AR in Enterprise Market - Global Industry Analysis

AR in Enterprise Market by Component (Hardware and Software); by Display Device (Head-Mounted Display, Smart Glass, and Head-up Display); by Enterprise Size (SME’s and Large Enterprise); by Application (Automotive, Aerospace and Defense, Medical, Gaming, and Retail)- Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2016– 2025

Published Date: 02-Apr-2018 Category: Technology & Media Report Format : PDF Pages: 110 Report Code: ZMR-2733 Status : Published

Global AR in enterprise market is expected to reach more than USD 30,520 million by 2025 and is exhibit a CAGR of approximately 51% between 2017 and 2025. Software and hardware are the two components used in the augmented reality technology. Among them, the major market share of 60% was contributed by hardware in 2016.

Description

Report Brief

  • The report covers the forecast and analysis for the AR in enterprise market on a global and regional level.
  • The report includes the positive and the negative factors that are influencing the growth of the market.
  • Market opportunities are discussed in detail in the report.
  • The key target audience for the market has been determined in the report.
  • The revenue generated by the prominent industry players has been analyzed in the report.
  • The market numbers have been calculated using top-down and the bottom-up approaches.
  • The AR in enterprise market has been analyzed using Porter’s Five Forces Analysis.
  • The market is segmented on the basis of the component, display device, enterprise size, and application, which in turn are bifurcated on a regional level as well.
  • All the segments have been evaluated based on the present and the future trends.
  • The report deals with the in-depth quantitative and qualitative analyses of the AR in enterprise market.
  • The report includes the detailed company profiles of the prominent market players.

Market Summary

Overview

Augmented reality is a technology makes use of virtual reality and the real world. The technology enriches the real world experience by making use of the media and the digital information such as 3D images, videos, and models. While comparing virtual reality with augmented reality technology, virtual reality provides a completely artificial environment while augmented reality makes use of the real-time environment and adds new digital enhancements in it.

Value

The AR in enterprise market was valued at around USD 720 million in the year 2016 and it is expected to reach more than USD 30,520 million by 2025. The global AR in enterprise market is expected to exhibit a CAGR of approximately 51% between 2017 and 2025.

Drivers and Restraints

The major factor driving the growth of AR in enterprise market is the increasing demand for the technology from various industries such as medical, retail, aerospace, and defense, etc. The AR technology in the healthcare sector is proving beneficial in saving lives and in making the existing procedures efficient and precise. In the education sector, augmented reality has improved the way of learning and training. Increased benefits of the augmented reality technology are driving the market positively.

Moreover, increasing investment in augmented reality market by the key players in the industry is expected to propel the growth of AR in enterprise market globally. The high-resolution pictures and real-time imaging provided by AR improves the consumer experience, hence the demand for AR is increasing in the retail sector globally.

However, for installing the software and software updates strong and large storage system is required. The less storage and restricted size of the memory card in mobile phone limits the adoption of the augmented reality apps. Other factors limiting the growth of the market are the high cost of the software and devices and lack of knowledge about the technology.

 Global AR in Enterprise Market

Segmentation

Software and hardware are two essential components of AR in enterprise solutions. Key hardware components used in augmented reality technology includes cameras, sensors, semiconductors, position trackers, projection display, etc. Whereas, the software components include software development kits, software functions, and cloud-based services. On the basis of the component, the hardware segment accounted for the major market share in the global AR in enterprise market. In 2017, more than 60% of market share was contributed by the hardware segment. For the utilization of augmented reality applications terminal devices with intense hardware, modules are very vital. The key functions such as visibility and operating effects depend on the quality of hardware. Thus the rising demand for the technically advanced and easy to operate hardware for augmented reality is expected to propel the growth of hardware segment over the forecast period. 

A head-mounted display, heads-up display, and smart glass are the three major types of displays used in AR in enterprise market. The head-mounted display segment is expected to register the highest CAGR growth of 52.2% between 2017 and 2025. The head-mounted display is one of the basic components in the headsets. It offers advanced vision along with high-resolution 3D images and viewing. The rising adoption of a head-mounted display in augmented reality and decreasing cost of HMDs are factors propelling the growth of this segment in the global market in the coming years. Moreover, the demand for the AR-based heads-up display is also increasing in the aviation and automotive industry thus propelling the growth of the heads-up display segment in the coming years. 

The AR technology is being highly adopted by the large enterprises. Owing to the need for the high investments in the technology currently large enterprises are contributing the major share in the global market. Large enterprises invest in advanced technologies in order to increase their output. By making use of AR technology they train their employees and also enhance their customer experiences. In 2017, a major market share of over 60% was contributed by the large enterprises. However, it is anticipated that in the forecast period small and mid-sized enterprises will also be highly embracing this technology owing to its benefits.

Augmented reality technology is being highly used in several sectors such as healthcare, retail, automotive, gaming, etc. Among these, the automotive sector accounted for the major market share of over 31% in 2017. It is anticipated that this dominance will be retained during the forecast period. In the coming years, there will be an increased adoption of the AR technology in enhancing the driver’s experience. Information will be displayed to the drivers via the windscreens with the help of AR technology. AR technology will help in visualizing the general design and the body structure of the vehicle thus benefitting in the manufacturing process. Owing to these increased benefits of AR technology in the automotive sector its popularity will increase in the coming years.

North America is leading in the global AR in enterprise market with a huge market share of over 37% in 2017. The early and the increased adoption of the advanced technologies is the key factor driving the growth of the market in this region. Followed by North America, Europe also holds a significant share in the global AR in enterprise market. Increasing adoption of the augmented reality technology in the automotive sector contributed to the growth of the market in Europe.  The strong display manufacturers present in the emerging nations such as China and Japan are contributing to the growth of the AR in enterprise market in the Asia Pacific.

Industry Players

The report includes detailed profiles of the prominent market players that are trending in the market. The list of the players that are compiled in the report areas Apple Inc., Blippar, CyberGlove Systems LLC, Daqri LLC, Eon Reality, Inc., Facebook Inc., Google LLC, HTC Corporation, Magic Leap, Inc., Marxent Labs LLC, Qualcomm, PTC Inc., Microsoft, Rockwell Collins, Samsung, Upskill, Vuzix Corporation, Wikitude GmbH., among others.

The increasing product launch, growing strategic collaboration, and partnership among the top players of the AR in enterprise market is significantly contributing towards the growth of the market globally. For instance, in November 2017, the Apple had acquired augmented reality headset startup Vrvana. The acquisition of Vrvana is expected to significantly contribute to the new product development for AR in enterprise. 

Table Of Content

  • Chapter 1. Introduction
    • 1.1. Report description and scope
    • 1.2. Research scope
    • 1.3. Research methodology
      • 1.3.1. Market research process
      • 1.3.2. Market research methodology
  •  
  • Chapter 2. Executive Summary
    • 2.1. Global AR in Enterprise market, 2016 – 2025 (USD Million)
    • 2.2. Global AR in Enterprise market: Snapshot
  •  
  • Chapter 3. AR in Enterprise– Market Dynamics
    • 3.1. Introduction
    • 3.2. Market drivers
      • 3.2.1. Global AR in Enterprise market drivers: Impact analysis
      • 3.2.2. Rising demand from retail and E-commerce sector for Augmented Reality
      • 3.2.3. Increasing demand in the medical and automotive industry
    • 3.3. Market Restraints
      • 3.3.1. Global AR in Enterprise market restraints: Impact analysis
      • 3.3.2. Less Storage, and Restricted Size of Memory Card in Mobile Phones
    • 3.4. Opportunities
      • 3.4.1. Rising Investments in the Augmented Reality Market
    • 3.5. Porter’s five forces analysis
      • 3.5.1. Bargaining power of suppliers
      • 3.5.2. Bargaining power of buyers
      • 3.5.3. The threat of new entrants
      • 3.5.4. The threat of new substitutes
      • 3.5.5. Degree of competition
    • 3.6. Market attractiveness analysis
      • 3.6.1. Market attractiveness analysis, by component segment
      • 3.6.2. Market attractiveness analysis, by display device segment
      • 3.6.3. Market attractiveness analysis, by enterprise size segment
      • 3.6.4. Market attractiveness analysis, by application segment
      • 3.6.5. Market attractiveness analysis, by regional segment
  •  
  • Chapter 4. Global AR in Enterprise market – Competitive Landscape
    • 4.1. Company Market Share Analysis
      • 4.1.1. Global AR in Enterprise market: company market share, 2016
    • 4.2. Strategic Development
      • 4.2.1. Acquisitions & Mergers
      • 4.2.2. New tool Launch
      • 4.2.3. Agreements, Partnerships, Collaborations and Joint Ventures
      • 4.2.4. Research and Development, Therapy and Regional Expansion
    • 4.3. Technology Portfolio
  •  
  • Chapter 5. Global AR in Enterprise market – Component Segment Analysis
    • 5.1. Global AR in Enterprise market: Component type overview
      • 5.1.1. Global AR in Enterprise market revenue share, by Component, 2017 and 2025
    • 5.2. Software
      • 5.2.1. Global Software Market, 2016 – 2025(USD Million)
    • 5.3. Hardware
      • 5.3.1. Global hardware market, 2016 – 2025(USD Million)
  •  
  • Chapter 6. Global AR in Enterprise market – Display device Segment Analysis
    • 6.1. Global AR in Enterprise market: Display device overview
      • 6.1.1. Global AR in Enterprise market revenue share, by Display device, 2016 – 2022
    • 6.2. Head-Mounted Display
      • 6.2.1. Global AR in Enterprise market for Head-mounted display, 2016 – 2025 (USD Million)
    • 6.3. Smart Glass
      • 6.3.1. Global AR in Enterprise market for Smart Glass, 2016 – 2025(USD Million)
    • 6.4. Head-up Display
      • 6.4.1. Global AR in Enterprise market for Head-up Display, 2016 – 2025(USD Million)
  •  
  • Chapter 7. Global AR in Enterprise market – Enterprise size Segment Analysis
    • 7.1. Global AR in Enterprise market: Enterprise size overview
      • 7.1.1. Global AR in Enterprise market revenue share, by Enterprise size, 2017 and 2025
    • 7.2. SME’s
      • 7.2.1. Global AR in Enterprise market for SME’s, 2016 – 2025 (USD Million)
    • 7.3. Large Enterprise
      • 7.3.1. Global AR in Enterprise market for Large Enterprise, 2016 – 2025(USD Million)
  •  
  • Chapter 8. Global AR in Enterprise market – Application Segment Analysis
    • 8.1. Global AR in Enterprise market: Enterprise size overview
      • 8.1.1. Global AR in Enterprise market revenue share, by Application, 2017 and 2025
    • 8.2. Automotive
      • 8.2.1. Global AR in Enterprise market for Automotive, 2016 – 2025 (USD Million)
    • 8.3. Aerospace and Defense
      • 8.3.1. Global AR in Enterprise market forAerospace and Defense, 2016 – 2025(USD Million)
    • 8.4. Medical
      • 8.4.1. Global AR in Enterprise market for Medical, 2016 – 2025(USD Million)
    • 8.5. Gaming
      • 8.5.1. Global AR in Enterprise market for Gaming, 2016 – 2025(USD Million)
    • 8.6. Retail
      • 8.6.1. Global AR in Enterprise market for Retail, 2016 – 2025(USD Million)
  •  
  • Chapter 9. Global AR in Enterprise market – Regional Segment Analysis
    • 9.1. Global AR in Enterprise market: Regional overview
      • 9.1.1. Global AR in Enterprise market revenue share, by region, 2017 and 2025
    • 9.2. North America
      • 9.2.1. North America AR in Enterprise market revenue, by Component, 2016 – 2025 (USD Million)
      • 9.2.2. North America AR in Enterprise market revenue, by Display device, 2016 – 2025 (USD Million)
      • 9.2.3. North America AR in Enterprise market revenue, by Enterprise size, 2016 – 2025 (USD Million)
      • 9.2.4. North America AR in Enterprise market revenue, by Application, 2016 – 2025 (USD Million)
      • 9.2.5. U.S. AR in Enterprise market revenue, 2016 – 2025 (USD Million)
      • 9.2.6. Rest of North AmericaAR in Enterprise market revenue, 2016 – 2025 (USD Million)
    • 9.3. Europe
      • 9.3.1. Europe AR in Enterprise market revenue, by Component, 2016 – 2025(USD Million)
      • 9.3.2. Europe AR in Enterprise market revenue, by Display device, 2016 – 2025(USD Million)
      • 9.3.3. Europe AR in Enterprise market revenue, by Enterprise size, 2016 – 2025(USD Million)
      • 9.3.4. Europe AR in Enterprise market revenue, by Application, 2016 – 2025(USD Million)
      • 9.3.5. GermanyAR in Enterprise market revenue, 2016 – 2025(USD Million)
      • 9.3.6. UKAR in Enterprise market revenue, 2016 – 2025(USD Million)
      • 9.3.7. FranceAR in Enterprise market revenue, 2016 – 2025(USD Million)
      • 9.3.8. Italy AR in Enterprise market revenue, 2016 – 2025(USD Million)
      • 9.3.9. SpainAR in Enterprise market revenue, 2016 – 2025(USD Million)
      • 9.3.10. Rest of EuropeAR in Enterprise market revenue, 2016 – 2025(USD Million)
    • 9.4. Asia Pacific
      • 9.4.1. Asia Pacific AR in Enterprise market revenue, by Component, 2016 – 2025, (USD Million)
      • 9.4.2. Asia Pacific AR in Enterprise market revenue, by Display device, 2016 – 2025, (USD Million)
      • 9.4.3. Asia Pacific AR in Enterprise market revenue, by Enterprise size, 2016 – 2025(USD Million)
      • 9.4.4. Asia Pacific AR in Enterprise market revenue, by Application, 2016 – 2025(USD Million)
      • 9.4.5. ChinaAR in Enterprise market revenue, 2016 – 2025(USD Million)
      • 9.4.6. Japan AR in Enterprise market revenue,2016 – 2025(USD Million)
      • 9.4.7. China AR in Enterprise market revenue,2016 – 2025(USD Million)
      • 9.4.8. IndiaAR in Enterprise market revenue,2016 – 2025(USD Million)
      • 9.4.9. Southeast AsiaAR in Enterprise market revenue,2016 – 2025(USD Million)
      • 9.4.10. Rest of Asia PacificAR in Enterprise market revenue, 2016 – 2025(USD Million)
    • 9.5. Latin America
      • 9.5.1. Latin America AR in Enterprise market revenue, by Component, 2016 – 2025(USD Million)
      • 9.5.2. Latin America AR in Enterprise market revenue, by Display device, 2016 – 2025(USD Million)
      • 9.5.3. Latin America AR in Enterprise market revenue, by Enterprise size, 2016 – 2025(USD Million)
      • 9.5.4. Latin America AR in Enterprise market revenue, by Application, 2016 – 2025(USD Million)
      • 9.5.5. Brazil AR in Enterprise market revenue, 2016 – 2025(USD Million)
      • 9.5.6. Rest of Latin AmericaAR in Enterprise market revenue, 2016 – 2025(USD Million)
    • 9.6. Middle East and Africa
      • 9.6.1. Middle East and Africa AR in Enterprise market revenue, by Component, 2016 – 2025 (USD Million)
      • 9.6.2. Middle East and Africa AR in Enterprise market revenue, by Display device, 2016 – 2025 (USD Million)
      • 9.6.3. Middle East and Africa AR in Enterprise market revenue, by Enterprise size, 2016 – 2025(USD Million)
      • 9.6.4. Middle East and Africa AR in Enterprise market revenue, by Application, 2016 – 2025(USD Million)
      • 9.6.5. GCC Countries AR in Enterprise market revenue, 2016 – 2025(USD Million)
      • 9.6.6. Southern Africa AR in Enterprise market revenue, 2016 – 2025(USD Million)
      • 9.6.7. Rest of Middle East and AfricaAR in Enterprise market revenue, 2016 – 2025(USD Million)
  •  
  • Chapter 10. Company Profile
    • 10.1. Apple Inc.
      • 10.1.1. Overview
      • 10.1.2. Financials
      • 10.1.3. Product portfolio
      • 10.1.4. Business strategy
      • 10.1.5. Recent developments
    • 10.2. Blippar
      • 10.2.1. Overview
      • 10.2.2. Financials
      • 10.2.3. Productportfolio
      • 10.2.4. Business strategy
      • 10.2.5. Recent developments
    • 10.3. CyberGlove Systems LLC
      • 10.3.1. Overview
      • 10.3.2. Financials
      • 10.3.3. Productportfolio
      • 10.3.4. Business strategy
      • 10.3.5. Recent developments
    • 10.4. DAQRI LLC
      • 10.4.1. Overview
      • 10.4.2. Financials
      • 10.4.3. Productportfolio
      • 10.4.4. Business strategy
      • 10.4.5. Recent developments
    • 10.5. Eon Reality, Inc.
      • 10.5.1. Overview
      • 10.5.2. Financials
      • 10.5.3. Productportfolio
      • 10.5.4. Business strategy
      • 10.5.5. Recent developments
    • 10.6. Facebook Inc.
      • 10.6.1. Overview
      • 10.6.2. Financials
      • 10.6.3. Productportfolio
      • 10.6.4. Business strategy
      • 10.6.5. Recent developments
    • 10.7. Google LLC
      • 10.7.1. Overview
      • 10.7.2. Financials
      • 10.7.3. Productportfolio
      • 10.7.4. Business strategy
      • 10.7.5. Recent developments
    • 10.8. HTC Corporation
      • 10.8.1. Overview
      • 10.8.2. Financials
      • 10.8.3. Product portfolio
      • 10.8.4. Business strategy
      • 10.8.5. Recent developments
    • 10.9. Magic Leap, Inc.
      • 10.9.1. Overview
      • 10.9.2. Financials
      • 10.9.3. Product portfolio
      • 10.9.4. Business strategy
      • 10.9.5. Recent developments
    • 10.10. Marxent Labs LLC
      • 10.10.1. Overview
      • 10.10.2. Financials
      • 10.10.3. Product portfolio
      • 10.10.4. Business strategy
      • 10.10.5. Recent developments
    • 10.11. QUALCOMM
      • 10.11.1. Overview
      • 10.11.2. Financials
      • 10.11.3. Product portfolio
      • 10.11.4. Business strategy
      • 10.11.5. Recent developments
    • 10.12. PTC Inc.
      • 10.12.1. Overview
      • 10.12.2. Financials
      • 10.12.3. Product portfolio
      • 10.12.4. Business strategy
      • 10.12.5. Recent developments
    • 10.13. Microsoft
      • 10.13.1. Overview
      • 10.13.2. Financials
      • 10.13.3. Product portfolio
      • 10.13.4. Business strategy
      • 10.13.5. Recent developments
    • 10.14. Rockwell Collins
      • 10.14.1. Overview
      • 10.14.2. Financials
      • 10.14.3. Product portfolio
      • 10.14.4. Business strategy
      • 10.14.5. Recent developments
    • 10.15. SAMSUNG
      • 10.15.1. Overview
      • 10.15.2. Financials
      • 10.15.3. Product portfolio
      • 10.15.4. Business strategy
      • 10.15.5. Recent developments
    • 10.16. Upskill
      • 10.16.1. Overview
      • 10.16.2. Financials
      • 10.16.3. Product portfolio
      • 10.16.4. Business strategy
      • 10.16.5. Recent developments
    • 10.17. Vuzix Corporation
      • 10.17.1. Overview
      • 10.17.2. Financials
      • 10.17.3. Product portfolio
      • 10.17.4. Business strategy
      • 10.17.5. Recent developments
    • 10.18. Wikitude GmbH
      • 10.18.1. Overview
      • 10.18.2. Financials
      • 10.18.3. Product portfolio
      • 10.18.4. Business strategy
      • 10.18.5. Recent developments

Table Of Figures

List of Figures 

1. Market research process
2. Market research methodology
3. Global AR in Enterprise market revenue, 2016 - 2022(USD Million) 
4. Porter’s five forces analysis
5. AR in Enterprise market attractiveness analysis, by Component segment
6. AR in Enterprise: Market attractiveness analysis, by Display device segment
7. AR in Enterprise: Market attractiveness analysis, by Enterprise size segment
8. AR in Enterprise: Market attractiveness analysis, by Application Segment
9. AR in Enterprise: Market attractiveness analysis, by regional segment
10. Company market share analysis, 2016 
11. Global AR in Enterprise market revenue share by Component, 2017 and 2025
12. Global Software market, 2016 – 2025 (USD Million)
13. Global Hardware market, 2016 – 2025(USD Million)
14. Global AR in Enterprise market revenue share by the Display device, 2014 and 2022
15. Global AR in Enterprise market for Head-Mounted Display, 2016 – 2025, (USD Million) 
16. Global AR in Enterprise market for Smart Glass, 2016 – 2025, (USD Million) 
17. Global AR in Enterprise market for Head-up Display, 2016 – 2025, (USD Million) 
18. Global AR in Enterprise market revenue share by Enterprise size, 2014 and 2022
19. Global AR in Enterprise market for SME’s, 2016 – 2025, (USD Million) 
20. Global AR in Enterprise market for Large Enterprise, 2016 – 2025, (USD Million) 
21. Global AR in Enterprise market revenue share by Application, 2014 and 2022
22. Global AR in Enterprise market for Automotive, 2016 – 2025, (USD Million) 
23. Global AR in Enterprise market for Aerospace and Defense, 2016 – 2025, (USD Million) 
24. Global AR in Enterprise market for Medical, 2016 – 2025, (USD Million) 
25. Global AR in Enterprise market for Gaming, 2016 – 2025, (USD Million)
26. Global AR in Enterprise market for Retail, 2016 – 2025, (USD Million)


Table Of Tables

List of Tables

1. AR in Enterprise market: Market Snapshot              
2. Drivers of global AR in Enterprise market: Impact analysis 
3. Restraints of global AR in Enterprise market: Impact analysis  
4. North America AR in Enterprise market revenue, by Component, 2016 – 2025 (USD Million) 
5. North America AR in Enterprise market revenue, by Display device, 2016 – 2025 (USD Million) 
6. North America AR in Enterprise market revenue, by Enterprise size, 2016 – 2025 (USD Million) 
7. North America AR in Enterprise market revenue, by Application, 2016 – 2025 (USD Million) 
8. Europe AR in Enterprise market revenue, by Component, 2016 – 2025 (USD Million) 
9. Europe AR in Enterprise market revenue, by Display device, 2016 – 2025 (USD Million) 
10. Europe AR in Enterprise market revenue, by Enterprise size, 2016 – 2025 (USD Million)
11. Europe AR in Enterprise market revenue, by Application, 2016 – 2025 (USD Million) 
12. Asia Pacific AR in Enterprise market revenue, by Component, 2016 – 2025 (USD Million) 
13. Asia Pacific AR in Enterprise market revenue, by Display device, 2016 – 2025 (USD Million) 
14. Asia Pacific AR in Enterprise market revenue, by Enterprise size, 2016 – 2025 (USD Million)
15. Asia Pacific AR in Enterprise market revenue, by Application, 2016 – 2025 (USD Million) 
16. Latin America AR in Enterprise market revenue, by Component, 2016 – 2025 (USD Million) 
17. Latin America AR in Enterprise market revenue, by Display device, 2016 – 2025 (USD Million) 
18. Latin America AR in Enterprise market revenue, by Enterprise size, 2016 – 2025 (USD Million)
19. Latin America AR in Enterprise market revenue, by Application, 2016 – 2025 (USD Million) 
20. Middle East and Africa AR in Enterprise market revenue, by Component, 2016 – 2025 (USD Million)
21. Middle East and Africa AR in Enterprise market revenue, by Display device, 2016 – 2025 (USD Million)
22. Middle East and Africa AR in Enterprise market revenue, by Enterprise size, 2016 – 2025 (USD Million)
23. The Middle East and Africa AR in Enterprise market revenue, by Application, 2016 – 2025 (USD Million) 

Methodology

This report is based on in-depth qualitative and quantitative analyses of the global AR in Enterprise market. Zion Market Research has collected and analyzed key data belong to the global AR in Enterprise market using a variety of methods. Quantitative analysis has been done following various projection and sampling techniques.

The qualitative analysis involved primary interviews, surveys, and vendor briefings. The data gathered as a result of these processes were validated through experts' opinions. The market dynamics have been determined after conducting a detailed study of the micro and macroeconomic indicators of the market.

Various parameters have been taken into account while estimating market size. The revenue generated by the leading industry participants in from the sales of AR in Enterprise across the world has been calculated through primary and secondary research.

Zion Market Research employs the combination of secondary research followed by extensive primary research. Under secondary research, we refer to prominent paid as well as open access data sources including product literature, company annual reports, government publications, press releases, industry association’s magazines and other relevant sources for data collection. Other prominent secondary sources include STATISTA, trade journals, trade associations, statistical data from government websites, etc. 

For this study, Zion Market Research has conducted all-encompassing primary research with key industry participants to collect first had data. Moreover, in-depth interviews with key opinion leaders also assisted in the validation of findings from secondary research and to understand key trends in the AR in Enterprise industry. Primary research makes up the major source of data collection and validation.   

Primary Research

We conduct primary interviews with industry participants and commentators on an ongoing basis to validate data and analysis. A typical research interview fulfills the following functions:

  • Provides firsthand information on market size, market trends, growth trends, competitive landscape, outlook, etc.
  • Helps in validating and strengthening the secondary research findings
  • Further, develops the analysis team’s expertise and market understanding
  • Primary research involves e-mail interactions, telephonic interviews as well as face-to-face interviews for each market, category, segment, and sub-segment across geographies

Participants who typically participate in such a process include, but are not limited to:

  • Industry participants: CEOs, VPs, marketing/product managers, market intelligence managers and national sales managers
  • Purchasing managers, technical personnel, distributors and resellers
  • Outside experts: Investment bankers, valuation experts, and research analysts specializing in specific markets

Key opinion leaders specializing in different areas corresponding to different industry verticals

Secondary Research

Secondary research sources that are typically referred to include, but are not limited to:

  • Company websites, annual reports, financial reports, broker reports, investor presentations and SEC filings
  • IDC and other relevant magazines
  • Internal and external proprietary databases, and relevant patent and regulatory databases
  • National government documents, statistical databases, and market reports

News articles, press releases, and webcasts specific to companies operating in the market

Following a comprehensive secondary and primary research and insights thus gathered, analysts at Zion Research have provided an in-depth analysis of various aspects of the AR in Enterprise market.

Models

Where no hard data is available, we use models and estimates to produce comprehensive data sets. A rigorous methodology is adopted, wherein the available hard data is cross-referenced with the following data types to produce estimates:

  • Demographic data: Population split into segments
  • Macroeconomic indicators: GDP, PPP, Per Capita Income, etc.
  • Industry indicators: Expenditure, technology stage, and infrastructure, sector growth and facilities
  • Data is then cross-checked by an expert panel.

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