Women's Health App Market Size, Share, Trends, Growth and Forecast 2028

Industry Perspective:

The global women's health app market size was worth USD 2,316.50 million in 2021 and is estimated to grow to USD 6611.54 million by 2028, with a compound annual growth rate (CAGR) of approximately 19.10% over the forecast period. The report analyzes the women's health app market's drivers, restraints/challenges, and the effect they have on the demands during the projection period. In addition, the report explores emerging opportunities in the women's health app market.

Women's Health App Market: Overview

Numerous health-related services are offered via women's health apps, which are accessible on smartphones and tablet computers. The entire menstrual health information is available on women's health apps, which are also used to track pregnancies. The women's health app has numerous trackers, including ones for menstruation, pregnancy, and general female health. Additionally, there are many different women's health apps available, including a tracker for women's periods & fertility, a pregnancy app, and a birth control app. Through a range of women's health applications made possible by current technology, women's health concerns are better managed. The increased penetration of smartphones and the rising prevalence of disorders among women are anticipated to fuel the global women’s health app market expansion. Changes in diet, stress and alcohol consumption are significant contributors to hormone abnormalities in women. Many postmenopausal disorders, including osteoarthritis (OA), anemia, obesity, irregular menstruation, depression, and fibromyalgia, are more common in women. The prevalence of OA is predicted to rise as the population ages and obesity rates rise. The market expansion is anticipated to be fueled by the increased prevalence of anemia and the introduction of disease-specific treatments. The market is anticipated to grow as female arthritis prevalence rises. By modifying daily routines and establishing healthy behaviors, arthritis can be reduced. The use of software for women's welfare is being aided by increasing public and private funding. The money will be invested to assist women's health, including financing for endometriosis, breast, & cervical cancer research, and reproductive health. Market expansion is being fueled by rising startup funding and the entry of new companies.

Request Free Sample

COVID-19 Impact:

The COVID-19 pandemic outbreak has accelerated the global uptake of digital technologies. Consumer preference for health-related digital services is growing, which is encouraging the populace to adopt mHealth apps. Due to cancellations or delays in doctor's appointments and the risk of infection, the pandemic increased the demand for fitness, mental health, and pregnancy & postpartum care applications. To track their health and get answers to their questions, expectant and new mothers began utilizing pregnancy and postnatal recovery apps.

Key Insights

• As per the analysis shared by our research analyst, the global women's health app market value at a CAGR of 19.10% over the forecast period.
• In terms of revenue, the global women's health app market size was valued at around USD 2,316.50 million in 2021 and is projected to reach USD 6611.54 million, by 2028. Due to a variety of driving factors, the market is predicted to rise at a significant rate.
• The increased penetration of smartphones and the rising prevalence of disorders among women are anticipated to fuel market expansion.
• By type, the menstrual health segment dominated the market and accounted for the largest share of more than 37% of the overall revenue in 2021.
• By application, the smartphone segment dominated the market in 2021.
• North America dominated the global women's health app market in 2021.

Women's Health App Market: Growth Drivers

Increasing adoption of smartphones is likely to pave the way for global market growth

Internet and smartphone adoption is anticipated to soar in the coming years. At the end of 2019, the ITU estimates that 4 billion people used the internet worldwide. This number of internet users is anticipated to increase as a result of a number of causes, including the increasing adoption of smartphones, urbanization, the increasing uptake of 5G technology, and the increasing accessibility of mobile data. During the projected period, all of these factors are anticipated to propel the expansion of the global women's health app market.

Women's Health App Market: Restraints

Lack of regulation may hamper the global market growth

Lack of regulation in the health app industry is one of the issues that would limit the growth of the women's health app market. The market will face challenges since health apps are generally regarded as low risk because they are non-invasive, do not require implanting, and do not need regulatory controls to safeguard consumers from injury.

Women's Health App Market: Opportunities

Menstrual tracking apps attracting considerable popularity to bring up several growth opportunities

The market for women's health apps is predicted to experience tremendous growth thanks to the menstrual apps category. These apps support women who want to get pregnant by helping them track ovulation. A classic example is the game Clue. This tool offers tracking options for breakouts brought on by periods, PMS headaches, etc. Thus, the market for women's health applications has a lot of room for growth, thanks to these apps.

Women's Health App Market: Segmentation

The global women's health app market is segregated on the basis of type, service, application, and region.

By type, the market is divided into fitness & nutrition, menstrual health, pregnancy tracking & postpartum care, menopause, disease management and others. In 2021, the menstrual health market category held the biggest market share, contributing more than 37% of total revenue. This is a result of women's growing awareness of the significance of maintaining personal cleanliness during menstrual cycles. Globally widespread use of period monitoring apps and the addition of cutting-edge features & products by major providers are driving the segment's expansion. Due to the growing popularity of fitness applications and growing consumer interest in wellness therapies, the fitness and nutrition industry is expected to experience rapid expansion.

Based on service, the market is divided into wellness & fitness, remote monitoring, diagnosis & consultation and others.

By application, the market is divided into smartphones, tablets and others. Over the forecast period, the smartphone segment is expected to develop at the fastest rate. The population's increasing use of smartphones and internet connectivity is increasing the demand for women's health apps. These apps offer support with menstrual cycles, physical wellness, weight management, tracking & predicting ovulation, as well as a number of other health-related issues.

Recent Developments

• In June 2022, menstrual tracking was introduced by the women's hygiene company Sirona on WhatsApp. By simply sending "Hello" to Sirona's WhatsApp business account, consumers can use the WhatsApp time monitoring tool to keep track of their period.

• In March 2021, ClueBirth Control, digital contraception that statistically predicts ovulation and is used to avoid pregnancy, was approved by the FDA for release.

Report Scope:

Women's Health App Market: Regional Landscape

Rising use of smartphones likely to help North America dominate the global market

North America is expected to dominate the global women's health app market with the largest share of more than 39% of the global revenue in 2021. This is due to the growing use of smartphones and the government's desire to reduce healthcare expenses. The region's market is growing due to the increased adoption of technologically improved products and regulatory reforms for the approval & use of mobile-based applications. Additionally fueling the market's expansion are increased awareness of reproductive health, the prevalence of OA, and better internet connectivity.

Over the forecast period, Asia Pacific regional market is expected to grow at a significant rate in the women's health app market because of the large populations of smartphone users in China & India, the expansion of the internet, and the rising demand for efficient healthcare technologies. The government's increased emphasis on women's wellness is also helping the market expand. As an illustration, the Indian government introduced the Swasthya Samiksha app, which enables the members of parliament to monitor data and indicators related to maternal and reproductive health in their individual constituencies.

Women's Health App Market: Competitive Landscape

• HeraMED
• Bonzun
• Clue (Biowink GmbH)
• Pregnascan
• NURX Inc.
• LactApp
• Miracare
• Elvie
• Gennev
• Withings
• Apple
• Glow
• Google
• HealthLynked Corp
• Natural Cycles USA Corp
• Bayer AG
• Ovia Health
• EHE Health.

Global Women's Health App market is segmented as follows:

By Type

• Fitness & Nutrition
• Menstrual Health
• Pregnancy Tracking & Postpartum Care
• Menopause
• Disease Management
• Others

By Service

• Wellness & Fitness
• Remote Monitoring
• Diagnosis & Consultation
• Others

By Application

• Smartphones
• Tablets
• Others

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa