Global kombucha market is expected to reach USD 2457.0 billion by 2022, growing at a CAGR of around 25.0% between 2017 and 2022.
The report covers forecast and analysis for the kombucha market on a global and regional level. The study provides historic data of 2016 along with a forecast for 2017 to 2022 based revenue (USD million). The study includes drivers and restraints for the kombucha market along with the impact they have on the demand over the forecast period. Additionally, the report includes the study of opportunities available in the kombucha market on a global level.
In order to give the users of this report a comprehensive view on the kombucha market, we have included competitive landscape in the market and an analysis of Porter’s Five Forces model for the kombucha market has also been included. The study encompasses a market attractiveness analysis, wherein end-user segments and distribution channel segments are benchmarked based on their market size, growth rate, and general attractiveness.
The study provides a decisive view on the kombucha market by segmenting the market based on flavor, distribution channel and regions. All the segments have been analyzed based on present and future trends and the market is estimated from 2016 to 2022. Based on flavor the market is segmented into herbs & spices, citrus, apple, coconut & mangoes, flowers and others. Key distribution channel market covered under this study includes supermarkets, health stores, and others. The regional segmentation includes the current and forecast demand for North America, Europe, Asia-Pacific, Latin America and the Middle East and Africa with its further bifurcation into major countries including U.S., Germany, France, UK, China, Japan, India, and Brazil. This segmentation includes demand for kombucha-based on individual distribution channel in all the regions and countries.
The report also includes detailed profiles of end players such as GT’s Kombucha Company, Reed’s Inc., Live Soda Kombucha, Kombucha Wonder Drink, Kosmic Kombucha, Makana Beverages Inc, NessAlla Kombucha, Red Bull GmbH, Reed's, Inc., Buchi Kombucha, Cell-Nique Corporation and others. The detailed description of players includes parameters such as company overview, financial overview, business strategies and recent developments of the company.
This report segments the global kombucha market as follows:
Global Kombucha Market: Flavor Segment Analysis
Global Kombucha Market: Distribution Channel Segment Analysis
Global Kombucha Market: Regional Analysis
This report is based on in-depth qualitative and quantitative analyses of the global Kombucha market. Zion Research has collected and analyzed key data belong to the global Kombucha market using a variety of methods. Quantitative analysis has been done following various projection and sampling techniques.
The qualitative analysis involved primary interviews, surveys, and vendor briefings. The data gathered as a result of these processes were validated through experts' opinions. The market dynamics have been determined after conducting a detailed study of the micro and macroeconomic indicators of the market.
Various parameters have been taken into account while estimating market size. The revenue generated by the leading industry participants in from the sales of Kombucha across the world has been calculated through primary and secondary research.
Zion Research employs the combination of secondary research followed by extensive primary research. Under secondary research, we refer to prominent paid as well as open access data sources including product literature, company annual reports, government publications, press releases, industry association’s magazines and other relevant sources for data collection. Other prominent secondary sources include STATISTA, trade journals, trade associations, statistical data from government websites, etc.
For this study, Zion Research has conducted all-encompassing primary research with key industry participants to collect first had data. Moreover, in-depth interviews with key opinion leaders also assisted in a validation of findings from secondary research and to understand key trends in the Kombucha industry. Primary research makes up the major source of data collection and validation.
We conduct primary interviews with industry participants and commentators on an ongoing basis to validate data and analysis. A typical research interview fulfills the following functions:
Participants who typically participate in such a process include, but are not limited to:
Key opinion leaders specializing in different areas corresponding to different industry verticals
Secondary research sources that are typically referred to include, but are not limited to:
News articles, press releases and webcasts specific to companies operating in the market
Following a comprehensive secondary and primary research and insights thus gathered, analysts at Zion Research have provided an in-depth analysis of various aspects of the Kombucha market.
Where no hard data is available, we use models and estimates to produce comprehensive data sets. A rigorous methodology is adopted, wherein the available hard data is cross-referenced with the following data types to produce estimates:
Kombucha is the healthy fermented drink which is filled with probiotics. Kombucha drink is recognized worldwide for its detoxifying, energizing and overall health-supportive properties. Kombucha is made with black tea, sugar, bacteria, and yeast. Citrus, herb and spice, berries, apple, coconut, mangoes, flowers and others are the different essence of kombucha.
The kombucha market is expected to witness significant growth within the forecast period. Increasing consumer disposable income coupled with changing lifestyle is expected to be the key factor driving the growth of the kombucha market. Moreover, increasing the prevalence of chronic diseases such as diabetes, high blood pressure, and others are further expected to propel the market growth in the years to come. However, kombucha recall incidences and high distribution & inventory carrying cost are some of the key factors restricting market growth. Nevertheless, rising research and development investment to expand product portfolio can turn as an opportunity to kombucha market.
Based on flavor, the market can be classified into herbs & spices, citrus, apple, coconut & mangoes, flowers, and others. Herbs & spices and coconut collectively accounted for largest share of total revenue generated in 2016. This is mainly due to key companies developed different exotic flavors combining herbs & spices for the production of flavored fermented tea. Citrus is expected to show exponential growth in the coming years.
The global kombucha market can be segmented on the basis of distribution channel into supermarkets, health stores, and others. Supermarkets played a prominent role in distributing kombucha product in 2016. This segment is expected to show strong growth in the near future. Wal-Mart and other retailers signed the agreement with brewers for the distribution of kombucha beverage.The presence of kombucha drinks on online stores is expected to grow over the forecast period.
The global kombucha market was dominated by North America and it accounted for the largest share of an overall market in 2015. This growth can be attributed to rising awareness of the health benefits associated with the kombucha tea. Asia Pacific is another leading regional market on account of high disposable income coupled with rising demand for fortified beverage, especially in China and India. Latin America is expected to show moderate growth over the forecast period.Increasing demand for kombucha drinks coupled with considerable economic growth in countries such as Brazil, Venezuela, and Argentina is likely to spur demand in the region in the years to come.
Some of the key players in the market such as GT’s Kombucha Company, Reed’s Inc., Live Soda Kombucha, Kombucha Wonder Drink, KosmicKombucha, Makana Beverages Inc, NessAllaKombucha, Red Bull GmbH, Reed's, Inc., BuchiKombucha, Cell-Nique Corporation, GT's Kombucha, Hain Celestial Group, KeVita, Inc., Revive Kombucha, HummKombucha LLC, Townshend's Tea Company, and LIVE Kombucha.