Self-Service Business Intelligence (BI) Market Size, Share, Trends, Growth 2032

Self-Service Business Intelligence (BI) Industry Prospective:

The global self-service business intelligence (BI) market size was worth around USD 9.8 billion in 2023 and is predicted to grow to around USD 28.2 billion by 2032, with a compound annual growth rate (CAGR) of roughly 12.5% between 2024 and 2032.

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Self-Service Business Intelligence (BI) Market: Overview

The foundation of self-service business intelligence (BI) is the notion that staff members ought to be able to access company data and obtain insights without the assistance of an IT specialist or in-depth SQL knowledge. Self-service BI typically takes the shape of an application or tool that enables end users throughout a company to analyze and display data without the assistance of the IT department. This implies that teams working in operations, marketing, product development, sales, finance, and other departments can readily adhere to data governance procedures while using data daily to inform decisions.

Users can customize their dashboards and searches to get the necessary answers and insights supporting their roles. The Self-Service Business Intelligence (BI) Market is growing due to several elements, which include rising demand for data-driven decision-making, growing need for user-friendly data analysis tools, proliferation of big data and IoT, and increased adoption of cloud-based solutions. However, data security and privacy concerns hamper the industry's expansion.

Key Insights

• As per the analysis shared by our research analyst, the global Self-Service Business Intelligence (BI) market is estimated to grow annually at a CAGR of around 12.5% over the forecast period (2024-2032).
• In terms of revenue, the global Self-Service Business Intelligence (BI) market size was valued at around USD 9.8 billion in 2023 and is projected to reach USD 28.2 billion by 2032.
• The increasing collaboration among the key players is expected to drive the Self-Service Business Intelligence (BI) market over the forecast period.
• Based on component, the software segment is expected to dominate the Self-Service Business Intelligence (BI) market over the forecast period.
• Based on deployment mode, the on-premises segment is expected to hold the largest market share over the forecast period.
• Based on application, the sales and marketing segment is expected to hold the largest revenue share over the forecast period.
• Based on industry vertical, the BFSI segment is expected to capture the largest market share over the forecast period.
• Based on region, North America is expected to dominate the market during the forecast period.

Self-Service Business Intelligence (BI) Market: Growth Drivers

Increasing volume of business data drives market growth

The amount of data produced by corporate operations has increased as a result of digitalization. Business users can connect and analyze data silos and real-time data into reports with the use of self-service BI solutions. Additionally, important executives or business developers choose systems that give them an adaptive semantic model and enable them to function as data modelers. Business users can edit dashboards & reports and assist users in filtering or creating reports based on their key indicators with the use of self-service BI tools. Over the forecast period, this is anticipated to propel the expansion of the global self-service Business Intelligence (BI) market.

Self-Service Business Intelligence (BI) Market: Restraints

Strict regulations and data inaccuracy hinder market growth

When it comes to providing self-service dashboards and report analysis, data is crucial. However, the output could be significantly impacted by any inaccuracy in the data that was gathered. Therefore, any firm that bases its strategies on incorrect information may incur significant costs.

As a result, businesses are hesitant to use the tools. Additionally, corporations need to take caution while gathering public data, as many nations have strict regulations regarding its use. Regulations about data collection and inaccurate inputs are therefore expected to reduce the self-service business intelligence industry share.

Self-Service Business Intelligence (BI) Market: Opportunities

Growing acquisitions offer a lucrative opportunity for market growth

The rising acquisition is expected to offer a lucrative opportunity for the Self-Service Business Intelligence (BI) market during the forecast period. For instance, in June 2023, the AI-powered analytics startup ThoughtSpot announced that it had finalized a $200 million cash and equity deal to buy Mode Analytics, a cutting-edge Business Intelligence (BI) platform that unites data and business teams to create impact. Mode will become a fully-owned subsidiary of ThoughtSpot after the deal is completed. The two businesses are enabling data teams worldwide to confidently transform business intelligence with generative AI and provide value to the business in a timely, safe, and scalable manner by integrating their separate technologies into a flexible suite of analytical tools.

Self-Service Business Intelligence (BI) Market: Challenges

Growing security concerns pose a major challenge to market expansion

Without strong security measures, granting access to private company information in self-service BI runs the danger of data breaches and illegal exploitation. Confidential information may be compromised in the absence of strict security measures, which could have negative effects on one's reputation and result in legal action. Strong authentication, encryption, and access controls must be put in place to successfully reduce these security risks, which are anticipated to hinder Self-Service Business Intelligence (BI) market expansion.

Self-Service Business Intelligence (BI) Market: Report Scope

Self-Service Business Intelligence (BI) Market: Segmentation

The global Self-Service Business Intelligence (BI) industry is segmented based on component, deployment mode, application, industry vertical, and region.

Based on the component, the global Self-Service Business Intelligence market is segmented into software and services. The software segment is expected to dominate the market over the forecast period. The growing advancement and innovative product launches are the major reasons behind the segmental expansion.

Based on deployment mode, the global Self-Service Business Intelligence industry is bifurcated into on-premises and cloud-based. The on-premises segment is expected to hold the largest market share over the forecast period. Self-service deployment on-premises BI is the practice of utilizing an organization's infrastructure to host BI tools and platforms as opposed to relying on cloud-based solutions. Businesses that value improved security, control over their data, and adherence to strict rules frequently favor this strategy.

Based on application, the global Self-Service Business Intelligence industry is bifurcated into sales and marketing, customer engagement and analysis, fraud and security management, risk and compliance management, predictive asset maintenance, supply chain management and procurement, and others. The sales and marketing segment is expected to hold the largest revenue share over the forecast period, attributed to the rising digital marketing initiatives.

Based on industry vertical, the global Self-Service Business Intelligence market is bifurcated into BFSI, Retail and E-Commerce, Telecom and IT, Government and Defense, Healthcare, Manufacturing, Media and Entertainment, Transportation and Logistics, Energy and Utilities, and Others. The BFSI segment is expected to dominate the market during the forecast period. Self-service BI solutions are revolutionizing the BFSI sector by offering extensive data analysis capabilities that improve client experiences and facilitate improved decision-making. The BFSI industry makes extensive use of Tableau because of its capacity to produce intricate, interactive dashboards that aid bankers and financial analysts in visualizing intricate data patterns and enhancing portfolio management. The growing need to track financial performance is driving the segment's expansion.

Self-Service Business Intelligence (BI) Market: Regional Analysis

North America dominates the market over the projected period

North America is expected to dominate the global Self-Service Business Intelligence (BI) market. Industry-wide need for data-driven decision-making is driving the regional market. Furthermore, this expansion and development in North America is primarily the result of the United States and Canada.

With approximately 80% of the country's output coming from services, the U.S. economy is a highly developed and scientifically or technologically sophisticated sector. However, the Asia Pacific is expected to grow at the highest CAGR during the forecast period owing to rapid industrialization and growing digitalization initiatives in countries like India and China.

Self-Service Business Intelligence (BI) Market: Competitive Analysis

The global Self-Service Business Intelligence (BI) market is dominated by players like:

• Cisco Systems Inc.
• IBM
• Microsoft
• Oracle
• SAP
• MapR Technologies Inc.
• RapidMiner Inc.
• Birst Inc.
• ALTERYX INC.
• Zoho Corporation Pvt. Ltd.
• Cloud Software Group Inc.
• QlikTech International AB
• MicroStrategy Incorporated
• Salesforce Inc.
• SAS Institute Inc.
• Sisense Ltd.
• Domo Inc.
• Logi Analytics
• TARGIT
• Hitachi Vantara LLC

The global Self-Service Business Intelligence (BI) market is segmented as follows:

By Component

• Software
• Services

By Deployment Mode

• On-premises
• Cloud-based

By Application

• Sales and Marketing
• Customer Engagement and Analysis
• Fraud and Security Management
• Risk and Compliance Management
• Predictive Asset Maintenance
• Supply Chain Management and Procurement
• Others

By Industry Vertical

• BFSI
• Retail and E-Commerce
• Telecom and IT
• Government and Defense
• Healthcare
• Manufacturing
• Media and Entertainment
• Transportation and Logistics
• Energy and Utilities
• Others

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa