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Household Cleaners Market (Specialty Cleaners, Surface Cleaners and Bleaches) by Application (Kitchen Cleaners, Floor Cleaners, Bathroom Cleaners, Fabric Care, and Others): Global Industry Perspective, Comprehensive Analysis and Forecast, 2016 – 2022

Published Date: 23-Jan-2017 Category: Consumer Goods Report Format : PDF Pages: 110 Report Code: ZMR-811 Status : Published

Global household cleaners market is expected to reach USD 33.00 billion by 2022, growing at a CAGR of 4.8% between 2017 and 2022.

Description

The household cleaners market report includes comprehensive and profound analysis on the global and regional level. The report gives historic data of 2014 to 2016 along with a forecast from 2017 to 2022 based on revenue (USD Billion). The study comprises drivers, restraints, and opportunities for the household cleaners market along with the impact on the demand over the forecast period.

The report provides the complete view of the household cleaners market and encompasses detailed type portfolio and strategic developments of key vendors. To know the competitive landscape of the household cleaners market, an analysis of Porter’s five forces model is done. The study cover market attractiveness analysis, in which product and application segments are specialized based on the market size, growth rate, and attractiveness.

The report provides a crucial view of the household cleaners market by segmenting the market based on product, application, and region. Based on product the household cleaners market is segmented as specialty cleaners, surface cleaners, and bleaches. Various application of household cleaners market kitchen cleaners, floor cleaners, bathroom cleaners, fabric care, and other household cleaners. All the segments have been analyzed based on existing and future trends and the market is projected from 2017 to 2022. The regional segmentation includes the present and forecast demand for North America, Europe, Asia-Pacific, Latin America and the Middle East and Africa.

The report presents comprehensive competitive outlook with company profiles of the key players operating in the global market. Key players operating in this market such as Henkel AG & Company KGaA, Godrej Consumer Products, S.C. Johnson & Son Inc., The Clorox Company Reckitt Benckiser Group plc, Bombril S.A, McBride, Kao Corporation, Church & Dwight Co. Inc., Colgate-Palmolive, Unilever, Procter & Gamble, Seventh Generation and others.

This report segments the global household cleaners market as follows:

Global Household Cleaners Market: Product Segment Analysis

  • Specialty Cleaners
  • Surface Cleaners
  • Bleaches

Global Household Cleaners Market: Application Segment Analysis

  • Kitchen Cleaners
  • Floor Cleaners
  • Bathroom Cleaners
  • Fabric Care
  •  Others

Global Household Cleaners Market: Regional Analysis

  • North America
    • U.S.
  • Europe
    • Germany
    • France
    • UK
  • Asia Pacific
    • China
    • Japan
    • India
  • Latin America
    • Brazil
  • Middle East and Africa

Table Of Content

  • Chapter 1. Introduction
    • 1.1. Report description and scope
    • 1.2. Research scope
    • 1.3. Research methodology
      • 1.3.1. Market research process
      • 1.3.2. Market research methodology
  • Chapter 2. Executive Summary
    • 2.1. Global household cleaners market 2014 - 2022 (USD Billion)
    • 2.2. Global household cleaners market: Snapshot
  • Chapter 3. Household cleaners Market – Global and Industry Analysis
    • 3.1. Household cleaners : Market dynamics
    • 3.2. Market drivers
      • 3.2.1. Drivers of global household cleaners market: Impact analysis
      • 3.2.2. Increasing use of household cleaners as fabric refreshers and surface deodorizers
      • 3.2.3. Increasing urbanization
    • 3.3. Market restraints
      • 3.3.1. Restraints of global household cleaners market: Impact analysis
      • 3.3.2. Environmental issues
      • 3.4. Opportunities
        3.4.1. Technological advancements for development of ecofriendly products
    • 3.5. Porter’s five forces analysis
    • 3.6. Market Attractiveness Analysis
      • 3.6.1. Market attractiveness analysis by product
      • 3.6.2. Market attractiveness analysis by application
      • 3.6.3. Market attractiveness analysis by region
  • Chapter 4. Global Household cleaners Market - Competitive Landscape
    • 4.1. Company market share, 2016
      • 4.1.1. Global household cleaners market : company market share, 2016
    • 4.2. Strategic Development
      • 4.2.1. Acquisitions & Mergers
      • 4.2.2. New Product Launch
      • 4.2.3. Agreements, Partnerships, Collaborations and Joint Ventures
      • 4.2.4. Research and Development, Type and Regional Expansion
    • 4.3. Product Portfolio
  • Chapter 5. Global Household cleaners Market – Product Analysis
    • 5.1. Global household cleaners market: product overview
      • 5.1.1. Global household cleaners market revenue share, by product, 2014 - 2022
    • 5.2. Specialty cleaners
      • 5.2.1. Global specialty cleaners market, 2014 - 2022 (USD Billion)
    • 5.3. Surface cleaners
      • 5.3.1. Global surface cleaners market, 2014 - 2022 (USD Billion)
    • 5.4. Bleaches
      • 5.4.1. Global bleaches market, 2014 - 2022 (USD Billion)
  • Chapter 6. Global Household cleaners Market – Application Analysis
    • 6.1. Global household cleaners market: product overview
      • 6.1.1. Global household cleaners market revenue share, by product, 2014 - 2022
    • 6.2. Kitchen cleaners
      • 6.2.1. Global kitchen cleaners market, 2014 - 2022 (USD Billion)
    • 6.3. Floor cleaners
      • 6.3.1. Global floor cleaners market, 2014 - 2022 (USD Billion)
    • 6.4. Bathroom cleaners
      • 6.4.1. Global bathroom cleaners market, 2014 - 2022 (USD Billion)
    • 6.5. Fabric care
      • 6.5.1. Global fabric care market, 2014 - 2022 (USD Billion)
    • 6.6. Others
      • 6.6.1. Global other household cleaners market, 2014 - 2022 (USD Billion)
  • Chapter 7. Global Household cleaners market – Regional Analysis
    • 7.1. Global household cleaners market: Regional overview
      • 7.1.1. Global household cleaners market volume share, by region, 2016 and 2022
    • 7.2. North America
      • 7.2.1. North America household cleaners market revenue, by product, 2014 – 2022, (USD Billion)
      • 7.2.2. North America household cleaners market volume, by application, 2014 – 2022, (USD Billion)
      • 7.2.3. U.S.
        • 7.2.3.1. U.S. household cleaners market revenue, by product, 2014 – 2022, (USD Billion)
        • 7.2.3.2. U.S. household cleaners market volume, by application, 2014 – 2022, (USD Billion)
    • 7.3. Europe
      • 7.3.1. Europe household cleaners market revenue, by product, 2014 – 2022, (USD Billion)
      • 7.3.2. Europe household cleaners market volume, by application, 2014 – 2022, (USD Billion)
      • 7.3.3. UK
        • 7.3.3.1. UK household cleaners market revenue, by product, 2014 – 2022, (USD Billion)
        • 7.3.3.2. UK household cleaners market volume, by application, 2014 – 2022, (USD Billion)
      • 7.3.4. France
        • 7.3.4.1. France household cleaners market revenue, by product, 2014 – 2022, (USD Billion)
        • 7.3.4.2. France household cleaners market volume, by application, 2014 – 2022, (USD Billion)
      • 7.3.5. Germany
        • 7.3.5.1. Germany household cleaners market revenue, by product, 2014 – 2022, (USD Billion)
        • 7.3.5.2. Germany household cleaners market volume, by application, 2014 – 2022, (USD Billion)
    • 7.4. Asia Pacific
      • 7.4.1.1. Asia Pacific household cleaners market revenue, by product, 2014 – 2022, (USD Billion)
      • 7.4.1.2. Asia Pacific household cleaners market volume, by application, 2014 – 2022, (USD Billion)
        • 7.4.2. China
          7.4.2.1. China household cleaners market revenue, by product, 2014 – 2022, (USD Billion)
        • 7.4.2.2. China household cleaners market volume, by application, 2014 – 2022, (USD Billion)
      • 7.4.3. Japan
        • 7.4.3.1. Japan household cleaners market revenue, by product, 2014 – 2022, (USD Billion)
        • 7.4.3.2. Japan household cleaners market volume, by application, 2014 – 2022, (USD Billion)
      • 7.4.4. India
        • 7.4.4.1. India household cleaners market revenue, by product, 2014 – 2022, (USD Billion)
        • 7.4.4.2. India household cleaners market volume, by application, 2014 – 2022, (USD Billion)
    • 7.5. Latin America
      • 7.5.1. Latin America household cleaners market revenue, by product, 2014 – 2022, (USD Billion)
      • 7.5.2. Latin America household cleaners market volume, by application, 2014 – 2022, (USD Billion)
      • 7.5.3. Brazil
        • 7.5.3.1. Brazil household cleaners market revenue, by product, 2014 – 2022, (USD Billion)
        • 7.5.3.2. Brazil household cleaners market volume, by application, 2014 – 2022, (USD Billion)
    • 7.6. Middle East and Africa
      • 7.6.1. Middle East and Africa household cleaners market revenue, by product, 2014 – 2022, (USD Billion)
      • 7.6.2. Middle East and Africa household cleaners market volume, by application, 2014 – 2022, (USD Billion)
  • Chapter 8. Company Profile
    • 8.1. Henkel AG & Company KGaA
      • 8.1.1. Overview
      • 8.1.2. Financials
      • 8.1.3. Product portfolio
      • 8.1.4. Business strategy
      • 8.1.5. Recent developments
    • 8.2. Godrej Consumer Products
      • 8.2.1. Overview
      • 8.2.2. Financials
      • 8.2.3. Product portfolio
      • 8.2.4. Business strategy
      • 8.2.5. Recent developments
    • 8.3. S.C. Johnson & Son Inc.
      • 8.3.1. Overview
      • 8.3.2. Financials
      • 8.3.3. Product portfolio
      • 8.3.4. Business strategy
      • 8.3.5. Recent developments
    • 8.4. The Clorox Company
      • 8.4.1. Overview
      • 8.4.2. Financials
      • 8.4.3. Product portfolio
      • 8.4.4. Business strategy
      • 8.4.5. Recent developments
    • 8.5. Reckitt Benckiser Group plc
      • 8.5.1. Overview
      • 8.5.2. Financials
      • 8.5.3. Product portfolio
      • 8.5.4. Business strategy
      • 8.5.5. Recent developments
    • 8.6. Bombril S.A.
      • 8.6.1. Overview
      • 8.6.2. Financials
      • 8.6.3. Product portfolio
      • 8.6.4. Business strategy
      • 8.6.5. Recent developments
    • 8.7. Kao Corporation
      • 8.7.1. Overview
      • 8.7.2. Financials
      • 8.7.3. Product portfolio
      • 8.7.4. Business strategy
      • 8.7.5. Recent developments
    • 8.8. J Church & Dwight Co. Inc.
      • 8.8.1. Overview
      • 8.8.2. Financials
      • 8.8.3. Product portfolio
      • 8.8.4. Business strategy
      • 8.8.5. Recent developments
    • 8.9. Colgate Palmolive
      • 8.9.1. Overview
      • 8.9.2. Financials
      • 8.9.3. Product portfolio
      • 8.9.4. Business strategy
      • 8.9.5. Recent developments
    • 8.10. Unilever
      • 8.10.1. Overview
      • 8.10.2. Financials
      • 8.10.3. Product portfolio
      • 8.10.4. Business strategy
      • 8.10.5. Recent developments
    • 8.11. Procter & Gamble
      • 8.11.1. Overview
      • 8.11.2. Financials
      • 8.11.3. Product portfolio
      • 8.11.4. Business strategy
      • 8.11.5. Recent developments
    • 8.12. Seventh Generation
      • 8.12.1. Overview
      • 8.12.2. Financials
      • 8.12.3. Product portfolio
      • 8.12.4. Business strategy
      • 8.12.5. Recent developments
    • 8.13. McBride
      • 8.13.1. Overview
      • 8.13.2. Financials
      • 8.13.3. Product portfolio
      • 8.13.4. Business strategy
      • 8.13.5. Recent developments

Methodology

This report is based on in-depth qualitative and quantitative analyses of the global Household Cleaners market. Zion Research has collected and analyzed key data belong to the global Household Cleaners market using a variety of methods. Quantitative analysis has been done following various projection and sampling techniques.

The qualitative analysis involved primary interviews, surveys, and vendor briefings. The data gathered as a result of these processes were validated through experts' opinions. The market dynamics have been determined after conducting a detailed study of the micro and macroeconomic indicators of the market.

Various parameters have been taken into account while estimating market size. The revenue generated by the leading industry participants in from the sales of Household Cleaners across the world has been calculated through primary and secondary research.

Zion Research employs the combination of secondary research followed by extensive primary research. Under secondary research, we refer to prominent paid as well as open access data sources including product literature, company annual reports, government publications, press releases, industry association’s magazines and other relevant sources for data collection. Other prominent secondary sources include STATISTA, trade journals, trade associations, statistical data from government websites, etc. 

For this study, Zion Research has conducted all-encompassing primary research with key industry participants to collect first had data. Moreover, in-depth interviews with key opinion leaders also assisted in the validation of findings from secondary research and to understand key trends in the Household Cleaners industry. Primary research makes up the major source of data collection and validation.   

Primary Research

We conduct primary interviews with industry participants and commentators on an ongoing basis to validate data and analysis. A typical research interview fulfills the following functions:

  • Provides firsthand information on market size, market trends, growth trends, competitive landscape, outlook, etc.
  • Helps in validating and strengthening the secondary research findings
  • Further, develops the analysis team’s expertise and market understanding
  • Primary research involves e-mail interactions, telephonic interviews as well as face-to-face interviews for each market, category, segment, and sub-segment across geographies

Participants who typically participate in such a process include, but are not limited to:

  • Industry participants: CEOs, VPs, marketing/product managers, market intelligence managers and national sales managers
  • Purchasing managers, technical personnel, distributors and resellers
  • Outside experts: Investment bankers, valuation experts, and research analysts specializing in specific markets

Key opinion leaders specializing in different areas corresponding to different industry verticals

Secondary Research

Secondary research sources that are typically referred to include, but are not limited to:

  • Company websites, annual reports, financial reports, broker reports, investor presentations and SEC filings
  • IDC and other relevant magazines
  • Internal and external proprietary databases, and relevant patent and regulatory databases
  • National government documents, statistical databases, and market reports

News articles, press releases, and webcasts specific to companies operating in the market

Following a comprehensive secondary and primary research and insights thus gathered, analysts at Zion Research have provided an in-depth analysis of various aspects of the Household Cleaners market.

Models

Where no hard data is available, we use models and estimates to produce comprehensive data sets. A rigorous methodology is adopted, wherein the available hard data is cross-referenced with the following data types to produce estimates:

  • Demographic data: Population split by segments
  • Macroeconomic indicators: GDP, PPP, Per Capita Income, etc.
  • Industry indicators: Expenditure, technology stage, and infrastructure, sector growth and facilities
  • Data is then cross-checked by an expert panel.

Free Analysis

Household cleaners are some of the most widely purchased consumer products. Household cleaners have become a day to day necessity in every house. The class of products is extremely diverse, ranging from general purpose cleaners, some of which are advertised for virtually any cleaning job, including the family dog, to specialized cleaners, such as glass cleaners or tub and tile cleaners. The ingredients found in this class of products are also diverse, ranging from simple soap to proprietary formulations of petrochemical surfactants, solvents, and complexing agents. During the manufacturing of household cleaners, the manufacturer has to consider the performance of the product, the safety of the ingredients for users, and the costs of the ingredients.

Household cleaners market is expected to witness robust growth in the near future. The market is mainly driven by increasing consumption of household cleaners coupled with increasing urbanization in developing countries, especially in Asia Pacific region. Increasing use of household cleaners as fabric refreshers and surface deodorizers is also projected to boost the household cleaners market. Moreover, large varieties of household cleaners available in the market at lower prices are expected to propel the market growth over the years to come. However, environmental issues associated with the harmful composition of household cleaners along with increasing competition from local manufacturers mostly in Asia Pacific region may hamper the market growth within the forecast period. However, increasing research and development for development of eco-friendly products is expected to open up new growth avenues in the near future.

Global-Household-Cleaners-Market_011

Household cleaners market can be categorized on the basis of products into specialty cleaners, surface cleaners, and bleaches. Specialty cleaners segment accounted for largest share of this market in 2016. Specialty cleaners segment held for more than 50% share of total household cleaners market. Specialty cleaners are used for sanitation cleaning and as a result of increasing sanitation standards in developing countries across Asia Pacific region, specialty cleaners market is expected to hold its market position during the forecast period. The surface cleaners segment is expected to register fastest growth rate during the forecast period. The bleach segment is expected to show stagnant growth as a result of the harmful composition of most bleaches.

Based on application, the household cleaners market can be segmented into kitchen cleaners, floor cleaners, bathroom cleaners, fabric care, and other household cleaners. Among all the household cleaners, floor cleaners and bathroom cleaners are expected to show substantial growth in the years to come. While fabric care segment is expected to grow at the highest CAGR during the forecast period.

By geography, North America generated high demand for household cleaners, which accounted for the largest market share of overall consumption in 2016. North America market was followed by Europe. These two markets collectively held around 60% share of global household cleaners market. Asia-Pacific is projected to be the fastest-growing market during the forecast period followed by Latin America. Asia Pacific market is mainly driven by increasing demand from China and India. While Latin America market is driven by growing demand for household cleaners especially from Brazil. The Middle East and Africa household cleaners market is also expected to grow at a moderate growth rate during the forecast period.

Some of the key players operating in this market such as Henkel AG & Company KGaA, Godrej Consumer Products, S.C. JOHNSON & SON INC., The Clorox Company Reckitt Benckiser Group plc, Bombril S.A, McBride, Kao Corporation, Church & Dwight Co. Inc., Colgate-Palmolive, Unilever, Procter & Gamble, Seventh Generation and others.

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