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Web Content Management Market by Deployment Pattern (Cloud, On-Premises, and Hybrid), by End-Use Industry (Retail, IT & Telecom, Education, Government, BFSI, and Others), and by Solution (Marketing Campaign Management, Mobile Content Management, Multi-Site Management, Content Analytics, and Others): Global Industry Perspective, Comprehensive Analysis and Forecast, 2017 – 2024

Published Date: 20-Aug-2018 Category: Technology & Media Report Format : PDF Pages: 148 Report Code: ZMR-3283 Status : Published

Global web content management market expected to reach USD 14.2 billion globally by 2024, growing at a CAGR of around 16% between 2018 and 2024. Web content management is a system consisting of tools that enable enterprises to manage digital data on their website.

Description

The report analyzes and forecasts the web content management market on a global and regional level. The study offers past data from 2015 to 2017 along with forecast from 2018 to 2024 based on revenue (USD Billion). Assessment of web content management market dynamics gives a brief thought about the drivers and restraints for the web content management market along with the impact they have on the demand over the years to come. Additionally, the report also includes the study of opportunities available in the web content management market on a global level.

The report gives a transparent view of the web content management market. We have included a detailed competitive scenario and portfolio of leading vendors operative in the web content management market. To understand the competitive landscape in the web content management market, an analysis of Porter’s Five Forces model for the web content management market has also been included. The study encompasses a market attractiveness analysis, wherein deployment pattern, end-use industry, solution, and regional segments are benchmarked based on their market size, growth rate, and general attractiveness.

Global Web Content Management Market

The study provides a crucial view of the web content management by segmenting the market based on deployment pattern, end-use industry, solution, and region. All the segments of the web content management market have been analyzed based on present and future trends and the market is estimated from 2018 to 2024. Based on the deployment pattern, global web content management market is bifurcated as cloud, on-premises, and hybrid. Retail, IT & telecom, education, government, BFSI, and others are the end-use industries of global web content management market. Marketing campaign management, mobile content management, multi-site management, content analytics, and others are the solution segment for the web content management market. The regional segmentation comprises the current and forecast demand for the Middle East & Africa, North America, Asia Pacific, Latin America, and Europe for web content management market with further bifurcation as the U.S., Canada, Mexico, UK, France, Germany, China, Japan, South Korea, India, Brazil, and Argentina is included in the report.

The competitive profiling of noticeable players of web content management market includes company and financial overview, business strategies adopted by them, their recent developments and product offered by them which can help in assessing competition in the market. Noticeable players included in the report are Oracle Corporation, Adobe Systems Inc., IBM Corporation, Microsoft Corporation, OpenText Corporation, SDL Plc, Sitecore Corporation A/S, Acquia, Inc., Rackspace US, Inc., and Episerver, Inc., among others.

The report segments the global Web Content Management Market as follows:

Global Web Content Management Market: Deployment Pattern Segment Analysis

  • Cloud
  • On-Premises
  • Hybrid

Global Web Content Management Market: End-Use Industry Segment Analysis

  • IT & Telecom
  • BFSI
  • Retail
  • Education
  • Government
  • Others

Global Web Content Management Market: Solution Segment Analysis

  • Marketing Campaign Management
  • Mobile Content Management
  • Multi-Site Management
  • Content Analytics
  • Others

Global Web Content Management Market: Regional Segment Analysis

  • North America
    • The U.S.
  • Europe
    • UK
    • France
    • Germany
  • Asia Pacific
    • China
    • Japan
    • India
  • Latin America
    • Brazil
  • The Middle East and Africa

Table Of Content

  • Chapter 1. Preface
    • 1.1. Report Description
      • 1.1.1. Objective
      • 1.1.2. Target Audience
      • 1.1.3. Unique Selling Proposition (USP) & Offerings
    • 1.2. Research Scope
    • 1.3. Research Methodology
      • 1.3.1. Market Research Process
      • 1.3.2. Market Research Methodology
      • 1.3.3. Level 1: Primary Research
      • 1.3.4. Level 2: Secondary Research
      • 1.3.5. Level 3: Data Validation and Expert Panel Assessment Report Description and Scope
  •  
  • Chapter 2. Executive Summary
    • 2.1. Global Web Content Management Market, 2015-2024, (USD Billion)
    • 2.2. Web Content Management Market: Market Snapshot
  •  
  • Chapter 3. Global Web Content Management Market - Industry Analysis
    • 3.1. Introduction
    • 3.2. Industry ecosystem analysis
    • 3.3. Technology landscape
    • 3.4. Market Drivers
      • 3.4.1. North America
        • 3.4.1.1. Growth in IT & Telecom sector
      • 3.4.2. Europe
      • 3.4.3. Asia Pacific
      • 3.4.4. Latin America
      • 3.4.5. MEA
    • 3.5. Restraints
      • 3.5.1. Managing vast data to minimize the website load time
    • 3.6. Opportunity
      • 3.6.1. Digitalization in Asia Pacific region
    • 3.7. Innovation & sustainability
    • 3.8. Regulatory landscape
    • 3.9. Porter's Five Forces Analysis
    • 3.10. PESTLE Analysis
    • 3.11. Web Content Management Market: Market Attractiveness Analysis
      • 3.11.1. Market Attractiveness Analysis by Deployment Pattern Segment
      • 3.11.2. Market Attractiveness Analysis by End Use Industry Segment.
      • 3.11.3. Market Attractiveness Analysis by Solution Segment
      • 3.11.4. Market Attractiveness Analysis by Regional Segment
  •  
  • Chapter 4. Global Web Content Management Market - Competitive Landscape
    • 4.1. Company Market Share Analysis, 2017 (Subject to Data Availability)
    • 4.2. Strategic Development
      • 4.2.1. Acquisitions and Mergers
      • 4.2.2. New Product Launch
      • 4.2.3. Agreements, Partnerships, Collaborations and Joint Ventures
      • 4.2.4. Research and Development, Product and Regional Expansion
  •  
  • Chapter 5. Web Content Management Market - Deployment Pattern Segment Analysis
    • 5.1. Global Web Content Management Market Revenue Share, by Deployment Pattern, 2017 & 2024
    • 5.2. Global Web Content Management Market by Cloud, 2015 - 2024 (USD Billion)
    • 5.3. Global Web Content Management Market by On Premises, 2015 - 2024 (USD Billion)
    • 5.4. Global Web Content Management Market by Hybrid, 2015 - 2024 (USD Billion)
  •  
  • Chapter 6. Web Content Management Market - End Use Industry Segment Analysis
    • 6.1. Global Web Content Management Market Revenue Share, by End Use Industry, 2017 & 2024
    • 6.2. Global Web Content Management Market by IT & Telecom, 2015 - 2024 (USD Billion)
    • 6.3. Global Web Content Management Market by BFSI, 2015 - 2024 (USD Billion)
    • 6.4. Global Web Content Management Market by Retail, 2015 - 2024 (USD Billion)
    • 6.5. Global Web Content Management Market by Education, 2015 - 2024 (USD Billion)
    • 6.6. Global Web Content Management Market by Government, 2015 - 2024 (USD Billion)
    • 6.7. Global Web Content Management Market by Others, 2015 - 2024 (USD Billion)
  •  
  • Chapter 7. Web Content Management Market - Solution Segment Analysis
    • 7.1. Global Web Content Management Market Revenue Share, by Solution, 2017 & 2024
    • 7.2. Global Web Content Management Market by Marketing Campaign Management, 2015 - 2024 (USD Billion)
    • 7.3. Global Web Content Management Market by Mobile Content Management, 2015 - 2024 (USD Billion)
    • 7.4. Global Web Content Management Multi Site Management, 2015 - 2024 (USD Billion)
    • 7.5. Global Web Content Management Content Analytics, 2015 - 2024 (USD Billion)
    • 7.6. Global Web Content Management Others, 2015 - 2024 (USD Billion)
  •  
  • Chapter 8. Web Content Management Market - Regional Analysis
    • 8.1. Global Web Content Management Market: Regional Overview
      • 8.1.1. Global Web Content Management Market Revenue Share, By Region, 2017 And 2024
    • 8.2. North America
      • 8.2.1. North America Web Content Management Market Revenue 2015 - 2024 (USD Billion)
      • 8.2.2. North America Web Content Management Market Revenue, By Deployment Pattern, 2015 - 2024 (USD Billion)
      • 8.2.3. North America Web Content Management Market Revenue, By End Use Industry, 2015 - 2024 (USD Billion)
      • 8.2.4. North America Web Content Management Market Revenue, By Solution, 2015 - 2024 (USD Billion)
      • 8.2.5. U.S.
        • 8.2.5.1. U.S. Web Content Management Market Revenue, by Deployment Pattern, 2015 - 2024 (USD Billion)
        • 8.2.5.2. U.S. Web Content Management Market Revenue, by End Use Industry, 2015 - 2024 (USD Billion)
        • 8.2.5.3. U.S. Web Content Management Market Revenue, by Solution, 2015 - 2024 (USD Billion)
      • 8.2.6. Canada
        • 8.2.6.1. Canada Web Content Management Market Revenue, by Deployment Pattern, 2015 - 2024 (USD Billion)
        • 8.2.6.2. Canada Web Content Management Market Revenue, by End Use Industry, 2015 - 2024 (USD Billion)
        • 8.2.6.3. Canada Web Content Management Market Revenue, by Solution, 2015 - 2024 (USD Billion)
      • 8.2.7. Mexico
        • 8.2.7.1. Mexico Web Content Management Market Revenue, by Deployment Pattern, 2015 - 2024 (USD Billion)
        • 8.2.7.2. Mexico Web Content Management Market Revenue, by End Use Industry, 2015 - 2024 (USD Billion)
        • 8.2.7.3. Mexico Web Content Management Market Revenue, by Solution, 2015 - 2024 (USD Billion)
    • 8.3. Europe
      • 8.3.1. Europe Web Content Management Market Revenue 2015 - 2024 (USD Billion)
      • 8.3.2. Europe Web Content Management Market Revenue, By Deployment Pattern, 2015 - 2024 (USD Billion)
      • 8.3.3. Europe Web Content Management Market Revenue, By End Use Industry, 2015 - 2024 (USD Billion)
      • 8.3.4. Europe Web Content Management Market Revenue, By Solution, 2015 - 2024 (USD Billion)
      • 8.3.5. U.K.
        • 8.3.5.1. U.K. Web Content Management Market Revenue, by Deployment Pattern, 2015 - 2024 (USD Billion)
        • 8.3.5.2. U.K. Web Content Management Market Revenue, by End Use Industry, 2015 - 2024 (USD Billion)
        • 8.3.5.3. U.K. Web Content Management Market Revenue, by Solution, 2015 - 2024 (USD Billion)
      • 8.3.6. France
        • 8.3.6.1. France Web Content Management Market Revenue, by Deployment Pattern, 2015 - 2024 (USD Billion)
        • 8.3.6.2. France Web Content Management Market Revenue, by End Use Industry, 2015 - 2024 (USD Billion)
        • 8.3.6.3. France Web Content Management Market Revenue, by Solution, 2015 - 2024 (USD Billion)
      • 8.3.7. Germany
        • 8.3.7.1. Germany Web Content Management Market Revenue, by Deployment Pattern, 2015 - 2024 (USD Billion)
        • 8.3.7.2. Germany Web Content Management Market Revenue, by End Use Industry, 2015 - 2024 (USD Billion)
        • 8.3.7.3. Germany Web Content Management Market Revenue, by Solution, 2015 - 2024 (USD Billion)
      • 8.3.8. Rest of Europe
        • 8.3.8.1. Rest of Europe Web Content Management Market Revenue, by Deployment Pattern, 2015 - 2024 (USD Billion)
        • 8.3.8.2. Rest of Europe Web Content Management Market Revenue, by End Use Industry, 2015 - 2024 (USD Billion)
        • 8.3.8.3. Rest of Europe Web Content Management Market Revenue, by Solution, 2015 - 2024 (USD Billion)
    • 8.4. Asia Pacific
      • 8.4.1. Asia Pacific Web Content Management Market Revenue 2015 - 2024 (USD Billion)
      • 8.4.2. Asia Pacific Web Content Management Market Revenue, By Deployment Pattern, 2015 - 2024 (USD Billion)
      • 8.4.3. Asia Pacific Web Content Management Market Revenue, By End Use Industry, 2015 - 2024 (USD Billion)
      • 8.4.4. Asia Pacific Web Content Management Market Revenue, By Solution, 2015 - 2024 (USD Billion)
      • 8.4.5. China
        • 8.4.5.1. China Web Content Management Market Revenue, by Deployment Pattern, 2015 - 2024 (USD Billion)
        • 8.4.5.2. China Web Content Management Market Revenue, by End Use Industry, 2015 - 2024 (USD Billion)
        • 8.4.5.3. China Web Content Management Market Revenue, by Solution, 2015 - 2024 (USD Billion)
      • 8.4.6. Japan
        • 8.4.6.1. Japan Web Content Management Market Revenue, by Deployment Pattern, 2015 - 2024 (USD Billion)
        • 8.4.6.2. Japan Web Content Management Market Revenue, by End Use Industry, 2015 - 2024 (USD Billion)
        • 8.4.6.3. Japan Web Content Management Market Revenue, by Solution, 2015 - 2024 (USD Billion)
      • 8.4.7. South Korea
        • 8.4.7.1. South Korea Web Content Management Market Revenue, by Deployment Pattern, 2015 - 2024 (USD Billion)
        • 8.4.7.2. South Korea Web Content Management Market Revenue, by End Use Industry, 2015 - 2024 (USD Billion)
        • 8.4.7.3. South Korea Web Content Management Market Revenue, by Solution, 2015 - 2024 (USD Billion)
      • 8.4.8. India
        • 8.4.8.1. India Web Content Management Market Revenue, by Deployment Pattern, 2015 - 2024 (USD Billion)
        • 8.4.8.2. India Web Content Management Market Revenue, by End Use Industry, 2015 - 2024 (USD Billion)
        • 8.4.8.3. India Web Content Management Market Revenue, by Solution, 2015 - 2024 (USD Billion)
      • 8.4.9. Rest of Asia Pacific
        • 8.4.9.1. Rest of Asia Pacific Web Content Management Market Revenue, by Deployment Pattern, 2015 - 2024 (USD Billion)
        • 8.4.9.2. Rest of Asia Pacific Web Content Management Market Revenue, by End Use Industry, 2015 - 2024 (USD Billion)
        • 8.4.9.3. Rest of Asia Pacific Web Content Management Market Revenue, by Solution, 2015 - 2024 (USD Billion)
    • 8.5. Latin America
      • 8.5.1. Latin America Web Content Management Market Revenue 2015 - 2024 (USD Billion)
      • 8.5.2. Latin America Web Content Management Market Revenue, By Deployment Pattern, 2015 - 2024 (USD Billion)
      • 8.5.3. Latin America Web Content Management Market Revenue, By End Use Industry, 2015 - 2024 (USD Billion)
      • 8.5.4. Latin America Web Content Management Market Revenue, By Solution, 2015 - 2024 (USD Billion)
      • 8.5.5. Brazil
        • 8.5.5.1. Brazil Web Content Management Market Revenue, by Deployment Pattern, 2015 - 2024 (USD Billion)
        • 8.5.5.2. Brazil Web Content Management Market Revenue, by End Use Industry, 2015 - 2024 (USD Billion)
        • 8.5.5.3. Brazil Web Content Management Market Revenue, by Solution, 2015 - 2024 (USD Billion)
      • 8.5.6. Argentina
        • 8.5.6.1. Argentina Web Content Management Market Revenue, by Deployment Pattern, 2015 - 2024 (USD Billion)
        • 8.5.6.2. Argentina Web Content Management Market Revenue, by End Use Industry, 2015 - 2024 (USD Billion)
        • 8.5.6.3. Argentina Web Content Management Market Revenue, by Solution, 2015 - 2024 (USD Billion)\
      • 8.5.7. Rest of Latin America
        • 8.5.7.1. Rest of Latin America Web Content Management Market Revenue, by Deployment Pattern, 2015 - 2024 (USD Billion)
        • 8.5.7.2. Rest of Latin America Web Content Management Market Revenue, by End Use Industry, 2015 - 2024 (USD Billion)
        • 8.5.7.3. Rest of Latin America Web Content Management Market Revenue, by Solution, 2015 - 2024 (USD Billion)
    • 8.6. Middle East & Africa
      • 8.6.1. Middle East & Africa Web Content Management Market Revenue 2015 - 2024 (USD Billion)
      • 8.6.2. Middle East & Africa Web Content Management Market Revenue, by Deployment Pattern, 2015 - 2024 (USD Billion)
      • 8.6.3. Middle East & Africa Web Content Management Market Revenue, by End Use Industry, 2015 - 2024 (USD Billion)
      • 8.6.4. Middle East & Africa Web Content Management Market Revenue, by Solution, 2015 - 2024 (USD Billion)
  •  
  • Chapter 9. Company Profiles
    • 9.1. Oracle Corporation
      • 9.1.1. Overview
      • 9.1.2. Financials
      • 9.1.3. Type portfolio
      • 9.1.4. Business strategy
      • 9.1.5. Recent developments
    • 9.2. Adobe Systems Inc.
      • 9.2.1. Overview
      • 9.2.2. Financials
      • 9.2.3. Type portfolio
      • 9.2.4. Business strategy
      • 9.2.5. Recent developments
    • 9.3. IBM Corporation
      • 9.3.1. Overview
      • 9.3.2. Financials
      • 9.3.3. Type portfolio
      • 9.3.4. Business strategy
      • 9.3.5. Recent developments
    • 9.4. Microsoft Corporation
      • 9.4.1. Overview
      • 9.4.2. Financials
      • 9.4.3. Type portfolio
      • 9.4.4. Business strategy
      • 9.4.5. Recent developments
    • 9.5. OpenText Corporation
      • 9.5.1. Overview
      • 9.5.2. Financials
      • 9.5.3. Type portfolio
      • 9.5.4. Business strategy
      • 9.5.5. Recent developments
    • 9.6. SDL plc
      • 9.6.1. Overview
      • 9.6.2. Financials
      • 9.6.3. Type portfolio
      • 9.6.4. Business strategy
      • 9.6.5. Recent developments
    • 9.7. Sitecore Corporation A/S
      • 9.7.1. Overview
      • 9.7.2. Financials
      • 9.7.3. Type portfolio
      • 9.7.4. Business strategy
      • 9.7.5. Recent developments
    • 9.8. Acquia, Inc.
      • 9.8.1. Overview
      • 9.8.2. Financials
      • 9.8.3. Type portfolio
      • 9.8.4. Business strategy
      • 9.8.5. Recent developments
    • 9.9. Rackspace US, Inc.
      • 9.9.1. Overview
      • 9.9.2. Financials
      • 9.9.3. Type portfolio
      • 9.9.4. Business strategy
      • 9.9.5. Recent developments
    • 9.10. Episerver, Inc.
      • 9.10.1. Overview
      • 9.10.2. Financials
      • 9.10.3. Type portfolio
      • 9.10.4. Business strategy
      • 9.10.5. Recent developments

Methodology

Free Analysis

Web content management provides an organization tools to manage digital information on a website. The tools are used to create, manage, store, & display content on the website. The information can be in the form of text, audio, video, and graphics. Web content management solutions offer organizations to manage multiple sites, marketing campaigns, digital assets, and provide content intelligence for future improvisation.

Increasing use of internet in the retail sector is majorly driving the global web content management market. Digitalization is paving the way for retailers to broaden their customer base. In the U.S. alone, the e-commerce sales grew by almost 16% in 2017 from 2016. Global e-commerce sales in 2017 were USD 2.3 trillion as compared to USD 1.3 trillion in 2014. The major factor contributing to this growth is the increasing usage of mobile applications for online shopping. Global products and services purchased through mobile were about 60% in 2017 as compared to 52.5% in 2016. Organizations in the retail sector have adopted to use content management systems that are compatible with various devices such as smartphones and tablets. Thus, the retail sector anticipates contributing significantly to the growth of the web content management market during the forecast timeframe.

Global Web Content Management Market

Various government agencies of developing nations have digitalized their data. The Indian government initiative of “Digital India” received investments worth USD 7.4 billion in 2017 as compared to USD 4.5 billion in 2016. It is predicted that almost 20% of governments will adopt digital platforms by 2020. Thus, global web content management market is expected to propel during the forecast time frame. On a contrary, managing vast data to minimize the website load time is adversely affecting the market growth. However, use of technology for online transactions in developing countries may open new avenues for web content management market in near future.

Web content management market is segmented into deployment pattern, end-use industry, solution, and region. Based on the deployment pattern, global web content management market is divided into cloud, on-premises, and hybrid. The cloud segment is expected to hold a significant market share during the timeframe. The end-use industry segment for web content management includes retail, IT & telecom, education, government, BFSI, and others. The retail segment is projected to grow at a substantial rate during the forecast period.

North America is expected to hold a substantial share in the global web content management market during the forecast period. The share is due to the booming IT sector in the U.S. Further, the presence of renowned market players in the region is expected to propel web content management market. Rising digitalization is the major driving factor for the growth of web content management market in the Asia Pacific. The Asia Pacific is anticipated to grow at a considerable rate during the analysis period.

Prominent players in the web content management market are Oracle Corporation, Adobe Systems Inc., IBM Corporation, Microsoft Corporation, OpenText Corporation, SDL Plc, Sitecore Corporation A/S, Acquia, Inc., Rackspace US, Inc., and Episerver, Inc., among others. Most of the companies are focusing on upgrading their solutions to cater the end user requirements.

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