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Kombucha Market - Global Industry Analysis

Kombucha Market – By Flavor (Herbs & Spices, Citrus, Apple, Coconut & Mangoes, and Flowers) By Distribution Channel (Supermarkets and Health Stores): Global Industry Perspective, Comprehensive Analysis And Forecast, 2021 - 2028

Published Date: 25-Nov-2021 Category: Food & Beverage Report Format : PDF Pages: 182 Report Code: ZMR-702 Status : Published

The global Kombucha Market accrued earnings worth approximately 2.01 (USD Billion) in 2020 and is predicted to gain revenue of about 12.2(USD Billion) by 2028, is set to record a CAGR of nearly 25.1% over the period from 2021 to 2028.

Description

The global Kombucha Market accrued earnings worth approximately 2.01 (USD Billion) in 2020 and is predicted to gain revenue of about 12.2(USD Billion) by 2028, is set to record a CAGR of nearly 25.1% over the period from 2021 to 2028. The report offers assessment and analysis of the Kombucha Market on a global and regional level. The study offers a comprehensive assessment of the market competition, constraints, revenue estimates, opportunities, evolving trends, and industry-validated data. The report provides historical data from 2018 to 2020 along with a forecast from 2021 to 2028 based on revenue (USD Billion).

Kombucha Market: Overview

Kombucha is a fermented tea drink produced using symbiotic yeast and bacteria cultures. It has garnered massive interest owing to its beneficial features. Kombucha has rich chemical ingredients and healthy features. Furthermore, it comprises of organic acids, vitamins, and minerals derived from tea, polyphenols, and amino acids. Reportedly, the product is usually prepared using black tea. However, it can also be prepared through fermenting of other forms of tea such as white tea, green tea, yellow tea, and red tea. Moreover, tea type has prominent influence on parameters associated to anti-oxidant potential pH along with its ingredients such as sugar, acetic acid, and alcohol. For the record, red and green tea is rich anti-oxidant source on 1st and 14th day of fermentation and hence the choice of red tea or green tea form can prove beneficial for kombucha preparation. Nevertheless, black tea is considered as best ingredient conditioning proper kombucha contents & its healthy properties.

Report Scope:

Report Attribute Details
Base Year 2020
Historic Years 2016 - 2020
Forecast Years 2021 - 2028
Segments Covered By Product Type, By Application, and By End Use
Forecast Units Value (USD Billion), and Volume (Units)
Quantitative Units Revenue in USD million/billion and CAGR from 2021 to 2028
Regions Covered North America, Europe, Asia Pacific, Latin America, and Middle East & Africa, and Rest of World
Countries Covered U.S., Canada, Mexico, U.K., Germany, France, Italy, Spain, China, India, Japan, South Korea, Brazil, Argentina, GCC Countries, and South Africa, among others
Number of Companies Covered 10 companies with scope for including additional 15 companies upon request
Report Coverage Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PEST analysis, value chain analysis, regulatory landscape, market attractiveness analysis by segments and region, company market share analysis, and COVID-19 impact analysis.
Customization Scope Avail customized purchase options to meet your exact research needs.

Kombucha Market: Growth Factors

Anti-bacterial, anti-diabetic, and anti-bacterial features of kombucha are predicted to embellish market trends. Moreover, ability of product in reducing proportion of cholesterol and boosting immune system along with stimulating liver detoxification will expand scope of kombucha industry over years ahead. Apart from this, the product also possesses minerals such as potassium, manganese, and fluoride ions along with vitamins such as E, B, and K as well as amino acids such as theanine and glutamine derivative. Moreover, other bioactive compounds are formed during tea fermentation process and they have proved to be beneficial for health. All these aforementioned aspects of product are likely to play a pivotal role in catalyzing and igniting growth of kombucha market over assessment period.

Furthermore, growing customer inclination towards functional drinks and rise in awareness pertaining to nutritive benefits of kombucha is set to propel expansion of kombucha market over upcoming years. Rise in product popularity owing to its exceptional taste and fizzy flavor will prompt growth of kombucha market over span of next couple of years.

Regional Market Insights

North America To Contribute Majorly Towards Regional Market Size Over 2021-2028

Growth of regional market over assessment period can be credited to rise in product popularity in countries such as the U.S. and Canada. Additionally, surge in demand for functional beverages in sub-continent will contribute notably towards size of kombucha market in region. Apart from this, presence of key participants such as GT’s Living Foods – a pioneer in Kombucha recipe sale- in country such as the U.S. will contribute majorly towards share of kombucha market in region. Apparently, regional manufacturers are trying to introduce new products with a view of improving health of people in midst of COVID-19 pandemic outbreak. This will steer expansion of kombucha industry in North America over estimated period.

Competitive Landscape  

Key players influencing growth of Kombucha market and profiled in report are GT’s Kombucha Company, Kombucha Wonder Drink, Buchi Kombucha, Reed’s Inc., Live Soda Kombucha, Red Bull GmbH, Kosmic Kombucha, Makana Beverages Inc., NessAlla Kombucha, and Cell-Nique Corporation.

The global Kombucha Market is segmented as follows:

By Flavor

  • Herbs & Spices
  • Citrus
  • Apple
  • Coconut & Mangoes
  • Flowers

By Distribution Channel

  • Supermarkets
  • Health Stores

By Region

  • North America
    • The U.S.
    • Canada
  • Europe
    • France
    • The UK
    • Spain
    • Germany
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Southeast Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa

Table Of Content

  • Chapter 1. Preface
    • 1.1. Report Description and Scope
    • 1.2. Research Scope
    • 1.3. Research Methodulogy
      • 1.3.1. Market Research Type
      • 1.3.2. Market Research Methodulogy
  • Chapter 2. Executive Summary
    • 2.1. Kombucha Market, 2018–2028(USD Billion)
    • 2.2. Kombucha Market: Snapshot
  • Chapter 3. Global Kombucha Market– Industry Analysis
    • 3.1. Kombucha Market: Market Dynamics
    • 3.2. Market Drivers
      • 3.2.1. Anti-bacterial, anti-diabetic, and anti-bacterial features of kombucha are set to drive business landscape.
      • 3.2.2. Surge in product popularity due to its unique taste and fizzy flavor will promote growth of kombucha market over span of next few years.
    • 3.3. Porter’s Five Forces Analysis
    • 3.4. Market Attractiveness Analysis
      • 3.4.1. Market attractiveness analysis By Flavor
      • 3.4.2. Market attractiveness analysis By Distribution Channel
  • Chapter 4. Global Kombucha Market– Competitive Landscape
    • 4.1. Company market share analysis
      • 4.1.1. Global Kombucha Market: company market share, 2019
    • 4.2. Strategic development
      • 4.2.1. Acquisitions & mergers
      • 4.2.2. New Product launches
      • 4.2.3. Agreements, partnerships, cullaborations, and joint ventures
      • 4.2.4. Research and development and Regional expansion
    • 4.3. Price trend analysis
  • Chapter 5. Global Kombucha Market– Flavor Analysis
    • 5.1. Global Kombucha Marketoverview: By Flavor
      • 5.1.1. Global Kombucha Marketshare, By Flavor, 2020 and 2028
    • 5.2. Herbs & Spices
      • 5.2.1. Global Kombucha Marketby Herbs & Spices, 2018–2028(USD Billion)
    • 5.3. Citrus
      • 5.3.1. Global Kombucha Marketby Citrus, 2018–2028(USD Billion)
    • 5.4. Apple
      • 5.4.1. Global Kombucha Marketby Apple, 2018–2028(USD Billion)
    • 5.5. Coconut & Mangoes
      • 5.5.1. Global Kombucha Marketby Coconut & Mangoes, 2018–2028(USD Billion)
    • 5.6. Flowers
      • 5.6.1. Global Kombucha Marketby Flowers, 2018–2028(USD Billion)
  • Chapter 6. Global Kombucha Marketoverview: By Distribution Channel
    • 6.1. Global Kombucha Marketshare, By Distribution Channel , 2020 and 2028
    • 6.2. Supermarkets
      • 6.2.1. Global Kombucha Marketby Supermarkets, 2018–2028(USD Billion)
    • 6.3. Health Stores
      • 6.3.1. Global Kombucha Marketby Health Stores, 2018–2028(USD Billion)
  • Chapter 7. Company Profiles
    • 7.1. GT’s Kombucha Company
      • 7.1.1. Overview
      • 7.1.2. Financials
      • 7.1.3. Product Portfulio
      • 7.1.4. Business Strategy
      • 7.1.5. Recent Developments
    • 7.2. Kombucha Wonder Drink
      • 7.2.1. Overview
      • 7.2.2. Financials
      • 7.2.3. Product Portfulio
      • 7.2.4. Business Strategy
      • 7.2.5. Recent Developments
    • 7.3. Buchi Kombucha
      • 7.3.1. Overview
      • 7.3.2. Financials
      • 7.3.3. Product Portfulio
      • 7.3.4. Business Strategy
      • 7.3.5. Recent Development
    • 7.4. Reed’s Inc.
      • 7.4.1. Overview
      • 7.4.2. Financials
      • 7.4.3. Product Portfulio
      • 7.4.4. Business Strategy
      • 7.4.5. Recent Development
    • 7.5. Live Soda Kombucha
      • 7.5.1. Overview
      • 7.5.2. Financials
      • 7.5.3. Product Portfulio
      • 7.5.4. Business Strategy
      • 7.5.5. Recent Development
    • 7.6. Red Bull GmbH
      • 7.6.1. Overview
      • 7.6.2. Financials
      • 7.6.3. Product Portfulio
      • 7.6.4. Business Strategy
      • 7.6.5. Recent Development
    • 7.7. Kosmic Kombucha
      • 7.7.1. Overview
      • 7.7.2. Financials
      • 7.7.3. Product Portfulio
      • 7.7.4. Business Strategy
      • 7.7.5. Recent Development
    • 7.8. Makana Beverages Inc.
      • 7.8.1. Overview
      • 7.8.2. Financials
      • 7.8.3. Product Portfulio
      • 7.8.4. Business Strategy
      • 7.8.5. Recent Development
    • 7.9. NessAlla Kombucha
      • 7.9.1. Overview
      • 7.9.2. Financials
      • 7.9.3. Product Portfulio
      • 7.9.4. Business Strategy
      • 7.9.5. Recent Development
    • 7.10. Cell-Nique Corporation
      • 7.10.1. Overview
      • 7.10.2. Financials
      • 7.10.3. Product Portfulio
      • 7.10.4. Business Strategy
      • 7.10.5. Recent Development

List of Figures

1. Market research Type
2. Market research methodology
3. Global Kombucha Market, 2018–2028(USD Billion)
4. Porter’s Five Forces Analysis
5. Global Kombucha Marketattractiveness, By Flavor
6. Global Kombucha Marketattractiveness, By Distribution Channel
7. Global Kombucha Marketshare by Flavor ,2020 and 2028 (USD Billion)
8. Global Kombucha Marketby Herbs & Spices, 2018–2028(USD Billion)
9. Global Kombucha Marketby Citrus, 2018–2028(USD Billion)
10. Global Kombucha Marketby Apple, 2018–2028(USD Billion)
11. Global Kombucha Marketby Coconut & Mangoes, 2018–2028(USD Billion)
12. Global Kombucha Marketby Flowers, 2018–2028(USD Billion)
13. Global Kombucha Marketshare by Distribution Channel ,2020 and 2028 (USD Billion)
14. Global Kombucha Marketby Supermarkets, 2018–2028(USD Billion)
15. Global Kombucha Marketby Health Stores, 2018–2028(USD Billion)
16. Global Kombucha Marketshare, by Region, 2020 and 2028
17. North America Kombucha Market, 2018–2028(USD Billion)
18. Europe Kombucha Market, 2018–2028(USD Billion)
19. Asia Pacific Kombucha Market, 2018–2028(USD Billion)
20. Latin America Kombucha Market, 2018–2028(USD Billion)
21. The Middle East and Africa Kombucha Market, 2018–2028(USD Billion)


List of Tables

1. Global Kombucha Market: snapshot
2. Drivers of the Kombucha Market: impact analysis
3. North America Kombucha Marketrevenue, By Flavor  ,2018–2028(USD Billion)
4. North America Kombucha Marketrevenue, By Distribution Channel ,2018–2028(USD Billion)
5. The U.S. Kombucha Marketrevenue, By Flavor  ,2018–2028(USD Billion)
6. The U.S. Kombucha Marketrevenue, By Distribution Channel ,2018–2028(USD Billion)
7. Rest of North America Kombucha Marketrevenue, By Flavor  ,2018–2028(USD Billion)
8. Rest of North America Kombucha Marketrevenue, By Distribution Channel ,2018–2028(USD Billion)
9. Europe Kombucha Marketrevenue, By Flavor  ,2018–2028(USD Billion)
10. Europe Kombucha Marketrevenue, By Distribution Channel ,2018–2028(USD Billion)
11. UK Kombucha Marketrevenue, By Flavor  ,2018–2028(USD Billion)
12. UK Kombucha Marketrevenue, By Distribution Channel ,2018–2028(USD Billion)
13. France Kombucha Marketrevenue, By Flavor  ,2018–2028(USD Billion)
14. France Kombucha Marketrevenue, By Distribution Channel ,2018–2028(USD Billion)
15. Germany Kombucha Marketrevenue, By Flavor  ,2018–2028(USD Billion)
16. Germany Kombucha Marketrevenue, By Distribution Channel ,2018–2028(USD Billion)
17. Rest of Europe Kombucha Marketrevenue, By Flavor  ,2018–2028(USD Billion)
18. Rest of Europe Kombucha Marketrevenue, By Distribution Channel ,2018–2028(USD Billion)
19. Asia Pacific Kombucha Marketrevenue, By Flavor  ,2018–2028(USD Billion)
20. Asia Pacific Kombucha Marketrevenue, By Distribution Channel ,2018–2028(USD Billion)
21. China Kombucha Marketrevenue, By Flavor  ,2018–2028(USD Billion)
22. China Kombucha Marketrevenue, By Distribution Channel ,2018–2028(USD Billion)
23. Japan Kombucha Marketrevenue, By Flavor  ,2018–2028(USD Billion)
24. Japan Kombucha Marketrevenue, By Distribution Channel ,2018–2028(USD Billion)
25. India Kombucha Marketrevenue, By Flavor  ,2018–2028(USD Billion)
26. India Kombucha Marketrevenue, By Distribution Channel ,2018–2028(USD Billion)
27. Rest of Asia Pacific Kombucha Marketrevenue, By Flavor  ,2018–2028(USD Billion)
28. Rest of Asia Pacific Kombucha Marketrevenue, By Distribution Channel ,2018–2028(USD Billion)
29. Latin America Kombucha Marketrevenue, By Flavor  ,2018–2028(USD Billion)
30. Latin America Kombucha Marketrevenue, By Distribution Channel ,2018–2028(USD Billion)
31. Brazil Kombucha Marketrevenue, By Flavor  ,2018–2028(USD Billion)
32. Brazil Kombucha Marketrevenue, By Distribution Channel ,2018–2028(USD Billion)
33. Rest of Latin America Kombucha Marketrevenue, By Flavor  ,2018–2028(USD Billion)
34. Rest of Latin  America Kombucha Marketrevenue, By Distribution Channel ,2018–2028(USD Billion)
35. The Middle East and Africa Kombucha Marketrevenue, By Flavor  ,2018–2028(USD Billion)
36. The Middle East and Africa Kombucha Marketrevenue, By Distribution Channel ,2018–2028(USD Billion)
37. Saudi Arabia Kombucha Marketrevenue, By Flavor  ,2018–2028(USD Billion)
38. Saudi Arabia Kombucha Marketrevenue, By Distribution Channel ,2018–2028(USD Billion)
39. South Africa Kombucha Marketrevenue, By Flavor  ,2018–2028(USD Billion)
40. South Africa Kombucha Marketrevenue, By Distribution Channel ,2018–2028(USD Billion)
41. Rest of the Middle East & Africa Kombucha Marketrevenue, By Flavor  ,2018–2028(USD Billion)
42. Rest of the Middle East & Africa Kombucha Marketrevenue, By Distribution Channel ,2018–2028(USD Billion)


 
 

Methodology

This report is based on in-depth qualitative and quantitative analyses of the global Kombucha market. Zion Research has collected and analyzed key data belong to the global Kombucha market using a variety of methods. Quantitative analysis has been done following various projection and sampling techniques.

The qualitative analysis involved primary interviews, surveys, and vendor briefings. The data gathered as a result of these processes were validated through experts' opinions. The market dynamics have been determined after conducting a detailed study of the micro and macroeconomic indicators of the market.

Various parameters have been taken into account while estimating market size. The revenue generated by the leading industry participants in from the sales of Kombucha across the world has been calculated through primary and secondary research.

Zion Research employs the combination of secondary research followed by extensive primary research. Under secondary research, we refer to prominent paid as well as open access data sources including product literature, company annual reports, government publications, press releases, industry association’s magazines and other relevant sources for data collection. Other prominent secondary sources include STATISTA, trade journals, trade associations, statistical data from government websites, etc. 

For this study, Zion Research has conducted all-encompassing primary research with key industry participants to collect first had data. Moreover, in-depth interviews with key opinion leaders also assisted in a validation of findings from secondary research and to understand key trends in the Kombucha industry. Primary research makes up the major source of data collection and validation.   

Primary Research

We conduct primary interviews with industry participants and commentators on an ongoing basis to validate data and analysis. A typical research interview fulfills the following functions:

  • Provides firsthand information on market size, market trends, growth trends, competitive landscape, outlook, etc.
  • Helps in validating and strengthening the secondary research findings
  • Further, develops the analysis team’s expertise and market understanding
  • Primary research involves e-mail interactions, telephonic interviews as well as face-to-face interviews for each market, category, segment and sub-segment across geographies

Participants who typically participate in such a process include, but are not limited to:

  • Industry participants: CEOs, VPs, marketing/product managers, market intelligence managers and national sales managers
  • Purchasing managers, technical personnel, distributors and resellers
  • Outside experts: Investment bankers, valuation experts and research analysts specializing in specific markets

Key opinion leaders specializing in different areas corresponding to different industry verticals

Secondary Research

Secondary research sources that are typically referred to include, but are not limited to:

  • Company websites, annual reports, financial reports, broker reports, investor presentations and SEC filings
  • IDC and other relevant magazines
  • Internal and external proprietary databases, and relevant patent and regulatory databases
  • National government documents, statistical databases and market reports

News articles, press releases and webcasts specific to companies operating in the market

Following a comprehensive secondary and primary research and insights thus gathered, analysts at Zion Research have provided an in-depth analysis of various aspects of the Kombucha market.

Models

Where no hard data is available, we use models and estimates to produce comprehensive data sets. A rigorous methodology is adopted, wherein the available hard data is cross-referenced with the following data types to produce estimates:

  • Demographic data: Population split by segments
  • Macroeconomic indicators: GDP, PPP, Per Capita Income, etc.
  • Industry indicators: Expenditure, technology stage and infrastructure, sector growth and facilities
  • Data is then cross-checked by an expert panel.

Free Analysis

Kombucha is the healthy fermented drink which is filled with probiotics. Kombucha drink is recognized worldwide for its detoxifying, energizing and overall health-supportive properties. Kombucha is made with black tea, sugar, bacteria, and yeast.  Citrus, herb and spice, berries, apple, coconut, mangoes, flowers and others are the different essence of kombucha.

The kombucha market is expected to witness significant growth within the forecast period. Increasing consumer disposable income coupled with changing lifestyle is expected to be the key factor driving the growth of the kombucha market. Moreover, increasing the prevalence of chronic diseases such as diabetes, high blood pressure, and others are further expected to propel the market growth in the years to come. However, kombucha recall incidences and high distribution & inventory carrying cost are some of the key factors restricting market growth. Nevertheless, rising research and development investment to expand product portfolio can turn as an opportunity to kombucha market.

Global-Kombucha-Market

Based on flavor, the market can be classified into herbs & spices, citrus, apple, coconut & mangoes, flowers, and others.  Herbs & spices and coconut collectively accounted for largest share of total revenue generated in 2016. This is mainly due to key companies developed different exotic flavors combining herbs & spices for the production of flavored fermented tea. Citrus is expected to show exponential growth in the coming years.

The global kombucha market can be segmented on the basis of distribution channel into supermarkets, health stores, and others. Supermarkets played a prominent role in distributing kombucha product in 2016. This segment is expected to show strong growth in the near future. Wal-Mart and other retailers signed the agreement with brewers for the distribution of kombucha beverage.The presence of kombucha drinks on online stores is expected to grow over the forecast period.

The global kombucha market was dominated by North America and it accounted for the largest share of an overall market in 2015. This growth can be attributed to rising awareness of the health benefits associated with the kombucha tea. Asia Pacific is another leading regional market on account of high disposable income coupled with rising demand for fortified beverage, especially in China and India. Latin America is expected to show moderate growth over the forecast period.Increasing demand for kombucha drinks coupled with considerable economic growth in countries such as Brazil, Venezuela, and Argentina is likely to spur demand in the region in the years to come.

Some of the key players in the market such as GT’s Kombucha Company, Reed’s Inc., Live Soda Kombucha, Kombucha Wonder Drink, KosmicKombucha, Makana Beverages Inc, NessAllaKombucha, Red Bull GmbH, Reed's, Inc., BuchiKombucha, Cell-Nique Corporation, GT's Kombucha, Hain Celestial Group, KeVita, Inc., Revive Kombucha, HummKombucha LLC, Townshend's Tea Company, and LIVE Kombucha.

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FrequentlyAsked Questions

Anti-bacterial, anti-diabetic, and anti-bacterial features of kombucha are predicted to embellish market trends. Moreover, ability of product in reducing proportion of cholesterol and boosting immune system along with stimulating liver detoxification will expand scope of kombucha industry over years ahead. Apart from this, the product also possesses minerals such as potassium, manganese, and fluoride ions along with vitamins such as E, B, and K as well as amino acids such as theanine and glutamine derivative. Moreover, other bioactive compounds are formed during tea fermentation process and they have proved to be beneficial for health. All these aforementioned aspects of product are likely to play a pivotal role in catalyzing and igniting growth of kombucha market over assessment period. Furthermore, growing customer inclination towards functional drinks and rise in awareness pertaining to nutritive benefits of kombucha is set to propel expansion of kombucha market over upcoming years.    

According to Zion market research report, the global Kombucha Market accrued earnings worth approximately 2.01 (USD Billion) in 2020 and is predicted to gain revenue of about 12.2(USD Billion) by 2028, is set to record a CAGR of nearly 25.1% over the period from 2021 to 2028.

North America will contribute lucratively towards the global market earnings over the projected timeline. The regional market surge is subject to rise in product popularity in countries such as the U.S. and Canada. Additionally, surge in demand for functional beverages in sub-continent will contribute notably towards size of kombucha market in region. Apart from this, presence of key participants such as GT’s Living Foods – a pioneer in Kombucha recipe sale- in country such as the U.S. will contribute majorly towards share of kombucha market in region. Apparently, regional manufacturers are trying to introduce new products with a view of improving health of people in midst of COVID-19 pandemic outbreak. This will steer expansion of kombucha industry in North America over estimated period.

The key market participants include GT’s Kombucha Company, Kombucha Wonder Drink, Buchi Kombucha, Reed’s Inc., Live Soda Kombucha, Red Bull GmbH, Kosmic Kombucha, Makana Beverages Inc., NessAlla Kombucha, and Cell-Nique Corporation. 

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