Kombucha Market Size, Share, Revenue Analysis, Trends, Growth Report 2030

Kombucha Market Size

The global Kombucha market size was approximately USD 2.01 billion in 2020 and is expected to earn approximately USD 12 billion by 2028, with a CAGR of nearly 25.1% from 2021 to 2028.

The report offers assessment and analysis of the Kombucha Market on a global and regional level. The study offers a comprehensive assessment of the market competition, constraints, revenue estimates, opportunities, evolving trends, and industry-validated data. The report provides historical data from 2018 to 2020 along with a forecast from 2021 to 2028 based on revenue (USD Billion).

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Kombucha Market: Overview

Kombucha is a fermented tea drink produced using symbiotic yeast and bacteria cultures. It has garnered massive interest owing to its beneficial features. Kombucha has rich chemical ingredients and healthy features. Furthermore, it comprises of organic acids, vitamins, and minerals derived from tea, polyphenols, and amino acids. Reportedly, the product is usually prepared using black tea. However, it can also be prepared through fermenting of other forms of tea such as white tea, green tea, yellow tea, and red tea. Moreover, tea type has prominent influence on parameters associated to anti-oxidant potential pH along with its ingredients such as sugar, acetic acid, and alcohol. For the record, red and green tea is rich anti-oxidant source on 1st and 14th day of fermentation and hence the choice of red tea or green tea form can prove beneficial for kombucha preparation. Nevertheless, black tea is considered as best ingredient conditioning proper kombucha contents & its healthy properties.

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Kombucha Market: Growth Factors

Anti-bacterial, anti-diabetic, and anti-bacterial features of kombucha are predicted to embellish market trends. Moreover, ability of product in reducing proportion of cholesterol and boosting immune system along with stimulating liver detoxification will expand scope of kombucha industry over years ahead. Apart from this, the product also possesses minerals such as potassium, manganese, and fluoride ions along with vitamins such as E, B, and K as well as amino acids such as theanine and glutamine derivative. Moreover, other bioactive compounds are formed during tea fermentation process and they have proved to be beneficial for health. All these aforementioned aspects of product are likely to play a pivotal role in catalyzing and igniting growth of kombucha market over assessment period.

Furthermore, growing customer inclination towards functional drinks and rise in awareness pertaining to nutritive benefits of kombucha is set to propel expansion of kombucha market over upcoming years. Rise in product popularity owing to its exceptional taste and fizzy flavor will prompt growth of kombucha market over span of next couple of years.

Kombucha is the healthy fermented drink which is filled with probiotics. Kombucha drink is recognized worldwide for its detoxifying, energizing and overall health-supportive properties. Kombucha is made with black tea, sugar, bacteria, and yeast.  Citrus, herb and spice, berries, apple, coconut, mangoes, flowers and others are the different essence of kombucha.

The kombucha market is expected to witness significant growth within the forecast period. Increasing consumer disposable income coupled with changing lifestyle is expected to be the key factor driving the growth of the kombucha market. Moreover, increasing the prevalence of chronic diseases such as diabetes, high blood pressure, and others are further expected to propel the market growth in the years to come. However, kombucha recall incidences and high distribution & inventory carrying cost are some of the key factors restricting market growth. Nevertheless, rising research and development investment to expand product portfolio can turn as an opportunity to kombucha market.

Report Scope:

Kombucha Market: Segmentation

The global kombucha market can be segmented on the basis of distribution channel into supermarkets, health stores, and others. Supermarkets played a prominent role in distributing kombucha product in 2016. This segment is expected to show strong growth in the near future. Wal-Mart and other retailers signed the agreement with brewers for the distribution of kombucha beverage.The presence of kombucha drinks on online stores is expected to grow over the forecast period.

Regional Market Insights

North America To Contribute Majorly Towards Regional Market Size Over 2021-2028

Growth of regional market over assessment period can be credited to rise in product popularity in countries such as the U.S. and Canada. Additionally, surge in demand for functional beverages in sub-continent will contribute notably towards size of kombucha market in region. Apart from this, presence of key participants such as GT’s Living Foods – a pioneer in Kombucha recipe sale- in country such as the U.S. will contribute majorly towards share of kombucha market in region. Apparently, regional manufacturers are trying to introduce new products with a view of improving health of people in midst of COVID-19 pandemic outbreak. This will steer expansion of kombucha industry in North America over estimated period.

The global kombucha market was dominated by North America and it accounted for the largest share of an overall market in 2015. This growth can be attributed to rising awareness of the health benefits associated with the kombucha tea. Asia Pacific is another leading regional market on account of high disposable income coupled with rising demand for fortified beverage, especially in China and India. Latin America is expected to show moderate growth over the forecast period.Increasing demand for kombucha drinks coupled with considerable economic growth in countries such as Brazil, Venezuela, and Argentina is likely to spur demand in the region in the years to come.

Kombucha Market Competitive Landscape  

Key players influencing growth of Kombucha market and profiled in report are:

• GT’s Kombucha Company
• Kombucha Wonder Drink
• Buchi Kombucha
• Reed’s Inc.
• Live Soda Kombucha
• Red Bull GmbH
• Kosmic Kombucha
• Makana Beverages Inc.
• NessAlla Kombucha
• Cell-Nique Corporation.

The global Kombucha Market is segmented as follows:

By Flavor

• Herbs & Spices
• Citrus
• Apple
• Coconut & Mangoes
• Flowers

By Distribution Channel

• Supermarkets
• Health Stores

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa