Global Chocolate Powdered Drinks Market Size, Share, Growth Analysis Report - Forecast 2034

Chocolate Powdered Drinks Market: Industry Perspective

The global chocolate powdered drinks market size was worth around USD 2.92 Billion in 2024 and is predicted to grow to around USD 6.80 Billion by 2034 with a compound annual growth rate (CAGR) of roughly 8.8% between 2025 and 2034. The report analyzes the global chocolate powdered drinks market's drivers, restraints/challenges, and the effect they have on the demands during the projection period. In addition, the report explores emerging opportunities in the chocolate powdered drinks industry.

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Chocolate Powdered Drinks Market: Overview

Chocolate powder drinks are a combination of different ingredients, with cocoa being the main element. Chocolate drinks have gained immense traction in the food and beverage industry. The attention is not due to its versatility but because of a spike in demand for chocolate powder drinks in non-confectionery items. It is highly adopted in processed beverages and food items. Also, it is used in preparing different beverages like energy drinks, flavored milk, etc. The major people consuming these beverages are from the millennial age group. Therefore, manufacturers are experimenting and coming up with innovations to entice the target audience.

Key Insights

• As per the analysis shared by our research analyst, the global chocolate powdered drinks market is estimated to grow annually at a CAGR of around 8.8% over the forecast period (2025-2034).
• Regarding revenue, the global chocolate powdered drinks market size was valued at around USD 2.92 billion in 2024 and is projected to reach USD 6.80 billion by 2034.
• The chocolate powdered drinks market is projected to grow at a significant rate due to rising consumer demand for convenient and indulgent beverages, growing health consciousness leading to demand for plant-based and low-sugar options, increasing disposable incomes, expanding e-commerce accessibility, and the influence of Western culture.
• Based on the distribution channel, the indirect sales segment accounts for the largest share of the global market.
• Based on the processing, the natural processing segment holds the largest share of the global market.
• Based on the content, the low-fat segment is the fastest-growing segment in the global market.
• Based on the end users, the protein shakes segment dominates the global market.
• Based on region, the Middle East and Africa are expected to dominate the market during the forecast period.

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Chocolate Powdered Drinks Market: Growth Drivers

High adoption of Western culture is likely to propel the growth of the global market.

Western culture is deeply impacting the lives of people globally. Marketers and advertisers take advantage of this and entice audiences by reflecting on their lifestyles. Western culture is deepening its roots in many countries in the Asia Pacific region, particularly India. Additionally, the increasing disposable income of the people is further strengthening the growth of the global chocolate powdered drinks market in the forthcoming years. Also, the fast-changing lifestyle of the people is positively influencing the market growth. The increasing trend of online shopping is also contributing heavily towards the market's growth. Consumers prefer online shopping owing to the discounts, convenience, and availability of a wide number of products.

Chocolate Powdered Drinks Market: Restraints

Growing awareness among people regarding their health is likely to hamper the growth of the market.

Surging awareness among people regarding their health is restricting people from using chocolate powder drinks in their daily lives. These drinks are claimed as unhealthy beverages, thereby negatively impacting the growth trajectory of the global chocolate powdered drinks industry.

Chocolate Powdered Drinks Market: Opportunities

Innovation in the food and beverage sector is expected to offer lucrative growth opportunities in the global market.

Food and beverage companies are heavily investing in research and development to come up with innovative products to capture a much larger market. Companies are trying to expand their product portfolio by complementing them with new flavors. Also, the technical innovations further augment the production capacity of powdered beverages, thereby offering lucrative growth opportunities in the global chocolate powdered drinks market. Also, manufacturers are improving the packaging to attract customers, which is also expected to widen the scope of the global chocolate powdered drinks market. The new product launches and the emergence of organic chocolate powder are expected to support the positive growth trajectory of the global market. Manufacturers are trying fortification with natural flavors, natural herbs, and dry fruits, and DHA is also anticipated to expand the market scope.

Chocolate Powdered Drinks Market: Challenges

High competition is a big challenge in the global market.

Growing competition is likely to be a big challenge in the global chocolate powdered drinks market. Startups and new launches by prominent companies are creating intense competition in the market. Also, the growing prevalence of rotting teeth and cardiovascular diseases is expected to restrict the growth of the global market.

Chocolate Powdered Drinks Market: Segmentation

The global chocolate powdered drinks market can be segmented into the distribution channel, processing, content, end users, and region.

On the basis of distribution channels, the market can be segmented into direct sales and indirect sales. The indirect sales segment can further be bifurcated into specialty stores, online stores, supermarkets, etc. The indirect sales segment accounts for the largest share of the global market. Among all, the supermarket segment is leading globally due to the growing preference of people going shopping with family and spending time. Also, the availability of new products, membership discounts, and other facilities is encouraging people to shop from supermarkets. The online store segment is also expected to grow significantly in the forthcoming years due to the growing trend of online shopping globally. Additionally, the convenience, discounts, availability of a wide variety of products, doorstep delivery, and easy payments are further boosting the growth of online shopping globally.

On the basis of processing, the chocolate powdered drinks industry can be segmented into Dutch-processing and natural. The natural processing segment holds the largest share in the global chocolate powdered drinks market due to the growing awareness among people regarding their health and fitness.

On the basis of content, the market can be segmented into high-fat, medium-fat, and low-fat. The low-fat segment is the fastest-growing segment in the global market.

On the basis of end users, the market can be segmented into chocolate drinks, protein shakes, cappuccino mixes, milk beverages, and energy drinks. The protein shakes segment dominates the global chocolate powdered drinks industry due to the surging trend of these shakes among health enthusiasts and sportspersons. The energy drink segment is also predicted to witness extensive growth during the forecast period, owing to its benefits for people undergoing intensive physical work.

Recent Developments:

• Danone, in July 2022, revealed three products through online channels known as Tmall and Douyin in China. The drink is said to be infused with probiotics.
• KT Tape in May 2022 launched a new product named KTHealth+ AIM drink mix. The product is said to be 100% drug-free and infused with some healthy ingredients like turmeric, ashwagandha, vitamin D, etc.

Chocolate Powdered Drinks Market: Report Scope

Chocolate Powdered Drinks Market: Regional Analysis

The Middle East and Africa hold the largest share of the global chocolate powdered drinks market due to the presence of abundant vegetation of cocoa in the region. The majority of the global cocoa production is in Western African nations like Nigeria, Ghana, Cameroon, and others. Also, the growing income of the people in the region, along with the adoption of Western culture, is likely to further complement the growth of the regional market.

However, Brazil also makes a major contribution to the global market. North America is emerging as a strong market for chocolate powdered drinks due to the increasing consumption of various drinks like protein shakes, energy drinks, etc., among people.

Asia Pacific is also expected to see extensive growth in the forthcoming years due to the wide adoption of Western culture, increasing urbanization, and growing disposable income of the people in the region.

Europe is also expected to see some growth prospects over the predicted period due to the presence of prominent market leaders in the region.

Chocolate Powdered Drinks Market: Competitive Analysis

The key players in the global chocolate powdered drinks market include:

• Kanegrade Ltd
• GlaxoSmithKline Plc.
• Gatorade
• Mondelez
• PepsiCo Inc.
• Mars Inc.
• Nestlé S.A.
• Olam International
• Barry Callebaut AG
• Fuji Oil Company Ltd.
• ECOM Agroindustrial Corporation Ltd.
• BD Associates Ghana Ltd

The global chocolate powdered drinks market is segmented as follows:

By Distribution Channel

• Direct Sales
• Indirect Sales

By Processing

• Dutch-processing
• Natural

By Content

• High-fat
• Medium-fat
• Low-fat

By End Users

• Chocolate Drinks
• Protein Shakes
• Cappuccino Mixes
• Milk Beverages
• Energy Drinks

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa