Location Analytics Market Size, Share, Trends, Industry Analysis & Growth 2032

Global Location Analytics Market: Insights

According to the report published by Zion Market Research, the global Location Analytics Market size was valued at USD 20.47 Billion in 2023 and is predicted to reach USD 182.27 Billion by the end of 2032. The market is expected to grow with a CAGR of 27.5% during the forecast period. The report analyzes the global Location Analytics Market's growth drivers, restraints, and impact on demand during the forecast period. It will also help navigate and explore the arising opportunities in the Location Analytics industry.

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Global Location Analytics Market: Overview

Location analytics is a technique to add the cover of geographical data to an organization's data and assets to extract valuable insights. Location analytics assist people in business with spatial analytics to understand the data with the help of location-specific perspective and predict the data to optimize business accordingly.

Global Location Analytics Market: Growth Factors

The growing adoption of the internet of things (IoT) is the major factor driving the growth of the global location analytics market. The increasing penetration of smartphones and developments of network infrastructure are bolstering the growth of the market globally. The surging proliferation of location intelligence smart technology in business is fueling the growth of the global location analytics market. Organizations are concentrating on accessing dynamic location information like customer preferences, location, frequency of their visits, stay duration, and many others. Location intelligence assists in detecting opportunities, patterns, and risks for the businesses through demographics, physical geography, and data regarding the location. This dynamic location information assists organizations to predict consumer behavior and their buying patterns. Hence, it aids in mind decision-making and managing prospects efficiently.

The location has emerged as an indispensable technology at the time of emergencies. Governments are embracing and adopting geospatial data and location intelligence to mitigate and analyze the crisis. In the outbreak of COVID-19, location analytics has been of great use to the government in mitigating the spread of the virus in high alert containment zones. The visualization of the coronavirus spread with the help of geospatially powered dashboards has also contributed significantly toward the growth of the global location analytics market. Several other factors like web-mapping services, portable navigation devices, and smartphone applications are further fueling the growth of the market globally. The growing investments to innovate the new technologies resulted in the development of business-to-business (B2B) applications which further boost the growth of the market.

Key Insights

• As per the analysis shared by our research analyst, the global Location Analytics Market is estimated to grow annually at a CAGR of around 27.5% over the forecast period (2024-2032).
• In terms of revenue, the global Location Analytics Market size was valued at around USD 20.47 Billion in 2023 and is projected to reach USD 182.27 Billion by 2032.
• Based on the vertical, The transportation and logistics sector is the most dominant vertical in the location analytics market, accounting for approximately 25% of the global share. This dominance is driven by the integration of automotive technology with location analytics, which enhances logistics operations and delivery tracking. 
• Based on the application, Sales and marketing optimization is the leading application segment in the location analytics market. Businesses increasingly utilize location analytics to execute targeted marketing and advertising strategies based on location data, thereby enhancing customer engagement and driving sales.
• Based on the location type, Outdoor location analytics represents the largest market segment, driven by the escalating use of mobile devices and IoT technologies. This enables businesses to capture extensive data from outdoor environments, aiding in traffic pattern analysis, consumer behavior understanding, and urban planning.
• Based on the service, The solution segment dominates the location analytics market, accounting for 60.5% of the total share. This is due to the rising adoption of location analytics solutions such as geocoding, reverse geocoding, thematic mapping, spatial analysis, reporting, and visualization.
• Based on the solution, Geocoding and reverse geocoding are the most dominant solutions in the location analytics market, expected to account for the largest market share of more than 25%. This is attributed to the growing use of advanced location mapping and tracking tools provided by platforms like Google Cloud and Google Maps. 
• Based on the component, he solution segment is the most dominant component. This dominance is attributed to the increasing demand for mapping business assets in various outdoor environments and the high demand for location analytics solutions such as geocoding, reverse geocoding, thematic mapping, spatial analysis, reporting, and visualization. These solutions are essential for businesses to capture large datasets from technologies like GPS, satellites, and mobile devices, enabling them to build data visualizations for a clear overview of people and places.
• Based on the region, North America holds the largest market share in the location analytics market, accounting for 34.7%. This dominance is attributed to robust technology adoption and a well-established Location-Based Service (LBS) ecosystem in countries like the United States, where major tech companies invest heavily in location data and solutions. 

Global Location Analytics Market: Report Scope

Global Location Analytics Market: Segmentation

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The global location analytics market can be segmented into vertical, application, location type, service, solution, component, and region. All the segments have been analyzed based on present and future trends and the market is estimated from 2024 to 2032.

By vertical, the market can be segmented into education, real estate, insurance, banking & financial services, tourism & hospitality, healthcare, telecom & IT, energy & utilities, transportation & logistics, media & entertainment, government & defense, manufacturing, and retail.

By application, the market can be segmented into location selection & optimization, sales & marketing optimization, supply chain planning & optimization, remote monitoring, customer experience management, emergency response management, and risk management. The retail vertical segment holds hegemony over others owing to the apps that enable enhanced user experience. It helps an organization to give a clear understanding of customer buying behavior.

By location type, the market can be segmented into indoor and outdoor locations.

By service, the market can be segmented into support & maintenance, integration & deployment, and consulting. The support & maintenance segment accounts for the largest share in the global location analytics market owing to its capability to help organizations to understand the market trend, consumer insights, changing business conditions, and service troubles. It also helps in planning marketing campaigns.

By solution, the market can be segmented into thematic mapping & spatial analysis, reporting & visualization, data integration & ETL, and geocoding & reverse geocoding.

By components, the market can be segmented into services and solutions.

The regional segment includes the current and forecast demand for North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa.

Global Location Analytics Market: Regional analysis

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North America accounts for the largest share in the global location analytics market due to the growing need for location analytic in the defense, government, and telecommunication sectors. The growing technological advancements also contribute vigorously towards the growth of the regional market growth.

Asia Pacific is anticipated to witness huge growth with high CAGR during the forecast period due to the rising number of startups in the region. Furthermore, the technological advancements in the region are further fueling the growth of the regional market.

Global Location Analytics Market: Competitive Players

Some of the significant players in the global location analytics market are

• Spatial.ai
• Placense
• Locale.ai
• Quadrant
• Orbica
• Geoblink
• MOCA
• Mapidea
• GapMaps
• Hardcastle GIS
• MapLarge
• FourSquare
• Ascent Cloud
• PlaceIQ
• SparkGeo
• Tibco software
• CARTO
• Quuppa
• Lepton Software,
• IndoorAtlas
• CleverMaps
• Alteryx
• Geomoby
• Here technologies
• Purple
• GaliGeo
• Zebra Technologies
• Hexagon
• TomTom
• Cisco Systems
• Microsoft
• Oracle
• SAS Institute
• IBM
• SAP
• Precisely
• Esri
• Google.

Global Location Analytics Market: Segmentation

The Global Location Analytics Market is segmented as follows:

By Vertical 

• Education
• Real Estate
• Insurance
• Banking & Financial Services 
• Tourism & Hospitality
• Healthcare
• Telecom & It
• Energy & Utilities 
• Transportation & Logistics 
• Media & Entertainment
• Government & Defense 
• Manufacturing
• And Retail

By Application 

• Location Selection & Optimization
• Sales & Marketing Optimization
• Supply Chain Planning & Optimization
• Remote Monitoring
• Customer Experience Management
• Emergency Response Management
• Risk Management

By Location Type 

• Indoor
• Outdoor Locations

By Service 

• Support & Maintenance
• Integration & Deployment
• Consulting 

By Solution 

• Thematic Mapping & Spatial Analysis
• Reporting & Visualization
• Data Integration & ETL
• Geocoding & Reverse Geocoding

By Component 

• Services
• Solutions

Global Location Analytics Market: Regional Segment Analysis

• North America
  • The U.S.
  • Canada
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa

What Reports Provides

• Full in-depth analysis of the parent market
• Important changes in market dynamics
• Segmentation details of the market
• Former, on-going, and projected market analysis in terms of volume and value
• Assessment of niche industry developments
• Market share analysis
• Key strategies of major players
• Emerging segments and regional markets
• Testimonials to companies in order to fortify their foothold in the market.