Social Commerce Market - Global Industry Analysis

Global Social Commerce Market: Overview

Global social commerce forms a part of e-commerce. It broadly refers to the buying, selling, and promotion of different commodities and services which are available specifically on social media platforms. The social commerce market comprises local and worldwide marketplaces involving the sale of an array of products to different individual buyers as well as social media followers by small, medium, and large businesses. Several social media platforms such as Facebook, Instagram, Pinterest, and Twitter are generally used on a larger range for social communications.

Report Scope:

Global Social Commerce Market: Growth Drivers

Increased usage of smartphones, higher convenience in shopping, and enhanced social media penetration are some of the leading factors that are proving to be beneficial for the growth of the global social commerce market. The enterprises worldwide have been leveraging marketing strategies and tools such as search engine ranking, traffic, consistent audience growth, and authentic engagement to boost their revenue. As the adoption of social media has been spiraling, the utilization of social commerce platforms can deliver commendable results as the era of digitalization ushers in.

The outbreak of the COVID-19 pandemic, along with the imposition of stringent lockdown restrictions across significant regions and major marketplaces including Asia, Europe, and North America of the world, has encouraged the global customers to use online channels to shop to adhere to social distancing norms. This has been powering the growth of the global social commerce market.

Increased inclination toward the convenience, coupled with the changing lifestyle of people, has been generating greater demand particularly across the emerging economies. The rapid increase in the use of social media marketing tactics and advertising strategies is anticipated to be one of the major growth drivers of the social commerce marketplaces through the forecast timeline.

Global Social Commerce Market: Segmentation

The global social commerce market can be categorized by business models, device types, end-users, product types, and region. According to end-user, the market is segregated into two significant segments, individual users and commercial users.

On the basis of the business models, the market is bifurcated into three essential combinations including business to business (B2B), business to consumer (B2C), and consumer to consumer (C2C).

Based on the breakup by the device types, the global social commerce market is segmented into mobiles (smartphones), laptops, PCs, tablets, and other such devices which help in the access of e-commerce platforms. The smartphone segment is highly likely to emerge as the frontrunner through 2026, driven by the availability of enhanced features, high number of market participants in the arena, and latest advancements in technologies including 5G & artificial intelligence (AI).

On the basis of product type, the global social commerce market is segregated into different products such as beauty & personal care, accessories, food & beverages, health supplements, apparel, home products, items of clothing, bags & footwear, electronics, and many other products. Food & beverages, being essentials, are expected to command a considerable portion of the market share, although the beauty & personal care products are also exhibiting high growth rate.

Global Social Commerce Market: Regional Analysis

North America might emerge as the leading revenue contributor in the overall global social commerce market, due to the increasing adoption of cutting-edge technologies, higher adoption of smartphones, tablets, & laptops by the country, and the presence of numerous enterprises in the region. The U.S. and Canada are likely to emerge as the leading segments in the North American industry, thanks to the growing popularity of Facebook, Instagram, Twitter, and YouTube. The sky-rocketing demand for hand-made products including handmade paintings, miniatures, jewelry, and other art is pushing the use of social commerce platforms.

Asia Pacific is projected to develop into a swiftly growing market through the upcoming years, adding considerably to the overall global social commerce market share by 2026. India, China, Japan, Indonesia, Malaysia, Australia, and Singapore are anticipated to witness a substantial uptick in demand for social commerce solutions in order to cater to the needs of customers, who are leniently spending on luxury products such as high-end perfumes, leather bags & accessories, and branded clothing. 

Global Social Commerce Market: Competitive Players

The competitive landscape of the global social commerce market is considered with the profiles of the key players prevailing in the markets. The vital key players of the markets are eBay, Facebook, Twitter, Pinterest, Instagram, Etsy Inc, Meesho, Amazon, Flipkart, Myntra, Shopclues, Souled Store, Snapdeal, PayPal, Payments Private Limites, Tata CLiQ, Poshmark Inc., Taobao (Alibaba Group Holding Limited), Reddit Inc., SINA Corp., and Verizon Communications Inc.

Global Social Commerce Market: Regional Segment Analysis

• North America
  • The U.S.
  • Canada
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa

What Reports Provides

• Full in-depth analysis of the parent market
• Important changes in market dynamics
• Segmentation details of the market
• Former, on-going, and projected market analysis in terms of volume and value
• Assessment of niche industry developments
• Market share analysis
• Key strategies of major players
• Emerging segments and regional markets
• Testimonials to companies in order to fortify their foothold in the market.