Global smart TV market expected to reach USD 293.5 billion globally by 2025, at a CAGR of 9.2% between 2019 and 2025. The global smart TV market is estimated to grow globally in the future due to the rising investments made in smart home technologies.
The report analyzes and forecasts the smart TV market on a global and regional level. The study offers past data for 2016, 2017, and 2018 along with forecast from 2019 to 2025 based on revenue (USD Billion) and volume (K Units). The assessment of smart TV market dynamics gives a brief insight into the drivers and restraints of the smart TV market along with the impact they have on the demand over the years to come. Additionally, the report also includes the study of opportunities available in the smart TV market on a global level.
The report gives a transparent view of the smart TV market. We have included a detailed competitive scenario and portfolio of leading vendors operating in the market. To understand the competitive landscape in the market, an analysis of Porter’s Five Forces model for the market has also been included. The study encompasses a market attractiveness analysis, wherein all the segments are benchmarked based on their market size, growth rate, and general attractiveness.
The study provides a crucial view of the smart TV by segmenting the market based on the resolution, screen size, technology, screen type, distribution channel, end-use, and region. All the segments of the smart TV market have been analyzed based on present and future trends and the market is estimated from 2019 to 2025. HD, Full HD, 4KHD, and 8KHD form the resolution segment of the global smart TV market. Below 32 inches, 32 to 40 inches, 40 to 47 inches, 48 to 55 inches, and above 55 inches from the screen size segment. The technology segment includes OLED, QLED, LED, Plasma, and others. Curved and flat screens comprise the screen type segment. The distribution channel includes online, single brand stores, and multi-brand stores. Commercial and residential sectors form the end-use segment of the market. The regional segment comprises the current and forecast demand for the Middle East and Africa, North America, Asia Pacific, Latin America and Europe with further division into the U.S., Canada, Mexico, UK, Germany, France, Spain, Italy, China, Japan, India, South Korea, Taiwan, Brazil, Argentina, UAE, Saudi Arabia, and South Africa.
Some noticeable players of the global smart TV market are Samsung Electronics Co. Ltd., LG Electronics, Inc., Haier Electronics Group Co., Ltd., Panasonic Corporation, Sony Corporation, Videocon Industries Limited, Toshiba Corporation, Koninklijke Philips N.V., Sansui Electric Co. Ltd., Hitachi Ltd., TCL Corporation, and Skyworth Digital Holdings Co., Ltd., among others.
This report segments the global smart TV market as follows:
Global Smart TV Market: Resolution Analysis
Global Smart TV Market: Screen Size Analysis
Global Smart TV Market: Technology Analysis
Global Smart TV Market: Screen Type Analysis
Global Smart TV Market: Distribution Channel Analysis
Global Smart TV Market: End-Use Analysis
Global Smart TV Market: Regional Analysis
List of Figures
1. Global Smart TV Market Segmentation by Resolution, Screen Size, Technology, Screen Type, Distribution Channel, End-Use, and Geography
2. Global Smart TV Market, 2016–2025 (USD Billion) (K Units)
3. Porter’s Five Forces Analysis
4. Global Smart TV Market Attractiveness, by Resolution
5. Global Smart TV Market Attractiveness, by Screen Size
6. Global Smart TV Market Attractiveness, by Technology
7. Global Smart TV Market Attractiveness, by Screen Type
8. Global Smart TV Market Attractiveness, by Distribution Channel
9. Global Smart TV Market Attractiveness, by End-Use
10. Global Smart TV Market Attractiveness, by Region
11. Global Smart TV Market Revenue Share, by Resolution, 2018 & 2025
12. Global Smart TV Market Volume Share, by Resolution, 2018 & 2025
13. Global Smart TV Market by HD, 2016–2025 (USD Billion) (K Units)
14. Global Smart TV Market by Full HD, 2016–2025 (USD Billion) (K Units)
15. Global Smart TV Market by 4KHD, 2016–2025 (USD Billion) (K Units)
16. Global Smart TV Market by 8KHD, 2016–2025 (USD Billion) (K Units)
17. Global Smart TV Market Revenue Share, by Screen Size, 2018 & 2025
18. Global Smart TV Market Volume Share, by Screen Size, 2018 & 2025
19. Global Smart TV Market by Below 32 inches, 2016–2025 (USD Billion) (K Units)
20. Global Smart TV Market by 32 to 40 inches, 2016–2025 (USD Billion) (K Units)
21. Global Smart TV Market by 40 to 47 inches, 2016–2025 (USD Billion) (K Units)
22. Global Smart TV Market by 48 to 55 inches, 2016–2025 (USD Billion) (K Units)
23. Global Smart TV Market by Above 55 inches, 2016–2025 (USD Billion) (K Units)
24. Global Smart TV Market Revenue Share, by Technology, 2018 & 2025
25. Global Smart TV Market Volume Share, by Technology, 2018 & 2025
26. Global Smart TV Market by OLED, 2016–2025 (USD Billion) (K Units)
27. Global Smart TV Market by QLED, 2016–2025 (USD Billion) (K Units)
28. Global Smart TV Market by LED, 2016–2025 (USD Billion) (K Units)
29. Global Smart TV Market by Plasma, 2016–2025 (USD Billion) (K Units)
30. Global Smart TV Market by Others, 2016–2025 (USD Billion) (K Units)
31. Global Smart TV Market Revenue Share, by Screen Type, 2018 & 2025
32. Global Smart TV Market Volume Share, by Screen Type, 2018 & 2025
33. Global Smart TV Market by Curved, 2016–2025 (USD Billion) (K Units)
34. Global Smart TV Market by Flat, 2016–2025 (USD Billion) (K Units)
35. Global Smart TV Market Revenue Share, by Distribution Channel, 2018 & 2025
36. Global Smart TV Market Volume Share, by Distribution Channel, 2018 & 2025
37. Global Smart TV Market by Online, 2016–2025 (USD Billion) (K Units)
38. Global Smart TV Market by Single Brand Stores, 2016–2025 (USD Billion) (K Units)
39. Global Smart TV Market by Multi Brand Stores, 2016–2025 (USD Billion) (K Units)
40. Global Smart TV Market Revenue Share, by End-Use, 2018 & 2025
41. Global Smart TV Market Volume Share, by End-Use, 2018 & 2025
42. Global Smart TV Market by Commercial, 2016–2025 (USD Billion) (K Units)
43. Global Smart TV Market by Residential, 2016–2025 (USD Billion) (K Units)
44. Global Smart TV Market Revenue, by Region Share, 2018 & 2025
45. Global Smart TV Market Volume, by Region Share, 2018 & 2025
46. North America Smart TV Market, 2016–2025 (USD Billion)& (K Units)
47. Europe Smart TV Market, 2016–2025 (USD Billion)& (K Units)
48. Asia Pacific Smart TV Market, 2016-2025(USD Billion)& (K Units)
49. Latin America Smart TV Market, 2016–2025 (USD Billion) (K Units)
50. The Middle East and Africa Smart TV Market, 2016–2025 (USD Billion) (K Units)
List of Tables
1. Global Smart TV market snapshot
2. Drivers for Smart TV market: Impact analysis
3. Restraints of Smart TV market: Impact analysis
4. North America Smart TV Market Revenue, By Resolution, 2016–2025 (USD Billion) (K Units)
5. North America Smart TV Market Revenue, By Screen Size, 2016–2025 (USD Billion) (K Units)
6. North America Smart TV Market Revenue, By Technology, 2016–2025 (USD Billion) (K Units)
7. North America Smart TV Market Revenue, By Screen Type, 2016–2025 (USD Billion) (K Units)
8. North America Smart TV Market Revenue, By Distribution Channel, 2016–2025 (USD Billion) (K Units)
9. North America Smart TV Market Revenue, By End-Use, 2016–2025 (USD Billion) (K Units)
10. The U.S. Smart TV Market Revenue, By Resolution, 2016–2025 (USD Billion) (K Units)
11. The U.S. Smart TV Market Revenue, By Screen Size, 2016–2025 (USD Billion) (K Units)
12. The U.S. Smart TV Market Revenue, By Technology, 2016–2025 (USD Billion) (K Units)
13. The U.S. Smart TV Market Revenue, By Screen Type, 2016–2025 (USD Billion) (K Units)
14. The U.S. Smart TV Market Revenue, By Distribution Channel, 2016–2025 (USD Billion) (K Units)
15. The U.S. Smart TV Market Revenue, By End-Use, 2016–2025 (USD Billion) (K Units)
16. Canada Smart TV Market Revenue, By Resolution, 2016–2025 (USD Billion) (K Units)
17. Canada Smart TV Market Revenue, By Screen Size, 2016–2025 (USD Billion) (K Units)
18. Canada Smart TV Market Revenue, By Technology, 2016–2025 (USD Billion) (K Units)
19. Canada Smart TV Market Revenue, By Screen Type, 2016–2025 (USD Billion) (K Units)
20. Canada Smart TV Market Revenue, By Distribution Channel, 2016–2025 (USD Billion) (K Units)
21. Canada Smart TV Market Revenue, By End-Use, 2016–2025 (USD Billion) (K Units)
22. Mexico Smart TV Market Revenue, By Resolution, 2016–2025 (USD Billion) (K Units)
23. Mexico Smart TV Market Revenue, By Screen Size, 2016–2025 (USD Billion) (K Units)
24. Mexico Smart TV Market Revenue, By Technology, 2016–2025 (USD Billion) (K Units)
25. Mexico Smart TV Market Revenue, By Screen Type, 2016–2025 (USD Billion) (K Units)
26. Mexico Smart TV Market Revenue, By Distribution Channel, 2016–2025 (USD Billion) (K Units)
27. Mexico Smart TV Market Revenue, By End-Use, 2016–2025 (USD Billion) (K Units)
28. Europe Smart TV Market Revenue, By Resolution, 2016–2025 (USD Billion) (K Units)
29. Europe Smart TV Market Revenue, By Screen Size, 2016–2025 (USD Billion) (K Units)
30. Europe Smart TV Market Revenue, By Technology, 2016–2025 (USD Billion) (K Units)
31. Europe Smart TV Market Revenue, By Screen Type, 2016–2025 (USD Billion) (K Units)
32. Europe Smart TV Market Revenue, By Distribution Channel, 2016–2025 (USD Billion) (K Units)
33. Europe Smart TV Market Revenue, By End-Use, 2016–2025 (USD Billion) (K Units)
34. UK Smart TV Market Revenue, By Resolution, 2016–2025 (USD Billion) (K Units)
35. UK Smart TV Market Revenue, By Screen Size, 2016–2025 (USD Billion) (K Units)
36. UK Smart TV Market Revenue, By Technology, 2016–2025 (USD Billion) (K Units)
37. UK Smart TV Market Revenue, By Screen Type, 2016–2025 (USD Billion) (K Units)
38. UK Smart TV Market Revenue, By Distribution Channel, 2016–2025 (USD Billion) (K Units)
39. UK Smart TV Market Revenue, By End-Use, 2016–2025 (USD Billion) (K Units)
40. Germany Smart TV Market Revenue, By Resolution, 2016–2025 (USD Billion) (K Units)
41. Germany Smart TV Market Revenue, By Screen Size, 2016–2025 (USD Billion) (K Units)
42. Germany Smart TV Market Revenue, By Technology, 2016–2025 (USD Billion) (K Units)
43. Germany Smart TV Market Revenue, By Screen Type, 2016–2025 (USD Billion) (K Units)
44. Germany Smart TV Market Revenue, By Distribution Channel, 2016–2025 (USD Billion) (K Units)
45. Germany Smart TV Market Revenue, By End-Use, 2016–2025 (USD Billion) (K Units)
46. France Smart TV Market Revenue, By Resolution, 2016–2025 (USD Billion) (K Units)
47. France Smart TV Market Revenue, By Screen Size, 2016–2025 (USD Billion) (K Units)
48. France Smart TV Market Revenue, By Technology, 2016–2025 (USD Billion) (K Units)
49. France Smart TV Market Revenue, By Screen Type, 2016–2025 (USD Billion) (K Units)
50. France Smart TV Market Revenue, By Distribution Channel, 2016–2025 (USD Billion) (K Units)
51. France Smart TV Market Revenue, By End-Use, 2016–2025 (USD Billion) (K Units)
52. Italy Smart TV Market Revenue, By Resolution, 2016–2025 (USD Billion) (K Units)
53. Italy Smart TV Market Revenue, By Screen Size, 2016–2025 (USD Billion) (K Units)
54. Italy Smart TV Market Revenue, By Technology, 2016–2025 (USD Billion) (K Units)
55. Italy Smart TV Market Revenue, By Screen Type, 2016–2025 (USD Billion) (K Units)
56. Italy Smart TV Market Revenue, By Distribution Channel, 2016–2025 (USD Billion) (K Units)
57. Italy Smart TV Market Revenue, By End-Use, 2016–2025 (USD Billion) (K Units)
58. Spain Smart TV Market Revenue, By Resolution, 2016–2025 (USD Billion) (K Units)
59. Spain Smart TV Market Revenue, By Screen Size, 2016–2025 (USD Billion) (K Units)
60. Spain Smart TV Market Revenue, By Technology, 2016–2025 (USD Billion) (K Units)
61. Spain Smart TV Market Revenue, By Screen Type, 2016–2025 (USD Billion) (K Units)
62. Spain Smart TV Market Revenue, By Distribution Channel, 2016–2025 (USD Billion) (K Units)
63. Spain Smart TV Market Revenue, By End-Use, 2016–2025 (USD Billion) (K Units)
64. Rest of Europe Smart TV Market Revenue, By Resolution, 2016–2025 (USD Billion) (K Units)
65. Rest of Europe Smart TV Market Revenue, By Screen Size, 2016–2025 (USD Billion) (K Units)
66. Rest of Europe Smart TV Market Revenue, By Technology, 2016–2025 (USD Billion) (K Units)
67. Rest of Europe Smart TV Market Revenue, By Screen Type, 2016–2025 (USD Billion) (K Units)
68. Rest of Europe Smart TV Market Revenue, By Distribution Channel, 2016–2025 (USD Billion) (K Units)
69. Rest of Europe Smart TV Market Revenue, By End-Use, 2016–2025 (USD Billion) (K Units)
70. Asia Pacific Smart TV Market Revenue, By Resolution, 2016–2025 (USD Billion) (K Units)
71. Asia Pacific Smart TV Market Revenue, By Screen Size, 2016–2025 (USD Billion) (K Units)
72. Asia Pacific Smart TV Market Revenue, By Technology, 2016–2025 (USD Billion) (K Units)
73. Asia Pacific Smart TV Market Revenue, By Screen Type, 2016–2025 (USD Billion) (K Units)
74. Asia Pacific Smart TV Market Revenue, By Distribution Channel, 2016–2025 (USD Billion) (K Units)
75. Asia Pacific Smart TV Market Revenue, By End-Use, 2016–2025 (USD Billion) (K Units)
76. China Smart TV Market Revenue, By Resolution, 2016–2025 (USD Billion) (K Units)
77. China Smart TV Market Revenue, By Screen Size, 2016–2025 (USD Billion) (K Units)
78. China Smart TV Market Revenue, By Technology, 2016–2025 (USD Billion) (K Units)
79. China Smart TV Market Revenue, By Screen Type, 2016–2025 (USD Billion) (K Units)
80. China Smart TV Market Revenue, By Distribution Channel, 2016–2025 (USD Billion) (K Units)
81. China Smart TV Market Revenue, By End-Use, 2016–2025 (USD Billion) (K Units)
82. Japan Smart TV Market Revenue, By Resolution, 2016–2025 (USD Billion) (K Units)
83. Japan Smart TV Market Revenue, By Screen Size, 2016–2025 (USD Billion) (K Units)
84. Japan Smart TV Market Revenue, By Technology, 2016–2025 (USD Billion) (K Units)
85. Japan Smart TV Market Revenue, By Screen Type, 2016–2025 (USD Billion) (K Units)
86. Japan Smart TV Market Revenue, By Distribution Channel, 2016–2025 (USD Billion) (K Units)
87. Japan Smart TV Market Revenue, By End-Use, 2016–2025 (USD Billion) (K Units)
88. India Smart TV Market Revenue, By Resolution, 2016–2025 (USD Billion) (K Units)
89. India Smart TV Market Revenue, By Screen Size, 2016–2025 (USD Billion) (K Units)
90. India Smart TV Market Revenue, By Technology, 2016–2025 (USD Billion) (K Units)
91. India Smart TV Market Revenue, By Screen Type, 2016–2025 (USD Billion) (K Units)
92. India Smart TV Market Revenue, By Distribution Channel, 2016–2025 (USD Billion) (K Units)
93. India Smart TV Market Revenue, By End-Use, 2016–2025 (USD Billion) (K Units)
94. South Korea Smart TV Market Revenue, By Resolution, 2016–2025 (USD Billion) (K Units)
95. South Korea Smart TV Market Revenue, By Screen Size, 2016–2025 (USD Billion) (K Units)
96. South Korea Smart TV Market Revenue, By Technology, 2016–2025 (USD Billion) (K Units)
97. South Korea Smart TV Market Revenue, By Screen Type, 2016–2025 (USD Billion) (K Units)
98. South Korea Smart TV Market Revenue, By Distribution Channel, 2016–2025 (USD Billion) (K Units)
99. South Korea Smart TV Market Revenue, By End-Use, 2016–2025 (USD Billion) (K Units)
100. Taiwan Smart TV Market Revenue, By Resolution, 2016–2025 (USD Billion) (K Units)
101. Taiwan Smart TV Market Revenue, By Screen Size, 2016–2025 (USD Billion) (K Units)
102. Taiwan Smart TV Market Revenue, By Technology, 2016–2025 (USD Billion) (K Units)
103. Taiwan Smart TV Market Revenue, By Screen Type, 2016–2025 (USD Billion) (K Units)
104. Taiwan Smart TV Market Revenue, By Distribution Channel, 2016–2025 (USD Billion) (K Units)
105. Taiwan Smart TV Market Revenue, By End-Use, 2016–2025 (USD Billion) (K Units)
106. Rest of Asia Pacific Smart TV Market Revenue, By Resolution, 2016–2025 (USD Billion) (K Units)
107. Rest of Asia Pacific Smart TV Market Revenue, By Screen Size, 2016–2025 (USD Billion) (K Units)
108. Rest of Asia Pacific Smart TV Market Revenue, By Technology, 2016–2025 (USD Billion) (K Units)
109. Rest of Asia Pacific Smart TV Market Revenue, By Screen Type, 2016–2025 (USD Billion) (K Units)
110. Rest of Asia Pacific Smart TV Market Revenue, By Distribution Channel, 2016–2025 (USD Billion) (K Units)
111. Rest of Asia Pacific Smart TV Market Revenue, By End-Use, 2016–2025 (USD Billion) (K Units)
112. Latin America Smart TV Market Revenue, By Resolution, 2016–2025 (USD Billion) (K Units)
113. Latin America Smart TV Market Revenue, By Screen Size, 2016–2025 (USD Billion) (K Units)
114. Latin America Smart TV Market Revenue, By Technology, 2016–2025 (USD Billion) (K Units)
115. Latin America Smart TV Market Revenue, By Screen Type, 2016–2025 (USD Billion) (K Units)
116. Latin America Smart TV Market Revenue, By Distribution Channel, 2016–2025 (USD Billion) (K Units)
117. Latin America Smart TV Market Revenue, By End-Use, 2016–2025 (USD Billion) (K Units)
118. Brazil Smart TV Market Revenue, By Resolution, 2016–2025 (USD Billion) (K Units)
119. Brazil Smart TV Market Revenue, By Screen Size, 2016–2025 (USD Billion) (K Units)
120. Brazil Smart TV Market Revenue, By Technology, 2016–2025 (USD Billion) (K Units)
121. Brazil Smart TV Market Revenue, By Screen Type, 2016–2025 (USD Billion) (K Units)
122. Brazil Smart TV Market Revenue, By Distribution Channel, 2016–2025 (USD Billion) (K Units)
123. Brazil Smart TV Market Revenue, By End-Use, 2016–2025 (USD Billion) (K Units)
124. Argentina Smart TV Market Revenue, By Resolution, 2016–2025 (USD Billion) (K Units)
125. Argentina Smart TV Market Revenue, By Screen Size, 2016–2025 (USD Billion) (K Units)
126. Argentina Smart TV Market Revenue, By Technology, 2016–2025 (USD Billion) (K Units)
127. Argentina Smart TV Market Revenue, By Screen Type, 2016–2025 (USD Billion) (K Units)
128. Argentina Smart TV Market Revenue, By Distribution Channel, 2016–2025 (USD Billion) (K Units)
129. Argentina Smart TV Market Revenue, By End-Use, 2016–2025 (USD Billion) (K Units)
130. Rest of Latin America Smart TV Market Revenue, By Resolution, 2016–2025 (USD Billion) (K Units)
131. Rest of Latin America Smart TV Market Revenue, By Screen Size, 2016–2025 (USD Billion) (K Units)
132. Rest of Latin America Smart TV Market Revenue, By Technology, 2016–2025 (USD Billion) (K Units)
133. Rest of Latin America Smart TV Market Revenue, By Screen Type, 2016–2025 (USD Billion) (K Units)
134. Rest of Latin America Smart TV Market Revenue, By Distribution Channel, 2016–2025 (USD Billion) (K Units)
135. Rest of Latin America Smart TV Market Revenue, By End-Use, 2016–2025 (USD Billion) (K Units)
136. The Middle East and Africa Smart TV Market Revenue, By Resolution, 2016–2025 (USD Billion) (K Units)
137. The Middle East and Africa Smart TV Market Revenue, By Screen Size, 2016–2025 (USD Billion) (K Units)
138. The Middle East and Africa Smart TV Market Revenue, By Technology, 2016–2025 (USD Billion) (K Units)
139. The Middle East and Africa Smart TV Market Revenue, By Screen Type, 2016–2025 (USD Billion) (K Units)
140. The Middle East and Africa Smart TV Market Revenue, By Distribution Channel, 2016–2025 (USD Billion) (K Units)
141. The Middle East and Africa Smart TV Market Revenue, By End-Use, 2016–2025 (USD Billion) (K Units)
142. UAE Smart TV Market Revenue, By Resolution, 2016–2025 (USD Billion) (K Units)
143. UAE Smart TV Market Revenue, By Screen Size, 2016–2025 (USD Billion) (K Units)
144. UAE Smart TV Market Revenue, By Technology, 2016–2025 (USD Billion) (K Units)
145. UAE Smart TV Market Revenue, By Screen Type, 2016–2025 (USD Billion) (K Units)
146. UAE Smart TV Market Revenue, By Distribution Channel, 2016–2025 (USD Billion) (K Units)
147. UAE Smart TV Market Revenue, By End-Use, 2016–2025 (USD Billion) (K Units)
148. Saudi Arabia Smart TV Market Revenue, By Resolution, 2016–2025 (USD Billion) (K Units)
149. Saudi Arabia Smart TV Market Revenue, By Screen Size, 2016–2025 (USD Billion) (K Units)
150. Saudi Arabia Smart TV Market Revenue, By Technology, 2016–2025 (USD Billion) (K Units)
151. Saudi Arabia Smart TV Market Revenue, By Screen Type, 2016–2025 (USD Billion) (K Units)
152. Saudi Arabia Smart TV Market Revenue, By Distribution Channel, 2016–2025 (USD Billion) (K Units)
153. Saudi Arabia Smart TV Market Revenue, By End-Use, 2016–2025 (USD Billion) (K Units)
154. South Africa Smart TV Market Revenue, By Resolution, 2016–2025 (USD Billion) (K Units)
155. South Africa Smart TV Market Revenue, By Screen Size, 2016–2025 (USD Billion) (K Units)
156. South Africa Smart TV Market Revenue, By Technology, 2016–2025 (USD Billion) (K Units)
157. South Africa Smart TV Market Revenue, By Screen Type, 2016–2025 (USD Billion) (K Units)
158. South Africa Smart TV Market Revenue, By Distribution Channel, 2016–2025 (USD Billion) (K Units)
159. South Africa Smart TV Market Revenue, By End-Use, 2016–2025 (USD Billion) (K Units)
160. Rest of MEA Smart TV Market Revenue, By Resolution, 2016–2025 (USD Billion) (K Units)
161. Rest of MEA Smart TV Market Revenue, By Screen Size, 2016–2025 (USD Billion) (K Units)
162. Rest of MEA Smart TV Market Revenue, By Technology, 2016–2025 (USD Billion) (K Units)
163. Rest of MEA Smart TV Market Revenue, By Screen Type, 2016–2025 (USD Billion) (K Units)
164. Rest of MEA Smart TV Market Revenue, By Distribution Channel, 2016–2025 (USD Billion) (K Units)
165. Rest of MEA Smart TV Market Revenue, By End-Use, 2016–2025 (USD Billion) (K Units)
The global smart TV market will witness a notable growth in the future, owing to the rising disposable income of people, particularly in developing countries of the Asia Pacific region. This has led to the rise in the demand for 4KHD TVs, which can be seen by the increase in the number of 4K TV units’ shipments. In 2016, the number of 4KHD TVs shipped was 48 million units in comparison to 10.1 million units during 2014. China is a key supplier of 4KHD TVs, as it contributed about 43% to the overall 4K TV shipments. TV Manufacturers, such as LG, Panasonic, and Samsung, are focusing on collaborating with numerous regional suppliers of smart TV components to leverage their product offerings. This, in turn, will further help the smart TV market to expand in the coming years.
The increasing use of various online channels is fueling the market smart TV growth. In 2018, about 70% of Americans with an income of USD 150 thousand or more were subscribed to Amazon Prime. The number of online subscribers for shopping is increasing annually. In 2018, the global online consumers reached 1.62 billion as compared to 1.07 billion in 2013. This number is expected to rise due to the massive adoption of mobile shopping, which Thus, it is anticipated that the large-scale use of online platforms will further boost the smart TV market growth in the future. However, technical issues, such as the burn-in issue in OLED displays, may be a major constraint in the smart TV market. Additionally, the increasing adoption of 8KHD TVs will open new growth avenues in the market in the future.
The global smart TV market is segmented on the basis of resolution, screen size, technology, screen type, distribution channel, and end-use. HD, 4KHD, and 8KHD form the resolution segment of the global smart TV market. Below 32 inches, 32 to 40 inches, 40 to 47 inches, 48 to 55 inches, and above 55 inches from the screen size segment. The technology segment includes OLED, QLED, LED, Plasma, and others. Curved and flat screens comprise the screen type segment. The distribution channel includes online, single brand stores, and multi-brand stores. Commercial and residential sectors form the end-use segment of the market.
By region, North America is anticipated to hold a considerable share of the global smart TV market over the forecast time period. The U.S. is considered as the key contributor to this regional market due to the increasing demand for smart TVs in the residential sector. Europe is anticipated to witness a significant rise in the demand for smart TVs due to the escalating product popularity in hotels, restaurants, retail outlets, and other commercial places.
Some noticeable players of the global smart TV market are Samsung Electronics Co. Ltd., LG Electronics, Inc., Haier Electronics Group Co., Ltd., Panasonic Corporation, Sony Corporation, Videocon Industries Limited, Toshiba Corporation, Koninklijke Philips N.V., Sansui Electric Co. Ltd., Hitachi Ltd., TCL Corporation, and Skyworth Digital Holdings Co., Ltd., among others.
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