Authentication and Brand Protection Market - Global Industry Analysis

Authentication and Brand Protection Market - By Technology (Overt, Digital, Forensic, and Covert), By Offering (Security Labels, Holograms, and Security Inks), By Application (Automotive, Consumer Electronics, Medical, Industrial, Farming, Chemical, and Food & Beverages) And By Region- Global Industry Perspective, Comprehensive Analysis, and Forecast, 2020 – 2026

Published Date: 19-May-2021 Category: Technology & Media Report Format : PDF Pages: 130 Report Code: ZMR-6288 Status : Published

The global Authentication and Brand Protection market accrued earnings worth approximately 1.1 (USD Billion) in 2019 and is predicted to gain revenue of about 3.8(USD Billion) by 2026, is set to record a CAGR of nearly 8.1 % over the period from 2020 to 2026.

Description

The global Authentication and Brand Protection market accrued earnings worth approximately 1.1 (USD Billion) in 2019 and is predicted to gain revenue of about 3.8(USD Billion) by 2026, is set to record a CAGR of nearly 8.1 % over the period from 2020 to 2026. The report offers assessment and analysis of the Authentication and Brand Protection market on a global and regional level. The study offers a comprehensive assessment of the market competition, constraints, revenue estimates, opportunities, evolving trends, and industry-validated data. The report provides historical data from 2017 to 2019 along with a forecast from 2020 to 2026 based on revenue (USD Billion).

Report Scope :

Report Attribute Details
Base Year 2020
Historic Years 2016 - 2020
Forecast Years 2021 - 2028
Segments Covered By Product Type, By Application, and By End Use
Forecast Units Value (USD Billion), and Volume (Units)
Quantitative Units Revenue in USD million/billion and CAGR from 2021 to 2028
Regions Covered North America, Europe, Asia Pacific, Latin America, and Middle East & Africa, and Rest of World
Countries Covered U.S., Canada, Mexico, U.K., Germany, France, Italy, Spain, China, India, Japan, South Korea, Brazil, Argentina, GCC Countries, and South Africa, among others
Number of Companies Covered 10 companies with scope for including additional 15 companies upon request
Report Coverage Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PEST analysis, value chain analysis, regulatory landscape, market attractiveness analysis by segments and region, company market share analysis, and COVID-19 impact analysis.
Customization Scope Avail customized purchase options to meet your exact research needs.

Authentication and Brand Protection Market: Synopsis

With rise in the multichannel retail shops, the authentication as well as protection of brands has become a key concern and this has led to growing demand for authentication & security tools. This has enhanced the popularity of authentication & brand protection events across the globe. In addition to this, increase in the Cybersecurity threats during COVID pandemic has forced the firms to allocate large amount of funds budgets for creating secured firewalls and strong software authentication software tool to protect the brand image. Apart from this, need for 2-factor authentication as well as background checks of the staff having access to key assets of the organizations due to identity thefts has translated into massive market demand in the recent years. With surge in the counterfeit items and need for protecting the copyrights of the content of the firms, it has become necessary for the firms to have secured authentication & brand protection software tool to be deployed in its premises. This, in turn, will result in massive growth of authentication and brand protection business across the globe.

Authentication and Brand Protection Market: Growth Dynamics

High focus by organizations for maintaining brand integrity, ensuring product security, and retaining brand equity will steer the market size over forecast timespan. In addition to this, strict enforcement of anti-counterfeiting legislations will embellish the business trends. Apparently, thriving manufacturing sector will create lucrative growth avenues for authentication and brand protection industry over the assessment period. With large number of organizations implementing authentication & brand protection strategies like holograms, anti-counterfeiting labels, and tamper seals, the market is likely witness an accelerated growth over forecast timespan.

Furthermore, increase in urbanization and Omnichannel retailing activities across the globe has resulted in humungous market surge over the assessment period. Need for maintaining data integrity has resulted into massive market surge in the recent years. Large-scale use of RFID tools has culminated into large market penetration across the globe. However, lack of data integration resulting in data loss along with equipment failure will obstruct the increment in the market expansion over the assessment period.

Asia Pacific To Account For Major Market Share Over 2020-2026

The growth of authentication and brand protection industry in Asia Pacific zone over projected period can be credited to rise in the number of industrial unit establishments in the sub-continent. Apart from this, thriving farming, vehicle manufacturing, fabric, pharmaceutical, consumer goods, and footwear sectors in the region will further create a need for authenticating & brand protecting software tool, thereby driving the regional market penetration in the region. The regional industry landscape will be further influenced by rapid expansion of cloud computing and blockchain technologies. Rise in use of the authenticating tools by various reputed firms in Asia Pacific has paved a way for the growth of the business in the sub-continent.

Key players leveraging the market growth include Assa Abloy (Sweden), Merck Group (Germany), Applied DNA Science (U.S.), Authentix (U.S.),  Digimarc (U.S.), Avery Dennison (U.S.), Ultimate Solutions (U.S.), Brady (U.S.), De La Reu (UK), Arjo Solutions (France), Infineon (Germany), Systech (U.S.), Document Security Systems (U.S.), Bluebite (U.S.), Centro Grafico (Italy), Sunchemicals (U.S.), Wisekey (Switzerland), Authentic Vision (Australia), Alpvision (Switzerland), CILS International (England), Advanced Labels (U.S.), Nosco (U.S.), Qlik Tag (U.S.), Visualead (Isreal), and Unica (Switzerland).

The global Authentication and Brand Protection Market is segmented as follows:

By Application

  • Consumer Electronics
  • Medical
  • Industrial
  • Farming
  • Chemical
  • Automotive
  • Food & Beverages

By Technology

  • Overt
  • Covert
  • Forensic
  • Digital

By Offering

  • Security Labels
  • Holograms
  • Security Inks

By Region

  • North America
    • The U.S.
    • Canada
  • Europe
    • France
    • The UK
    • Spain
    • Germany
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Southeast Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa

Table Of Content

  • Chapter 1. Preface
    • 1.1. Report Description and Scope
    • 1.2. Research Scope
    • 1.3. Research Methodulogy
      • 1.3.1. Market Research Type
      • 1.3.2. Market Research Methodulogy
  • Chapter 2. Executive Summary
    • 2.1. Authentication and Brand Protection Market, 2016–2026(USD Billion)
    • 2.2. Authentication and Brand Protection Market: Snapshot
  • Chapter 3. Global Authentication and Brand Protection Market– Application Analysis
    • 3.1. Authentication and Brand Protection Market: Market Dynamics
    • 3.2. Market Drivers
      • 3.2.1. High focus by firms on maintaining brand equity & brand value, ensuring product security, and retaining brand image will steer the industry size over forecast timeframe.
      • 3.2.2. Strict enforcement of anti-counterfeiting legislations will embellish the business trends.
    • 3.3. Porter’s Five Forces Analysis
    • 3.4. Market Attractiveness Analysis
      • 3.4.1. Market attractiveness analysis By Application
      • 3.4.2. Market attractiveness analysis By Technulogy
      • 3.4.3. Market attractiveness analysis By Offering
  • Chapter 4. Global Authentication and Brand Protection Market– Competitive Landscape
    • 4.1. Company market share analysis
      • 4.1.1. Global Authentication and Brand Protection Market: company market share, 2019
    • 4.2. Strategic development
      • 4.2.1. Acquisitions & mergers
      • 4.2.2. New Technulogy launches
      • 4.2.3. Agreements, partnerships, cullaborations, and joint ventures
      • 4.2.4. Research and development and Regional expansion
    • 4.3. Price trend analysis
  • Chapter 5. Global Authentication and Brand Protection Market– Application Analysis
    • 5.1. Global Authentication and Brand Protection Market overview: By Application
      • 5.1.1. Global Authentication and Brand Protection Market share, By Application , 2019 and 2026
    • 5.2. Consumer Electronics
      • 5.2.1. Global Authentication and Brand Protection Market by Consumer Electronics, 2016–2026(USD Billion)
    • 5.3. Automotive
      • 5.3.1. Global Authentication and Brand Protection Market by Automotive, 2016–2026(USD Billion)
    • 5.4. Medical
      • 5.4.1. Global Authentication and Brand Protection Market by Medical, 2016–2026(USD Billion)
    • 5.5. Industrial
      • 5.5.1. Global Authentication and Brand Protection Market by Industrial, 2016–2026(USD Billion)
    • 5.6. Farming
      • 5.6.1. Global Authentication and Brand Protection Market by Farming, 2016–2026(USD Billion)
    • 5.7. Chemical
      • 5.7.1. Global Authentication and Brand Protection Market by Chemical, 2016–2026(USD Billion)
    • 5.8. Food & Beverages
      • 5.8.1. Global Authentication and Brand Protection Market by Food & Beverages, 2016–2026(USD Billion)
  • Chapter 6. Global Authentication and Brand Protection Market– Technulogy Analysis
    • 6.1. Global Authentication and Brand Protection Market overview: By Technulogy
      • 6.1.1. Global Authentication and Brand Protection Market share, By Technulogy, 2019 and 2026
    • 6.2. Overt
      • 6.2.1. Global Authentication and Brand Protection Market by Overt, 2016–2026(USD Billion)
    • 6.3. Covert
      • 6.3.1. Global Authentication and Brand Protection Market by Covert, 2016–2026(USD Billion)
    • 6.4. Forensic
      • 6.4.1. Global Authentication and Brand Protection Market by Forensic, 2016–2026(USD Billion)
    • 6.5. Digital
      • 6.5.1. Global Authentication and Brand Protection Market by Digital, 2016–2026(USD Billion)
  • Chapter 7. Global Authentication and Brand Protection Market– Offering Analysis
    • 7.1. Global Authentication and Brand Protection Market overview: By Offering
      • 7.1.1. Global Authentication and Brand Protection Market share, By Offering, 2019 and 2026
    • 7.2. Security Labels
      • 7.2.1. Global Authentication and Brand Protection Market by Security Labels, 2016–2026(USD Billion)
    • 7.3. Hulograms
      • 7.3.1. Global Authentication and Brand Protection Market by Hulograms, 2016–2026(USD Billion)
    • 7.4. Security Inks
      • 7.4.1. Global Authentication and Brand Protection Market by Security Inks, 2016–2026(USD Billion)
  • Chapter 8. Company Profiles
    • 8.1. Assa Abloy
      • 8.1.1. Overview
      • 8.1.2. Financials
      • 8.1.3. Technulogy Portfulio
      • 8.1.4. Business Strategy
      • 8.1.5. Recent Developments
    • 8.2. Merck Group
      • 8.2.1. Overview
      • 8.2.2. Financials
      • 8.2.3. Technulogy Portfulio
      • 8.2.4. Business Strategy
      • 8.2.5. Recent Developments
    • 8.3. Applied DNA Science
      • 8.3.1. Overview
      • 8.3.2. Financials
      • 8.3.3. Technulogy Portfulio
      • 8.3.4. Business Strategy
      • 8.3.5. Recent Development
    • 8.4. Authentix
      • 8.4.1. Overview
      • 8.4.2. Financials
      • 8.4.3. Technulogy Portfulio
      • 8.4.4. Business Strategy
      • 8.4.5. Recent Development
    • 8.5. Avery Dennison
      • 8.5.1. Overview
      • 8.5.2. Financials
      • 8.5.3. Technulogy Portfulio
      • 8.5.4. Business Strategy
      • 8.5.5. Recent Development
    • 8.6. Ultimate Sulutions
      • 8.6.1. Overview
      • 8.6.2. Financials
      • 8.6.3. Technulogy Portfulio
      • 8.6.4. Business Strategy
      • 8.6.5. Recent Development
    • 8.7. Digimarc
      • 8.7.1. Overview
      • 8.7.2. Financials
      • 8.7.3. Technulogy Portfulio
      • 8.7.4. Business Strategy
      • 8.7.5. Recent Development
    • 8.8. Brady
      • 8.8.1. Overview
      • 8.8.2. Financials
      • 8.8.3. Technulogy Portfulio
      • 8.8.4. Business Strategy
      • 8.8.5. Recent Development
    • 8.9. De La Reu
      • 8.9.1. Overview
      • 8.9.2. Financials
      • 8.9.3. Technulogy Portfulio
      • 8.9.4. Business Strategy
      • 8.9.5. Recent Development
    • 8.10. Arjo Sulutions
      • 8.10.1. Overview
      • 8.10.2. Financials
      • 8.10.3. Technulogy Portfulio
      • 8.10.4. Business Strategy
      • 8.10.5. Recent Development
    • 8.11. Infineon
      • 8.11.1. Overview
      • 8.11.2. Financials
      • 8.11.3. Technulogy Portfulio
      • 8.11.4. Business Strategy
      • 8.11.5. Recent Development
    • 8.12. Unica
      • 8.12.1. Overview
      • 8.12.2. Financials
      • 8.12.3. Technulogy Portfulio
      • 8.12.4. Business Strategy
      • 8.12.5. Recent Development
    • 8.13. Visualead
      • 8.13.1. Overview
      • 8.13.2. Financials
      • 8.13.3. Technulogy Portfulio
      • 8.13.4. Business Strategy
      • 8.13.5. Recent Development
    • 8.14. Qlik Tag
      • 8.14.1. Overview
      • 8.14.2. Financials
      • 8.14.3. Technulogy Portfulio
      • 8.14.4. Business Strategy
      • 8.14.5. Recent Development
    • 8.15. Nosco
      • 8.15.1. Overview
      • 8.15.2. Financials
      • 8.15.3. Technulogy Portfulio
      • 8.15.4. Business Strategy
      • 8.15.5. Recent Development
    • 8.16. Advanced Labels
      • 8.16.1. Overview
      • 8.16.2. Financials
      • 8.16.3. Technulogy Portfulio
      • 8.16.4. Business Strategy
      • 8.16.5. Recent Development
    • 8.17. CILS International
      • 8.17.1. Overview
      • 8.17.2. Financials
      • 8.17.3. Technulogy Portfulio
      • 8.17.4. Business Strategy
      • 8.17.5. Recent Development
    • 8.18. Alpvision
      • 8.18.1. Overview
      • 8.18.2. Financials
      • 8.18.3. Technulogy Portfulio
      • 8.18.4. Business Strategy
      • 8.18.5. Recent Development
    • 8.19. Authentic Vision
      • 8.19.1. Overview
      • 8.19.2. Financials
      • 8.19.3. Technulogy Portfulio
      • 8.19.4. Business Strategy
      • 8.19.5. Recent Development
    • 8.20. Wisekey
      • 8.20.1. Overview
      • 8.20.2. Financials
      • 8.20.3. Technulogy Portfulio
      • 8.20.4. Business Strategy
      • 8.20.5. Recent Development
    • 8.21. Sunchemicals
      • 8.21.1. Overview
      • 8.21.2. Financials
      • 8.21.3. Technulogy Portfulio
      • 8.21.4. Business Strategy
      • 8.21.5. Recent Development
    • 8.22. Centro Grafico
      • 8.22.1. Overview
      • 8.22.2. Financials
      • 8.22.3. Technulogy Portfulio
      • 8.22.4. Business Strategy
      • 8.22.5. Recent Development
    • 8.23. Bluebite
      • 8.23.1. Overview
      • 8.23.2. Financials
      • 8.23.3. Technulogy Portfulio
      • 8.23.4. Business Strategy
      • 8.23.5. Recent Development
    • 8.24. Document Security Systems
      • 8.24.1. Overview
      • 8.24.2. Financials
      • 8.24.3. Technulogy Portfulio
      • 8.24.4. Business Strategy
      • 8.24.5. Recent Development
    • 8.25. Systech
      • 8.25.1. Overview
      • 8.25.2. Financials
      • 8.25.3. Technulogy Portfulio
      • 8.25.4. Business Strategy
      • 8.25.5. Recent Development

Methodology


Frequently Asked Questions

High focus by firms on maintaining brand equity & brand value, ensuring product security, and retaining brand image will steer the industry size over forecast timeframe. Apart from this, strict enforcement of anti-counterfeiting legislations will embellish the business trends. Apparently, flourishing manufacturing sector will produce new growth avenues for authentication and brand protection industry over the predicted period. With large number of organizations implementing authentication & brand protection strategies like holograms, anti-counterfeiting labels, and tamper seals, the market is likely witness an momentous growth over forecast timeline.

Furthermore, increase in urbanization and Omnichannel retailing events across globally has resulted in humungous market expansion over the assessment period. Need for maintaining data integrity has resulted into massive market surge in the recent years. Large-scale use of RFID tools has culminated into large market penetration across the globe.

According to Zion market research report, the global Authentication and Brand Protection market accrued earnings worth approximately 1.1 (USD Billion) in 2019 and is predicted to gain revenue of about 3.8(USD Billion) by 2026, is set to record a CAGR of nearly 8.1 % over the period from 2020 to 2026.

Asia Pacific will contribute lucratively towards the global market size over the estimated timeline. The regional market surge is owing to rise in the number of industrial unit establishments in the sub-continent. Apart from this, thriving farming, vehicle manufacturing, fabric, pharmaceutical, consumer goods, and footwear sectors in the region will further create a need for authenticating & brand protecting software tool, thereby driving the regional market penetration in the region. The regional industry landscape will be further influenced by rapid expansion of cloud computing and blockchain technologies. Rise in use of the authenticating tools by various reputed firms in Asia Pacific has paved a way for the growth of the business in the sub-continent.

The key market participants include Assa Abloy (Sweden), Merck Group (Germany), Applied DNA Science (U.S.), Authentix (U.S.), Digimarc (U.S.), Avery Dennison (U.S.), Ultimate Solutions (U.S.), Brady (U.S.), De La Reu (UK), Arjo Solutions (France), Infineon (Germany), Systech (U.S.), Document Security Systems (U.S.), Bluebite (U.S.), Centro Grafico (Italy), Sunchemicals (U.S.), Wisekey (Switzerland), Authentic Vision (Australia), Alpvision (Switzerland), CILS International (England), Advanced Labels (U.S.), Nosco (U.S.), Qlik Tag (U.S.), Visualead (Isreal), and Unica (Switzerland).

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