Global Baby Care Product Market To Reach Over $26.8B By 2028

17-Jun-2022 | Zion Market Research

The global baby care product market was nearly USD 19.2 billion in 2021 and is projected to reach the value of USD 26.8 billion by 2028, with a compound annual growth rate (CAGR) of about 4.8 percent over the forecast period.

Baby care products are specifically designed to cater to the special needs of children. Infants or new-born babies need unique care items given the sensitivity of their hair, skin, and body parts. Since babies are easily susceptible to infections, or allergic reactions, it is imperative to use tried and tested baby care products and in some cases use products prescribed by pediatricians. Baby care products need to be mild but effective at the same time which will protect them from environmental pollutants and keep the baby’s skin healthy.

The global market growth declined during Covid-19 owing to the closure of non-essential items. However, the pharmaceutical baby product market registered a steady increase in 2020 and 2021 because of their relatively easier availability in the market.

With modernization and the large-scale availability of jobs, there has been a significant rise in the standard of living amongst the general population. Because of the steady rise in income, parents across the globe are armed with better spending capabilities for their newborns. The rise in per capita income in several parts of the world is anticipated to propel the global baby care product market forward. Digitalization has led to mass awareness amongst consumer groups. The presence of the internet in the remotest places has assisted in better product accessibility along with providing multiple options to the buyers to choose from. These reasons are anticipated to aid the global market growth during the projection period. Personal care giants have realized the immense potential in the baby care segments and the last couple of years have witnessed a significant rise in the number of players in this segment along with collaboration between industry giants. For example, the tie-up between Baby Dove and Walmart to launch baby care products like shampoo, body cleanser, etc. The existing market players have been investing heavily in the advertisement and marketing of their products along with extensive R&D activities. There is also a surge in domestic or local suppliers of organic baby care products in correlation to the rising demand of parents for chemical-free baby care items. All of this combined is projected to serve the global market expansion in the coming years.

There are some safety concerns related to chemical ingredients in baby care products and the concern is expected to restrain the global market growth. The increasing advancement in technology is likely to provide growth opportunities in the global market whereas lack of awareness regarding hygiene in underdeveloped countries may be a major challenge for the otherwise rising global market.

The global baby care product market is divided based on the product type, distribution channel, and region. Based on the product type, the global market is bifurcated into fragrances, baby toiletries, baby hair care, baby skincare, and baby food & beverages. The distribution channel segment is categorized into online, specialty store, pharmacy & drugstores, hypermarket & supermarket, and others.

Asia-Pacific is expected to lead the global baby care product market owing to the rising population in countries like China, India, Singapore, and Hongkong as well as growing income in the region. The emergence of domestic players along with manufacturing units of international players is expected to aid the regional market growth. Rising awareness amongst the untapped market pulling them towards better baby care products is another contributing factor in the regional expansion.

North America is expected to register a high CAGR during the forecast period because of changing parenting methods and independent lifestyles. As per a report published by CNBC LLC, American parents have spent more than $40B in 2020 on baby care products and education of children below 5 years of age.

Europe and the Middle East may register significant growth whereas Africa is showing signs of slow growth because of poor disposable income and lack of awareness.

The Himalaya Drug Company, Honasa Consumer Pvt. Ltd., Kimberly-Clark (KCWW), Procter & Gamble (P&G), Unilever, California Baby, Beiersdorf, Sebapharma GmbH & Co. KG, and Citta World are some of the major players operating in the global baby care product market.

Recent Developments

  • In February 2020, The Himalaya Drug Company, India's top native health brand, introduced a 'Gentle Baby Laundry Wash' designed specifically for baby clothing.

Browse the full Baby Care Product Market By Product Type (Fragrances, Baby Toiletries, Baby Hair Care, Baby Skin Care, And Baby Food & Beverages), Distribution Channel (Online, Specialty Store, Pharmacy & Drugstores, Hypermarket & Supermarket, And Others), And By Region – Global And Regional Industry Overview, Market Intelligence, Comprehensive Analysis, Historical Data, And Forecasts 2022 – 2028. Report at

Global baby care product market is segmented as follows:

By Product Type

  • Fragrances
  • Baby Toiletries
  • Baby Hair Care
  • Baby Skin Care
  • Baby Food & Beverages

By Distribution Channel

  • Online
  • Specialty Store
  • Pharmacy & Drugstores
  • Hypermarket & Supermarket
  • Others

By Region

  • North America
    • The U.S.
    • Canada
  • Europe
    • France
    • The UK
    • Spain
    • Germany
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Southeast Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa

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