Global Women’s Health App Market: Overview
The body of a woman undergoes several changes throughout life which lead to differences in health concerns for different age groups. At the time of physiological changes, women are highly prone to mental health disorders such as anxiety, depression, and after menopause, most of the health conditions are due to hormonal changes. Moreover, cancer, cardiovascular diseases, and osteoporosis are some of the major risks to the health of women. To efficiently track the health of women, apps are been developed which helps them to track their overall health including pregnancy as well as menstrual cycles, and provide better healthcare.
Global Women’s Health App Market: Growth Factors
Increasing penetration of mobile phones & tab, growing stress in working women, and initiatives undertaken by the government & private organizations to increase awareness regarding women’s health are some of the driving factors contributing to the growth of the global women’s health app market. Moreover, women are susceptible to several diseases such as anemia, osteoarthritis, obesity, menstrual health-related disorders, and depression. The rising number of such conditions is boosting the growth of the market. Moreover, the easy availability of the internet, emerging technologically advanced software, and the rising trend of self-care are the key features fuelling the growth of the market. Furthermore, the rising focus of key players in developing the best apps for tracking women's health will spur the growth of the global women's health app market during the forecast period. However, the connectivity issues in rural regions and less use of smartphones in the low-income population will hinder the growth of the market.
The healthcare system is under huge strain due to the outbreak of covid-19. Women's health is at high risk due to disruption in healthcare services, increase in anxiety & mental stress, shortage of menstrual hygiene products as well as contraceptives. Also, due to restrictions in transport and social distancing rules, face-to-face consultations with the gynecologist was not possible. Moreover, the physicians, nurses, and other staff are involved in providing treatment for covid-19 patients. Thus, the only option remains is to track health and wellness as well as self-care to lower the risk of any disorder. Owing to all the unprecedented situations created by the covid-19 pandemic, women are focusing on their health and fitness which in turn is fostering the growth of the global women's health app market.
Global Women’s Health App Market: Segmentation
The global women’s health app is bifurcated based on type and region. Based on type, the global women’s health app market is bifurcated by pregnancy tracking, menstrual health, fitness & nutrition, disease management, menopause, and others. Among these, the menstrual health segment is anticipated to grow with the highest CAGR during the forecast period. Factors such as growing awareness among women about the importance of menstrual health are driving the growth of the segment in the global women’s health app market.
Global Women’s Health App Market: Regional Analysis
North America is expected to keep a dominant share in the global women’s health app market over the forecast period. Factors attributing to the growth of the women’s health app market in this region include rapid commercialization of these apps, the presence of major market players, and supportive government policies. Additionally, growing awareness regarding women’s health and promising reimbursement policies are also expected to fuel the women’s health app market growth in this region. However, Asia Pacific region is expected to grow with a high CAGR over the forecast period. Factors such as the growing trend of women’s fitness, rising incidence of women’s health disorders, and growing response to digital technology are expected to boost the women’s health app market growth in this region.
Global Women’s Health App Market: Competitive Players
The global women’s health app market is highly competitive. Some of the prominent players operating in this market include Fitbit, Inc., Clue, Apple Inc., Ovia Health, EVE , Flo Health, Inc., NURX Inc., Withings, DOT (Cycle Technologies), and Google LLC.
Global Women’s Health App Market: Regional Segment Analysis
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