Authentication and Brand Protection Market Size, Share, Growth Report 2030

Authentication and Brand Protection Market

Authentication and Brand Protection Market Size - By Technology (Overt, Digital, Forensic, and Covert), By Offering (Security Labels, Holograms, and Security Inks), By Application (Automotive, Consumer Electronics, Medical, Industrial, Farming, Chemical, and Food & Beverages) And By Region- Global Industry Perspective, Comprehensive Analysis, and Forecast, 2020 – 2026

Category: Technology & Media Report Format : PDF Pages: 130 Report Code: ZMR-6288 Published Date: May-2021 Status : Published

The global Authentication and Brand Protection Market Size Was Worth 1.1 (USD Billion) in 2019 and Is Expected To Reach 3.8 (USD Billion) by 2026, CAGR of nearly 8.1 %.

Authentication and Brand Protection Market

Authentication and Brand Protection Market Size And Industry Analysis

The global Authentication and Brand Protection market size accrued earnings worth approximately 1.1 (USD Billion) in 2019 and is predicted to gain revenue of about 3.8 (USD Billion) by 2026, is set to record a CAGR of nearly 8.1 % over the period from 2020 to 2026. The report offers an assessment and analysis of the Authentication and Brand Protection market on a global and regional level. The study offers a comprehensive assessment of the market competition, constraints, revenue estimates, opportunities, evolving trends, and industry-validated data. The report provides historical data from 2017 to 2019 along with a forecast from 2020 to 2026 based on revenue (USD Billion).

Global Authentication And Brand Protection Market SizeRequest Free Sample

Authentication and Brand Protection Market: Synopsis

With the rise in multichannel retail shops, authentication, as well as the protection of brands, has become a key concern and this has led to the growing demand for authentication & security tools. This has enhanced the popularity of authentication & brand protection events across the globe. In addition to this, the increase in Cyber Security threats during the COVID pandemic has forced firms to allocate large amounts of funds to budgets for creating secured firewalls and strong software authentication software tools to protect the brand image.

Apart from this, the need for 2-factor authentication as well as background checks of the staff having access to key assets of the organizations due to identity thefts has translated into massive market demand in recent years. With the surge in counterfeit items and the need for protecting the copyrights of the content of the firms, it has become necessary for the firms to have secured authentication & brand protection software tools to be deployed on their premises. This, in turn, will result in a massive growth of authentication and brand protection businesses across the globe.

Authentication and Brand Protection Market: Growth Dynamics

High focus by organizations on maintaining brand integrity, ensuring product security, and retaining brand equity will steer the market size over the forecast timespan. In addition to this, strict enforcement of anti-counterfeiting legislation will embellish the business trends. Apparently, the thriving manufacturing sector will create lucrative growth avenues for the authentication and brand protection industry over the assessment period. With a large number of organizations implementing authentication & brand protection strategies like holograms, anti-counterfeiting labels, and tamper seals, the market is likely witness accelerated growth over the forecast timespan.

Furthermore, the increase in urbanization and Omnichannel retailing activities across the globe has resulted in a humungous market surge over the assessment period. The need for maintaining data integrity has resulted into a massive market surge in recent years. The large-scale use of RFID tools has culminated in large market penetration across the globe. However, a lack of data integration resulting in data loss along with equipment failure will obstruct the increment in the market expansion over the assessment period.

Authentication and Brand Protection Market  Report Scope: 

Report Attributes Report Details
Report Name Authentication and Brand Protection Market Research Report
Market Size in 2019 USD 1.1 Billion
Market Forecast in 2026 USD 3.8 Billion
Compound Annual Growth Rate CAGR of 8.1%
Number of Pages 150
Forecast Units Value (USD Billion), and Volume (Units)
Key Companies Covered Assa Abloy (Sweden), Merck Group (Germany), Applied DNA Science (U.S.), Authentix (U.S.), Digimarc (U.S.), Avery Dennison (U.S.), Ultimate Solutions (U.S.), Brady (U.S.), De La Reu (UK), Arjo Solutions (France), Infineon (Germany), Systech (U.S.), Document Security Systems (U.S.), Bluebite (U.S.), Centro Grafico (Italy), Sunchemicals (U.S.), Wisekey (Switzerland), Authentic Vision (Australia), Alpvision (Switzerland), CILS International (England), Advanced Labels (U.S.), Nosco (U.S.), Qlik Tag (U.S.), Visualead (Isreal), and Unica (Switzerland).
Segments Covered By Technology, By Offering , By Application, And By Region
Regions Covered North America, Europe, Asia Pacific (APAC), Latin America, Middle East, and Africa (MEA)
Countries Covered North America: U.S and Canada
Europe: Germany, Italy, Russia, U.K, Spain, France, Rest of Europe
APAC: China, Australia, Japan, India, South Korea, South East Asia, Rest of Asia Pacific
Latin America: Brazil, Argentina, Chile
The Middle East And Africa: South Africa, GCC, Rest of MEA
Base Year 2021
Historical Year 2016 to 2020
Forecast Year 2022 - 2030
Customization Scope Avail customized purchase options to meet your exact research needs. Request For Customization

Asia Pacific To Account For Major Market Share Over 2020-2026

The growth of the authentication and brand protection industry in the Asia Pacific zone over a projected period can be credited to the rise in the number of industrial unit establishments in the sub-continent. Apart from this, thriving farming, vehicle manufacturing, fabric, pharmaceutical, consumer goods, and footwear sectors in the region will further create a need for authenticating & brand protecting software tools, thereby driving the regional market penetration in the region. The regional industry landscape will be further influenced by the rapid expansion of cloud computing and blockchain technologies. The rise in use of the authenticating tools by various reputed firms in the Asia Pacific has paved a way for the growth of the business in the sub-continent.

Key Market Players & Competitive Landscape

Key players leveraging the market growth include Assa Abloy (Sweden), Merck Group (Germany), Applied DNA Science (U.S.), Authentix (U.S.),  Digimarc (U.S.), Avery Dennison (U.S.), Ultimate Solutions (U.S.), Brady (U.S.), De La Reu (UK), Arjo Solutions (France), Infineon (Germany), Systech (U.S.), Document Security Systems (U.S.), Bluebite (U.S.), Centro Grafico (Italy), Sunchemicals (U.S.), Wisekey (Switzerland), Authentic Vision (Australia), AlpVision (Switzerland), CILS International (England), Advanced Labels (U.S.), Nosco (U.S.), Qlik Tag (U.S.), Visualead (Isreal), and Unica (Switzerland).

The global Authentication and Brand Protection Market is segmented as follows:

By Application

By Technology

  • Overt
  • Covert
  • Forensic
  • Digital

By Offering

  • Security Labels
  • Holograms
  • Security Inks

By Region

  • North America
    • The U.S.
    • Canada
  • Europe
    • France
    • The UK
    • Spain
    • Germany
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Southeast Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa

Table Of Content

Methodology

FrequentlyAsked Questions

High focus by firms on maintaining brand equity & brand value, ensuring product security, and retaining brand image will steer the industry size over forecast timeframe. Apart from this, strict enforcement of anti-counterfeiting legislations will embellish the business trends. Apparently, flourishing manufacturing sector will produce new growth avenues for authentication and brand protection industry over the predicted period. With large number of organizations implementing authentication & brand protection strategies like holograms, anti-counterfeiting labels, and tamper seals, the market is likely witness an momentous growth over forecast timeline.

Furthermore, increase in urbanization and Omnichannel retailing events across globally has resulted in humungous market expansion over the assessment period. Need for maintaining data integrity has resulted into massive market surge in the recent years. Large-scale use of RFID tools has culminated into large market penetration across the globe.

According to Zion market research report, the global Authentication and Brand Protection market accrued earnings worth approximately 1.1 (USD Billion) in 2019 and is predicted to gain revenue of about 3.8(USD Billion) by 2026, is set to record a CAGR of nearly 8.1 % over the period from 2020 to 2026.

Asia Pacific will contribute lucratively towards the global market size over the estimated timeline. The regional market surge is owing to rise in the number of industrial unit establishments in the sub-continent. Apart from this, thriving farming, vehicle manufacturing, fabric, pharmaceutical, consumer goods, and footwear sectors in the region will further create a need for authenticating & brand protecting software tool, thereby driving the regional market penetration in the region. The regional industry landscape will be further influenced by rapid expansion of cloud computing and blockchain technologies. Rise in use of the authenticating tools by various reputed firms in Asia Pacific has paved a way for the growth of the business in the sub-continent.

The key market participants include Assa Abloy (Sweden), Merck Group (Germany), Applied DNA Science (U.S.), Authentix (U.S.), Digimarc (U.S.), Avery Dennison (U.S.), Ultimate Solutions (U.S.), Brady (U.S.), De La Reu (UK), Arjo Solutions (France), Infineon (Germany), Systech (U.S.), Document Security Systems (U.S.), Bluebite (U.S.), Centro Grafico (Italy), Sunchemicals (U.S.), Wisekey (Switzerland), Authentic Vision (Australia), Alpvision (Switzerland), CILS International (England), Advanced Labels (U.S.), Nosco (U.S.), Qlik Tag (U.S.), Visualead (Isreal), and Unica (Switzerland).

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