Market Size in 2024 | Market Forecast in 2034 | CAGR (in %) | Base Year |
---|---|---|---|
USD 3.85 Billion | USD 7.49 Billion | 6.9% | 2024 |
The Global Mashed Potatoes Market Size was worth around USD 3.85 Billion in 2024 and is predicted to grow to around USD 7.49 Billion by 2034 with a compound annual growth rate (CAGR) of roughly 6.9% between 2025 and 2034. The report analyzes the global mashed potatoes market's drivers, restraints/challenges, and the effect they have on the demands during the projection period. In addition, the report explores emerging opportunities in the mashed potatoes industry.
The market report is an indispensable guide on growth factors, challenges, restraints, and opportunities in the global marketplace. The report covers the geographical market along with a comprehensive competitive landscape analysis. Additionally, the report explores the investor and stakeholder space to help companies make data-driven decisions.
Mashed potatoes are a diet that is produced through the smashing of boiling potatoes. Other ingredients utilized in the recipe are salt, pepper, milk, and butter. These mashed potatoes accompany vegetables and meat in the diet and are utilized as fillings in gnocchi and dumplings. Moreover, they can be boiled and baked and spice can be added to them. For the record, mashed potatoes are presented along with sausages in the British Isles. The dish is referred to as mash and banger. Reportedly, other dishes that make use of mashed potatoes are potato croquettes, colcannon, potato pancakes, cottage pies, and pierogi.
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High demand for natural and organic diets to expedite the growth of the global mashed potatoes market
Mashed potatoes are convenient diets and taste better and have high nutritive value, thereby driving the global market trends. Apart from this, the growing inclination of people towards natural & organic food products and flavored tastes will proliferate the size of the global mashed potatoes market in the ensuing years. Need for saving cooking time has translated into massive demand for mashed potatoes. With mashed potatoes possess a huge proportion of fats and high calories, they have garnered humungous demand as the best food alternative globally.
Furthermore, developing countries are preferring mashed potatoes as they are cost-effective and possess starch in perfect proportions. Moreover, the low-income group population prefers mashed potatoes over other diets, thereby prompting the global market demand. Elderly persons with digestive and oral health issues find intake of mashed potatoes easy as they satiate their nutrient requirements. This is one of the factors that drive the penetration of the food product across the globe.
Rise in fertilizer costs can put brakes on global industry growth over forecast period
Developing and under-developed economies are facing the problems such as rapidly surging costs of fertilizers. This can result in a decline in the expansion of the global industry size. Furthermore, less availability of arable land due to the rise in population has led to more residential and commercial constructions, thereby further impeding the growth of the mashed potatoes industry globally.
Growing preference for the product from health-conscious customers to generate new growth opportunities for the global industry
Flavored tastes, demand for ready-to-eat food products, and growing desire for organic & natural food items will open new avenues of growth for the global mashed potatoes industry. Growing product demand from health-conscious consumers will open new facades for the global industry. Furthermore, the rise in dining at restaurants along with rise in the intake of frozen & packaged food products will further open lucrative opportunities for the expansion of the market across the globe.
Surging costs of raw components to pose a big challenge for market growth across the globe
Increase in the costs of raw materials and issues with the shipping of raw components due to wars & natural calamities such as earthquakes and floods has poised a huge challenge to the growth of the market.
The global mashed potatoes market is sectored into form, application, distribution channel, and region.
Based on the distribution channel, the mashed potatoes market across the globe is divided into supermarket/hypermarket, foodservice, online, and retail store segments. The online segment is slated to dominate the distribution channel segment over the forecast period owing to the massive purchase of mashed potatoes through the online ordering of food products during the COVID-19 and post-COVID-19 periods. Rise in the web penetration and the use of smartphones has provided an impetus to online purchases of convenient diets such as mashed potatoes. Hectic work schedule and the rise in the working women population have paved a way for online purchase of snacks and other food products, thereby expediting the segmental expansion.
In terms of application, the global mashed potatoes industry is sectored into food ingredient, snacks, food product, and culinary segments. Moreover, the food product application, which contributed majorly towards the global mashed potatoes industry share in 2024, will lead the global industry share in the near future. The growth of the segment over the next eight years can be credited to the use of mashed potatoes in various food products in form of salads and dressings. Moreover, they are also used in potato croquettes, potato pancakes, and pierogi.
Based on Form, the global mashed potatoes market is divided into Powder, Solid.
Report Attributes | Report Details |
---|---|
Report Name | Mashed Potatoes Market |
Market Size in 2024 | USD 3.85 Billion |
Market Forecast in 2034 | USD 7.49 Billion |
Growth Rate | CAGR of 6.9% |
Number of Pages | 195 |
Key Companies Covered | Bem Brasil Alimentos LTDA, Agrarfrost Holding GmbH & Co. KG, Casa Milo, Idahoan Foods LLC, Agristo Masa Pvt Ltd, Knorr, Hormel Foods Corporation, McCain Foods Limited, Pomuni aardappelleverancier, Pineland Farms Potato Company Inc, Hungry Jack Potatoes, Simply Potatoes, Iscon Balaji Foods, Lamb Weston Holdings Inc., Farm Frites International B.V., Bradmount Foods, Bischofzell Nahrungsmittel AG, Bikaji Snacks, Bart’s Potato Company, Clarebout Potatoes NV., Aviko Holding B.V., The Ardo NV, Atakey Potato Gida San Tic. A.S., Birds Eye, J.R Simplot Company., and others. |
Segments Covered | By Form, By Distribution Channel, By Application, and By Region |
Regions Covered | North America, Europe, Asia Pacific (APAC), Latin America, The Middle East and Africa (MEA) |
Base Year | 2024 |
Historical Year | 2020 to 2023 |
Forecast Year | 2025 - 2034 |
Customization Scope | Avail customized purchase options to meet your exact research needs. Request For Customization |
European Mashed Potatoes Market To Maintain Its Regional Market Domination During Forecast Timeframe
The mashed potatoes market in Europe, which recorded lucrative growth in 2024, is set to continue to contribute major market share even in the forecasting years. The growth of the regional market in 2025-2034 can be subject to massive acceptance of regional cuisine comprising mashed potatoes as dressing and salads. Growing trend of consuming a vegan diet in the countries such as Germany, the UK, Sweden, Austria, and Ireland will open new vistas of growth for the mashed foods market in Europe. Apart from this, Germany is the largest producer of potatoes and this has contributed majorly toward the growth of the mashed potatoes market in Europe. According to European Potato Trade Association, potato harvest in the EU was nearly 55 million tons in 2020 with Germany being the largest potato producer in that year. Moreover, Germany contributed to about 21% of the total EU potato harvest in 2020.
The report provides a company market share analysis to give a broader overview of the key market players. In addition, the report also covers key strategic developments of the market, including acquisitions & mergers, new product launches, agreements, partnerships, collaborations & joint ventures, research & development, and regional expansion of major participants involved in the mashed potatoes market on a global and regional basis.
The global mashed potatoes market is dominated by players like:
The global mashed potatoes market is segmented as follows;
By Form
By Distribution Channel
By Application
By Region
FrequentlyAsked Questions
Mashed potatoes are a diet that is produced through the smashing of boiling potatoes. Other ingredients utilized in the recipe are salt, pepper, milk, and butter. These mashed potatoes accompany vegetables and meat in the diet and are utilized as fillings in gnocchi and dumplings. Moreover, they can be boiled and baked and spice can be added to them.
The global mashed potatoes market is expected to grow due to rising disposable incomes, increasing consumer demand for convenient and ready-to-eat food products, the growing popularity of comfort food, the expansion of the foodservice sector, and continuous product innovations in flavors and healthier options.
According to a study, the global mashed potatoes market size was worth around USD 3.85 Billion in 2024 and is expected to reach USD 7.49 Billion by 2034.
The global mashed potatoes market is expected to grow at a CAGR of 6.9% during the forecast period.
The European mashed potatoes industry is set to register humungous growth over the upcoming years owing to massive acceptance of regional cuisine comprising mashed potatoes as dressing and salads.
Leading players in the global mashed potatoes market include Bem Brasil Alimentos LTDA, Agrarfrost Holding GmbH & Co. KG, Casa Milo, Idahoan Foods LLC, Agristo Masa Pvt Ltd, Knorr, Hormel Foods Corporation, McCain Foods Limited, Pomuni aardappelleverancier, Pineland Farms Potato Company Inc, Hungry Jack Potatoes, Simply Potatoes, Iscon Balaji Foods, Lamb Weston Holdings Inc., Farm Frites International B.V., Bradmount Foods, Bischofzell Nahrungsmittel AG, Bikaji Snacks, Bart’s Potato Company, Clarebout Potatoes NV., Aviko Holding B.V., The Ardo NV, Atakey Potato Gida San Tic. A.S., Birds Eye, J.R Simplot Company., among others.
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