The global baby care products market size was valued at USD 19.2 billion in 2021 and is expected to expand at a compound annual growth rate CAGR of 4.8% over the forecast period. The market has been witnessing rapid growth
The global baby care product market was nearly USD 19.2 billion in 2021 and is projected to reach the value of USD 26.8 billion by 2028, with a compound annual growth rate (CAGR) of about 4.8 percent over the forecast period. The report analyzes the baby care product market’s drivers, restraints/challenges, and the effect they have on the demands during the forecast period. In addition, the report explores different opportunities in the baby care product market.
Baby Care Product Market: Overview
Baby care products are designed to be mild and non-irritating, or they include compounds that have these qualities. Soap, shampoos, powders, creams & lotions, infant oils, toiletries, and many more are the baby care items that are easily available in the market. The primary goal of these items is to keep the infant comfortable and clean. In addition to this, the use of infant care products is growing increasingly popular throughout the world as it simplifies and eases the lives of parents.
COVID-19 Impact:
The market was negatively affected by COVID-19. Because of the lockdown and limitations, manufacturing firms and plants were forced to close. Supply chain and transportation interruptions added to the market's difficulties. In other words, disturbances in the value chain, including trade & logistics, raw materials supply, personnel losses, and unpredictable customer demand, caused a pushback in the business. Industry closures lowered supply and disrupted supply chains making it impossible to fulfill increased demand, derailing the market's growth pace even more. Due to the growing prevalence of online and e-commerce platforms, e-commerce sales increased when some relaxation was granted.
Baby Care Product Market: Growth Drivers
An increase in demand for skin care products is projected to foster the market growth
In the initial stages, pollution, the internal & external environment, and hygiene are all key elements affecting a baby's skin. This can cause rashes, allergies, and, in some cases, long-term health problems. As a result, the public's understanding of how to properly care for a baby's skin has grown tremendously. As newborns' skin is so delicate, it requires special attention and sustenance. As a result, developers of baby care products are concentrating on developing skin-nourishing body lotions and powders that will help to alleviate discomfort caused by a variety of circumstances. Additionally, firms are concentrating on providing diapers that do not cause rashes in newborns despite being used for extended periods. Thus, with the growing demand for skin care products, significant growth in the market is been witnessed. Moreover, increase in birth rate, easy availability of the products on e-commerce platforms, busy lifestyle of parents and rise in disposable income in emerging countries are also some of the key aspects that are flourishing the market growth.
Baby Care Product Market: Restraints
Safety concerns associated with the baby care products may impede growth of the market
Whenever it pertains to baby care products, the most important consideration is safety. Chemicals in powders, lotions, baby shampoos, baby wipes, and ointments can harm infants. Chemicals are easily absorbed in their skin since young skin is much more permeable than grownups. Furthermore, the consumption of these products by newborns is a serious problem since it might harm the bodies of infants. Many parents are attempting to minimize the usage of baby care products as a result of these issues, stifling the expansion of the global baby care products market.
Increasing advancement in technology is likely to fuel the market growth during the forecast period
The market value is increasing as a result of rising technical developments in manufacturing technologies. The market has a promising future due to a rising number of technical developments aimed at reducing production costs and waste. In addition, an increase in launch of new and innovative products would boost the market's growth rate. Additionally, manufacturers are increasingly using organic ingredients in the development of baby care products that are beneficial to newborns' physical & mental development, and also increasing their investment in promotional campaigns and advertisements to raise brand awareness, which will help to drive the growth of the market during the forecast period.
Baby Care Product Market: Challenges.
Lack of awareness regarding hygiene in underdeveloped countries may be a major challenge for the market growth
In low and middle-income countries, people are less aware of infant hygiene and thus do not spend much on baby skin care or hair care products. In addition to this, there is limited availability of infrastructure facilities in underdeveloped countries which holds back the expansion of the market. All these factors coupled with offering customers high-quality goods at reasonable rates, stringent regulatory bodies, and requirement of heavy investment in R&D of the products may act as major challenges for the market growth.
Baby Care Product Market: Segmentation
The global baby care product market is divided based on the product type, distribution channel, and region. Based on the product type, the global market is bifurcated into fragrances, baby toiletries, baby hair care, baby skin care, and baby food & beverages. The distribution channel segment is categorized into online, specialty store, pharmacy & drugstores, hypermarket & supermarket, and others.
Recent Developments
Report Scope:
Report Attribute | Details |
---|---|
Base Year | 2020 |
Historic Years | 2016 - 2020 |
Forecast Years | 2021 - 2028 |
Segments Covered | By Product Type, By Application, and By End Use |
Forecast Units | Value (USD Billion), and Volume (Units) |
Quantitative Units | Revenue in USD million/billion and CAGR from 2021 to 2028 |
Regions Covered | North America, Europe, Asia Pacific, Latin America, and Middle East & Africa, and Rest of World |
Countries Covered | U.S., Canada, Mexico, U.K., Germany, France, Italy, Spain, China, India, Japan, South Korea, Brazil, Argentina, GCC Countries, and South Africa, among others |
Number of Companies Covered | 10 companies with scope for including additional 15 companies upon request |
Report Coverage | Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PEST analysis, value chain analysis, regulatory landscape, market attractiveness analysis by segments and region, company market share analysis, and COVID-19 impact analysis. |
Customization Scope | Avail customized purchase options to meet your exact research needs. |
Baby Care Product Market: Regional Landscape
Asia Pacific is expected to dominate the market for baby care product
Region wise, Asia Pacific region is predicted to hold the largest share in the global baby care product market with India and China being the major shareholders during the forecast period. This is primarily due to increase in demand for skincare products, rise in birth rate, and increase in disposable income. The market in North America is estimated to grow at a healthy rate owing to rise in sales of baby care products through online distribution channels, increasing number of brands, and growing concerns of parents for baby’s well-being and health. Europe is also estimated to grow at a significant growth rate.
Baby Care Product Market: Competitive Landscape
The Himalaya Drug Company, Honasa Consumer Pvt. Ltd., Kimberly-Clark (KCWW), Procter & Gamble (P&G), Unilever, California Baby, Beiersdorf, Sebapharma GmbH & Co. KG, and Citta World are some of the major players operating in the global baby care product market.
Global baby care product market is segmented as follows:
By Product Type
By Distribution Channel
By Region
Baby care products can be classified into baby skincare, toiletries, convenience, baby safety, and baby hair care. Baby care products are used for safety and hygiene purpose of the child. Increasing child safety & hygiene care for the baby and hygiene-related awareness are the main factors responsible for the baby care product market growth. In 2017, baby toiletries segment accounted for a major share in the global baby care product market.
According to the World Health Organization (WHO), in 2015, around 5.9 million children died. Hygiene issues such as infection among children and diarrhea are some of the major causes for high mortality rate among children. Moreover, awareness campaigns are conducted by the government to make people aware about baby health and hygiene. Campaigns such as diaper bank are conducted by some NGO’s to explain the significance and benefits of diaper use for babies. In addition, they are also promoting the use of environment-friendly diapers such as biodegradable diapers for total baby healthcare.
A diaper is made up of three layers, topmost layer is an innner layer which is next to baby's skin and made up of soft material, the middle layer is made up of superabsorbent polymer (SAP), and the third layer is waterproof outer shell, consisting of an elastic band and polyethylene back sheets. The SAP is also called as the super absorption polymer.
In baby wipes, formaldehyde is used which has a harmful effect on baby skins and results in skin infection, rashes, redness of the skin, itchiness, and dermatitis. Major countries such as the U.S. have banned the use of harmful chemicals such as formaldehyde. Some other chemicals such as DEHP, Phthalate BP, and DBP are also banned by the U.S. FDA. For instance, Johnson and Johnson has restricted the use of 1, 4- Dioxane and formaldehyde in baby shampoo. In 2014, P&G restricted the use of phthalate for adding fragrance to the products.
Based on product types, the baby care product market is segmented into skin care, baby wipes, toiletries, nappy rash treatment, sun care, and hair care. Toiletries and nappy rash treatment emerged as the leading segments, owing to their use in preventing rashes and redness on the baby skin as well as the adverse effect of diarrhea on the baby skin. In addition, rising awareness about eco-friendly and biodegradable products among the consumers and the industry players is likely to accelerate the demand for baby care products in the coming years. Growing awareness pertaining to hygiene baby care products among both the product manufacturers and the consumers along with favorable government regulations encouraging the use of these hygiene products is anticipated to enlarge the market scope.
The Asia Pacific baby care product market is growing at a significant CAGR of 7% between 2018 and 2024. The region is anticipated to make significant contributions towards the global baby care product market revenue and is expected to remain a dominant region, owing to high product innovation & massive use of baby care products in the region coupled with growing product demand from the rapidly increasing working women population in countries such as China and India.
The key players in this industry are Abbott Nutrition, Kimberley Clark, Procter and Gamble, Marks & Spencer, Nestle, Johnson & Johnson, and Dabur among the others.
An increase in demand for skin care products is projected to foster the market growth. Moreover, increase in birth rate, easy availability of the products on e-commerce platforms, busy lifestyle of parents and rise in disposable income in emerging countries are also some of the key aspects that are flourishing the market growth.
According to the Zion Market Research report, the global baby care product market was worth about 19.2 (USD billion) in 2021 and is predicted to grow to around 26.8 (USD billion) by 2028, with a compound annual growth rate (CAGR) of around 4.8 percent.
Region wise, Asia Pacific region is predicted to hold the largest share in the global baby care product market with India and China being the major shareholders during the forecast period. This is primarily due to increase in demand for skincare products, rise in birth rate, and increase in disposable income.
The Himalaya Drug Company, Honasa Consumer Pvt. Ltd., Kimberly-Clark (KCWW), Procter & Gamble (P&G), Unilever, California Baby, Beiersdorf, Sebapharma GmbH & Co. KG, and Citta World are some of the major players operating in the global baby care product market.
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