (USD Billion)
  • 37. Latin America Baby Care Product Market revenue, By Product Type, 2022 - 2028 (USD Billion)
  • 38. Latin America Baby Care Product Market revenue, By Distribution Channel, 2022 - 2028 (USD Billion)
  • 39. Brazil Baby Care Product Market revenue, By Product Type, 2022 - 2028 (USD Billion)
  • 40. Brazil Baby Care Product Market revenue, By Distribution Channel, 2022 - 2028 (USD Billion)
  • 41. Mexico Baby Care Product Market revenue, By Product Type, 2022 - 2028 (USD Billion)
  • 42. Mexico Baby Care Product Market revenue, By Distribution Channel, 2022 - 2028 (USD Billion)
  • 43. Rest of Latin America Baby Care Product Market revenue, By Product Type, 2022 - 2028 (USD Billion)
  • 44. Rest of Latin America Baby Care Product Market revenue, By Distribution Channel, 2022 - 2028 (USD Billion)
  • 45. The Middle-East and Africa Baby Care Product Market revenue, By Product Type, 2022 - 2028 (USD Billion)
  • 46. The Middle-East and Africa Baby Care Product Market revenue, By Distribution Channel, 2022 - 2028 (USD Billion)
  • 47. GCC Countries Baby Care Product Market revenue, By Product Type, 2022 - 2028 (USD Billion)
  • 48. GCC Countries Baby Care Product Market revenue, By Distribution Channel, 2022 - 2028 (USD Billion)
  • 49. South Africa Baby Care Product Market revenue, By Product Type, 2022 - 2028 (USD Billion)
  • 50. South Africa Baby Care Product Market revenue, By Distribution Channel, 2022 - 2028 (USD Billion)
  • 51. Rest of Middle-East Africa Baby Care Product Market revenue, By Product Type, 2022 - 2028 (USD Billion)
  • 52. Rest of Middle-East Africa Baby Care Product Market revenue, By Distribution Channel, 2022 - 2028 (USD Billion)

Methodology

Free Analysis

Baby care products can be classified into baby skincare, toiletries, convenience, baby safety, and baby hair care. Baby care products are used for safety and hygiene purpose of the child. Increasing child safety & hygiene care for the baby and hygiene-related awareness are the main factors responsible for the baby care product market growth. In 2017, baby toiletries segment accounted for a major share in the global baby care product market.  

According to the World Health Organization (WHO), in 2015, around 5.9 million children died. Hygiene issues such as infection among children and diarrhea are some of the  major causes for high mortality rate among children. Moreover, awareness campaigns are conducted by the government to make people aware about baby health and hygiene. Campaigns such as diaper bank are conducted by some NGO’s to explain the significance and  benefits of diaper use for babies. In addition, they are also promoting the use of environment-friendly diapers such as biodegradable diapers for total baby healthcare. 

Global Baby Care Product Market

A diaper is made up of three layers, topmost layer is an innner layer which is next to baby's skin and made up of soft material, the middle layer is made up of superabsorbent polymer (SAP), and the third layer is waterproof outer shell, consisting of an elastic band and polyethylene back sheets. The SAP is also called as the super absorption polymer. 

In baby wipes, formaldehyde is used which has a harmful effect on baby skins and results   in skin infection, rashes, redness of the skin, itchiness, and dermatitis. Major countries such as the U.S. have banned the use of harmful chemicals such as formaldehyde. Some other chemicals such as DEHP, Phthalate BP, and DBP are also banned by the U.S. FDA. For instance, Johnson and Johnson has  restricted the use of 1, 4- Dioxane and formaldehyde in baby shampoo. In 2014, P&G restricted the use of phthalate  for adding fragrance to the products.   

Based on product types, the baby care product market is segmented into skin care, baby wipes, toiletries, nappy rash treatment, sun care, and hair care. Toiletries and nappy rash treatment emerged as the leading segments, owing to their use in preventing rashes and redness on the baby skin as well as the adverse effect of diarrhea on the baby skin. In addition, rising awareness about eco-friendly and biodegradable products among the consumers and the industry players is likely to accelerate the demand for baby care products in the coming years. Growing awareness pertaining to hygiene baby care products among both the product manufacturers and the consumers along with favorable government regulations encouraging the use of these hygiene products is anticipated to enlarge the market scope. 

The Asia Pacific baby care product market is growing at a significant CAGR of 7% between 2018 and 2024. The region is anticipated to make significant contributions towards the global baby care product market revenue and is expected to remain a dominant region, owing to high product innovation & massive use of baby care products in the region coupled with growing product demand from the rapidly increasing working women population in countries such as China and India. 

The key players in this industry are Abbott Nutrition, Kimberley Clark, Procter and Gamble, Marks & Spencer, Nestle, Johnson & Johnson, and Dabur among the others.

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FrequentlyAsked Questions

An increase in demand for skin care products is projected to foster the market growth. Moreover, increase in birth rate, easy availability of the products on e-commerce platforms, busy lifestyle of parents and rise in disposable income in emerging countries are also some of the key aspects that are flourishing the market growth.

According to the Zion Market Research report, the global baby care product market was worth about 19.2 (USD billion) in 2021 and is predicted to grow to around 26.8 (USD billion) by 2028, with a compound annual growth rate (CAGR) of around 4.8 percent.

Region wise, Asia Pacific region is predicted to hold the largest share in the global baby care product market with India and China being the major shareholders during the forecast period. This is primarily due to increase in demand for skincare products, rise in birth rate, and increase in disposable income.

The Himalaya Drug Company, Honasa Consumer Pvt. Ltd., Kimberly-Clark (KCWW), Procter & Gamble (P&G), Unilever, California Baby, Beiersdorf, Sebapharma GmbH & Co. KG, and Citta World are some of the major players operating in the global baby care product market.

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