Authentication and Brand Protection Market - Global Industry Analysis
Authentication and Brand Protection Market - By Technology (Overt, Digital, Forensic, and Covert), By Offering (Security Labels, Holograms, and Security Inks), By Application (Automotive, Consumer Electronics, Medical, Industrial, Farming, Chemical, and Food & Beverages) And By Region- Global Industry Perspective, Comprehensive Analysis, and Forecast, 2020 – 2026
The global Authentication and Brand Protection market accrued earnings worth approximately 1.1 (USD Billion) in 2019 and is predicted to gain revenue of about 3.8(USD Billion) by 2026, is set to record a CAGR of nearly 8.1 % over the period from 2020 to 2026.
Description
Authentication and Brand Protection Market Size And Industry Analysis
The global Authentication and Brand Protection market accrued earnings worth approximately 1.1 (USD Billion) in 2019 and is predicted to gain revenue of about 3.8(USD Billion) by 2026, is set to record a CAGR of nearly 8.1 % over the period from 2020 to 2026. The report offers assessment and analysis of the Authentication and Brand Protection market on a global and regional level. The study offers a comprehensive assessment of the market competition, constraints, revenue estimates, opportunities, evolving trends, and industry-validated data. The report provides historical data from 2017 to 2019 along with a forecast from 2020 to 2026 based on revenue (USD Billion).
Report Scope :
| Report Attribute | Details |
|---|---|
| Base Year | 2020 |
| Historic Years | 2016 - 2020 |
| Forecast Years | 2021 - 2028 |
| Segments Covered | By Product Type, By Application, and By End Use |
| Forecast Units | Value (USD Billion), and Volume (Units) |
| Quantitative Units | Revenue in USD million/billion and CAGR from 2021 to 2028 |
| Regions Covered | North America, Europe, Asia Pacific, Latin America, and Middle East & Africa, and Rest of World |
| Countries Covered | U.S., Canada, Mexico, U.K., Germany, France, Italy, Spain, China, India, Japan, South Korea, Brazil, Argentina, GCC Countries, and South Africa, among others |
| Number of Companies Covered | 10 companies with scope for including additional 15 companies upon request |
| Report Coverage | Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PEST analysis, value chain analysis, regulatory landscape, market attractiveness analysis by segments and region, company market share analysis, and COVID-19 impact analysis. |
| Customization Scope | Avail customized purchase options to meet your exact research needs. |
Authentication and Brand Protection Market: Synopsis
With rise in the multichannel retail shops, the authentication as well as protection of brands has become a key concern and this has led to growing demand for authentication & security tools. This has enhanced the popularity of authentication & brand protection events across the globe. In addition to this, increase in the Cybersecurity threats during COVID pandemic has forced the firms to allocate large amount of funds budgets for creating secured firewalls and strong software authentication software tool to protect the brand image. Apart from this, need for 2-factor authentication as well as background checks of the staff having access to key assets of the organizations due to identity thefts has translated into massive market demand in the recent years. With surge in the counterfeit items and need for protecting the copyrights of the content of the firms, it has become necessary for the firms to have secured authentication & brand protection software tool to be deployed in its premises. This, in turn, will result in massive growth of authentication and brand protection business across the globe.
Authentication and Brand Protection Market: Growth Dynamics
High focus by organizations for maintaining brand integrity, ensuring product security, and retaining brand equity will steer the market size over forecast timespan. In addition to this, strict enforcement of anti-counterfeiting legislations will embellish the business trends. Apparently, thriving manufacturing sector will create lucrative growth avenues for authentication and brand protection industry over the assessment period. With large number of organizations implementing authentication & brand protection strategies like holograms, anti-counterfeiting labels, and tamper seals, the market is likely witness an accelerated growth over forecast timespan.
Furthermore, increase in urbanization and Omnichannel retailing activities across the globe has resulted in humungous market surge over the assessment period. Need for maintaining data integrity has resulted into massive market surge in the recent years. Large-scale use of RFID tools has culminated into large market penetration across the globe. However, lack of data integration resulting in data loss along with equipment failure will obstruct the increment in the market expansion over the assessment period.
Asia Pacific To Account For Major Market Share Over 2020-2026
The growth of authentication and brand protection industry in Asia Pacific zone over projected period can be credited to rise in the number of industrial unit establishments in the sub-continent. Apart from this, thriving farming, vehicle manufacturing, fabric, pharmaceutical, consumer goods, and footwear sectors in the region will further create a need for authenticating & brand protecting software tool, thereby driving the regional market penetration in the region. The regional industry landscape will be further influenced by rapid expansion of cloud computing and blockchain technologies. Rise in use of the authenticating tools by various reputed firms in Asia Pacific has paved a way for the growth of the business in the sub-continent.
Key players leveraging the market growth include Assa Abloy (Sweden), Merck Group (Germany), Applied DNA Science (U.S.), Authentix (U.S.), Digimarc (U.S.), Avery Dennison (U.S.), Ultimate Solutions (U.S.), Brady (U.S.), De La Reu (UK), Arjo Solutions (France), Infineon (Germany), Systech (U.S.), Document Security Systems (U.S.), Bluebite (U.S.), Centro Grafico (Italy), Sunchemicals (U.S.), Wisekey (Switzerland), Authentic Vision (Australia), Alpvision (Switzerland), CILS International (England), Advanced Labels (U.S.), Nosco (U.S.), Qlik Tag (U.S.), Visualead (Isreal), and Unica (Switzerland).
The global Authentication and Brand Protection Market is segmented as follows:
By Application
- Consumer Electronics
- Medical
- Industrial
- Farming
- Chemical
- Automotive
- Food & Beverages
By Technology
- Overt
- Covert
- Forensic
- Digital
By Offering
- Security Labels
- Holograms
- Security Inks
By Region
- North America
- The U.S.
- Canada
- Europe
- France
- The UK
- Spain
- Germany
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Southeast Asia
- Rest of Asia Pacific
- Latin America
- Brazil
- Mexico
- Rest of Latin America
- Middle East & Africa
- GCC
- South Africa
- Rest of Middle East & Africa
Table Of Content
- Chapter 1. Preface
- 1.1. Report Description and Scope
- 1.2. Research Scope
- 1.3. Research Methodology
- 1.3.1. Market Research Type
- 1.3.2. Market Research Methodology
- Chapter 2. Executive Summary
- 2.1. Authentication and Brand Protection Market, 2016–2026(USD Billion)
- 2.2. Authentication and Brand Protection Market: Snapshot
- Chapter 3. Global Authentication and Brand Protection Market– Application Analysis
- 3.1. Authentication and Brand Protection Market: Market Dynamics
- 3.2. Market Drivers
- 3.2.1. High focus by firms on maintaining brand equity & brand value, ensuring product security, and retaining brand image will steer the industry size over forecast timeframe.
- 3.2.2. Strict enforcement of anti-counterfeiting legislations will embellish the business trends.
- 3.3. Porter’s Five Forces Analysis
- 3.4. Market Attractiveness Analysis
- 3.4.1. Market attractiveness analysis By Application
- 3.4.2. Market attractiveness analysis By Technology
- 3.4.3. Market attractiveness analysis By Offering
- Chapter 4. Global Authentication and Brand Protection Market– Competitive Landscape
- 4.1. Company market share analysis
- 4.1.1. Global Authentication and Brand Protection Market: company market share, 2019
- 4.2. Strategic development
- 4.2.1. Acquisitions & mergers
- 4.2.2. New Technology launches
- 4.2.3. Agreements, partnerships, cullaborations, and joint ventures
- 4.2.4. Research and development and Regional expansion
- 4.3. Price trend analysis
- 4.1. Company market share analysis
- Chapter 5. Global Authentication and Brand Protection Market– Application Analysis
- 5.1. Global Authentication and Brand Protection Market overview: By Application
- 5.1.1. Global Authentication and Brand Protection Market share, By Application , 2019 and 2026
- 5.2. Consumer Electronics
- 5.2.1. Global Authentication and Brand Protection Market by Consumer Electronics, 2016–2026(USD Billion)
- 5.3. Automotive
- 5.3.1. Global Authentication and Brand Protection Market by Automotive, 2016–2026(USD Billion)
- 5.4. Medical
- 5.4.1. Global Authentication and Brand Protection Market by Medical, 2016–2026(USD Billion)
- 5.5. Industrial
- 5.5.1. Global Authentication and Brand Protection Market by Industrial, 2016–2026(USD Billion)
- 5.6. Farming
- 5.6.1. Global Authentication and Brand Protection Market by Farming, 2016–2026(USD Billion)
- 5.7. Chemical
- 5.7.1. Global Authentication and Brand Protection Market by Chemical, 2016–2026(USD Billion)
- 5.8. Food & Beverages
- 5.8.1. Global Authentication and Brand Protection Market by Food & Beverages, 2016–2026(USD Billion)
- 5.1. Global Authentication and Brand Protection Market overview: By Application
- Chapter 6. Global Authentication and Brand Protection Market– Technology Analysis
- 6.1. Global Authentication and Brand Protection Market overview: By Technology
- 6.1.1. Global Authentication and Brand Protection Market share, By Technology, 2019 and 2026
- 6.2. Overt
- 6.2.1. Global Authentication and Brand Protection Market by Overt, 2016–2026(USD Billion)
- 6.3. Covert
- 6.3.1. Global Authentication and Brand Protection Market by Covert, 2016–2026(USD Billion)
- 6.4. Forensic
- 6.4.1. Global Authentication and Brand Protection Market by Forensic, 2016–2026(USD Billion)
- 6.5. Digital
- 6.5.1. Global Authentication and Brand Protection Market by Digital, 2016–2026(USD Billion)
- 6.1. Global Authentication and Brand Protection Market overview: By Technology
- Chapter 7. Global Authentication and Brand Protection Market– Offering Analysis
- 7.1. Global Authentication and Brand Protection Market overview: By Offering
- 7.1.1. Global Authentication and Brand Protection Market share, By Offering, 2019 and 2026
- 7.2. Security Labels
- 7.2.1. Global Authentication and Brand Protection Market by Security Labels, 2016–2026(USD Billion)
- 7.3. Hulograms
- 7.3.1. Global Authentication and Brand Protection Market by Hulograms, 2016–2026(USD Billion)
- 7.4. Security Inks
- 7.4.1. Global Authentication and Brand Protection Market by Security Inks, 2016–2026(USD Billion)
- 7.1. Global Authentication and Brand Protection Market overview: By Offering
- Chapter 8. Company Profiles
- 8.1. Assa Abloy
- 8.1.1. Overview
- 8.1.2. Financials
- 8.1.3. Technology Portfolio
- 8.1.4. Business Strategy
- 8.1.5. Recent Developments
- 8.2. Merck Group
- 8.2.1. Overview
- 8.2.2. Financials
- 8.2.3. Technology Portfolio
- 8.2.4. Business Strategy
- 8.2.5. Recent Developments
- 8.3. Applied DNA Science
- 8.3.1. Overview
- 8.3.2. Financials
- 8.3.3. Technology Portfolio
- 8.3.4. Business Strategy
- 8.3.5. Recent Development
- 8.4. Authentix
- 8.4.1. Overview
- 8.4.2. Financials
- 8.4.3. Technology Portfolio
- 8.4.4. Business Strategy
- 8.4.5. Recent Development
- 8.5. Avery Dennison
- 8.5.1. Overview
- 8.5.2. Financials
- 8.5.3. Technology Portfolio
- 8.5.4. Business Strategy
- 8.5.5. Recent Development
- 8.6. Ultimate Sulutions
- 8.6.1. Overview
- 8.6.2. Financials
- 8.6.3. Technology Portfolio
- 8.6.4. Business Strategy
- 8.6.5. Recent Development
- 8.7. Digimarc
- 8.7.1. Overview
- 8.7.2. Financials
- 8.7.3. Technology Portfolio
- 8.7.4. Business Strategy
- 8.7.5. Recent Development
- 8.8. Brady
- 8.8.1. Overview
- 8.8.2. Financials
- 8.8.3. Technology Portfolio
- 8.8.4. Business Strategy
- 8.8.5. Recent Development
- 8.9. De La Reu
- 8.9.1. Overview
- 8.9.2. Financials
- 8.9.3. Technology Portfolio
- 8.9.4. Business Strategy
- 8.9.5. Recent Development
- 8.10. Arjo Sulutions
- 8.10.1. Overview
- 8.10.2. Financials
- 8.10.3. Technology Portfolio
- 8.10.4. Business Strategy
- 8.10.5. Recent Development
- 8.11. Infineon
- 8.11.1. Overview
- 8.11.2. Financials
- 8.11.3. Technology Portfolio
- 8.11.4. Business Strategy
- 8.11.5. Recent Development
- 8.12. Unica
- 8.12.1. Overview
- 8.12.2. Financials
- 8.12.3. Technology Portfolio
- 8.12.4. Business Strategy
- 8.12.5. Recent Development
- 8.13. Visualead
- 8.13.1. Overview
- 8.13.2. Financials
- 8.13.3. Technology Portfolio
- 8.13.4. Business Strategy
- 8.13.5. Recent Development
- 8.14. Qlik Tag
- 8.14.1. Overview
- 8.14.2. Financials
- 8.14.3. Technology Portfolio
- 8.14.4. Business Strategy
- 8.14.5. Recent Development
- 8.15. Nosco
- 8.15.1. Overview
- 8.15.2. Financials
- 8.15.3. Technology Portfolio
- 8.15.4. Business Strategy
- 8.15.5. Recent Development
- 8.16. Advanced Labels
- 8.16.1. Overview
- 8.16.2. Financials
- 8.16.3. Technology Portfolio
- 8.16.4. Business Strategy
- 8.16.5. Recent Development
- 8.17. CILS International
- 8.17.1. Overview
- 8.17.2. Financials
- 8.17.3. Technology Portfolio
- 8.17.4. Business Strategy
- 8.17.5. Recent Development
- 8.18. Alpvision
- 8.18.1. Overview
- 8.18.2. Financials
- 8.18.3. Technology Portfolio
- 8.18.4. Business Strategy
- 8.18.5. Recent Development
- 8.19. Authentic Vision
- 8.19.1. Overview
- 8.19.2. Financials
- 8.19.3. Technology Portfolio
- 8.19.4. Business Strategy
- 8.19.5. Recent Development
- 8.20. Wisekey
- 8.20.1. Overview
- 8.20.2. Financials
- 8.20.3. Technology Portfolio
- 8.20.4. Business Strategy
- 8.20.5. Recent Development
- 8.21. Sunchemicals
- 8.21.1. Overview
- 8.21.2. Financials
- 8.21.3. Technology Portfolio
- 8.21.4. Business Strategy
- 8.21.5. Recent Development
- 8.22. Centro Grafico
- 8.22.1. Overview
- 8.22.2. Financials
- 8.22.3. Technology Portfolio
- 8.22.4. Business Strategy
- 8.22.5. Recent Development
- 8.23. Bluebite
- 8.23.1. Overview
- 8.23.2. Financials
- 8.23.3. Technology Portfolio
- 8.23.4. Business Strategy
- 8.23.5. Recent Development
- 8.24. Document Security Systems
- 8.24.1. Overview
- 8.24.2. Financials
- 8.24.3. Technology Portfolio
- 8.24.4. Business Strategy
- 8.24.5. Recent Development
- 8.25. Systech
- 8.25.1. Overview
- 8.25.2. Financials
- 8.25.3. Technology Portfolio
- 8.25.4. Business Strategy
- 8.25.5. Recent Development
- 8.1. Assa Abloy
Table Of Figures
List of Figures
1. Market research Type
2. Market research methodology
3. Global Authentication and Brand Protection Market, 2016–2026(USD Billion)
4. Porter’s Five Forces Analysis
5. Global Authentication and Brand Protection Marketattractiveness, By Application
6. Global Authentication and Brand Protection Marketattractiveness, By Technology
7. Global Authentication and Brand Protection Marketattractiveness, By Offering
8. Global Authentication and Brand Protection Marketshare by Application ,2019 and 2026 (USD Billion)
9. Global Authentication and Brand Protection Marketby Consumer Electronics, 2016–2026(USD Billion)
10. Global Authentication and Brand Protection Marketby Automotive, 2016–2026(USD Billion)
11. Global Authentication and Brand Protection Marketby Medical, 2016–2026(USD Billion)
12. Global Authentication and Brand Protection Marketby Industrial, 2016–2026(USD Billion)
13. Global Authentication and Brand Protection Marketby , Farming, 2016–2026(USD Billion)
14. Global Authentication and Brand Protection Marketby Chemical, 2016–2026(USD Billion)
15. Global Authentication and Brand Protection Marketby Food & Beverages, 2016–2026(USD Billion)
16. Global Authentication and Brand Protection Marketshare by Technology ,2019 and 2026 (USD Billion)
17. Global Authentication and Brand Protection Marketby Overt, 2016–2026(USD Billion)
18. Global Authentication and Brand Protection Marketby Covert, 2016–2026(USD Billion)
19. Global Authentication and Brand Protection Marketby Digital, 2016–2026(USD Billion)
20. Global Authentication and Brand Protection Marketby Forensic, 2016–2026(USD Billion)
21. Global Authentication and Brand Protection Marketshare by Offering,2019 and 2026 (USD Billion)
22. Global Authentication and Brand Protection Marketby Security Labels, 2016–2026(USD Billion)
23. Global Authentication and Brand Protection Marketby Security Inks, 2016–2026(USD Billion)
24. Global Authentication and Brand Protection Marketby Holograms, 2016–2026(USD Billion)
25. Global Authentication and Brand Protection Marketshare, by Region, 2019 and 2026
26. North America Authentication and Brand Protection Market, 2016–2026(USD Billion)
27. Europe Authentication and Brand Protection Market, 2016–2026(USD Billion)
28. Asia Pacific Authentication and Brand Protection Market, 2016–2026(USD Billion)
29. Latin America Authentication and Brand Protection Market, 2016–2026(USD Billion)
30. The Middle East and Africa Authentication and Brand Protection Market, 2016–2026(USD Billion)
Table Of Tables
List of Tables
1. Global Authentication and Brand Protection Market: snapshot
2. Drivers of the Authentication and Brand Protection Market: impact analysis
3. North America Authentication and Brand Protection Market revenue, By Application ,2016–2026(USD Billion)
4. North America Authentication and Brand Protection Market revenue, By Technology ,2016–2026(USD Billion)
5. North America Authentication and Brand Protection Market revenue, By Offering ,2016–2026(USD Billion)
6. The U.S. Authentication and Brand Protection Market revenue, By Application ,2016–2026(USD Billion)
7. The U.S. Authentication and Brand Protection Market revenue, By Technology ,2016–2026(USD Billion)
8. The U.S. Authentication and Brand Protection Market revenue, By Offering ,2016–2026(USD Billion)
9. Rest of North America Authentication and Brand Protection Market revenue, By Application ,2016–2026(USD Billion)
10. Rest of North America Authentication and Brand Protection Market revenue, By Technology ,2016–2026(USD Billion)
11. Rest of North America Authentication and Brand Protection Market revenue, By Offering ,2016–2026(USD Billion)
12. Europe Authentication and Brand Protection Market revenue, By Application ,2016–2026(USD Billion)
13. Europe Authentication and Brand Protection Market revenue, By Technology ,2016–2026(USD Billion)
14. Europe Authentication and Brand Protection Market revenue, By Offering ,2016–2026(USD Billion)
15. UK Authentication and Brand Protection Market revenue, By Application ,2016–2026(USD Billion)
16. UK Authentication and Brand Protection Market revenue, By Technology ,2016–2026(USD Billion)
17. UK Authentication and Brand Protection Market revenue, By Offering ,2016–2026(USD Billion)
18. France Authentication and Brand Protection Market revenue, By Application ,2016–2026(USD Billion)
19. France Authentication and Brand Protection Market revenue, By Technology ,2016–2026(USD Billion)
20. France Authentication and Brand Protection Market revenue, By Offering ,2016–2026(USD Billion)
21. Germany Authentication and Brand Protection Market revenue, By Application ,2016–2026(USD Billion)
22. Germany Authentication and Brand Protection Market revenue, By Technology ,2016–2026(USD Billion)
23. Germany Authentication and Brand Protection Market revenue, By Offering ,2016–2026(USD Billion)
24. Rest of Europe Authentication and Brand Protection Market revenue, By Application ,2016–2026(USD Billion)
25. Rest of Europe Authentication and Brand Protection Market revenue, By Technology ,2016–2026(USD Billion)
26. Rest of Europe Authentication and Brand Protection Market revenue, By Offering ,2016–2026(USD Billion)
27. Asia Pacific Authentication and Brand Protection Market revenue, By Application ,2016–2026(USD Billion)
28. Asia Pacific Authentication and Brand Protection Market revenue, By Technology ,2016–2026(USD Billion)
29. Asia Pacific Authentication and Brand Protection Market revenue, By Offering ,2016–2026(USD Billion)
30. China Authentication and Brand Protection Market revenue, By Application ,2016–2026(USD Billion)
31. China Authentication and Brand Protection Market revenue, By Technology ,2016–2026(USD Billion)
32. China Authentication and Brand Protection Market revenue, By Offering ,2016–2026(USD Billion)
33. Japan Authentication and Brand Protection Market revenue, By Application ,2016–2026(USD Billion)
34. Japan Authentication and Brand Protection Market revenue, By Technology ,2016–2026(USD Billion)
35. Japan Authentication and Brand Protection Market revenue, By Offering ,2016–2026(USD Billion)
36. India Authentication and Brand Protection Market revenue, By Application ,2016–2026(USD Billion)
37. India Authentication and Brand Protection Market revenue, By Technology ,2016–2026(USD Billion)
38. India Authentication and Brand Protection Market revenue, By Offering ,2016–2026(USD Billion)
39. Rest of Asia Pacific Authentication and Brand Protection Market revenue, By Application ,2016–2026(USD Billion)
40. Rest of Asia Pacific Authentication and Brand Protection Market revenue, By Technology ,2016–2026(USD Billion)
41. Rest of Asia Pacific Authentication and Brand Protection Market revenue, By Offering ,2016–2026(USD Billion)
42. Latin America Authentication and Brand Protection Market revenue, By Application ,2016–2026(USD Billion)
43. Latin America Authentication and Brand Protection Market revenue, By Technology ,2016–2026(USD Billion)
44. Latin America Authentication and Brand Protection Market revenue, By Offering ,2016–2026(USD Billion)
45. Brazil Authentication and Brand Protection Market revenue, By Application ,2016–2026(USD Billion)
46. Brazil Authentication and Brand Protection Market revenue, By Technology ,2016–2026(USD Billion)
47. Brazil Authentication and Brand Protection Market revenue, By Offering ,2016–2026(USD Billion)
48. Rest of Latin America Authentication and Brand Protection Market revenue, By Application ,2016–2026(USD Billion)
49. Rest of Latin America Authentication and Brand Protection Market revenue, By Technology ,2016–2026(USD Billion)
50. Rest of Latin America Authentication and Brand Protection Market revenue, By Offering ,2016–2026(USD Billion)
51. The Middle East and Africa Authentication and Brand Protection Market revenue, By Application ,2016–2026(USD Billion)
52. The Middle East and Africa Authentication and Brand Protection Market revenue, By Technology ,2016–2026(USD Billion)
53. The Middle East and Africa Authentication and Brand Protection Market revenue, By Offering ,2016–2026(USD Billion)
54. Saudi Arabia Authentication and Brand Protection Market revenue, By Application ,2016–2026(USD Billion)
55. Saudi Arabia Authentication and Brand Protection Market revenue, By Technology ,2016–2026(USD Billion)
56. Saudi Arabia Authentication and Brand Protection Market revenue, By Offering ,2016–2026(USD Billion)
57. South Africa Authentication and Brand Protection Market revenue, By Application ,2016–2026(USD Billion)
58. South Africa Authentication and Brand Protection Market revenue, By Technology ,2016–2026(USD Billion)
59. South Africa Authentication and Brand Protection Market revenue, By Offering ,2016–2026(USD Billion)
60. Rest of the Middle East & Africa Authentication and Brand Protection Market revenue, By Application ,2016–2026(USD Billion)
61. Rest of the Middle East & Africa Authentication and Brand Protection Market revenue, By Technology ,2016–2026(USD Billion)
62. Rest of the Middle East & Africa Authentication and Brand Protection Market revenue, By Offering ,2016–2026(USD Billion)
Methodology
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FrequentlyAsked Questions
High focus by firms on maintaining brand equity & brand value, ensuring product security, and retaining brand image will steer the industry size over forecast timeframe. Apart from this, strict enforcement of anti-counterfeiting legislations will embellish the business trends. Apparently, flourishing manufacturing sector will produce new growth avenues for authentication and brand protection industry over the predicted period. With large number of organizations implementing authentication & brand protection strategies like holograms, anti-counterfeiting labels, and tamper seals, the market is likely witness an momentous growth over forecast timeline.
Furthermore, increase in urbanization and Omnichannel retailing events across globally has resulted in humungous market expansion over the assessment period. Need for maintaining data integrity has resulted into massive market surge in the recent years. Large-scale use of RFID tools has culminated into large market penetration across the globe.
According to Zion market research report, the global Authentication and Brand Protection market accrued earnings worth approximately 1.1 (USD Billion) in 2019 and is predicted to gain revenue of about 3.8(USD Billion) by 2026, is set to record a CAGR of nearly 8.1 % over the period from 2020 to 2026.
Asia Pacific will contribute lucratively towards the global market size over the estimated timeline. The regional market surge is owing to rise in the number of industrial unit establishments in the sub-continent. Apart from this, thriving farming, vehicle manufacturing, fabric, pharmaceutical, consumer goods, and footwear sectors in the region will further create a need for authenticating & brand protecting software tool, thereby driving the regional market penetration in the region. The regional industry landscape will be further influenced by rapid expansion of cloud computing and blockchain technologies. Rise in use of the authenticating tools by various reputed firms in Asia Pacific has paved a way for the growth of the business in the sub-continent.
The key market participants include Assa Abloy (Sweden), Merck Group (Germany), Applied DNA Science (U.S.), Authentix (U.S.), Digimarc (U.S.), Avery Dennison (U.S.), Ultimate Solutions (U.S.), Brady (U.S.), De La Reu (UK), Arjo Solutions (France), Infineon (Germany), Systech (U.S.), Document Security Systems (U.S.), Bluebite (U.S.), Centro Grafico (Italy), Sunchemicals (U.S.), Wisekey (Switzerland), Authentic Vision (Australia), Alpvision (Switzerland), CILS International (England), Advanced Labels (U.S.), Nosco (U.S.), Qlik Tag (U.S.), Visualead (Isreal), and Unica (Switzerland).
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