Tampon Market - Global Industry Analysis

Global Tampon Market: Overview

A tampon is a female hygiene product used during menstruation. It is inserted into the vagina to prevent menstrual blood from flowing into the clothes. One tampon is correctly inserted into the vagina and held in place, and it inflates in order to soak up the fluid. These are typically cylindrical in shape made up of rayon, cotton, or a blend of both. However, these are inserted with the help of cardboard or plastic applicator. In some cases, one can also use tampons without applicators. Women find modern tampons more convenient than sanitary pads. Tampons allow women to stay more active without being much worried regarding their clothes in place. Additionally, they can be easily used while doing any physical activities like swimming without any problem. These are made up of medical-grade materials.

Report Scope:

Global Tampon Market: Growth Factors

The global tampon market is expected to surpass $455.5 million with a healthy CAGR of 4.6 % during the forecast period. Around 11000 tampons are used by women on an average in their lifetime. The demand for such devices is on surge in today's era due to the growing awareness among people regarding the importance of advanced feminine hygiene products. The rise in a number of the female workforce globally is another vital factor catalyzing the demand for tampons globally. Also, the governments of several regions are taking effective initiatives to encourage menstrual hygiene. Apart from these, tampons are considered to be a protective leakage barrier, seamless, and travel friendly. A large number of women are participating in sports and other physical activities, which are likely to expand the customer base globally. Simultaneously, manufacturers are also undergoing intense innovations and research activities in order to come up with efficient products to provide optimum functions and performance. Also, manufacturers are emphasizing manufacturing tampons with organic cotton. Organic tampons are manufactured with the help of organic cotton, which is grown without any fertilizers and synthetic pesticides. However, the non-organic styles make use of rayon, cotton, or both. The basic idea for using organic cotton is to make tampons environment-friendly. Additionally, organic tampons are much advantageous in female hygiene areas as they do not contain harmful chemicals that bleach certain areas. Thereby, both the growing concern about women and environmental health are likely to contribute exponentially towards the growth of the global tampon market. The Covid-19 has impacted the growth of the global tampon market significantly as manufacturing units were shut down and the supply chain was disrupted. But the post-Covid landscape is likely to see strong growth prospects in the global market owing to the fact that people are now paying more attention to their health, wellness, and personal hygiene.

Global Tampon Market: Segmentation

The global tampon market can be segmented into material, distribution channel, type, and region.

By material, the market can be segmented into blended tampons, rayon tampons, and cotton tampons.

By distribution channel, the market can be segmented into pharmacy, retail stores, and online stores.

By type, the market can be segmented into rectangular or square pads and radically wound pledget. The radially wound pledget tampon segment accounts for the largest share in the global tampon market due to the high demand from women due to its compact size.

Global Tampon Market: Regional analysis

North America accounts for the largest share in the global tampon market due to the growing adoption of tampons by women in the region. Additionally, the growing initiatives from the government to promote female hygiene is further likely to boost the demand for tampons in the region. However, the presence of prominent market leaders in the region will further stimulate the demand.

Global Tampon Market: Competitive Players

Some of the significant players in the global tampon market include Unicharm Corporation, Edgewell Personal Care Company, Kimberly-Clark Corporation, Johnson & Johnson Inc., Procter and Gamble Co., First Quality Enterprises Inc., and Bodywise Ltd.

Global Tampon Market: Regional Segment Analysis

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa

What Reports Provides

• Full in-depth analysis of the parent market
• Important changes in market dynamics
• Segmentation details of the market
• Former, on-going, and projected market analysis in terms of volume and value
• Assessment of niche industry developments
• Market share analysis
• Key strategies of major players
• Emerging segments and regional markets
• Testimonials to companies in order to fortify their foothold in the market.