Personal Care Packaging Market
Personal care packaging is a rapidly growing industry with increased demand from various regions across the world. It refers to the packaging of products such as creams, oils, lotions, gel, and toiletries, among others. The packaging aids in attracting customers the brand through its visual appeal and providing relevant information about the product. The rising awareness among the manufacturers and marketing experts regarding the importance of packaging to attract customers is driving the market forward. The growing awareness among the population regarding healthy skin has increased the demand for personal care products which has consequently increased the demand for the packaging. The products available to the customers in the personal care industry are generally very similar. Hence, packaging acts as the prime differentiator for the customers to opt for one brand over the other. Various government regulations on packaging could hamper the growth of this industry. To comply with these regulations, the product has to undergo various stringent tests before its launch in the market. This increases the cost and the time involved, escalating the price of the product for the customer. On the other hand, the rising awareness among the people of the BRIC (Brazil, Russia, India, and China) countries regarding skin care, high disposable income, and urbanization are expected to unwrap new opportunities for the personal care packaging market.
The personal care packaging products can be segmented into categories like flexible packaging, rigid plastic, paper, glass, metal, and others (nonwoven fabric, cardboard, etc.). Rigid plastics is expected to contribute more than 35% revenue share of the global personal care packaging market and it is predicted to continue its supremacy with significant gain over the forecast period as they are cheap, non-corrosive, and light; its superior properties of high impact strength, high rigidity, and high barrier properties will also aid to the market growth. Environmental awareness among the customers and high disposable income could persuade the customers to purchase products that are paper packed as opposed to plastic. Based on application, personal care packaging market is segmented as skin care, hair care, bath & shower, cosmetics, and others.
North America accounted for more than 20% of the global market share and is expected to grow in the coming future due to the robust manufacturing of cosmetic products by Unilever, Johnson & Johnson and Procter & Gamble in the U.S. Moreover, rising demand for bio-based flexible packaging and paper on account of stringent government regulations for metal cans and glass packaging and the easy availability of the raw materials will further drive the personal care packaging market growth over the forecast period.
Latin American personal care packaging market is predicted to witness lucrative growth over the forecast period due to increasing demand for personal care products in Brazil. Furthermore, effective marketing strategies by companies including advertising campaigns and the increasing disposable income of people will further drive the personal care packaging growth over the forecast period.
The key players in this industry are Amcor, Ardagh Group, Colgate-Palmolive Company, Gerresheimer, ITC, Mondi Plc, Procter & Gamble, Saint-Gobain, and Sonoco Products Company, among others.
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