Resort Wear Market Size, Growth, Global Trends, Forecast 2034

Resort Wear Industry Perspective:

The global resort wear market size was worth around USD 25.98 billion in 2024 and is predicted to grow to around USD 45.66 billion by 2034 with a compound annual growth rate (CAGR) of roughly 5.80% between 2025 and 2034.

Request Free Sample

Key Insights:

• As per the analysis shared by our research analyst, the global resort wear market is estimated to grow annually at a CAGR of around 5.80% over the forecast period (2025-2034)
• In terms of revenue, the global resort wear market size was valued at around USD 25.98 billion in 2024 and is projected to reach USD 45.66 billion, by 2034.
• The market is projected to grow at a significant rate due to the growing rate of travel & tourism worldwide.
• Based on the product type, the clothing segment is growing at a high rate and will continue to dominate the global market as per industry projections.
• Based on the end-user, the women segment is anticipated to command the largest market share.
• Based on region, North America is projected to dominate the global market during the forecast period.

Resort Wear Market: Overview

Resort wear is a specific type of segment in the broader fashion industry that deals with clothing, shoes, and accessories specially designed to be worn during vacations. Resort wear is designed to be comfortable, breathable, and lightweight to ease the packaging process. The most common materials used for designing resort wear include cotton, linen, rayon, and silk. Resort wear is also referred to as cruise wear primarily because these clothing items are considered more suitable for a tropical getaway including vacation on a cruise or a beachside location. Furthermore, resort wear typically consists of multi-purpose peaches such as kaftans and coverups that can be dressed up for dinner. The most widely popular resort wear items include rompers, jumpsuits, skirts, flow dresses, linen pants, and swimsuits.

Furthermore, the industry also deals with the production and distribution of other items essential for resort-based vacations including bags, hats, footwear, and jewelry. Demand for resort wear is growing worldwide driven by an increasing rate of travelers seeking weekend and longer getaways worldwide.

In addition to this, rising sales of products through e-commerce channels and fast-fashion brands will facilitate greater demand for resort wear in the coming years. A major drawback for the industry is the growing concern over excessive waste generated by the industry and its impact on the environment.

Resort Wear Market: Growth Drivers

Growing rate of travel & tourism worldwide to propel market demand rate in the coming years

The global resort wear market is expected to be driven by the rising number of people undertaking weekend and longer vacations worldwide. Consumer lifestyle, in the last few years, has evolved. The ordinary population is seeking opportunities to explore new cultures, regions, and global food. A growing rate of the younger population is keener on investing in travel-based experiences as opposed to saving for the future or spending on properties, unlike the older generation. In addition to this, countries worldwide have launched several travel-friendly programs to boost the local tourism industry. For instance, popular tourist destinations such as Mauritius, Indonesia, and the Maldives offer visa-free access to tourists with Indian passports.

Moreover, access to readily available information on popular tourist places to visit, the ideal time to plan a vacation to a particular location, ease of access to transportation and accommodation bookings, and several other factors are contributing to the growing rate of tourism worldwide. Resort wear is considered an ideal clothing solution when traveling to tropical destinations. Additionally, cruise-based vacations also influence demand for attracting resort wear items helping the industry thrive.

Growing sales through e-commerce channels and online sales portals to push industry limits in the future

E-commerce channels such as Amazon and other regional players are some of the fastest-growing segments in terms of sales of resort wear. In addition to this, a growing number of market players are also investing in developing in-house websites and mobile applications to reach a broader group of audiences worldwide. The ease of shopping offered through e-commerce channels and websites is a major influencer in terms of the growing number of consumers on popular digital channels.

Furthermore, social media marketing and distribution strategies using the reach of platforms such as Instagram and Facebook may further facilitate higher revenue in the global resort wear market. E-commerce companies are seeking new ways such as Artificial Intelligence (AI)-driven customers trying 3-dimensional trial features to improve customer experience.

Resort Wear Market: Restraints

Environmental impact due to excessive waste can limit market expansion in the long run

The global resort wear industry is expected to be restricted due to the growing concerns over the environmental impact of excessive consumerism. The growing use of resort wear along with other clothing items is a leading cause of textile waste. In addition to this, resort wear made of non-biodegradable materials can last in the environment for over a century adding to the already alarming rate of pollution reported worldwide. As consumer awareness grows, demand for resort wear may witness reduced growth as more consumers opt for recycling existing clothing pieces in their wardrobes.

Resort Wear Market: Opportunities

Increasing demand for biodegradable and organic clothing and accessories to create growth opportunities

The global resort wear market is expected to generate growth opportunities due to the increasing demand for sustainable solutions in the market. Consumers are actively seeking brands and clothing solutions that offer eco-friendly solutions in the form of biodegradable clothing. For instance, resort wear made of cotton and linen has registered higher sales in the last few years. For instance, Australia-based designer Amelia Perez launched a resort-wear clothing brand under the name Aexae.

The brand offers highly inclusive pieces of clothing for all body types. The Aexae promotes slow fashion and uses plant-based recycled fabric for the production of a new range of clothes. The company has tied up with Eden Reforestation Project for planting mangroves in Madagascar in direct proportion to the number of orders received. Furthermore, the industry can also benefit from the increasing support provided by the regional government to companies offering sustainable practices in production design and distribution.

For instance, the European government provides financial incentives and other resources to clothing companies promoting a circular economy. The region has launched a Strategy for Sustainable and Circular Textiles to foster a greener textiles sector across Europe.

Resort Wear Market: Challenges

High competition in the industry to challenge market growth trends in the future

The global resort wear industry is expected to be challenged by the high competition within the industry. Currently, a large and growing volume of players is operating in the market. Excessive competition has also curbed innovation as can be witnessed in the growing cases related to intellectual property (IP) theft in the fashion industry. Growing competition will lead to extreme consumer fragmentation and a lack of consumer loyalty for brands worldwide.

Request Free Sample

Resort Wear Market: Report Scope

Resort Wear Market: Segmentation

The global resort wear market is segmented based on product type, end-user, and region.

Based on the product type, the global market segments are accessories, footwear, clothing, and others. In 2024, the highest growth was listed in the clothing item. The growing number of travelers worldwide and increasing demand for fashionable clothes are helping propel the segmental revenue. For instance, according to official reports, more than 1.99 million people visited the Maldives in 2024. Additionally, an increased focus on designing exclusive high-quality resort clothing will further aid the expansion of the segment in the coming years.

Based on the end-user, the global industry divisions are children, men, and women. In 2024, the highest revenue was registered in the women segment. The female population is among the highest number of clothing & accessory buyers worldwide. Additionally, design innovation and the latest trends continue to influence shopping habits among women of all ages helping the segment thrive. According to recent reports, Zara, a leading fast fashion house, caters to more than 4.01 million female consumers worldwide as opposed to around 2.5 million male buyers.

Resort Wear Market: Regional Analysis

North America to lead market growth trends in the future

The global resort wear market is expected to be driven by North America during the projection period. The regional domination is the result of an increasing number of resort wear buyers across Mexico, the US, and Canada. North American countries enjoy considerable tourism with an increasing rate of domestic travelers as well as international tourists.

Mexico, for instance, is a highly popular tourist destination for exclusive and pristine beaches along with rich cultural heritage. Similarly, the extensive coastlines across the US and Canada border directly impact demand for resort wear in the regional tourism sector.

Asia-Pacific is a growing market and will continue to contribute significantly to regional revenue. The presence of several renowned and affordable tropical tourist destinations such as the Philippines, Thailand, Indonesia, Vietnam, and Cambodia are helping the region grow steadily.

Moreover, the growing number of consumers across major Asian countries such as India and China is further propelling regional revenue. During the forecast period, Asia-Pacific is expected to witness higher demand for affordable yet stylish resort wear as consumer preferences continue to evolve along with lifestyle changes. The growing expansion of resort wear brands originating from Asia-Pacific in other parts of the world may create new growth opportunities for the industry players.

Resort Wear Market: Competitive Analysis

The global resort wear market is led by players like:

• Johanna Ortiz
• Camilla
• Asta Resort
• Kivari
• Eres
• Zimmermann
• Solid & Striped
• Missoni
• Lemlem
• Alémais
• Marysia
• PatBo
• Farm Rio
• Seafolly
• Hunza G.

The global resort wear market is segmented as follows:

By Product Type

• Accessories
• Footwear
• Clothing
• Others

By End-User

• Children
• Men
• Women

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa