Indoor Plants Market Size, Share, Analysis, Trends, Growth, 2032

Indoor Plants Industry Prospective:

The global indoor plants market size was worth around USD 19.43 billion in 2023 and is predicted to grow to around USD 29.89 billion by 2032 with a compound annual growth rate (CAGR) of roughly 4.90% between 2024 and 2032.

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Indoor Plants Market: Overview

Indoor plants, also known as house plants, tend to grow in indoor settings. Several types of tropical plants are classified as indoor plants. In most cases, indoor plants are already attached to a container, eliminating the need to plant them. However, depending on the size of the plant and personal preferences, the plants can be moved to a different container. Depending on plant types and species, indoor plants require varying intensity of sunlight. For instance, foliage-containing plants must be exposed to 8 hours of natural light. The three essential qualities of a good indoor plant include an excellent root system, absence of plant diseases, and foliage. The demand for indoor plants has been growing over the years. The rising rate of home renovation activities along with traditional influences have been at the forefront of the indoor plants industry expansion rate. Additionally, planting indoor species is also known to improve the overall health of people in its vicinity. However, indoor plants can attract pests which is a major cause of concern for the industry consumers. The forecast period holds several growth opportunities for the market players.

Key Insights:

• As per the analysis shared by our research analyst, the global indoor plants market is estimated to grow annually at a CAGR of around 4.90% over the forecast period (2024-2032)
• In terms of revenue, the global indoor plants market size was valued at around USD 19.43 billion in 2023 and is projected to reach USD 29.89 billion by 2032.
• The indoor plants market is projected to grow at a significant rate due to the increasing investments in home renovation or ownership projects
• Based on the product, the succulent plants segment is growing at a high rate and will continue to dominate the global market as per industry projection
• Based on the type, the low-light plants segment is anticipated to command the largest market share
• Based on region, North America is projected to dominate the global market during the forecast period

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Indoor Plants Market: Growth Drivers

Increasing investments in home renovation or ownership projects will fuel the market demand rate

The global indoor plants market is expected to benefit from the rising investments in home remodeling activities. Additionally, the surge in homeownership rate could also prove beneficial for the market players. The increasing population rate, rise in disposable income, easy access to home finance or loans, and other factors are responsible for the rise in homeownership rate. Modern housing solutions offer several amenities, thus attracting new buyers. Market trends suggest that people are also investing in new homes for investment purposes. According to the World Property Journal, around 27% of all single-family homes in the US are bought by investors. Houseplants tend to improve the overall ambiance of the living unit. They are relatively easy to maintain and have become integral to home decor solutions. Thus, the surge in home ownership or remodeling projects will benefit the market players.

Cultural influences play an important role in shaping the market growth rate

Indoor plants have been a part of several cultures globally. Recent findings indicate historical traces of indoor plants dating more than 2000 years old. Studies indicate that ancient Roman and Greek civilizations grew Laurus nobilis in earthenware vessels. In the ancient Indian architectural system called Vastu Shastra, indoor plants are often associated with good luck and prosperity. According to the Shastra, lucky bamboo or holy basil attracts excellent luck. The rising awareness about the cultural importance of indoor plants along with acceptance of other cultures globally will promote market growth rate.

Indoor Plants Market: Restraints

Managing technical requirements for growing indoor plants may limit the industry’s growth rate

The global indoor plants industry is projected to be limited due to extensive technical considerations that must be followed for the proper growth of houseplants. For instance, in case of poor soil quality, indoor plants may not show expected growth. Additionally, home plants must be regularly watered in limited quantities. Excess exposure to water or sunlight can also damage plant growth. Depending on the plant variety, each indoor plant has specific light and water requirements. Failure to adhere to the recommended amount of water or light can lead to plant death or steady deterioration.

Indoor Plants Market: Opportunities

Rising use of digital systems to provide indoor plant solutions will generate expansion possibilities

The global indoor plants industry is expected to generate massive growth opportunities during the projection period. The integration of digital solutions for managing indoor plants and learning about them will help the market expansion rate. Since the number of houseplant growers has increased, market players have started publishing more information on the Internet to generate consumer awareness and provide extensive assistance. For instance, in November 2020, PlantX Life Inc. announced a partnership with House Plant Shop. The former company operates in the plant-based lifestyle industry, focusing on plant-based products and services. The latter, on the other hand, specializes in selling indoor plants and accessories. The partnership will allow PlantX to launch its business in the US industry. Planta, a Sweden-based plant care application, has become widely popular among plant parents. The application is designed to help plant owners maintain and improve plant health. It offers features such as a plant identifier, customized smart water schedules depending on plant needs, and a step-by-step guide for plant repotting. Market players can leverage the growing investments in Artificial Intelligence (AI) to further promote the use of digital systems for plant care and health maintenance.

Indoor Plants Market: Challenges

People with mold allergies may refrain from investing in the market

The global indoor plants market faces challenges due to the negative health impact of indoor plants on people with mold allergies. Studies indicate that, in certain cases, houseplants may have mold in the soil. Additionally, allergic reactions can also be triggered by pollen grains or spores. According to the Cleveland Clinic, around 1 in every 5 people suffer from mold allergies.

Indoor Plants Market: Segmentation

The global indoor plants market is segmented based on product, application, type, and region.

Based on the product, the global market segments are woody plants, herbaceous plants, succulent plants, and others. In 2023, the highest growth was observed in the succulent plants segment. According to botanical attributes, these plants have engorged, fleshy, and thickened parts. The most common examples of succulent plants include aloe vera, jade plant, echeveria, and sedum. The segmental rate is due to the low maintenance attribute of succulent indoor plants. Additionally, they are available across size boards depending on personal preference. Aloe vera plants are suggested to be watered once every 3 weeks in the growing season.

Based on application, the global indoor plants industry is divided into home decoration and absorption of harmful gasses.

Based on the type, the global market divisions are high-light plants, low-light plants, and shade-loving plants. In 2023, the demand for low-light plants was the highest. These plants can be easily cared for in a setting with limited light exposure. Moreover, they act as attractive space decor objects for work desks, windows, and rooms. Sansevieria, or snake plant, is a popular low-light indoor plant across the globe. Under optimal conditions, snake plants can survive for more than 2 decades.

Indoor Plants Market: Report Scope

Indoor Plants Market: Regional Analysis

North America to generate the highest revenue during the forecast period

The global indoor plants market will be led by North America during the forecast period. The US is expected to deliver the highest revenue, as per market research. Homeownership in the US and Canada regions is increasing rapidly. Additionally, demand for rental homes is on the rise driven by a growth in the number of working population and students along with rising international tourism. Indoor plants are an essential part of living space. Plant species such as peace lily, snake plant, and pothos are highly common in regional households. In February 2024, the University of Buffalo, New York, demonstrated a novel AI-enhanced indoor farming technique. The University lab is currently housing a compact greenhouse for basil and lettuce.

Europe is an important market for indoor plants. The most common species across Europe include monstera, corn plant, peace lily, rubber fig, and spider plant. Germany is projected to generate the highest revenue in the coming years. In May 2022, Germany-based Dümmen Orange launched a new Welcome to the Jungle program. Through the initiative, the company has launched 50 varieties of influential houseplant categories. Europe is heavily focusing on the positive environmental impact of investing in indoor plants.

Indoor Plants Market: Competitive Analysis

The global indoor plants market is led by players like:

• Costa Farms
• Leaf & Clay
• Easy Plants
• Grower's Outlet
• Bloom & Grow
• Potted
• Plant Haven
• Terracotta
• The Sill
• RePotme
• Urban Jungle
• ProPlants
• Horti
• Plants.com
• Lively Root

The global indoor plants market is segmented as follows:

By Product

• Woody Plants
• Herbaceous Plants
• Succulent Plants
• Others

By Application

• Home Decoration
• Absorption of Harmful Gasses

By Type

• High Light Plants
• Low Light Plants
• Shade-Loving Plants

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa