Liquid Hand Soap Market Size, Share, and Growth Report 2030

Industry Perspective:

The global liquid hand soap market size was worth USD 2,617.20 Million in 2021 and is estimated to grow to USD 5.1 Billion by 2028, with a compound annual growth rate (CAGR) of approximately 11.5% over the forecast period. The report analyzes the liquid hand soap market's drivers, restraints/challenges, and the effect they have on the demands during the projection period. In addition, the report explores emerging opportunities in the liquid hand soap market.

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Liquid Hand Soap Market: Overview

Consumer awareness of personal hygiene has grown in tandem with celebrity endorsements of several hygiene-related projects. Because of the millennial generation's hectic schedules, there is a demand for fast-moving consumer goods (FMCG) items that enhance time efficiency. Liquid soap is one such necessity. Additionally, the rising incidence of infectious illnesses has prompted customers to spend money on things like hand soap.

This has created more opportunities for liquid hand soap manufacturers to provide products that focus on the cleanliness aspect. Chemical-free and natural goods have become increasingly important as consumer awareness of product formulations grows globally.

Manufacturers of liquid hand soap are developing products that treat skin-related issues and their hygiene-related functions as a fundamental component of their business strategies. With the availability of liquid hand soaps with antibacterial qualities, calming aromas, and natural ingredients, liquid hand soap businesses now have an enormous opportunity to meet changing customer preferences.

Consumers today deal with a variety of bacteria and germs on a daily basis, whether they are aware of it or not. No matter what one does daily—work, sleep, play, or anything else—they are exposed to numerous negative animosities. As consumer knowledge of exposure to numerous dangerous germs and viruses has grown, they are increasingly taking the appropriate precautions and finding out how to handle such problems.

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COVID-19 Impact:

The COVID-19 dilemma has caused consumers' preferences for hand hygiene goods, such as liquid hand soap, to change. Additionally, the growth in communicable illnesses has raised the demand for health and wellness goods, increasing the demand for hand hygiene products. Finally, increased coronavirus-positive instances have also led to a desire for safety trends in residences, workplaces, and other public spaces, which is a key driver of market growth.

Key Insights

• The global liquid hand soap market value is predicted to grow at a CAGR of 11.5% over the forecast period.
• The liquid hand soap market size was worth USD 2,617.20 million in 2021 and is estimated to grow to USD 5,029.05 million by 2028.
• Consumers' rapidly rising hygiene concerns have fueled a global increase in demand for liquid hand soaps. The market demand for liquid hand wash soaps is expected to increase due to the many advantages of these products over their alternative uses.
• Supermarkets and hypermarkets are promoting the market’s growth based on distribution channels.
• Due to the high degree of cleanliness practices at home, liquid hand soap is more widely used in the domestic sector than in counter applications.
• The incidence of health problems caused by unsanitary living conditions is rapidly increasing, driving up demand for liquid hand soap products. As a result, market demand for government public health efforts is favorable, and it is projected that they will continue to be important during the forecast period.
• Asia Pacific region leads the global liquid hand soap market.

Liquid Hand Soap Market: Growth Drivers

Growing consumer demand for flavored variants is boosting the liquid hand soap market

Customers all throughout the world are willing to try new flavored products. Due to a wider selection of available products in terms of flavor, the market for non-medicated liquid soaps is larger than the market for medicated liquid soaps. Compared to its rivals like rose, lemon, etc., lavender flavor sells the most liquid hand soap. The main flavors in liquid hand soap include lavender, aloe vera, coconut, and vanilla. To cater to the diverse interests and preferences of consumers, businesses are introducing new items. Certain tastes, particularly botanical or natural flavors, demand more than liquid hand soaps with traditional flavors.

Liquid Hand Soap Market: Restraints

Increased liquid soap bottle prices are hampering the market growth

It is projected that the more expensive organic liquid hand soaps would constrain the market growth compared to bar soaps. Additionally, it is anticipated that increased consumer understanding of how to make DIY liquid hand soaps through online video platforms like YouTube, Instagram, and others may constrain global product sales.

Liquid Hand Soap Market: Opportunity

The growing interest in natural products is developing new opportunities for the market

The global demand for natural/organic liquid hand soaps is rising quickly, particularly in metropolitan areas. As lifestyles evolved throughout time, consumption patterns also shifted. Consumer focus has changed toward natural/organic items as a result of growing knowledge of health, personal cleanliness, and the advantages of natural products. As a result, there is an increasing need for medicated liquid soaps. Natural or botanical-based medicinal liquid soaps without parabens are in high demand. Due to their natural anti-fungal and healing characteristics, natural, medicated liquid hand soaps are becoming increasingly popular.

Liquid Hand Soap Market: Challenges

Demand for liquid hand soaps is increased by rising use in hotels and restaurants

With lockdowns brought on by the COVID-19 epidemic, hotels & restaurants, a highly lucrative & successful commercial sector, have been confronted with major difficulties. However, when things begin to progressively improve, the hotel and hospitality sector is prepared to provide its clients with a higher standard of sanitation. Large chain hotels frequently provide their own soaps to guests as a way to advertise their brand. In order to provide toiletries with hotel branding, private-level liquid hand soap production enterprises collaborate with such hotel chains. For example, Delta Hotels (Marriott) and Soapbox collaborated to get a luxurious liquid wash supply.

Liquid Hand Soap Market: Segmentation

The global liquid hand soap market is segmented into packaging, distribution channel, nature, application, and region.

Based on end-use, the commercial segment holds the largest share

The market is divided into household and commercial segments based on the end-use category. Hospitals, shopping centers, workplaces, dining establishments, and other establishments make up the commercial sector. Due to rising patient and staff need for medical-grade liquid hand soap solutions to ensure adequate hygiene in hospital facilities.

Based on packaging, the market for liquid hand soap in bottles is anticipated to grow

The global liquid hand soap market for liquid hand soap is segmented into pouch, bottle, and tube on the basis of packaging. Since bottles have a large capacity, they are a very popular kind of packaging in both the commercial and domestic sectors. Furthermore, since bottles may be reused and are refillable, demand for them is expected to increase throughout the projection period. The "bulk buying trend" is seeing positive market expansion, particularly in the business sector. The incorporation of hand washes is supporting the market size into flexible packaging types such as liquid hand dispensers. In order to reduce waste, Unilever, a well-known producer of consumer products, has also developed a novel, reusable packaging for anti-fatigue liquid hand soap. Due to its simplicity of use and reduced danger of infection or communicable illness, spray mouth bottles are extensively used in both the domestic and commercial sectors. Because of this, there is now more need for bottle packaging.

Recent Developments

• September 2020: Consumer goods giant Henkel AG & Co. KGaA, located in Germany, committed USD 23 million to increase the capacity of its liquid hand soap and sanitizer manufacturing at its U.S. operations in New York and Pennsylvania.
• October 2020: Zed Black, an FMCG brand with roots in India owned by Mysore Deep Perfume House, recently introduced a range of organic and herbal liquid hand soaps.

Report Scope:

Liquid Hand Soap: Regional Landscape

The global liquid hand soap market is divided into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa based on geographical analysis. The majority of the market share is held by Asia-Pacific. The APAC region's market will increase due to the area's vast population, expanding industry penetration, rising soap consumption, and the launch of novel products. Rising hygiene awareness, a sizable number of important competitors, and the introduction of innovative products in the area are expected to propel market expansion in the coming years. Additionally, a growing population in this area will open up incredible sales opportunities for domestic and commercial applications of liquid hand soap. During the forecast period, Europe region is also anticipated to present the market with significant potential prospects.

Liquid Hand Soap Market: Report Scope

Competitive Landscape

Some of the main competitors dominating the global liquid hand soap market include

• Procter & Gamble,
• GOJO industries,
• Unilever,
• Henkel Corporation,
• 3M,
• Kao Corporation,
• Johnson & Johnson,
• AVON,
• Colgate – Palmolive, and many others.

The global Liquid Hand Soap Market is segmented as follows:

By Packaging

• Pouch
• Bottle
• Tube

By Nature

• Organic
• Synthetic

By Application

• Household
• Commercial

By Distribution Channel

• Supermarkets/hypermarkets
• Convenience stores
• Pharmaceutical stores
• Online stores

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa