Mobile Car Washing Market Size, Share, Trends, Growth and Forecast 2030

Mobile Car Washing Industry Prospective:

The global mobile car washing market size was worth around USD 5,847.12 million in 2022 and is predicted to grow to around USD 12,662.01 million by 2030 with a compound annual growth rate (CAGR) of roughly 10.14% between 2023 and 2030.

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Mobile Car Washing Market: Overview

Mobile car washing refers to services provided by registered companies in which they visit the location of the customer to wash cars. In conventional car washing practices, the vehicle owners have to drive their vehicles to an auto detailing or washing location. However, in mobile car washing, a team of well-trained professionals visits the location of the client. They provide services such as interior cleaning, exterior cleaning, and detailing. Interior cleaning deals with cleaning the inside segments of the car such as upholstery & carpet, windows, and dashboard.

Apart from this, the interior segment is equipped with air fresheners to enhance the driving experience. Exterior washing is the process of removing dirt from the exterior of a car such as tires, wheels and undercarriage. A high-pressure wash is a part of exterior cleaning. On the other hand, detailing is a comprehensive process. This refers to tasks such as removing paint oxidation or cleaning leather seats. Depending on the service provider, mobile car washing companies may also offer additional services.

Key Insights:

• As per the analysis shared by our research analyst, the global mobile car washing market is estimated to grow annually at a CAGR of around 10.14% over the forecast period (2023-2030)
• In terms of revenue, the global mobile car washing market size was valued at around USD 5,847.12 million in 2022 and is projected to reach USD 12,662.01 million, by 2030.
• The mobile car washing market is projected to grow at a significant rate due to the rising traffic rates in urban cities
• Based on application segmentation, the individual was predicted to show maximum market share in the year 2022
• Based on booking mode segmentation, offline was the leading segment in 2022
• On the basis of region, North America was the leading revenue generator in 2022

Mobile Car Washing Market: Growth Drivers

Rising traffic rates in urban cities may drive market demand

The global mobile car washing market is projected to grow due to the increasing traffic rate across the globe especially in urban areas. The rising number of vehicles on the road has led to a sharp rise in traffic rates. As per the official report, an average New York citizen spends around 117.5 hours in traffic annually. The amount of gas and money wasted per person due to the high traffic rates in the US is around USD 2000 per year. Similar statistics are observed in other parts of the world including developed and developing nations.

In 2010, China witnessed the longest traffic ever recorded in history, which lasted for 12 days. These factors directly impact the demand for mobile car washing services since customers do not have to drive their vehicles to the service provider. The company employees and experts visit the location of the vehicle. This allows more flexibility to the vehicle owners since they can enroll in car washing services at times suitable to them. Moreover, they do not have to wait at the car washing facility and can utilize the time doing other chores.

Excellent assistance provided to senior citizens or disabled clients will deliver higher revenue

The demand for mobile car washing services is likely to grow as the number of elderly citizens is growing worldwide. The geriatric population may be unable to regularly drive to the car washing service stations and may find mobile car washing more customer-friendly. Similarly, disabled individuals with permanent or temporary disability may find mobile car washing more secure and reliable. As per a recent report published by the Senior Services of America, around 12 million senior citizens in the US are currently living alone.

High value of money associated with mobile car washing will help in the market growth trend

The global mobile car washing market will gain more revenue due to the higher value of money associated with mobile services. In contemporary car washing solutions, the customer may end up paying more since more gas is utilized in driving the vehicle to the location. However, when mobile services are undertaken, the customers are expected to incur reduced costs thus encouraging more people to opt for the services.

Mobile Car Washing Market: Restraints

Limited solutions during mobile car washing may restrict the market growth rate

The global mobile car washing industry is projected to be restricted due to the limited solutions offered by the industry. Unlike at-facility car washing, mobile services are not as comprehensive since the professionals can carry only a limited set of tools and equipment. Major services such as heavy-duty cleaning or engine cleaning may emerge as difficult tasks since such activities require heavier tools that cannot be carried to multiple locations.

Moreover, certain vehicle maintenance tools such as steam cleaners, electric pressure washers, and vacuum cleaners may require access to electrical points. This restricts the applications of mobile car washing.

Mobile Car Washing Market: Opportunities

Growing number of players and their strategic expansion policies will aid higher market growth trends

The global mobile car washing market is expected to witness several growth opportunities due to the growing number of players operating in the commercial industry. Additionally, these companies are strategically advancing into newer markets that further help with additional revenue.

In 2018, MobileWash, a leading mobile car washing service provider, announced the launch of its services in San Diego. In June 2020, MultiWash, a Poland-based business-to-business (B2B) company providing subscription-based services, announced that the company would start serving clients in the Czech Republic area.

Segmenting into the luxury car market may hold tremendous growth possibilities

The global industry for mobile car washing will benefit by segmenting into the luxury car segment. The number of premium vehicle owners has increased in the last decade. In 2023, Audi, a leading luxury car manufacturer, had more than 750 car dealers in the country. In 2022, another company operating in the premium automobile segment generated a revenue of over USD 2.35 billion.

The growing per capita income as well as rising job opportunities has led to higher demand for luxury cars thus offering growth opportunities for companies that provide mobile car washing services for premium vehicles.

Mobile Car Washing Market: Challenges

Managing the changing demand rate depending on several external factors may challenge market expansion

The global mobile car washing market is projected to be challenged due to the cyclical nature of the services. The demand for car washing is subject to several external factors. For instance, in some cases, the customers may wash the car themselves. Additionally, a change in demand can be observed depending on the season or the day of the week.

For instance, during the snow season, it may be difficult for mobile car washers to arrive at the location. In addition to this, the competition from contemporary car washing services is equally high.

Mobile Car Washing Market: Segmentation

The global mobile car washing market is segmented based on application, service type, booking mode, payment method, and region.

Based on application, the global market segments are fleet and individual. In 2022, the highest growth was witnessed in the individual segment. It dominated more than 61.5% of the total share. The primary reason for growth is the higher number of car owners. In addition to this, the growing remote work culture has promoted the adoption of services that can be delivered at home including car washing. The increasing adoption of mobile car wash among fleet owners further aids higher revenue in the complete market.

Based on service type, the global mobile car washing industry is divided into premium car wash, basic car wash, exterior car wash, and interior car wash.

Based on booking mode, the global market is divided into offline and online. In 2022, the highest growth rate was registered in the online segment. It generated over 68.5% of the total segmental revenue. Currently, there are multiple applications and online programs that allow customers to book a preferred service provider through their application. Customers gain access to a higher number of options and monetary offers. Moreover, since most mobile car service providers also offer subscription-based services, the demand in the online segment is higher.

Based on mode of payment, the global market is divided into cashless and cash.

Mobile Car Washing Market: Report Scope

Mobile Car Washing Market: Regional Analysis

North America to generate the highest revenue during the projection period

The global mobile car washing market is expected to witness the highest growth rate in North America during the forecast period. In 2022, over 45.01% of the global revenue was registered in the North American region. Countries such as the US and Canada have a higher population of car owners. In 2022, more than 26 million road vehicles were registered in Canada. Additionally, the growing sale of electric vehicles and a mature market for used cars has caused higher sales in the car ownership segment.

The US is also home to a large number of mobile cars washing service providers. These facilities offer an environmentally friendly solution to contemporary methods of car washing that are known to be resource-intensive. The rising consumer awareness and acceptance of sustainable solutions will help North America register the highest revenue.

Asia-Pacific is one of the fastest-growing regions. The rising disposable income of the regional population and growing urbanization rate will fuel higher demand for mobile car washing in countries such as India and China. During the projection period, Asia-Pacific is expected to grow at a CAGR of more than 13%.

Mobile Car Washing Market: Competitive Analysis

The global mobile car washing market is led by players like:

• Green Steam Car Wash
• Washos
• Spiffy
• MobileWash
• GoWashMyCar
• Washify
• The Detailing Pros
• DetailXPerts
• Eco Green Auto Clean
• Waves Car Wash
• Detailing Knights
• Quick Quack Car Wash
• Dazzle Car Care
• ZoomCarCare
• Splash Car Wash

The global mobile car washing market is segmented as follows:

By Application

• Fleet
• Individual

By Service Type

• Premium Car Wash
• Basic Car Wash
• Exterior Car Wash
• Interior Car Wash

By Booking Mode

• Offline
• Online

By Payment Method

• Cashless
• Cash

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa