Automation Testing Market - Global Industry Analysis

Automation Testing Market by Testing Types (Static Testing, Dynamic Testing: [Functional, Non-Functional]) by Services (Advisory & Consulting, Planning & Development, Support & Maintenance, Documentation & Training, Implementation, Managed) by Endpoint Interface (Mobile, Desktop, Web, Embedded Software) by End-User (Telecom & IT, BFSI, Automotive, Healthcare & Life Sciences, Defense & Aerospace, Retail, Manufacturing, Energy & Utilities, Logistics & Transportation, Media & Entertainment, Others): Global Industry Perspective, Comprehensive Analysis and Forecast, 2020 – 2026

Published Date: 23-Mar-2021 Category: Automotive Report Format : PDF Pages: 110 Report Code: ZMR-6009 Status : Published

The automation testing market is set for a rapid growth over the forecast period. In terms of revenue, the global automation testing market accounted for USD 14.29 Billion in 2019 and is expected to reach USD 47.63 Billion by 2026, growing at a CAGR of 18.77%.

Description

The automation testing market is set for a rapid growth over the forecast period. In terms of revenue, the global automation testing market accounted for USD 14.29 Billion in 2019 and is expected to reach USD 47.63 Billion by 2026, growing at a CAGR of 18.77%.

Global Automation Testing Market: Overview

Automation testing, also known as test automation, is a software testing methodology that executes a test case suite using special automated testing software tools. Manual research, on the other hand, is carried out by a person sitting in front of a computer, carefully carrying out the test steps. The automation testing software can also enter test data into the System Under Test (SUT), evaluate actual and standard outcomes, and produce comprehensive test reports. Software test automation necessitates substantial financial and resource investments. Following development cycles would necessitate the repeated execution of the same test suite. This test suite can be replayed and recorded as needed using a test automation tool. There is no need for human interference once the test suite has been automated. This improved the test automation Return on Investment (ROI). The aim of automation is to reduce the number of test cases that must be operated manually, and not to completely eradicate manual testing.

Global Automation Testing Market: Growth Factors

The popularity of automation testing services is increasing among enterprises because of the shorter turnaround time and increased reliability of testing services in software. To save money, the testing tools and frameworks automate GUI connection, login and registration forms, and database corrections. This expands their business opportunities. Moreover, the market participants are leaning toward the incorporation of innovative testing approaches, such as DevOps and Agile.

The growing penetration of cloud technology such as containerization and micro services is also expected to drive automation testing demand in the near future, as is the adoption of DevOps in software development. The centralised design of cloud computing offers a standard and cohesive framework for planning, testing, deployment, and development of applicating, providing cloud platforms a viable option for combining development and operation tools.

Market participants are increasingly incorporating cloud technology into their automation systems in order to reach a high degree of automation and offer an integrated digital experience. For instance, EggPlant announced the launch of its cloud platform in October 2020, with the aim of shortening time and providing a high degree of automation.

The COVID-19 pandemic has hastened automation testing industry dynamics toward e-commerce, online banking, and various mobile apps for entertainment and healthcare, among others, in order to achieve faster delivery time and better customer experience. Moreover, the lockdown scenario implemented by governments around the world has influenced many companies to integrate online and digital channels into their business models in order to preserve service continuity. The COVID-19 pandemic has intensified the movement toward work from home scenarios, generating a high growth potential for automation testing for various remote software applications and maintaining the IT infrastructure.

Global Automation Testing Market: Segmentation

Functional testing is the type of testing that is conducted against the application's business specifications. It is a form of black box testing. It evaluates the system's compliance with its defined specifications by involving the entire integrated system. This form of testing must be carried out based on the functional specification document. Actual testing requires testers to validate a particular behaviour or function of the code. Functional testing allows more applications to be reviewed with less time. It also grants access to data, objects, operating systems, and communication protocols, allowing for a more comprehensive test suite.

Implementation services aid in test case methodology, the creation of tailored steering technologies and technical controls, and the review of test results. These services provide customer-specific integrations and extensions, as well as installation, and roll out services. Implementation services are an important part of automation testing since they assist in the implementation of new iterations of automation testing tools as well as the incorporation of such tools with the conventional testing ecosystem. Moreover, the implementation of an automation testing system guarantees that the test suite is completely protected and that organisations gain tangible benefits from test automation.

In 2020, the BFSI application surpassed a market share of more than 25%, owing to the increasing acceptance of digital services in the banking sector, such as withdrawal, money deposit, balance inquiry, and fund transfer. Customers are accessing online banking services through various channels such as online banking, mobile apps, ATMs, and so on, which necessitates highly reliable software applications, increasing the demand for automation testing services. Moreover, the emergence of mobile wallets for linked banking systems and financial transactions in emerging economies such as India would increase the demand for banking testing services.

Global Automation Testing Market

Global Automation Testing Market: Regional Analysis

By Geography, the automation testing market is segmented into North America, Europe, Latin America, Asia Pacific, and Middle East and Africa.

Asia Pacific automation testing market is expected to grow at a fastest rate over the forecast timeframe, due to the increasing prevalence of digitalization in countries such as India, China, and Japan.  Rising government initiatives in India have enlisted many investments and schemes to accelerate the country's digitalization. Moreover, the presence of qualified IT professionals at lower pay in the country makes India one of the most relevant regions for outsourcing IT software and services.

The increased adoption of online retail in India, China, and Malaysia as a result of increasing consumer spending and lifestyle would accelerate market growth opportunities. The presence of various e-commerce companies in the region, such as Alibaba, Amazon, and others, would increase demand for application and web testing services. In 2018, Alibaba reported nearly USD 768 billion for retail sector in China, a 28% increase over the previous year.

Global Automation Testing Market: Competitive Players

The major players in the global automation testing market include IBM Corp., Micro Focus International plc, Capgemini SE, CA Technologies, Microsoft Corporation, Tricentis, Parasoft Corporation, Cigniti Technologies Limited, SmartBear Software, Ranorex, Eggplant, Applitools, Afour Technologies Pvt Ltd, Sauce Labs, Invensis Technologies, QA Mentor, Keysight Technologies, and Testim among others.

The report segment of global automation testing market are as follows:

Global Automation Testing Market: Testing Types Segment Analysis

  • Static Testing
  • Dynamic Testing
    • Functional
      • System Testing
      • Integration Testing
      • Unit Testing
      • Smoke Testing
      • Regression Testing
      • Others
    • Non-Functional
      • Security Testing
      • Performance Testing
      • API Testing
      • Usability Testing
      • Compliance Testing
      • Others

Global Automation Testing Market: Service Segment Analysis

  • Advisory & Consulting
  • Planning & Development
  • Support & Maintenance
  • Documentation & Training
  • Implementation
  • Managed

Global Automation Testing Market: Endpoint Interface Segment Analysis

  • Mobile
  • Desktop
  • Web
  • Embedded Software

Global Automation Testing Market: End-User Segment Analysis

  • Telecom & IT
  • BFSI
  • Automotive
  • Healthcare & Life Sciences
  • Defense & Aerospace
  • Retail
  • Manufacturing
  • Energy & Utilities
  • Logistics & Transportation
  • Media & Entertainment
  • Others

Global Automation Testing Market: Regional Segment Analysis

  • North America
    • The U.S.
    • Canada
  • Europe
    • France
    • The UK
    • Spain
    • Germany
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Southeast Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa

Table Of Content

  • Chapter 1. Preface
    • 1.1. Report Description
      • 1.1.1. Objective
      • 1.1.2. Target Audience
      • 1.1.3. Unique Selling Proposition (USP) & Offerings
    • 1.2. Research Scope
    • 1.3. Research Methodology
      • 1.3.1. Market Research Process
      • 1.3.2. Market Research Methodology
      • 1.3.3. Level 1: Primary Research
      • 1.3.4. Level 2: Secondary Research
      • 1.3.5. Level 3: Data Validation and Expert Panel Assessment Report Description and Scope
  • Chapter 2. Executive Summary
    • 2.1. Global Automation Testing Market, 2016-2026, (USD Billion)
    • 2.2. Automation Testing Market: Market Snapshot
  • Chapter 3. Global Automation Testing Market – Industry Analysis
    • 3.1. Introduction
    • 3.2. Industry Ecosystem Analysis
    • 3.3. Technology Landscape
    • 3.4. Market Drivers
      • 3.4.1. North America
      • 3.4.2. Europe
      • 3.4.3. Asia Pacific
      • 3.4.4. Latin America
      • 3.4.5. MEA
    • 3.5. Restraints
    • 3.6. Opportunity
    • 3.7. Innovation & Sustainability
    • 3.8. Regulatory Landscape
    • 3.9. Porter’s Five Forces Analysis
    • 3.10. PESTLE Analysis
    • 3.11. Automation Testing Market: Market Attractiveness Analysis
      • 3.11.1. Market Attractiveness Analysis by Testing Types Segment
      • 3.11.2. Market Attractiveness Analysis by Service Segment
      • 3.11.3. Market Attractiveness Analysis by Endpoint Interface Segment
      • 3.11.4. Market Attractiveness Analysis by End-User Segment
  • Chapter 4. Global Automation Testing Market - Competitive Landscape
    • 4.1. Company Market Share Analysis, 2019
    • 4.2. Strategic Development
      • 4.2.1. Acquisitions and Mergers
      • 4.2.2. New Product Launch
      • 4.2.3. Agreements, Partnerships, Cullaborations and Joint Ventures
      • 4.2.4. Research & Development and Regional Expansion
  • Chapter 5. Automation Testing Market – Testing Types Segment Analysis
    • 5.1. Global Automation Testing Market Revenue Share, by Testing Types, 2019 & 2026 (USD Billion)
    • 5.2. Global Automation Testing Market by Static Testing, 2016 – 2026 (USD Billion)
    • 5.3. Global Automation Testing Market by Dynamic Testing, 2016 – 2026 (USD Billion)
  • Chapter 6. Automation Testing Market – Service Segment Analysis
    • 6.1. Global Automation Testing Market Revenue Share, by Services, 2019 & 2026 (USD Billion)
    • 6.2. Global Automation Testing Market by Advisory & Consulting, 2016 – 2026 (USD Billion)
    • 6.3. Global Automation Testing Market by Planning & Development, 2016 – 2026 (USD Billion)
    • 6.4. Global Automation Testing Market by Support & Maintenance, 2016 – 2026 (USD Billion)
    • 6.5. Global Automation Testing Market by Documentation & Training, 2016 – 2026 (USD Billion)
    • 6.6. Global Automation Testing Market by Implementation, 2016 – 2026 (USD Billion)
    • 6.7. Global Automation Testing Market by Managed, 2016 – 2026 (USD Billion)
  • Chapter 7. Automation Testing Market – Endpoint Interface Segment Analysis
    • 7.1. Global Automation Testing Market Revenue Share, by Endpoint Interface, 2019 & 2026 (USD Billion)
    • 7.2. Global Automation Testing Market by Mobile, 2016 – 2026 (USD Billion)
    • 7.3. Global Automation Testing Market by Desktop, 2016 – 2026 (USD Billion)
    • 7.4. Global Automation Testing Market by Web, 2016 – 2026 (USD Billion)
    • 7.5. Global Automation Testing Market by Embedded Software, 2016 – 2026 (USD Billion)
  • Chapter 8. Automation Testing Market – End-User Segment Analysis
    • 8.1. Global Automation Testing Market Revenue Share, by End-User, 2019 & 2026 (USD Billion)
    • 8.2. Global Automation Testing Market by Telecom & IT, 2016 – 2026 (USD Billion)
    • 8.3. Global Automation Testing Market by BFSI, 2016 – 2026 (USD Billion)
    • 8.4. Global Automation Testing Market by Automotive, 2016 – 2026 (USD Billion)
    • 8.5. Global Automation Testing Market by Healthcare & Life Sciences, 2016 – 2026 (USD Billion)
    • 8.6. Global Automation Testing Market by Defense & Aerospace, 2016 – 2026 (USD Billion)
    • 8.7. Global Automation Testing Market by Retail, 2016 – 2026 (USD Billion)
    • 8.8. Global Automation Testing Market by Manufacturing, 2016 – 2026 (USD Billion)
    • 8.9. Global Automation Testing Market by Energy & Utilities, 2016 – 2026 (USD Billion)
    • 8.10. Global Automation Testing Market by Logistics & Transportation, 2016 – 2026 (USD Billion)
    • 8.11. Global Automation Testing Market by Media & Entertainment, 2016 – 2026 (USD Billion)
    • 8.12. Global Automation Testing Market by Others, 2016 – 2026 (USD Billion)
  • Chapter 9. Automation Testing Market - Regional Analysis
    • 9.1. Global Automation Testing Market: Regional Overview
      • 9.1.1. Global Automation Testing Market Revenue Share, By Region, 2019 & 2026 (USD Billion)
    • 9.2. North America
      • 9.2.1. North America Automation Testing Market Revenue 2016 – 2026 (USD Billion)
      • 9.2.2. North America Automation Testing Market Revenue, By Testing Types, 2016 – 2026 (USD Billion)
      • 9.2.3. North America Automation Testing Market Revenue, By Services, 2016 – 2026 (USD Billion)
      • 9.2.4. North America Automation Testing Market Revenue, By Endpoint Interface, 2016 – 2026 (USD Billion)
      • 9.2.5. North America Automation Testing Market Revenue, By End-User, 2016 – 2026 (USD Billion)
      • 9.2.6. U.S.
        • 9.2.6.1. U.S. Automation Testing Market Revenue, by Testing Types, 2016 – 2026 (USD Billion)
        • 9.2.6.2. U.S. Automation Testing Market Revenue, by Services, 2016 – 2026 (USD Billion)
        • 9.2.6.3. U.S. Automation Testing Market Revenue, by Endpoint Interface, 2016 – 2026 (USD Billion)
        • 9.2.6.4. U.S. Automation Testing Market Revenue, by End-User, 2016 – 2026 (USD Billion)
      • 9.2.7. Canada
        • 9.2.7.1. Canada Automation Testing Market Revenue, by Testing Types, 2016 – 2026 (USD Billion)
        • 9.2.7.2. Canada Automation Testing Market Revenue, by Services, 2016 – 2026 (USD Billion)
        • 9.2.7.3. Canada Automation Testing Market Revenue, by Endpoint Interface, 2016 – 2026 (USD Billion)
        • 9.2.7.4. Canada Education & Learning Market Revenue, by End-User, 2016 – 2026 (USD Billion)
      • 9.2.8. Mexico
        • 9.2.8.1. Mexico Automation Testing Market Revenue, by Testing Types, 2016 – 2026 (USD Billion)
        • 9.2.8.2. Mexico Automation Testing Market Revenue, by Services, 2016 – 2026 (USD Billion)
        • 9.2.8.3. Mexico Automation Testing Market Revenue, by Endpoint Interface, 2016 – 2026 (USD Billion)
        • 9.2.8.4. Mexico Automation Testing Market Revenue, by End-User, 2016 – 2026 (USD Billion)
    • 9.3. Europe
      • 9.3.1. Europe Automation Testing Market Revenue 2016 – 2026 (USD Billion)
      • 9.3.2. Europe Automation Testing Market Revenue, By Testing Types, 2016 – 2026 (USD Billion)
      • 9.3.3. Europe Automation Testing Market Revenue, By Services, 2016 – 2026 (USD Billion)
      • 9.3.4. Europe Automation Testing Market Revenue, By Endpoint Interface, 2016 – 2026 (USD Billion)
      • 9.3.5. Europe Automation Testing Market Revenue, By End-User, 2016 – 2026 (USD Billion)
      • 9.3.6. UK
        • 9.3.6.1. UK Automation Testing Market Revenue, by Testing Types, 2016 – 2026 (USD Billion)
        • 9.3.6.2. UK Automation Testing Market Revenue, by Services, 2016 – 2026 (USD Billion)
        • 9.3.6.3. UK Automation Testing Market Revenue, by Endpoint Interface, 2016 – 2026 (USD Billion)
        • 9.3.6.4. UK Automation Testing Market Revenue, by End-User, 2016 – 2026 (USD Billion)
      • 9.3.7. France
        • 9.3.7.1. France Automation Testing Market Revenue, by Testing Types, 2016 – 2026 (USD Billion)
        • 9.3.7.2. France Automation Testing Market Revenue, by Services, 2016 – 2026 (USD Billion)
        • 9.3.7.3. France Automation Testing Market Revenue, by Endpoint Interface, 2016 – 2026 (USD Billion)
        • 9.3.7.4. France Automation Testing Market Revenue, by End-User, 2016 – 2026 (USD Billion)
      • 9.3.8. Germany
        • 9.3.8.1. Germany Automation Testing Market Revenue, by Testing Types, 2016 – 2026 (USD Billion)
        • 9.3.8.2. Germany Automation Testing Market Revenue, by Services, 2016 – 2026 (USD Billion)
        • 9.3.8.3. Germany Automation Testing Market Revenue, by Endpoint Interface, 2016 – 2026 (USD Billion)
        • 9.3.8.4. Germany Automation Testing Market Revenue, by End-User, 2016 – 2026 (USD Billion)
      • 9.3.9. Italy
        • 9.3.9.1. Italy Automation Testing Market Revenue, by Testing Types, 2016 – 2026 (USD Billion)
        • 9.3.9.2. Italy Automation Testing Market Revenue, by Services, 2016 – 2026 (USD Billion)
        • 9.3.9.3. Italy Automation Testing Market Revenue, by Endpoint Interface, 2016 – 2026 (USD Billion)
        • 9.3.9.4. Italy Automation Testing Market Revenue, by End-User, 2016 – 2026 (USD Billion)
      • 9.3.10. Spain
        • 9.3.10.1. Spain Automation Testing Market Revenue, by Testing Types, 2016 – 2026 (USD Billion)
        • 9.3.10.2. Spain Automation Testing Market Revenue, by Services, 2016 – 2026 (USD Billion)
        • 9.3.10.3. Spain Automation Testing Market Revenue, by Endpoint Interface, 2016 – 2026 (USD Billion)
        • 9.3.10.4. Spain Automation Testing Market Revenue, by End-User, 2016 – 2026 (USD Billion)
      • 9.3.11. Russia
        • 9.3.11.1. Russia Automation Testing Market Revenue, by Testing Types, 2016 – 2026 (USD Billion)
        • 9.3.11.2. Russia Automation Testing Market Revenue, by Services, 2016 – 2026 (USD Billion)
        • 9.3.11.3. Russia Automation Testing Market Revenue, by Endpoint Interface, 2016 – 2026 (USD Billion)
        • 9.3.11.4. Russia Automation Testing Market Revenue, by End-User, 2016 – 2026 (USD Billion)
      • 9.3.12. Rest of Europe
        • 9.3.12.1. Rest of Europe Automation Testing Market Revenue, by Testing Types, 2016 – 2026 (USD Billion)
        • 9.3.12.2. Rest of Europe Automation Testing Market Revenue, by Services, 2016 – 2026 (USD Billion)
        • 9.3.12.3. Rest of Europe Automation Testing Market Revenue, by Endpoint Interface, 2016 – 2026 (USD Billion)
        • 9.3.12.4. Rest of Europe Automation Testing Market Revenue, by End-User, 2016 – 2026 (USD Billion)
    • 9.4. Asia Pacific
      • 9.4.1. Asia Pacific Automation Testing Market Revenue 2016 – 2026 (USD Billion)
      • 9.4.2. Asia Pacific Automation Testing Market Revenue, By Testing Types, 2016 – 2026 (USD Billion)
      • 9.4.3. Asia Pacific Automation Testing Market Revenue, By Services, 2016 – 2026 (USD Billion)
      • 9.4.4. Asia Pacific Automation Testing Market Revenue, By Endpoint Interface, 2016 – 2026 (USD Billion)
      • 9.4.5. Asia Pacific Automation Testing Market Revenue, By End-User, 2016 – 2026 (USD Billion)
      • 9.4.6. China
        • 9.4.6.1. China Automation Testing Market Revenue, by Testing Types, 2016 – 2026 (USD Billion)
        • 9.4.6.2. China Automation Testing Market Revenue, by Services, 2016 – 2026 (USD Billion)
        • 9.4.6.3. China Automation Testing Market Revenue, by Endpoint Interface, 2016 – 2026 (USD Billion)
        • 9.4.6.4. China Automation Testing Market Revenue, by End-User, 2016 – 2026 (USD Billion)
      • 9.4.7. Japan
        • 9.4.7.1. Japan Automation Testing Market Revenue, by Testing Types, 2016 – 2026 (USD Billion)
        • 9.4.7.2. Japan Automation Testing Market Revenue, by Services, 2016 – 2026 (USD Billion)
        • 9.4.7.3. Japan Automation Testing Market Revenue, by Endpoint Interface, 2016 – 2026 (USD Billion)
        • 9.4.7.4. Japan Automation Testing Market Revenue, by End-User, 2016 – 2026 (USD Billion)
      • 9.4.8. India
        • 9.4.8.1. India Automation Testing Market Revenue, by Testing Types, 2016 – 2026 (USD Billion)
        • 9.4.8.2. India Automation Testing Market Revenue, by Services, 2016 – 2026 (USD Billion)
        • 9.4.8.3. India Automation Testing Market Revenue, by Endpoint Interface, 2016 – 2026 (USD Billion)
        • 9.4.8.4. India Automation Testing Market Revenue, by End-User, 2016 – 2026 (USD Billion)
      • 9.4.9. Australia
        • 9.4.9.1. Australia Automation Testing Market Revenue, by Testing Types, 2016 – 2026 (USD Billion)
        • 9.4.9.2. Australia Automation Testing Market Revenue, by Services, 2016 – 2026 (USD Billion)
        • 9.4.9.3. Australia Automation Testing Market Revenue, by Endpoint Interface, 2016 – 2026 (USD Billion)
        • 9.4.9.4. Australia Automation Testing Market Revenue, by End-User, 2016 – 2026 (USD Billion)
      • 9.4.10. South Korea
        • 9.4.10.1. South Korea Automation Testing Market Revenue, by Testing Types, 2016 – 2026 (USD Billion)
        • 9.4.10.2. South Korea Automation Testing Market Revenue, by Services, 2016 – 2026 (USD Billion)
        • 9.4.10.3. South Korea Automation Testing Market Revenue, by Endpoint Interface, 2016 – 2026 (USD Billion)
        • 9.4.10.4. South Korea Automation Testing Market Revenue, by End-User, 2016 – 2026 (USD Billion)
      • 9.4.11. Rest of Asia Pacific
        • 9.4.11.1. Rest of Asia Pacific Automation Testing Market Revenue, by Testing Types, 2016 – 2026 (USD Billion)
        • 9.4.11.2. Rest of Asia Pacific Automation Testing Market Revenue, by Services, 2016 – 2026 (USD Billion)
        • 9.4.11.3. Rest of Asia Pacific Automation Testing Market Revenue, by Endpoint Interface, 2016 – 2026 (USD Billion)
        • 9.4.11.4. Rest of Asia Pacific Automation Testing Market Revenue, by End-User, 2016 – 2026 (USD Billion)
    • 9.5. Latin America
      • 9.5.1. Latin America Automation Testing Market Revenue 2016 – 2026 (USD Billion)
      • 9.5.2. Latin America Automation Testing Market Revenue, By Testing Types, 2016 – 2026 (USD Billion)
      • 9.5.3. Latin America Automation Testing Market Revenue, By Services, 2016 – 2026 (USD Billion)
      • 9.5.4. Latin America Automation Testing Market Revenue, By Endpoint Interface, 2016 – 2026 (USD Billion)
      • 9.5.5. Latin America Automation Testing Market Revenue, By End-User, 2016 – 2026 (USD Billion)
      • 9.5.6. Brazil
        • 9.5.6.1. Brazil Automation Testing Market Revenue, by Testing Types, 2016 – 2026 (USD Billion)
        • 9.5.6.2. Brazil Automation Testing Market Revenue, by Services, 2016 – 2026 (USD Billion)
        • 9.5.6.3. Brazil Automation Testing Market Revenue, by Endpoint Interface, 2016 – 2026 (USD Billion)
        • 9.5.6.4. Brazil Automation Testing Market Revenue, by End-User, 2016 – 2026 (USD Billion)
      • 9.5.7. Argentina
        • 9.5.7.1. Argentina Automation Testing Market Revenue, by Testing Types, 2016 – 2026 (USD Billion)
        • 9.5.7.2. Argentina Automation Testing Market Revenue, by Services, 2016 – 2026 (USD Billion)
        • 9.5.7.3. Argentina Automation Testing Market Revenue, by Endpoint Interface, 2016 – 2026 (USD Billion)
        • 9.5.7.4. Argentina Automation Testing Market Revenue, by End-User, 2016 – 2026 (USD Billion)
      • 9.5.8. Rest of Latin America
        • 9.5.8.1. Rest of Latin America Automation Testing Market Revenue, by Testing Types, 2016 – 2026 (USD Billion)
        • 9.5.8.2. Rest of Latin America Automation Testing Market Revenue, by Services, 2016 – 2026 (USD Billion)
        • 9.5.8.3. Rest of Latin America Automation Testing Market Revenue, by Endpoint Interface, 2016 – 2026 (USD Billion)
        • 9.5.8.4. Rest of Latin America Automation Testing Market Revenue, by End-User, 2016 – 2026 (USD Billion)
      • 9.6.1. Middle East & Africa
        • 9.6.1.1. Middle East & Africa Automation Testing Market Revenue 2016 – 2026 (USD Billion)
        • 9.6.1.2. Middle East & Africa Automation Testing Market Revenue, by Testing Types, 2016 – 2026 (USD Billion)
        • 9.6.1.3. Middle East & Africa Automation Testing Market Revenue, by Services, 2016 – 2026 (USD Billion)
        • 9.6.1.4. Middle East & Africa Automation Testing Market Revenue, by Endpoint Interface, 2016 – 2026 (USD Billion)
        • 9.6.1.5. Middle East & Africa Automation Testing Market Revenue, by End-User, 2016 – 2026 (USD Billion)
      • 9.6.2. GCC Countries
        • 9.6.2.1. GCC Countries Automation Testing Market Revenue, by Testing Types, 2016 – 2026 (USD Billion)
        • 9.6.2.2. GCC Countries Automation Testing Market Revenue, by Services, 2016 – 2026 (USD Billion)
        • 9.6.2.3. GCC Countries Automation Testing Market Revenue, by Endpoint Interface, 2016 – 2026 (USD Billion)
        • 9.6.2.4. GCC Countries Automation Testing Market Revenue, by End-User, 2016 – 2026 (USD Billion)
      • 9.6.3. South Africa
        • 9.6.3.1. South Africa Automation Testing Market Revenue, by Testing Types, 2016 – 2026 (USD Billion)
        • 9.6.3.2. South Africa Automation Testing Market Revenue, by Services, 2016 – 2026 (USD Billion)
        • 9.6.3.3. South Africa Automation Testing Market Revenue, by Endpoint Interface, 2016 – 2026 (USD Billion)
        • 9.6.3.4. South Africa Automation Testing Market Revenue, by End-User, 2016 – 2026 (USD Billion)
      • 9.6.4. Rest of MEA
        • 9.6.4.1. Rest of MEA Automation Testing Market Revenue, by Testing Types, 2016 – 2026 (USD Billion)
        • 9.6.4.2. Rest of MEA Automation Testing Market Revenue, by Services, 2016 – 2026 (USD Billion)
        • 9.6.4.3. Rest of MEA Automation Testing Market Revenue, by Endpoint Interface, 2016 – 2026 (USD Billion)
        • 9.6.4.4. Rest of MEA Automation Testing Market Revenue, by End-User, 2016 – 2026 (USD Billion)
  • Chapter 10. Company Profiles
    • 10.1. IBM Corp.
      • 10.1.1. Overview
      • 10.1.2. Financials
      • 10.1.3. Product portfulio
      • 10.1.4. Business strategy
      • 10.1.5. Recent developments
    • 10.2. *Same information will be provided for below mentioned companies*
      • 10.2.1. Micro Focus International plc
      • 10.2.2. Capgemini SE
      • 10.2.3. CA Technulogies
      • 10.2.4. Microsoft Corporation
      • 10.2.5. Tricentis
      • 10.2.6. Parasoft Corporation
      • 10.2.7. Cigniti Technulogies Limited
      • 10.2.8. SmartBear Software
      • 10.2.9. Ranorex
      • 10.2.10. Eggplant
      • 10.2.11. Applitouls
      • 10.2.12. Afour Technulogies Pvt Ltd
      • 10.2.13. Sauce Labs
      • 10.2.14. Invensis Technulogies
      • 10.2.15. QA Mentor
      • 10.2.16. Keysight Technulogies
      • 10.2.17. Testim
      • 10.2.18. Others

List of Figures 

1. Global Automation Testing Market Segmentation by Testing Types, Services, Endpoint Interface, End-User and Geography
2. Global Automation Testing Market, 2018-2026 (USD Billion)
3. Porter’s Five Forces Analysis: Automation Testing Market
4. Global Automation Testing Market Attractiveness, by Testing Types
5. Global Automation Testing Market Attractiveness, by Services
6. Global Automation Testing Market Attractiveness, by Endpoint Interface
7. Global Automation Testing Market Attractiveness, by End-User
8. Global Automation Testing Market Attractiveness, by Regional
9. Global Automation Testing Market Revenue Share, by Testing Types, 2019 & 2026 (USD Billion)
10. Global Automation Testing Market by Static Testing, 2016 – 2026 (USD Billion)
11. Global Automation Testing Market by Dynamic Testing, 2016 – 2026 (USD Billion)
12. Global Automation Testing Market Revenue Share, by Services, 2019 & 2026 (USD Billion)
13. Global Automation Testing Market by Advisory & Consulting, 2016 – 2026 (USD Billion)
14. Global Automation Testing Market by Planning & Development, 2016 – 2026 (USD Billion)
15. Global Automation Testing Market by Support & Maintenance, 2016 – 2026 (USD Billion)
16. Global Automation Testing Market by Documentation & Training, 2016 – 2026 (USD Billion)
17. Global Automation Testing Market by Implementation, 2016 – 2026 (USD Billion)
18. Global Automation Testing Market by Managed, 2016 – 2026 (USD Billion)
19. Global Automation Testing Market Revenue Share, by Endpoint Interface, 2019 & 2026 (USD Billion)
20. Global Automation Testing Market by Mobile, 2016 – 2026 (USD Billion)
21. Global Automation Testing Market by Desktop, 2016 – 2026 (USD Billion)
22. Global Automation Testing Market by Web, 2016 – 2026 (USD Billion)
23. Global Automation Testing Market by Embedded Software, 2016 – 2026 (USD Billion)
24. Global Automation Testing Market Revenue Share, by End-User, 2019 & 2026 (USD Billion)
25. Global Automation Testing Market by Telecom & IT, 2016 – 2026 (USD Billion)
26. Global Automation Testing Market by BFSI, 2016 – 2026 (USD Billion)
27. Global Automation Testing Market by Automotive, 2016 – 2026 (USD Billion)
28. Global Automation Testing Market by Healthcare & Life Sciences, 2016 – 2026 (USD Billion)
29. Global Automation Testing Market by Defense & Aerospace, 2016 – 2026 (USD Billion)
30. Global Automation Testing Market by Retail, 2016 – 2026 (USD Billion)
31. Global Automation Testing Market by Manufacturing, 2016 – 2026 (USD Billion)
32. Global Automation Testing Market by Energy & Utilities, 2016 – 2026 (USD Billion)
33. Global Automation Testing Market by Logistics & Transportation, 2016 – 2026 (USD Billion)
34. Global Automation Testing Market by Media & Entertainment, 2016 – 2026 (USD Billion)
35. Global Automation Testing Market by Others, 2016 – 2026 (USD Billion)
36. Global Automation Testing Market Revenue Share, by Region, 2018-2026 (USD Billion)
37. North America Automation Testing Market, 2016-2026, (USD Billion)
38. Europe Automation Testing Market, 2016-2026, (USD Billion)
39. Asia Pacific Automation Testing Market, 2016-2026(USD Billion)
40. Latin America Automation Testing Market, 2016 – 2026 (USD Billion)
41. Middle East & Africa Automation Testing Market, 2016 – 2026, (USD Billion)
 


List of Tables

1. Global Automation Testing Market Snapshot
2. Drivers for Automation Testing Market: Impact Analysis
3. Restraints of Automation Testing Market: Impact Analysis
4. North America Automation Testing Market Revenue, By Testing Types, 2016 – 2026 (USD Billion) 
5. North America Automation Testing Market Revenue, By Services, 2016 – 2026 (USD Billion)
6. North America Automation Testing Market Revenue, By Endpoint Interface, 2016 – 2026 (USD Billion)
7. North America Automation Testing Market Revenue, By End-User, 2016 – 2026 (USD Billion)
8. U.S. Automation Testing Market Revenue, By Testing Types, 2016 – 2026 (USD Billion) 
9. U.S. Automation Testing Market Revenue, By Services, 2016 – 2026 (USD Billion)
10. U.S. Automation Testing Market Revenue, By Endpoint Interface, 2016 – 2026 (USD Billion)
11. U.S. Automation Testing Market Revenue, By End-User, 2016 – 2026 (USD Billion)
12. Canada Automation Testing Market Revenue, By Testing Types, 2016 – 2026 (USD Billion) 
13. Canada Automation Testing Market Revenue, By Services, 2016 – 2026 (USD Billion)
14. Canada Automation Testing Market Revenue, By Endpoint Interface, 2016 – 2026 (USD Billion)
15. Canada Automation Testing Market Revenue, By End-User, 2016 – 2026 (USD Billion)
16. Mexico Automation Testing Market Revenue, By Testing Types, 2016 – 2026 (USD Billion) 
17. Mexico Automation Testing Market Revenue, By Services, 2016 – 2026 (USD Billion)
18. Mexico Automation Testing Market Revenue, By Endpoint Interface, 2016 – 2026 (USD Billion)
19. Mexico Automation Testing Market Revenue, By End-User, 2016 – 2026 (USD Billion)
20. Europe Automation Testing Market Revenue, By Testing Types, 2016 – 2026 (USD Billion) 
21. Europe Automation Testing Market Revenue, By Services, 2016 – 2026 (USD Billion)
22. Europe Automation Testing Market Revenue, By Endpoint Interface, 2016 – 2026 (USD Billion)
23. Europe Automation Testing Market Revenue, By End-User, 2016 – 2026 (USD Billion)
24. UK Automation Testing Market Revenue, By Testing Types, 2016 – 2026 (USD Billion) 
25. UK Automation Testing Market Revenue, By Services, 2016 – 2026 (USD Billion)
26. UK Automation Testing Market Revenue, By Endpoint Interface, 2016 – 2026 (USD Billion)
27. UK Automation Testing Market Revenue, By End-User, 2016 – 2026 (USD Billion)
28. France Automation Testing Market Revenue, By Testing Types, 2016 – 2026 (USD Billion) 
29. France Automation Testing Market Revenue, By Services, 2016 – 2026 (USD Billion)
30. France Automation Testing Market Revenue, By Endpoint Interface, 2016 – 2026 (USD Billion)
31. France Automation Testing Market Revenue, By End-User, 2016 – 2026 (USD Billion)
32. Germany Automation Testing Market Revenue, By Testing Types, 2016 – 2026 (USD Billion) 
33. Germany Automation Testing Market Revenue, By Services, 2016 – 2026 (USD Billion)
34. Germany Automation Testing Market Revenue, By Endpoint Interface, 2016 – 2026 (USD Billion)
35. Germany Automation Testing Market Revenue, By End-User, 2016 – 2026 (USD Billion)
36. Italy Automation Testing Market Revenue, By Testing Types, 2016 – 2026 (USD Billion) 
37. Italy Automation Testing Market Revenue, By Services, 2016 – 2026 (USD Billion)
38. Italy Automation Testing Market Revenue, By Endpoint Interface, 2016 – 2026 (USD Billion)
39. Italy Automation Testing Market Revenue, By End-User, 2016 – 2026 (USD Billion)
40. Spain Automation Testing Market Revenue, By Testing Types, 2016 – 2026 (USD Billion) 
41. Spain Automation Testing Market Revenue, By Services, 2016 – 2026 (USD Billion)
42. Spain Automation Testing Market Revenue, By Endpoint Interface, 2016 – 2026 (USD Billion)
43. Spain Automation Testing Market Revenue, By End-User, 2016 – 2026 (USD Billion)
44. Russia Automation Testing Market Revenue, By Testing Types, 2016 – 2026 (USD Billion) 
45. Russia Automation Testing Market Revenue, By Services, 2016 – 2026 (USD Billion)
46. Russia Automation Testing Market Revenue, By Endpoint Interface, 2016 – 2026 (USD Billion)
47. Russia Automation Testing Market Revenue, By End-User, 2016 – 2026 (USD Billion)
48. Rest of Europe Automation Testing Market Revenue, By Testing Types, 2016 – 2026 (USD Billion) 
49. Rest of Europe Automation Testing Market Revenue, By Services, 2016 – 2026 (USD Billion)
50. Rest of Europe Automation Testing Market Revenue, By Endpoint Interface, 2016 – 2026 (USD Billion)
51. Rest of Europe Automation Testing Market Revenue, By End-User, 2016 – 2026 (USD Billion)
52. Asia Pacific Automation Testing Market Revenue, By Testing Types, 2016 – 2026 (USD Billion) 
53. Asia Pacific Automation Testing Market Revenue, By Services, 2016 – 2026 (USD Billion)
54. Asia Pacific Automation Testing Market Revenue, By Endpoint Interface, 2016 – 2026 (USD Billion)
55. Asia Pacific Automation Testing Market Revenue, By End-User, 2016 – 2026 (USD Billion)
56. China Automation Testing Market Revenue, By Testing Types, 2016 – 2026 (USD Billion) 
57. China Automation Testing Market Revenue, By Services, 2016 – 2026 (USD Billion)
58. China Automation Testing Market Revenue, By Endpoint Interface, 2016 – 2026 (USD Billion)
59. China Automation Testing Market Revenue, By End-User, 2016 – 2026 (USD Billion)
60. Japan Automation Testing Market Revenue, By Testing Types, 2016 – 2026 (USD Billion) 
61. Japan Automation Testing Market Revenue, By Services, 2016 – 2026 (USD Billion)
62. Japan Automation Testing Market Revenue, By Endpoint Interface, 2016 – 2026 (USD Billion)
63. Japan Automation Testing Market Revenue, By End-User, 2016 – 2026 (USD Billion)
64. India Automation Testing Market Revenue, By Testing Types, 2016 – 2026 (USD Billion) 
65. India Automation Testing Market Revenue, By Services, 2016 – 2026 (USD Billion)
66. India Automation Testing Market Revenue, By Endpoint Interface, 2016 – 2026 (USD Billion)
67. India Automation Testing Market Revenue, By End-User, 2016 – 2026 (USD Billion)
68. Australia Automation Testing Market Revenue, By Testing Types, 2016 – 2026 (USD Billion) 
69. Australia Automation Testing Market Revenue, By Services, 2016 – 2026 (USD Billion)
70. Australia Automation Testing Market Revenue, By Endpoint Interface, 2016 – 2026 (USD Billion)
71. Australia Automation Testing Market Revenue, By End-User, 2016 – 2026 (USD Billion)
72. South Korea Automation Testing Market Revenue, By Testing Types, 2016 – 2026 (USD Billion) 
73. South Korea Automation Testing Market Revenue, By Services, 2016 – 2026 (USD Billion)
74. South Korea Automation Testing Market Revenue, By Endpoint Interface, 2016 – 2026 (USD Billion)
75. South Korea Automation Testing Market Revenue, By End-User, 2016 – 2026 (USD Billion)
76. Rest of Asia Pacific Automation Testing Market Revenue, By Testing Types, 2016 – 2026 (USD Billion) 
77. Rest of Asia Pacific Automation Testing Market Revenue, By Services, 2016 – 2026 (USD Billion)
78. Rest of Asia Pacific Automation Testing Market Revenue, By Endpoint Interface, 2016 – 2026 (USD Billion)
79. Rest of Asia Pacific Automation Testing Market Revenue, By End-User, 2016 – 2026 (USD Billion)
80. Latin America Automation Testing Market Revenue, By Testing Types, 2016 – 2026 (USD Billion) 
81. Latin America Automation Testing Market Revenue, By Services, 2016 – 2026 (USD Billion)
82. Latin America Automation Testing Market Revenue, By Endpoint Interface, 2016 – 2026 (USD Billion)
83. Latin America Automation Testing Market Revenue, By End-User, 2016 – 2026 (USD Billion)
84. Brazil Automation Testing Market Revenue, By Testing Types, 2016 – 2026 (USD Billion) 
85. Brazil Automation Testing Market Revenue, By Services, 2016 – 2026 (USD Billion)
86. Brazil Automation Testing Market Revenue, By Endpoint Interface, 2016 – 2026 (USD Billion)
87. Brazil Automation Testing Market Revenue, By End-User, 2016 – 2026 (USD Billion)
88. Argentina Automation Testing Market Revenue, By Testing Types, 2016 – 2026 (USD Billion) 
89. Argentina Automation Testing Market Revenue, By Services, 2016 – 2026 (USD Billion)
90. Argentina Automation Testing Market Revenue, By Endpoint Interface, 2016 – 2026 (USD Billion)
91. Argentina Automation Testing Market Revenue, By End-User, 2016 – 2026 (USD Billion)
92. Rest of Latin America Automation Testing Market Revenue, By Testing Types, 2016 – 2026 (USD Billion) 
93. Rest of Latin America Automation Testing Market Revenue, By Services, 2016 – 2026 (USD Billion)
94. Rest of Latin America Automation Testing Market Revenue, By Endpoint Interface, 2016 – 2026 (USD Billion)
95. Rest of Latin America Automation Testing Market Revenue, By End-User, 2016 – 2026 (USD Billion)
96. Middle East & Africa Automation Testing Market Revenue, By Testing Types, 2016 – 2026 (USD Billion) 
97. Middle East & Africa Automation Testing Market Revenue, By Services, 2016 – 2026 (USD Billion)
98. Middle East & Africa Automation Testing Market Revenue, By Endpoint Interface, 2016 – 2026 (USD Billion)
99. Middle East & Africa Automation Testing Market Revenue, By End-User, 2016 – 2026 (USD Billion)
100. GCC Countries Automation Testing Market Revenue, By Testing Types, 2016 – 2026 (USD Billion) 
101. GCC Countries Automation Testing Market Revenue, By Services, 2016 – 2026 (USD Billion)
102. GCC Countries Automation Testing Market Revenue, By Endpoint Interface, 2016 – 2026 (USD Billion)
103. GCC Countries Automation Testing Market Revenue, By End-User, 2016 – 2026 (USD Billion)
104. South Africa Automation Testing Market Revenue, By Testing Types, 2016 – 2026 (USD Billion) 
105. South Africa Automation Testing Market Revenue, By Services, 2016 – 2026 (USD Billion)
106. South Africa Automation Testing Market Revenue, By Endpoint Interface, 2016 – 2026 (USD Billion)
107. South Africa Automation Testing Market Revenue, By End-User, 2016 – 2026 (USD Billion)
108. Rest of MEA Automation Testing Market Revenue, By Testing Types, 2016 – 2026 (USD Billion) 
109. Rest of MEA Automation Testing Market Revenue, By Services, 2016 – 2026 (USD Billion)
110. Rest of MEA Automation Testing Market Revenue, By Endpoint Interface, 2016 – 2026 (USD Billion)
111. Rest of MEA Automation Testing Market Revenue, By End-User, 2016 – 2026 (USD Billion)
 

Methodology

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FrequentlyAsked Questions

The popularity of automation testing services is increasing among enterprises because of the shorter turnaround time and increased reliability of testing services in software. To save money, the testing tools and frameworks automate GUI connection, login and registration forms, and database corrections. This expands their business opportunities. Moreover, the market participants are leaning toward the incorporation of innovative testing approaches, such as DevOps and Agile. The growing penetration of cloud technology such as containerization and micro services is also expected to drive automation testing demand in the near future, as is the adoption of DevOps in software development. The centralised design of cloud computing offers a standard and cohesive framework for planning, testing, deployment, and development of applicating, providing cloud platforms a viable option for combining development and operation tools.

According to Zion Market Research, the Automation Testing market is expected to generate revenue of around USD 47.63 Billion by the end of 2026, growing at a CAGR of 18.77%.

Asia Pacific automation testing market is expected to grow at a fastest rate over the forecast timeframe, due to the increasing prevalence of digitalization in countries such as India, China, and Japan. Rising government initiatives in India have enlisted many investments and schemes to accelerate the country's digitalization. Moreover, the presence of qualified IT professionals at lower pay in the country makes India one of the most relevant regions for outsourcing IT software and services. The increased adoption of online retail in India, China, and Malaysia as a result of increasing consumer spending and lifestyle would accelerate market growth opportunities. The presence of various e-commerce companies in the region, such as Alibaba, Amazon, and others, would increase demand for application and web testing services. In 2018, Alibaba reported nearly USD 768 billion for retail sector in China, a 28% increase over the previous year.

The major players in the global automation testing market include IBM Corp., Micro Focus International plc, Capgemini SE, CA Technologies, Microsoft Corporation, Tricentis, Parasoft Corporation, Cigniti Technologies Limited, SmartBear Software, Ranorex, Eggplant, Applitools, Afour Technologies Pvt Ltd, Sauce Labs, Invensis Technologies, QA Mentor, Keysight Technologies, and Testim among others.

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