Global Women's Health App Market is Likely to Grow At a CAGR Value of 19.10% By 2028

27-Jul-2022 | Zion Market Research

The global women's health app market size was worth USD 2,316.50 million in 2021 and is estimated to grow to USD 6611.54 million by 2028, with a compound annual growth rate (CAGR) of approximately 19.10% over the forecast period. The report analyzes the women's health App market's drivers, restraints/challenges, and the effect they have on the demands during the projection period. In addition, the report explores emerging opportunities in the women's health app market.

A sizeable portion of the population is becoming increasingly aware of issues related to women's health. Women's illnesses and problems, traditionally taboo in society, are slowly gaining acceptance among many. So, based on these factors, women's health applications are likewise becoming more and more popular. Numerous businesses are concentrating on menstruation, maternal health, fertility, etc., which is causing women's health applications to gain a lot of momentum. The demand for applications related to women's health has significantly expanded with the release of COVID-19. Hospital and doctor visits were reduced due to the epidemic, particularly for pregnant women. Virtual care so becomes a crucial component of treating and consulting women. Owing to the rise in demand for women's health App, the global women's health app market is estimated to grow at a CAGR of 19.10% during the forecast period.

Market expansion is predicted to be fueled by the rising prevalence of diseases among women and the increased use of smartphones. Hormone imbalances in women are significantly impacted by dietary changes, stress, and alcohol use. As a result, women are more likely than men to experience postmenopausal illnesses such as osteoarthritis (OA), anemia, obesity, irregular menstruation, depression, and fibromyalgia. As the population ages and obesity rates rise, the prevalence of OA is expected to increase. The rising prevalence of anemia and the advent of disease-specific therapies are expected to fuel the global women's health app market expansion. As the prevalence of female arthritis increases, the market is expected to expand.

The global women's health app market is segregated based on type, service, application, and region. Based on type, the market is divided into fitness & nutrition, menstrual health, pregnancy tracking & postpartum care, menopause, disease management and others. Among these, the menstrual health segment dominates the market and accounted for more than 37% of the overall revenue in 2021. Based on service, the market is divided into wellness & fitness, remote monitoring, diagnosis & consultation and others. The market is categorized into smartphones, tablets and others based on application. Over the forecast period, the smartphone segment is expected to develop at the fastest rate in 2021.

Global Women's Health App Market

North America is expected to dominate the global women's health app market with the largest share of more than 39.00% of the global revenue in 2021. This is brought on by the growing use of cell phones and the government's growing interest in lowering healthcare expenses. Additionally, the region's market is expanding due to the increasing acceptance of technologically improved products and regulatory reforms to approve and use mobile-based applications. Over the forecast period, the Asia Pacific regional market is expected to grow significantly during the forecast period because of the large number of smartphone users in China & India, rising internet penetration, and increased demand for effective healthcare technologies. Furthermore, the growing government emphasis on women's wellness is boosting the market growth. For instance, the Indian government established the Swasthya Samiksha app, which allows members of parliament to track maternal and reproductive health data & indicators in their particular constituencies.

Key players in the global women's health app market include Bayer AG, HeraMED, Bonzun, Clue (Biowink GmbH), Pregnascan, NURX Inc., LactApp, Miracare, Elvie, Gennev, Withings, Apple, Glow, Inc., Google, HealthLynked Corp, Natural Cycles USA Corp, Ovia Health, and EHE Health.

Recent Development:

  • In September 2021, Series B fundraising of USD 50 million for the Flo app increased the total amount raised to USD 65 million. The business will use the investment to provide tailored solutions and give customers cutting-edge knowledge about their menstrual cycle and symptom patterns to help them manage their symptoms proactively and improve their overall wellbeing.
  • In December 2020, AnemoCheck Mobile, a smartphone software that gauges hemoglobin levels based on the color of fingernails, was just released, according to Sanguina, Inc.

Browse the full Women's Health App Market By Type (Fitness & Nutrition, Menstrual Health, Pregnancy Tracking & Postpartum Care, Menopause, Disease Management, and Others), By Service (Wellness & Fitness, Remote Monitoring, Diagnosis & Consultation, and Others) By Application (Smartphones, Tablets, and Others) and By Region - Global and Regional Industry Overview, Market Intelligence, Comprehensive Analysis, Historical Data, and Forecasts 2022 – 2028. Report at

Global Women's Health App market is segmented as follows:

By Type

  • Fitness & Nutrition
  • Menstrual Health
  • Pregnancy Tracking & Postpartum Care
  • Menopause
  • Disease Management
  • Others

By Service

  • Wellness & Fitness
  • Remote Monitoring
  • Diagnosis & Consultation
  • Others

By Application

  • Smartphones
  • Tablets
  • Others

By Region

  • North America
    • The U.S.
    • Canada
  • Europe
    • France
    • The UK
    • Spain
    • Germany
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Southeast Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa

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