Twist Wrap Packaging Market: Overview
The consumers have always given importance to the packaging solutions that are convenient and have an aesthetic look. The twist wrap packaging satisfies both and is used in the packing of the bakery and confectionary items. Twist wrap packaging is used for packaging of toffees, chocolate bars, and other confectionery items.
Twist Wrap Packaging Market: Facts
In the 1950s, the organizations such as the Cadbury and Nestle in the country of the U.K. took the twist wrap packaging to a new level as they put an inner foil strip on a transparent cellophane outer wrap. The Cadbury Roses and the Nestle’s Quality Street products became the popular household product. The easy open packaging coupled with a wide variety of innovations made in these products made it popular worldwide.
Twist Wrap Packaging Market: Segmentation
The global market for the twist wrap packaging material is fragmented into its raw material and application. Based on the raw material, the global market is segregated into plastic, polyethylene, cellophane, wax paper, polypropylene, polyvinyl chloride, aluminum, and others. Based on the application, the market is categorized into confectionery packaging, chocolate bars, candy, jelly, gift wraps, and others.
Twist Wrap Packaging Market: Growth Factors
The prime factor that is driving the twist wrap packaging is the increasing inclination of the consumers towards the twist wrap packaging. Another factor that attributes to the growth of the market is the exceptional quality of the twist retention wrap. The twist wraps that are made from the aluminum and wax paper are having an increased sale thus augmenting the growth of the market. The waterproof nature of the twist wrap packaging also favors the growth of the market. Furthermore, the twist wrap packaging has the additional benefit of heat protection capability which keeps the food products safe. The twist wrap packaging is highly preferred owing to its attractive appearance and the aesthetic quality of food products is maintained. The factor that will limit the growth of the twist wrap packaging market is the strict norms that are implemented by the government regarding the usage of the plastic.
Twist Wrap Packaging Market: Regional Analysis
The market for the twist wrap packaging is dominated by the North America. The second place is held by Europe. In the coming years, Asia Pacific region will witness a good market growth in the twist wrap packaging owing to the growing preference for the confectioneries products among the young population. The regions such as the Middle East & Africa and Latin America will witness an average market growth in the coming years.
Twist Wrap Packaging Market: Competitive Players
The key market players that are involved in the twist wrap packaging market include Clondalkin Group Holdings B.V., Catty Corporation, Swiss Pack U.K., Multifilm Packaging Corporation, BPM Inc., Polysack Flexible Packaging Ltd., Exxon Mobil Corp., TOPAS Advanced Polymers GmbH., Stratex Group Limited, Varipack AG, Elif Plastik Ambalaj, Foil Packaging Pvt. Ltd., and Ester Industries Ltd.
Twist Wrap Packaging Market: Regional Segment Analysis
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