Mashed Potatoes Market: Overview
When the potatoes are boiled and mashed then mashed potatoes are obtained. The mashed potatoes are one such food product that is easy to make and can be included in one's meal. Changing trends and inclination of the consumers about the food products are increasing the demand for the food products that are easily available, have good flavor, and being cost effective. Mashed potato is one among such food product thus being popular.
Mashed Potatoes Market: Facts
The US Department of Agriculture stated that a plate of mashed potatoes that that is prepared at home with some amount of whole milk and butter contains about 4 G of protein, 35 G of carbohydrates, 12.5 Mg of vitamin C, 240 calories, 9 G of fat, 3 G of fiber, and 600 Mg of potassium. While a medium baked potato containing no other additions consists of fewer calories and more fiber, potassium, vitamin C, and protein.
Mashed Potatoes Market: Segmentation
The market for the mashed potatoes is fragmented into its application, form, and distribution channel. Depending on the form in which the mashed potatoes are available in the market it is segregated into powder and solid. Depending on the application where the mashed potatoes are used, the market is categorized into food ingredient and food product. The food product segment is sub-segmented into processed food products and preserved food products. Depending on the distribution channel, the market is divided into retailers, online, hyper or super market stores.
Mashed Potatoes Market: Growth Factors
The demand for the mashed potatoes is high from both the supply side and the demand side. Thus being a key factor which is driving the market growth. In the recent years, the demand of the consumers have changed drastically they are more inclined towards the food products that are good to taste, convenient to eat, and those which can satisfy the hunger. Mashed potatoes have all these characteristics along with nutritional benefits thus its demand is increasing. In the food sector and the food ingredients sector, the demand and the supply of the mashed potatoes are increasing owing to the easy availability of the raw material. The trends that are now popular in the food sector are flavored food stuff, organic and natural food ingredients, and ready-to-eat meal. As the mashed potatoes satisfy all the above characteristics its demand is increasing across the world.
Mashed Potatoes Market: Regional Analysis
Several regions where the global mashed potatoes market is diversified include the Western European, Latin America, North America, the Middle East and Africa, Eastern Europe, and Asia Pacific regions. The region that is dominating the mashed potatoes market in Europe. The factors that support this dominance are the region has the largest production of the mashed potatoes and mashed potatoes are being consumed on a large scale by the population. The regions that are following the trend are North America and Latin America. Owing to the increasing demand for the mashed potatoes by the food sector, the market will experience a speedy growth in the coming years.
Mashed Potatoes Market: Competitive Players
The key market players that are involved in the mashed potatoes market include Idahoan, Pineland Farms Potato Company, Hungry Jack Potatoes, Agristo, Continental, Knorr, Simply Potatoes, Hormel, McCain, and Pomuni.
Mashed Potatoes Market: Regional Segment Analysis
- North America
- U.S.
- Europe
- UK
- France
- Germany
- Asia Pacific
- China
- Japan
- India
- Latin America
- Brazil
- The Middle East and Africa
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- Market share analysis
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- Emerging segments and regional markets
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