Social Commerce Market Size, Share, Growth & Forecast 2032

Social Commerce Market Insights

According to the report published by Zion Market Research, the global Social Commerce Market size was valued at USD 972.35 Million in 2023 and is predicted to reach USD 10777.26 Million by the end of 2032. The market is expected to grow with a CAGR of 30.64% during the forecast period. The report analyzes the global Social Commerce Market's growth drivers, restraints, and impact on demand during the forecast period. It will also help navigate and explore the arising opportunities in the Social Commerce industry.

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Key Insights:

• As per the analysis shared by our research analyst, the social commerce market is anticipated to grow at a CAGR of 30.64% during the forecast period (2024-2032)
• The global social commerce market was estimated to be worth approximately USD 972.35 million in 2023 and is projected to reach a value of USD 10777.26 million by 2032.
• The growth of the social commerce market is being driven by increased usage of smartphones, higher convenience in shopping, and enhanced social media penetration.
• Based on the business models, the business to business (b2b) segment is growing at a high rate and is projected to dominate the market.
• On the basis of device types, the mobiles (smartphones) segment is projected to swipe the largest market share.
• In terms of product type, the beauty & personal care segment is expected to dominate the market.
• By region, North America is expected to dominate the global market during the forecast period.

Global Social Commerce Market: Overview

Global social commerce forms a part of e-commerce. It broadly refers to the buying, selling, and promotion of different commodities and services which are available specifically on social media platforms. The social commerce market comprises local and worldwide marketplaces involving the sale of an array of products to different individual buyers as well as social media followers by small, medium, and large businesses. Several social media platforms such as Facebook, Instagram, Pinterest, and Twitter are generally used on a larger range for social communications.

Global Social Commerce Market: Growth Drivers

Increased usage of smartphones, higher convenience in shopping, and enhanced social media penetration are some of the leading factors that are proving to be beneficial for the growth of the global social commerce market. Enterprises worldwide have been leveraging marketing strategies and tools such as search engine ranking, traffic, consistent audience growth, and authentic engagement to boost their revenue. As the adoption of social media has been spiraling, the utilization of social commerce platforms can deliver commendable results as the era of digitalization ushers in.

The outbreak of the COVID-19 pandemic, along with the imposition of stringent lockdown restrictions across significant regions and major marketplaces including Asia, Europe, and North America of the world, has encouraged global customers to use online channels to shop to adhere to social distancing norms. This has been powering the growth of the global social commerce market.

The increased inclination toward convenience, coupled with the changing lifestyle of people, has been generating greater demand, particularly across emerging economies. The rapid increase in the use of social media marketing tactics and advertising strategies is anticipated to be one of the major growth drivers of the social commerce marketplaces through the forecast timeline.

Global Social Commerce Market: Segmentation

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The global social commerce market can be categorized by business models, device types, end-users, product types, and region. According to end-user, the market is segregated into two significant segments, individual users and commercial users.

On the basis of the Business Models, the market is bifurcated into three essential combinations including business-to-business (B2B), business-to-consumer (B2C), and consumer-to-consumer (C2C).

Based on the breakup by the Device Types, the global social commerce market is segmented into mobiles (smartphones), laptops, PCs, tablets, and other such devices which help access e-commerce platforms. The smartphone segment is highly likely to emerge as the frontrunner through 2026, driven by the availability of enhanced features, a high number of market participants in the arena, and the latest advancements in technologies including 5G & artificial intelligence (AI).

On the basis of Product Type, the global social commerce market is segregated into different products such as beauty & personal care, accessories, food & beverages, health supplements, apparel, home products, items of clothing, bags & footwear, electronics, and many other products. Food & beverages, being essentials, are expected to command a considerable portion of the market share, although beauty & personal care products are also exhibiting a high growth rate.

Recent Developments

• In August 2021, YouTube (Google) acquired Indian social commerce platform SimSim to integrate video-led commerce; standalone app operations ceased by 2023.
• In April 2022, Amazon strengthened its presence in India with the acquisition of social commerce startup GlowRoad, gaining access to its extensive reseller network.
• In June 2022, Zomato formally acquired Blinkit (formerly Grofers) in a major quick commerce deal, highlighting the convergence of delivery and commerce platforms.
• In October 2023, Meta announced a landmark collaboration with Amazon to enable streamlined in-app shopping across Facebook and Instagram.
• In January 2025, Pinterest introduced advanced AI-powered product tagging to enhance authenticity and discovery within its social shopping experience.

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Social Commerce Market: Report Scope

Social Commerce Market: Report Scope

Social Commerce Market Dynamics:

Key growth drivers

The Social Commerce Market is driven by a fundamental shift in consumer behavior, particularly among younger generations like Millennials and Gen Z, who spend significant time on social media. The integration of e-commerce functionalities directly into social platforms like Instagram, TikTok, and Facebook has created a seamless and engaging shopping experience, shortening the path from product discovery to purchase. The rise of influencer marketing and user-generated content acts as a powerful form of social proof, with consumers trusting recommendations from people they follow over traditional advertising. Furthermore, the increasing adoption of mobile devices and the continuous development of features like live-stream shopping, shoppable posts, and in-app checkout are making social commerce more convenient and accessible.

Restraints

Despite the rapid growth, the social commerce market faces several key restraints. A major challenge is the lack of consumer trust and security concerns. Customers may be hesitant to share personal and financial information on social platforms, especially with smaller or unverified brands. The highly fragmented nature of the market, with various platforms, business models, and payment methods, can also create interoperability issues and make it difficult for brands to manage their presence and data effectively. Furthermore, for brands, a significant restraint is the dependency on third-party platforms, which can change their algorithms, policies, and fees at any time, potentially disrupting a brand's sales and customer engagement strategies.

Opportunities

The social commerce market is ripe with opportunities for innovation and expansion. The integration of advanced technologies like Artificial Intelligence (AI), Machine Learning (ML), and Augmented Reality (AR) can create highly personalized and immersive shopping experiences. AI can be used to provide tailored product recommendations based on a user's social activity, while AR allows customers to virtually "try on" products like clothing or makeup. The expansion into emerging markets, particularly in Asia-Pacific where mobile-first consumption and live-stream shopping are already deeply ingrained, presents a major growth opportunity. The development of new business models, such as community-based group buying and social reselling, also offers new ways to engage customers and drive sales.

Challenges

The market is also confronted with a number of significant challenges. One of the most pressing issues is the difficulty in measuring ROI and a lack of standardized analytics. Brands struggle to accurately attribute sales to their social commerce efforts due to the fragmented data and a limited view of the customer journey across different platforms. The sheer volume of user-generated content and the potential for negative reviews and misinformation also pose a major challenge to brand reputation management. Lastly, the highly competitive nature of the market, with tech giants, e-commerce platforms, and traditional retailers all vying for a piece of the pie, necessitates continuous innovation and investment to stand out.

Global Social Commerce Market: Regional Analysis

North America might emerge as the leading revenue contributor in the overall global social commerce market, due to the increasing adoption of cutting-edge technologies, higher adoption of smartphones, tablets, & laptops by the country, and the presence of numerous enterprises in the region. The U.S. and Canada are likely to emerge as the leading segments in the North American industry, thanks to the growing popularity of Facebook, Instagram, Twitter, and YouTube. The sky-rocketing demand for hand-made products including handmade paintings, miniatures, jewelry, and other art is pushing the use of social commerce platforms.

Asia Pacific is projected to develop into a swiftly growing market through the upcoming years, adding considerably to the overall global social commerce market share by 2026. India, China, Japan, Indonesia, Malaysia, Australia, and Singapore are anticipated to witness a substantial uptick in demand for social commerce solutions in order to cater to the needs of customers, who are leniently spending on luxury products such as high-end perfumes, leather bags & accessories, and branded clothing. 

Global Social Commerce Market: Competitive Players

The competitive landscape of the global social commerce market is considered with the profiles of the key players prevailing in the markets. The vital key players of the markets are:

• eBay
• Facebook
• Twitter
• Pinterest
• Instagram
• Etsy Inc
• Meesho
• Amazon
• Flipkart
• Myntra
• Shopclues
• Souled Store
• Snapdeal
• PayPal
• Payments Private Limites
• Tata CLiQ
• Poshmark Inc.
• Taobao (Alibaba Group Holding Limited)
• Reddit Inc.
• SINA Corp.
• Verizon Communications Inc.

The global social commerce market is segmented as follows:

By Business Models

• Business To Business (B2B)
• Business To Consumer (B2C)
• Consumer To Consumer (C2C)

By Device Types 

• Mobiles (Smartphones)
• Laptops
• PCs
• Tablets
• and other devices (E-commerce platforms)

By Product Type

• Beauty & Personal Care
• Accessories
• Food & Beverages
• Health Supplements
• Apparel
• Home Products
• Items Of Clothing
• Bags & Footwear
• Electronics
• and Many Other Products

Global Social Commerce Market: Regional Segment Analysis

• North America
  • The U.S.
  • Canada
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa

What Reports Provide

• Full in-depth analysis of the parent market
• Important changes in market dynamics
• Segmentation details of the market
• Former, ongoing, and projected market analysis in terms of volume and value
• Assessment of niche industry developments
• Market share analysis
• Key strategies of major players
• Emerging segments and regional markets
• Testimonials to companies in order to fortify their foothold in the market.