Pantyhose and Tights Market Growth, Size, Share, Trends, and Forecast 2032

Pantyhose and Tights Industry Prospective:

The global pantyhose and tights market size was worth around USD 22.25 billion in 2023 and is predicted to grow to around USD 30.33 billion by 2032 with a compound annual growth rate (CAGR) of roughly 3.5% between 2024 and 2032.

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Pantyhose and Tights Market: Overview

Clothes that cover the lower legs from the waist to the feet include tights and panties. These two outfits differ from one another in terms of use, denier count, opacity, garment type, and material thickness. Pantyhose and tights are seen as unusual clothing items that ladies save for special occasions. Women love these clothes because they fit well, are comfortable, and flattering. The most common types of hosiery worn by women daily, during social gatherings, and on other occasions are tights and panties. The pantyhose and tights market is driven by several factors including disposable income, rising product launches, growing urbanization, technological advancements, and others.

Key Insights

• As per the analysis shared by our research analyst, the global pantyhose and tights market is estimated to grow annually at a CAGR of around 3.5% over the forecast period (2024-2032).
• In terms of revenue, the global pantyhose and tights market size was valued at around USD 22.25 billion in 2023 and is projected to reach USD 30.33 billion by 2032.
• Increasing product launches are expected to drive the global pantyhose and tights market growth over the forecast period.
• Based on the product, the opaque pantyhose segment is expected to grow at a rapid rate over the forecast period.
• Based on the distribution channel, the offline segment is expected to hold a prominent market share over the projected period.
• Based on region, North America is expected to dominate the market during the forecast period.

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Pantyhose and Tights Market: Growth Drivers

Increasing the standard of living drives market growth

People's level of living has been rising as a result of increased urbanization and disposable money. The growing spending power of middle-class consumers is expected to benefit the global pantyhose and tights market throughout the forecast period. The fashion business has expanded quickly. The need for fashionable undergarments and intimate apparel is rising. Younger people are more prone to buy high-end hosiery products because they are more fashion-conscious. The growing fashion consciousness of teenagers has resulted in a sharp rise in their demand for pantyhose products.

Pantyhose and Tights Market: Restraints

Seasonal variability of product hinders market growth

In the hosiery industry, seasonal demand swings are common. Warm weather can reduce demand for certain hose types, which can affect sales at certain times. Seasonal demand swings can also make inventory management challenging. For instance, in early December, the hosiery industry may offer discounts to draw customers and clear inventories. Big-name hosiery brands may start offering discounts in the final week of December or the first week of January. Summer hosiery sales dropped by 20%, and major retailers stopped placing winter orders. During the hot months, hosiery items—particularly opaque tights and stockings—are frequently in short supply. Customers may choose lighter, more breathable legwear or forego hosiery entirely. Thus, impacting the pantyhose and tights industry growth.

Pantyhose and Tights Market: Opportunities

The rising e-commerce sector offers a lucrative opportunity for market growth

The growth of e-commerce presents pantyhose and tights businesses with numerous opportunities to reach a global audience and engage with consumers through digital platforms: online sales, digital marketing strategies, and virtual try-on experiences can all contribute to enhancing brand visibility and accessibility. The hosiery market can gain from expanding e-commerce by expanding its reach, streamlining the shopping experience, and offering a platform for showcasing a variety of product choices. In 2023, e-commerce sales are projected to reach USD 6.5 trillion, representing 20.8% of the retail business; e-commerce websites will account for 22.3% of total retail sales. Hosiery brands can establish a significant online presence through specific e-commerce platforms. Thus, the growing e-commerce sector is expected to offer an attractive opportunity for the pantyhose and tights market expansion.

Pantyhose and Tights Market: Challenges

Changes in trade policies pose a major challenge to market expansion

The commercial potential of market participants, including tights and pantyhose, is being negatively impacted by shifting trade policies and tariffs brought about by shifting political parties and governments in major countries. Trade policy changes have a negative impact on a player's financial situation and operational performance. China is home to the majority of the market's well-established players and is one of the nations that has contributed most to the market's expansion.

Pantyhose and Tights Market: Segmentation

The global pantyhose and tights industry is segmented based on product, distribution channel, and region.

Based on the product, the global pantyhose and tights market is bifurcated into fishnet pantyhose, sheer pantyhose, opaque pantyhose, and tights. The opaque pantyhose segment is expected to grow at a rapid rate over the forecast period. Because they offer warmth and coverage, opaque pantyhose is popular in the winter. Periodic sales increases are a result of this seasonal need, particularly in areas with distinct cold seasons. Their frequent inclusion in runway displays and fashion collections shapes the choices of the public. A wide range of consumers looking for fashionable hosiery options is drawn to designs, colors, and patterns that are on trend. Opaque versions of pantyhose feel more substantial and provide better coverage than sheer ones, which improves comfort, especially in colder climates. Thereby, driving the segment growth.

Based on the distribution channel, the global pantyhose and tights industry is bifurcated into offline and online. The offline segment is expected to hold a prominent market share over the projected period. Customers have a direct way to browse and buy hosiery products at brick-and-mortar establishments. Product placement done well within a store can increase visibility and encourage impulsive purchases. In-store support and fitting services also help customers find the perfect fit and receive tailored advice, which increases customer happiness and loyalty. Touching, feeling, and trying on various things in person can give customers more confidence when making purchases, particularly when it comes to items like tights and panties that need to fit properly. Besides, the online segment is expected to grow at a rapid rate over the projected period. Using websites, smartphone applications, or online marketplaces, customers can peruse and buy products without physically visiting a store. Online shopping offers convenience, a wide selection of products, and the ability to shop from almost anywhere. Online shopping is improved by customer evaluations, tailored suggestions, and virtual try-on sessions.

Pantyhose and Tights Market: Report Scope

Pantyhose And Tights Market: Regional Analysis

North America is expected to dominate the market during the forecast period

North America is expected to dominate the global pantyhose and tights market during the forecast period. The market is expanding due to consumer demand for fashionable and cozy fabric items. Strong brand-consumer contact is being fostered by the widespread presence of online shops. Businesses are analyzing customer requirements and publishing ads accordingly by utilizing machine learning and big data analytics technologies. Besides, the Asia Pacific is expected to grow at the highest CAGR during the forecast period. The industry is predicted to rise as a result of shifting consumer preferences toward stylish sportswear and rising disposable income, particularly in developing nations like China and India. The market is growing as a result of rising consumer interest in purchasing branded goods and rising per capita spending on apparel. It has been noted that China has a rather strong demand for sports undergarments. Thereby, driving the market growth in the region.

Pantyhose and Tights Market: Competitive Analysis

The global pantyhose and tights market is dominated by players like:

• SPANX
• Wolford AG
• Hanes Brands
• Bonas
• Danjiya
• Wacoal
• GERBE
• Fengli Group
• Gold Toe
• Cervin
• L Brands
• Aristoc
• Jockey International

The global pantyhose and tights market is segmented as follows:

By Product

• Fishnet Pantyhose
• Sheer Pantyhose
• Opaque Pantyhose
• Tights

By Distribution Channel

• Offline
• Online

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa