Global Smart TV Market Is Anticipated To Reach USD 293.5 Billion By 2025

04-Mar-2019 | Zion Market Research

Zion Market Research has published a new report titled “Smart TV Market by Resolution (HD, Full HD, 4KHD, and 8KHD), by Screen Size (Below 32 Inches, 32 to 40 Inches, 40 to 47 Inches, 48 to 55 Inches, and Above 55 Inches), by Technology (OLED, QLED, LED, Plasma, and Others), by Screen Type (Curved and Flat), by Distribution Channel (Online, Single Brand Stores, and Multi Brand Stores), and by End-Use (Commercial and Residential): Global Industry Perspective, Comprehensive Analysis, and Forecast, 2018–2025”. According to the report, the global smart TV market accounted for USD 158.4 billion in 2018 and is expected to reach USD 293.5 billion globally by 2025, at a CAGR of 9.2% between 2019 and 2025.

A smart TV is a digital television connected to the internet, which is designed specifically for entertainment. Smart TVs can wirelessly connect to various devices, such as smartphones and smart speakers. Regular TVs can also be transformed into smart by using set-up boxes with advanced features and functions.

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Browse the full “Smart TV Market by Resolution (HD, Full HD, 4KHD, and 8KHD), by Screen Size (Below 32 Inches, 32 to 40 Inches, 40 to 47 Inches, 48 to 55 Inches, and Above 55 Inches), by Technology (OLED, QLED, LED, Plasma, and Others), by Screen Type (Curved and Flat), by Distribution Channel (Online, Single Brand Stores, and Multi Brand Stores), and by End-Use (Commercial and Residential): Global Industry Perspective, Comprehensive Analysis, and Forecast, 2018–2025” Report at https://www.zionmarketresearch.com/report/smart-tv-market

The global smart TV market is estimated to grow globally in the future due to the rising investments made in smart home technologies. Smart TVs are a vital part of smart homes. They include applications that are similar to those on smartphones and tablets. Smart TVs are wirelessly connected to other smart devices and can be operated using these devices as per user requirements. They also have in-built or embedded smart home control capabilities. In 2018, smart home technological investments reached about USD 2 billion as compared to USD 636.8 million in 2015. This increase will further leverage the demand for technologically advanced smart TVs in the years ahead.

Global Smart TV Market

The increasing adoption of “Artificial Intelligence” (AI) in smart TVs is fueling the smart TV market growth. AI-powered smart TVs can be accessed by voice commands and provide desired search results. In 2018, LG launched its new smart TVs in India that was AI-powered, which operate on the “ThinQ” AI platform. Furthermore, the major market players, such as Panasonic and Samsung, are focusing on using AI in their products.

The global smart TV market is segmented on the basis of resolution, screen size, technology, screen type, distribution channel, and end-use. HD, 4KHD, and 8KHD form the resolution segment of the global smart TV market. The 4KHD segment is expected to grow rapidly in the future, owing to the increasing adoption of 4KHD TVs for residential purposes. Below 32 inches, 32 to 40 inches, 40 to 47 inches, 48 to 55 inches, and above 55 inches from the screen size segment. The 32 to 40 inches segment is projected to hold a notable share of the smart TV market over the estimated timeframe. The technology segment includes OLED, QLED, LED, Plasma, and others. Curved and flat screens comprise the screen type segment. The distribution channel includes online, single brand stores, and multi-brand stores. Commercial and residential sectors form the end-use segment of the market.

By region, North America is anticipated to hold a considerable share of the global smart TV market over the forecast time period. The U.S. is considered as the key contributor to this regional market due to the increasing demand for smart TVs in the residential sector. Europe is anticipated to witness a significant rise in the demand for smart TVs due to the escalating product popularity in hotels, restaurants, retail outlets, and other commercial places.

Some noticeable players of the global smart TV market are Samsung Electronics Co. Ltd., LG Electronics, Inc., Haier Electronics Group Co., Ltd., Panasonic Corporation, Sony Corporation, Videocon Industries Limited, Toshiba Corporation, Koninklijke Philips N.V., Sansui Electric Co. Ltd., Hitachi Ltd., TCL Corporation, and Skyworth Digital Holdings Co., Ltd., among others.

This report segments the global smart TV market as follows:

Global Smart TV Market: Resolution Analysis

  • HD
  • Full HD
  • 4KHD
  • 8KHD

Global Smart TV Market: Screen Size Analysis

  • Below 32 inches
  • 32 to 40 inches
  • 40 to 47 inches
  • 48 to 55 inches
  • Above 55 inches

Global Smart TV Market: Technology Analysis

  • OLED
  • QLED
  • LED
  • Plasma
  • Others

Global Smart TV Market: Screen Type Analysis

  • Curved
  • Flat

Global Smart TV Market: Distribution Channel Analysis

  • Online
  • Single Brand Stores
  • Multi Brand Stores

Global Smart TV Market: End-Use Analysis

  • Residential
  • Commercial

Global Smart TV Market: Regional Analysis

  • North America
    • The U.S.
  • Europe
    • UK
    • France
    • Germany
  • Asia Pacific
    • China
    • Japan
    • India
  • Latin America
    • Brazil
  • The Middle East and Africa

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