Global Tampon Market Is Slated to Hit $25.10 Billion By the End Of 2030

24-May-2023 | Zion Market Research

The global tampon market size was valued at $12.0 Billion in 2022 and is slated to hit $25.10 billion by the end of 2030 with a CAGR of nearly 10.1% between 2023 and 2030.

Global Tampon Market Size

Tampons are a common menstrual hygiene product designed to absorb menstrual flow. They are made of cylindrical material, usually rayon or cotton, which are inserted into the vagina to collect menstrual blood. Tampons provide comfort, discretion, and freedom of movement for individuals during their period. They are available in a variety of sizes, absorption levels, and application options, giving users the choice to suit their preferences and needs. Designed to be worn for several hours before changing, tampons provide reliable leakage protection and allow people to engage in a variety of activities without interruption. However, following the correct instructions for using and changing tampons is important to maintain hygiene and reduce the risk of toxic shock syndrome (TSS).

The global tampons market is expanding as more and more women around the world become aware of and accept menstrual hygiene products. Furthermore, the rising number of working ladies and their requirement for helpful and prudent feminine items drive market development. Innovations in product design, such as eco-friendly and biodegradable options that meet the growing demand for sustainable menstrual products, create opportunities in the tampon industry. However, there are obstacles in the market as well, such as the stigma that is associated with menstruation in some cultures, restrictions imposed by regulations, and concerns regarding the potential health risks that are associated with particular tampon materials.

Global Tampon Market

The global tampon market is segmented based on product, material, distribution channel, and region.

Based on product, the global tampon market is segmented into radially wound pledget and rectangular/square pad segments. The radially wound pledget segment held the largest market share in 2022 and is further projected to cite the fastest CAGR during the forecast period. There are many reasons for this expansion. First, compared to other types of tampons, radially wound pledgets have a better capacity for absorption and better leak protection. Women who are looking for reliable and comfortable menstrual protection will appreciate this feature. Second, advances in manufacturing techniques have made it possible to produce pledgets that are radially wound and have softer, smoother surfaces, making them more comfortable for users.

Additionally, the rising popularity of radially wound pledgets is attributed to an increase in consumer awareness of their potential environmental and health advantages. Consequently, it is anticipated that the radially wound pledget segment will maintain its upward trend in the tampon market over the coming years.

Based on material, the tampon industry is segmented into cotton, blended, and rayon segments. The blended segment, which accounted majorly for the global industry share in 2022, is anticipated to dominate the material segment during the upcoming years. In order to achieve a balance between comfort, absorbency, and affordability, blended tampons combine a variety of materials, such as rayon and cotton.

The rising demand for tampons made of a variety of materials that offer a variety of benefits is one factor that has contributed to the expansion of this market segment. Blended tampons cater to a wide range of consumer preferences and provide users with more options. Subsequently, the mixed portion is supposed to proceed with its development direction in the tampon market.

Based on distribution channel, the global market is segmented into online stores and pharmacy & retail stores segments.

Based on region, the North American region held the dominating tampon market share in 2022 and is further projected to cite the fastest CAGR during the forecast period. A few elements add to this positive pattern. Expanding mindfulness and acknowledgment of feminine cleanliness items, first and foremost, have prompted higher reception rates among ladies in North America.

Numerous sizes, absorbencies, and materials of tampons are available to accommodate a variety of consumer preferences. Additionally, the market expansion is fueled by the rising number of employed women and their increased purchasing power. Also, progressions in item plans and innovation, for example, eco-accommodating and natural tampons, appeal to the developing interest in reasonable and regular feminine items. Market expansion is further fueled by the presence of established market players and robust distribution networks. As a result, it is anticipated that the North American tampon market will continue to grow in the coming years.

Browse the full “Tampon Market By Product (Radially Wound Pledget And Rectangular/Square Pad), By Material (Cotton, Blended, And Rayon), By Distribution Channel (Online Stores And Pharmacy & Retail Stores), And By Region - Global And Regional Industry Overview, Market Intelligence, Comprehensive Analysis, Historical Data, And Forecasts 2023 – 2030. Report at

Recent Developments

  • In September 2021, Tampax, a well-known brand in the tampon market, launched a new line of innovatively designed tampons. The new tampons feature unique his FlexFit technology for improved user comfort and fit. The FlexFit design adapts to your body's movements, providing reliable protection and minimizing leaks. In addition, these tampons are made from soft, breathable materials that improve overall comfort while wearing. It's intended to provide a unique tampon experience.
  • In July 2021, Lola, a company focused on natural and organic menstrual products, launched a new line of eco-friendly tampons. These tampons are made from 100% organic cotton and contain no harmful chemicals, fragrances, or synthetic additives. Lola's commitment to sustainability is reflected in the biodegradable packaging of her tampons, further reducing their environmental impact. The launch of these eco-friendly tampons meets the growing demand for natural and sustainable menstrual products, offering consumers a health- and planet-first alternative. 

The global tampon market is dominated by players such as:

  • Cohitech-Cotton High Tech
  • S.L.
  • First Quality Enterprises Inc.
  • Unicharm Corporation
  • Edgewell Personal Care Company
  • Lil-Lets UK Limited
  • Kimberly-Clark Corporation
  • Johnson & Johnson Inc.
  • Cora
  • Procter and Gamble Co.
  • Corman SpA
  • Edgewell Personal Care Company
  • First Quality Enterprises Inc.
  • Kao Corporation
  • Bodywise Ltd.

The global tampon market is segmented as follows:

By Product

  • Radially Wound Pledget
  • Rectangular/Square Pad

By Distribution Channel

  • Online Stores
  • Pharmacy & Retail Stores

By Material

  • Cotton
  • Blended
  • Rayon

By Region

  • North America
    • The U.S.
    • Canada
  • Europe
    • France
    • The UK
    • Spain
    • Germany
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Southeast Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa

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