Clean Label Flavors Market Size, Share, Trends, Growth 2030

Clean Label Flavors Industry Perspective:

The global clean label flavors market size was evaluated at $42.1 billion in 2021 and is slated to hit $70.1 billion by the end of 2030, with a compound annual growth rate (CAGR) of roughly 6.90% between 2022 and 2030.

The market report is an indispensable guide on growth factors, challenges, restraints, and opportunities in the global marketplace. The report covers the geographical market along with a comprehensive competitive landscape analysis. Additionally, the report explores the investor and stakeholder space to help companies make data-driven decisions.

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Clean Label Flavors Market: Synopsis

Clean label flavors are the flavors that find lucrative applications in the food and beverages sector. Moreover, they do not comprise any chemicals, preservatives, or artificial components and hence it is referred to as clean label flavors. These products are preferred by a large number of populations as it does not comprise any new flavors. Moreover, they are certified with all the key and standard requirements. Reportedly, the additional or new flavors are mentioned on the product labels. In addition, consumer demand for clean label flavors has increased in recent years. As per the study conducted by NIH researchers, it has been found that clean labeling substantially improved the likelihood of consumer preference for clean label flavors.

Key Insights

• As per the analysis shared by our research analyst, the global clean label flavors market is projected to expand annually at the annual growth rate of around 6.9% over the forecast timespan (2022-2030)
• In terms of revenue, the global clean label flavors market was evaluated at nearly $42.1 billion in 2021 and is anticipated to hit $70.1 billion by 2030
• The global market is anticipated to surge at a remarkable rate over the forecast period due to escalating health concerns owing to the intake of artificial flavors along with awareness among the people about benefits availed due to the use of clean label flavors
• Based on product type, the starch & sweetener segment contributed to a major market share in 2021
• In terms of application, the beverages segment to contribute lucratively towards the overall market size during the assessment timeframe
• On basis of form, the liquid segment to contribute majorly towards the overall market size during the assessment timeline
• On the basis of region, the North American region is slated to be a key revenue generator for the global market over the projected timespan

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Clean Label Flavors Market: Growth Factors

Growing awareness about benefits incurred with intake of clean label flavors to embellish the global market growth

Escalating health concerns due to the intake of artificial flavors along with awareness among the people about benefits availed due to the use of clean label flavors will drive the global clean label flavors market trends. Apart from this, huge investment in research activities will provide an impetus and strong growth platform for the clean label flavors industry.

Clean Label Flavors Market: Hindrances

High product costs to inhibit the global clean label flavors market expansion

Huge costs of clean label flavors are likely to hamper the expansion of the global clean label flavors market.

Clean Label Flavors Market: Opportunities

Massive preference for clean label flavors in developed nations to increase avenues of growth for the global industry

Escalating demand for clean label flavors in developed countries is anticipated to generate new growth avenues for the global clean label flavors market. Moreover, a large number of people in the developed regions prefer labels not containing artificial ingredients in flavors of food products, thereby opening new vistas of growth for the global industry.

Clean Label Flavors Market: Challenges

Massive end-user demand for high quality colors to prove a key challenge for the global market expansion

Visual preference and customer demand for high-quality colors have proved to be a major challenge for the global market. 

Clean Label Flavors Market: Segmentation

The global clean label flavors market is divided into product type, form, application, and region.

Based on product type, the global clean label flavors industry is segmented into natural flavor, natural color, starch & sweetener, and natural preservative. Moreover, the natural flavor segment is projected to register the fastest CAGR over 2022-2030. The segmental expansion can be credited to the humungous demand for natural food among the people and the rise in use of natural flavors in food industrialization methods. Furthermore, the starch & sweetener segment dominated segmental growth in 2021 and is likely to lead the overall market growth even in foreseeable future owing to the immense penetration of organic starch & sweeteners in the food & beverages sector.

In terms of form, the global clean label flavors market is divided into powder and liquid segments. Moreover, the liquid segment, which led to the growth of the global market in 2021, is expected to dominate the segmental surge over the coming years. The expansion of the segment during 2022-2030 can be credited to the growing preference for flavors in liquid form. Moreover, this segment is also set to register the highest CAGR of nearly 7.2% over 2022-2030.

On basis of application, the global clean label flavors industry is sectored into beverages, dairy & frozen desserts, cereal & snacks, bakery items, dry form products, and prepared food. Moreover, the beverages segment, which accounted for the largest market share in 2021, is anticipated to dominate the segmental growth even in foreseeable future. The segmental expansion over 2022-2030 can be attributed to increase in sale of beverages owing to the huge demand for natural & organic additives.

Recent Breakthroughs

• In September 2022, Solvay, a key manufacturer of natural ingredients, launched a new natural vanillin flavor for the food & beverages sector. For the record, the firm is extending portfolio of its Rhovanil® Natural CW product through the introduction of Rhovanil® Natural Delica, Rhovanil® Natural Alta, and Rhovanil® Natural Sublima products. Moreover, these cost-efficient products assist the food & beverages market in Europe easy access to EU natural flavor labeling. Such moves are projected to expedite the expansion of clean labels flavors industry in Europe along with expanding the product portfolio of the firm. 

• In November 2022, The Good Bean, a major producer of nutritious bean-based diets, introduced a new food product referred to as heat & eat bean-based meals. By launching new brand, the firm is trying to establish a strong foothold in the clean label & plant-based meal services sector. The initiative will also help in contributing significantly towards the size of the clean label flavors market in the U.S.

Clean Label Flavors Market Report Scope:

Clean Label Flavors Market: Regional Analysis

North America to witness substantial growth during forecast period

In terms of region, the global clean label flavors industry is sectored into the Asia-Pacific, Latin America, Europe, North America, and the Middle East and Africa. The North American region is anticipated to lead the global clean label flavors market expansion in the next eight years owing to more than 50% of the U.S. populace seeking natural and less processed food & beverages. Apart from this, people in the countries such as the U.S. and Canada make use of clean label flavors over artificial additives in their food products and beverages.

Clean Label Flavors Market: Competitive Analysis

The global Clean Label Flavors market is led by participants such as:

• Sensient Natural Ingredients LLC
• Firmench SA
• Synergy Flavors Inc.
• Integrative Flavors Inc.
• Griffith Foods Inc.
• Calaf Nuances S.L.
• Blue Pacific Flavors Inc.
• Carolina Ingredients LLC
• Kerry Inc.
• Monin Inc.

The global Clean Label Flavors market is segmented as follows:

By Product Type

• Natural Flavor
• Natural Color
• Starch & Sweetener
• Natural Preservative

By Form

• Powder
• Liquid

By Application

• Beverages
• Dairy & Frozen Desserts
• Cereal & Snacks
• Bakery Items
• Dry Form Products
• Prepared Food

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa