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Household Cleaners Market - Global Industry Analysis

Household Cleaners Market By Product Type (Surface Cleaner, Glass Cleaner, Toilet Bowl Cleaner, Fabric Cleaner, and Others), By Application (Bathroom, Kitchen, Floor, Fabric, and Others), By Distribution Channel (Online and Offline): Global Industry Perspective, Comprehensive Analysis and Forecast, 2020 – 2028

Published Date: 02-Aug-2021 Category: Consumer Goods Report Format : PDF Pages: 140 Report Code: ZMR-811 Status : Published

Household cleaners market accounted for USD 32.48 Billion in 2020 and is expected to reach more than USD 44.76 Billion by 2028, growing at a CAGR of 4.2% from 2021 to 2028.

Description

Market Overview

Household cleaners market accounted for USD 32.48 Billion in 2020 and is expected to reach more than USD 44.76 Billion by 2028, growing at a CAGR of 4.2% from 2021 to 2028.

Household cleaners refers to the type of products are particularly made so that they can remove stains, dust and other bad smells in the house. These products are used against clay, dust, oil, soap scum, grease, limescale, hard water marks, mold and mildew. They come in the market with packaging of aerosol cans, triggered sprays and in-pump actuated bottles and can aid in maintaining hygiene in the household. Scouring pad, Surface cleaners, toiler cleaners and some others are of common type household cleaners. The main purpose of the usage is to keep house fresh and clean.

COVID-19 Impact Analysis

Considering the difficulties faced in the COVID-19 pandemic, household cleaning products have seen a huge demand globally, mainly due to increased concerns of consumer about health and hygiene. Consumers prefer cleaning more to keep them safe from this deadly virus and by being at home more. The e-commerce channels are boosted by the lockdown in 2020 as consumers turning towards online shopping when they could not physically visit. ? With this, COVID-19 has resulted in a creation of opportunities for various private players to diversify them in the market to cater to the demand.

Growth Factors

The hike in demand for sustainable and environment-friendly household products and rapid rise in the demand for eco- friendly household products are expected to come up with various opportunities that will lead to the growth in market demand of household cleaners in the above mentioned forecast period. As the rate of urbanization is increasing and changing lifestyle, rise in disposable incomes boosted by sanitation standards, are likely to positively impact the market’s growth in the coming years.

With this, the ease of availability of the substitute in market and rise in awareness about the unsafe and toxic chemicals in these cleaners are about to act as a major problem for household cleaners market. The competition among local companies can challenge the growth of the household cleaners market in the forecast period.

Report Scope :

Report Attribute Details
Base Year 2020
Historic Years 2016 - 2020
Forecast Years 2021 - 2028
Segments Covered By Product Type, By Application, and By End Use
Forecast Units Value (USD Billion), and Volume (Units)
Quantitative Units Revenue in USD million/billion and CAGR from 2021 to 2028
Regions Covered North America, Europe, Asia Pacific, Latin America, and Middle East & Africa, and Rest of World
Countries Covered U.S., Canada, Mexico, U.K., Germany, France, Italy, Spain, China, India, Japan, South Korea, Brazil, Argentina, GCC Countries, and South Africa, among others
Number of Companies Covered 10 companies with scope for including additional 15 companies upon request
Report Coverage Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PEST analysis, value chain analysis, regulatory landscape, market attractiveness analysis by segments and region, company market share analysis, and COVID-19 impact analysis.
Customization Scope Avail customized purchase options to meet your exact research needs.

Product Segment Analysis Preview

Surface cleaners held a share of over 20% in 2020. Surface cleaners represented as growing segment driven by increased household spending and consumers’ focusing on more hygienic lifestyle. Surfaces like mirrored, stainless, glass and wood are now can be cleaned with the new smart drop technology that are developed to preserve specific surfaces. Liquid cleaners that are solid suspension abrasive particles in thickened liquid matrix are available in different formats such as aerosol cans, trigger sprays and pump-actuated bottles. Market players are in introducing surface cleaners and innovative toilet in terms of quality, pricing, packaging and fragrance. In current scenario, consumers also prefer eco-friendly care products with natural and refreshing fragrances. For example, Clorox Professional Product Company is offering a ‘Green Works Natural Toilet Bowl Cleaner’ which is made up of natural ingredients.

Distribution Channel Segment Analysis Preview

Online segment is projected to grow at a CAGR of around 6% from 2021 to 2028. In current situation the online channels are really doing well with this market as consumers are also feeling safe purchasing cleaning products. The online channel is expected to cover the market in coming years. Online distribution on household cleaning makes it more easy and time economic.
Regional Analysis Preview

North America accounted for a share of over 30% in 2020. The market in North America is expected to rise tremendously and have it dominance in forecast period. The growth of the region is complimenting the presence of major players in the region. The rising demand of cleaning products with Research & Development by companies to enrich the product's ingredients, packaging, content and others will further improve the prospects of the market during the forecast period. Asia Pacific is also expected to witness a substantial growth rate during the forecast period because of rising population in the Asia Pacific region. The increasing disposable incomes of consumers will further bring the growth in the market. The rising demand for natural cleaning products in China, Japan, and India is expected to increase.

Key Market Players & Competitive Landscape

The major players Household Cleaners Market are Henkel AG & Co. KGaA, Godrej Consumer Products Limited, S. C. Johnson & Son, Inc., The Clorox Company Bombril, McBride, Kao Corporation., CALDREA, Melaleuca Inc., Unilever, Colgate-Palmolive Company., PROCTER & GAMBLE, 3M, Seventh Generation Inc., Environmental Working Group., Eastman Chemical Company, Amway, and Balthazar & Brisco LLC, among others.

The household cleaners market is segmented as follows:

By Type

  • Surface Cleaner
  • Glass Cleaner
  • Toilet Bowl Cleaner
  • Fabric Cleaner
  • Others

By Application

  • Bathroom
  • Kitchen
  • Floor
  • Fabric
  • Others

By Distribution Channel

  • Online
  • Offline

By Region

  • North America
    • The U.S.
    • Canada
  • Europe
    • France
    • The UK
    • Spain
    • Germany
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Southeast Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa

Table Of Content

  • Chapter No. 1: Introduction
    • 1.1. Report Description
      • 1.1.1. Purpose of the Report
      • 1.1.2. USP & Key Offerings
    • 1.2. Key Benefits for Stakehulders
    • 1.3. Target Audience
    • 1.4. Report Scope
  • Chapter No. 2: Executive Summary
    • 2.1. Key Findings
      • 2.1.1. Top Investment Pockets
        • 2.1.1.1.Market Attractiveness Analysis, By Product Type
        • 2.1.1.2.Market Attractiveness Analysis, By Application
        • 2.1.1.3.Market Attractiveness Analysis, By Distribution Channel
        • 2.1.1.4.Market Attractiveness Analysis, By Region
    • 2.2. Market Snapshot
    • 2.3. Global Househuld Cleaners Market, 2016 – 2028 (USD Million)
    • 2.4. Insights from Primary Respondents
  • Chapter No. 3: COVID 19 Impact Analyses
    • 3.1. Impact Assessment of COVID-19 Pandemic, By Region
      • 3.1.1. North America
      • 3.1.2. Europe
      • 3.1.3. Asia Pacific
      • 3.1.4. Latin America
      • 3.1.5. The Middle-East and Africa
    • 3.2. Quarterly Market Revenue and Forecast by Region 2020 & 2021
    • 3.3. Pre COVID-19 Market Revenue, By Region, 2016-2019 (USD Million)
    • 3.4. Post COVID-19 Market Revenue, By Region, 2020-2028 (USD Million)
    • 3.5. Key Strategies Undertaken by Companies to Tackle COVID-19
      • 3.5.1. Company Quarterly Revenue Analysis, 2019 & 2020
    • 3.6. Short Term Dynamics
    • 3.7. Long Term Dynamics
  • Chapter No. 4: Househuld Cleaners Market – Product Type Segment Analysis
    • 4.1. Overview
      • 4.1.1. Market Revenue Share, By Product Type, 2020 & 2028
    • 4.2. Surface Cleaner
      • 4.2.1. Market Size and Forecast, By Region (USD Million)
      • 4.2.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 4.2.3. Key Market Trends, Growth Factors, & Opportunities
    • 4.3. Glass Cleaner
      • 4.3.1. Market Size and Forecast, By Region (USD Million)
      • 4.3.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 4.3.3. Key Market Trends, Growth Factors, & Opportunities
    • 4.4. Toilet Bowl Cleaner
      • 4.4.1. Market Size and Forecast, By Region (USD Million)
      • 4.4.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 4.4.3. Key Market Trends, Growth Factors, & Opportunities
    • 4.5. Fabric Cleaner
      • 4.5.1. Market Size and Forecast, By Region (USD Million)
      • 4.5.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 4.5.3. Key Market Trends, Growth Factors, & Opportunities
    • 4.6. Others
      • 4.6.1. Market Size and Forecast, By Region (USD Million)
      • 4.6.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 4.6.3. Key Market Trends, Growth Factors, & Opportunities
  • Chapter No. 5: Househuld Cleaners Market – Application Segment Analysis
    • 5.1. Overview
      • 5.1.1. Market Revenue Share, By Application, 2020 & 2028
    • 5.2. Bathroom
      • 5.2.1. Market Size and Forecast, By Region (USD Million)
      • 5.2.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 5.2.3. Key Market Trends, Growth Factors, & Opportunities
    • 5.3. Kitchen
      • 5.3.1. Market Size and Forecast, By Region (USD Million)
      • 5.3.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 5.3.3. Key Market Trends, Growth Factors, & Opportunities
    • 5.4. Floor
      • 5.4.1. Market Size and Forecast, By Region (USD Million)
      • 5.4.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 5.4.3. Key Market Trends, Growth Factors, & Opportunities
    • 5.5. Fabric
      • 5.5.1. Market Size and Forecast, By Region (USD Million)
      • 5.5.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 5.5.3. Key Market Trends, Growth Factors, & Opportunities
    • 5.6. Others
      • 5.6.1. Market Size and Forecast, By Region (USD Million)
      • 5.6.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 5.6.3. Key Market Trends, Growth Factors, & Opportunities
  • Chapter No. 6: Househuld Cleaners Market – Distribution Channel Segment Analysis
    • 6.1. Overview
      • 6.1.1. Market Revenue Share, By Distribution Channel , 2020 & 2028
    • 6.2. Online
      • 6.2.1. Market Size and Forecast, By Region (USD Million)
      • 6.2.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 6.2.3. Key Market Trends, Growth Factors, & Opportunities
    • 6.3. Offline
      • 6.3.1. Market Size and Forecast, By Region (USD Million)
      • 6.3.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 6.3.3. Key Market Trends, Growth Factors, & Opportunities
  • Chapter No. 7: Househuld Cleaners Market – Regional Analysis
    • 7.1. Overview
      • 7.1.1. Global Market Revenue Share, By Region, 2020 & 2028
      • 7.1.2. Global Market Revenue, By Region, 2016 – 2028 (USD Million)
    • 7.2. North America
      • 7.2.1. North America Market Revenue, By Country, 2016 – 2028 (USD Million)
      • 7.2.2. North America Market Revenue, By Product Type, 2016 – 2028
      • 7.2.3. North America Market Revenue, By Application, 2016 – 2028
      • 7.2.4. North America Market Revenue, By Distribution Channel , 2016 – 2028
      • 7.2.5. U.S.
        • 7.2.5.1. U.S. Market Revenue, By Product Type, 2016 – 2028
        • 7.2.5.2. U.S. Market Revenue, By Application, 2016 – 2028
        • 7.2.5.3. U.S. Market Revenue, By Distribution Channel , 2016 – 2028
      • 7.2.6. Canada
        • 7.2.6.1.Canada Market Revenue, By Product Type, 2016 – 2028
        • 7.2.6.2.Canada Market Revenue, By Application, 2016 – 2028
        • 7.2.6.3.Canada Market Revenue, By Distribution Channel , 2016 – 2028
      • 7.2.7. Mexico
        • 7.2.7.1.Mexico Market Revenue, By Product Type, 2016 – 2028
        • 7.2.7.2.Mexico Market Revenue, By Application, 2016 – 2028
        • 7.2.7.3.Mexico Market Revenue, By Distribution Channel , 2016 – 2028
    • 7.3. Europe
      • 7.3.1. Europe Market Revenue, By Country, 2016 – 2028 (USD Million)
      • 7.3.2. Europe Market Revenue, By Product Type, 2016 – 2028
      • 7.3.3. Europe Market Revenue, By Application, 2016 – 2028
      • 7.3.4. Europe Market Revenue, By Distribution Channel , 2016 – 2028
      • 7.3.5. Germany
        • 7.3.5.1.Germany Market Revenue, By Product Type, 2016 – 2028
        • 7.3.5.2.Germany Market Revenue, By Application, 2016 – 2028
        • 7.3.5.3.Germany Market Revenue, By Distribution Channel , 2016 – 2028
      • 7.3.6. France
        • 7.3.6.1.France Market Revenue, By Product Type, 2016 – 2028
        • 7.3.6.2.France Market Revenue, By Application, 2016 – 2028
        • 7.3.6.3.France Market Revenue, By Distribution Channel , 2016 – 2028
      • 7.3.7. U.K.
        • 7.3.7.1. U.K. Market Revenue, By Product Type, 2016 – 2028
        • 7.3.7.2. U.K. Market Revenue, By Application, 2016 – 2028
        • 7.3.7.3. U.K. Market Revenue, By Distribution Channel , 2016 – 2028
      • 7.3.8. Italy
        • 7.3.8.1.Italy Market Revenue, By Product Type, 2016 – 2028
        • 7.3.8.2.Italy Market Revenue, By Application, 2016 – 2028
        • 7.3.8.3.Italy Market Revenue, By Distribution Channel , 2016 – 2028
      • 7.3.9. Spain
        • 7.3.9.1.Spain Market Revenue, By Product Type, 2016 – 2028
        • 7.3.9.2.Spain Market Revenue, By Application, 2016 – 2028
        • 7.3.9.3.Spain Market Revenue, By Distribution Channel , 2016 – 2028
      • 7.3.10. Rest of Europe
        • 7.3.10.1.Rest of Europe Market Revenue, By Product Type, 2016 – 2028
        • 7.3.10.2.Rest of Europe Market Revenue, By Application, 2016 – 2028
        • 7.3.10.3.Rest of Europe Market Revenue, By Distribution Channel , 2016 – 2028
    • 7.4. Asia Pacific
      • 7.4.1. Asia Pacific Market Revenue, By Country, 2016 – 2028 (USD Million)
      • 7.4.2. Asia Pacific Market Revenue, By Product Type, 2016 – 2028
      • 7.4.3. Asia Pacific Market Revenue, By Application, 2016 – 2028
      • 7.4.4. Asia Pacific Market Revenue, By Distribution Channel , 2016 – 2028
      • 7.4.5. China
        • 7.4.5.1.China Market Revenue, By Product Type, 2016 – 2028
        • 7.4.5.2.China Market Revenue, By Application, 2016 – 2028
        • 7.4.5.3.China Market Revenue, By Distribution Channel , 2016 – 2028
      • 7.4.6. Japan
        • 7.4.6.1.Japan Market Revenue, By Product Type, 2016 – 2028
        • 7.4.6.2.Japan Market Revenue, By Application, 2016 – 2028
        • 7.4.6.3.Japan Market Revenue, By Distribution Channel , 2016 – 2028
      • 7.4.7. India
        • 7.4.7.1.India Market Revenue, By Product Type, 2016 – 2028
        • 7.4.7.2.India Market Revenue, By Application, 2016 – 2028
        • 7.4.7.3.India Market Revenue, By Distribution Channel , 2016 – 2028
      • 7.4.8. South Korea
        • 7.4.8.1.South Korea Market Revenue, By Product Type, 2016 – 2028
        • 7.4.8.2.South Korea Market Revenue, By Application, 2016 – 2028
        • 7.4.8.3.South Korea Market Revenue, By Distribution Channel , 2016 – 2028
      • 7.4.9. South-East Asia
        • 7.4.9.1.South-East Asia Market Revenue, By Product Type, 2016 – 2028
        • 7.4.9.2.South-East Asia Market Revenue, By Application, 2016 – 2028
        • 7.4.9.3.South-East Asia Market Revenue, By Distribution Channel , 2016 – 2028
      • 7.4.10. Rest of Asia Pacific
        • 7.4.10.1.Rest of Asia Pacific Market Revenue, By Product Type, 2016 – 2028
        • 7.4.10.2.Rest of Asia Pacific Market Revenue, By Application, 2016 – 2028
        • 7.4.10.3.Rest of Asia Pacific Market Revenue, By Distribution Channel , 2016 – 2028
    • 7.5. Latin America
      • 7.5.1. Latin America Market Revenue, By Country, 2016 – 2028 (USD Million)
      • 7.5.2. Latin America Market Revenue, By Product Type, 2016 – 2028
      • 7.5.3. Latin America Market Revenue, By Application, 2016 – 2028
      • 7.5.4. Latin America Market Revenue, By Distribution Channel , 2016 – 2028
      • 7.5.5. Brazil
        • 7.5.5.1.Brazil Market Revenue, By Product Type, 2016 – 2028
        • 7.5.5.2.Brazil Market Revenue, By Application, 2016 – 2028
        • 7.5.5.3.Brazil Market Revenue, By Distribution Channel , 2016 – 2028
      • 7.5.6. Argentina
        • 7.5.6.1.Argentina Market Revenue, By Product Type, 2016 – 2028
        • 7.5.6.2.Argentina Market Revenue, By Application, 2016 – 2028
        • 7.5.6.3.Argentina Market Revenue, By Distribution Channel , 2016 – 2028
      • 7.5.7. Rest of Latin America
        • 7.5.7.1.Rest of Latin America Market Revenue, By Product Type, 2016 – 2028
        • 7.5.7.2.Rest of Latin America Market Revenue, By Application, 2016 – 2028
        • 7.5.7.3.Rest of Latin America Market Revenue, By Distribution Channel , 2016 – 2028
    • 7.6. The Middle-East and Africa
      • 7.6.1. The Middle-East and Africa Market Revenue, By Country, 2016 – 2028 (USD Million)
      • 7.6.2. The Middle-East and Africa Market Revenue, By Product Type, 2016 – 2028
      • 7.6.3. The Middle-East and Africa Market Revenue, By Application, 2016 – 2028
      • 7.6.4. The Middle-East and Africa Market Revenue, By Distribution Channel , 2016 – 2028
      • 7.6.5. GCC Countries
        • 7.6.5.1.GCC Countries Market Revenue, By Product Type, 2016 – 2028
        • 7.6.5.2.GCC Countries Market Revenue, By Application, 2016 – 2028
        • 7.6.5.3.GCC Countries Market Revenue, By Distribution Channel , 2016 – 2028
      • 7.6.6. South Africa
        • 7.6.6.1.South Africa Market Revenue, By Product Type, 2016 – 2028
        • 7.6.6.2.South Africa Market Revenue, By Application, 2016 – 2028
        • 7.6.6.3.South Africa Market Revenue, By Distribution Channel , 2016 – 2028
      • 7.6.7. Rest of Middle-East Africa
        • 7.6.7.1. Rest of Middle-East Africa Market Revenue, By Product Type, 2016 – 2028
        • 7.6.7.2. Rest of Middle-East Africa Market Revenue, By Application, 2016 – 2028
        • 7.6.7.3. Rest of Middle-East Africa Market Revenue, By Distribution Channel, 2016 – 2028
  • Chapter No. 8: Househuld Cleaners Market – Industry Analysis
    • 8.1. Introduction
    • 8.2. Market Drivers
    • 8.3. Market Restraints
    • 8.4. Market Opportunities
    • 8.5. Porter’s Five Forces Analysis
    • 8.6. PEST Analysis
    • 8.7. Regulatory Landscape
    • 8.8. Technulogy Landscape
    • 8.9. Regional Market Trends
      • 8.9.1. North America
      • 8.9.2. Europe
      • 8.9.3. Asia Pacific
      • 8.9.4. Latin America
      • 8.9.5. The Middle-East and Africa
    • 8.10. Pricing Analysis
    • 8.11. Value Chain Analysis
    • 8.12. Downstream Buyers
    • 8.13. Distributors/Traders List
  • Chapter No. 9: Competitive Landscape
    • 9.1. Company Market Share Analysis – 2020
      • 9.1.1. Global Househuld Cleaners Market: Company Market Share, 2020
    • 9.2. Strategic Developments
      • 9.2.1. Acquisitions & Mergers
      • 9.2.2. New Product Launch
      • 9.2.3. Regional Expansion
    • 9.3. Company Strategic Developments – Heat Map Analysis
  • Chapter No. 10: Company Profiles
    • 10.1. Henkel AG & Co. KGaA
    • 10.2. Godrej Consumer Products Limited
    • 10.3. S. C. Johnson & Son, Inc.
    • 10.4. The Clorox Company Bombril
    • 10.5. McBride
    • 10.6. Kao Corporation.
    • 10.7. CALDREA
    • 10.8. Melaleuca Inc.
    • 10.9. Unilever
    • 10.10. Culgate-Palmulive Company
    • 10.11. PROCTER & GAMBLE
    • 10.12. 3M
    • 10.13. Seventh Generation Inc.
    • 10.14. Environmental Working Group.
    • 10.15. Eastman Chemical Company
    • 10.16. Amway
  • Chapter No. 11: Marketing Strategy Analysis
    • 11.1. Marketing Channel
    • 11.2. Direct Marketing
    • 11.3. Indirect Marketing
    • 11.4. Marketing Channel Development Trends
    • 11.5. Economic/Pulitical Environmental Change
  • Chapter No. 12: Research Methodulogy
    • 12.1. Research Methodulogy
    • 12.2. Phase I - Secondary Research
    • 12.3. Phase II - Data Modeling
      • 12.3.1. Company Share Analysis Model
      • 12.3.2. Revenue Based Modeling
    • 12.4. Phase III - Primary Research
    • 12.5. Research Limitations
      • 12.5.1. Assumptions

Methodology

This report is based on in-depth qualitative and quantitative analyses of the global Household Cleaners market. Zion Research has collected and analyzed key data belong to the global Household Cleaners market using a variety of methods. Quantitative analysis has been done following various projection and sampling techniques.

The qualitative analysis involved primary interviews, surveys, and vendor briefings. The data gathered as a result of these processes were validated through experts' opinions. The market dynamics have been determined after conducting a detailed study of the micro and macroeconomic indicators of the market.

Various parameters have been taken into account while estimating market size. The revenue generated by the leading industry participants in from the sales of Household Cleaners across the world has been calculated through primary and secondary research.

Zion Research employs the combination of secondary research followed by extensive primary research. Under secondary research, we refer to prominent paid as well as open access data sources including product literature, company annual reports, government publications, press releases, industry association’s magazines and other relevant sources for data collection. Other prominent secondary sources include STATISTA, trade journals, trade associations, statistical data from government websites, etc. 

For this study, Zion Research has conducted all-encompassing primary research with key industry participants to collect first had data. Moreover, in-depth interviews with key opinion leaders also assisted in the validation of findings from secondary research and to understand key trends in the Household Cleaners industry. Primary research makes up the major source of data collection and validation.   

Primary Research

We conduct primary interviews with industry participants and commentators on an ongoing basis to validate data and analysis. A typical research interview fulfills the following functions:

  • Provides firsthand information on market size, market trends, growth trends, competitive landscape, outlook, etc.
  • Helps in validating and strengthening the secondary research findings
  • Further, develops the analysis team’s expertise and market understanding
  • Primary research involves e-mail interactions, telephonic interviews as well as face-to-face interviews for each market, category, segment, and sub-segment across geographies

Participants who typically participate in such a process include, but are not limited to:

  • Industry participants: CEOs, VPs, marketing/product managers, market intelligence managers and national sales managers
  • Purchasing managers, technical personnel, distributors and resellers
  • Outside experts: Investment bankers, valuation experts, and research analysts specializing in specific markets

Key opinion leaders specializing in different areas corresponding to different industry verticals

Secondary Research

Secondary research sources that are typically referred to include, but are not limited to:

  • Company websites, annual reports, financial reports, broker reports, investor presentations and SEC filings
  • IDC and other relevant magazines
  • Internal and external proprietary databases, and relevant patent and regulatory databases
  • National government documents, statistical databases, and market reports

News articles, press releases, and webcasts specific to companies operating in the market

Following a comprehensive secondary and primary research and insights thus gathered, analysts at Zion Research have provided an in-depth analysis of various aspects of the Household Cleaners market.

Models

Where no hard data is available, we use models and estimates to produce comprehensive data sets. A rigorous methodology is adopted, wherein the available hard data is cross-referenced with the following data types to produce estimates:

  • Demographic data: Population split by segments
  • Macroeconomic indicators: GDP, PPP, Per Capita Income, etc.
  • Industry indicators: Expenditure, technology stage, and infrastructure, sector growth and facilities
  • Data is then cross-checked by an expert panel.

Free Analysis

Household cleaners are some of the most widely purchased consumer products. Household cleaners have become a day to day necessity in every house. The class of products is extremely diverse, ranging from general purpose cleaners, some of which are advertised for virtually any cleaning job, including the family dog, to specialized cleaners, such as glass cleaners or tub and tile cleaners. The ingredients found in this class of products are also diverse, ranging from simple soap to proprietary formulations of petrochemical surfactants, solvents, and complexing agents. During the manufacturing of household cleaners, the manufacturer has to consider the performance of the product, the safety of the ingredients for users, and the costs of the ingredients.

Household cleaners market is expected to witness robust growth in the near future. The market is mainly driven by increasing consumption of household cleaners coupled with increasing urbanization in developing countries, especially in Asia Pacific region. Increasing use of household cleaners as fabric refreshers and surface deodorizers is also projected to boost the household cleaners market. Moreover, large varieties of household cleaners available in the market at lower prices are expected to propel the market growth over the years to come. However, environmental issues associated with the harmful composition of household cleaners along with increasing competition from local manufacturers mostly in Asia Pacific region may hamper the market growth within the forecast period. However, increasing research and development for development of eco-friendly products is expected to open up new growth avenues in the near future.

Global-Household-Cleaners-Market_011

Household cleaners market can be categorized on the basis of products into specialty cleaners, surface cleaners, and bleaches. Specialty cleaners segment accounted for largest share of this market in 2016. Specialty cleaners segment held for more than 50% share of total household cleaners market. Specialty cleaners are used for sanitation cleaning and as a result of increasing sanitation standards in developing countries across Asia Pacific region, specialty cleaners market is expected to hold its market position during the forecast period. The surface cleaners segment is expected to register fastest growth rate during the forecast period. The bleach segment is expected to show stagnant growth as a result of the harmful composition of most bleaches.

Based on application, the household cleaners market can be segmented into kitchen cleaners, floor cleaners, bathroom cleaners, fabric care, and other household cleaners. Among all the household cleaners, floor cleaners and bathroom cleaners are expected to show substantial growth in the years to come. While fabric care segment is expected to grow at the highest CAGR during the forecast period.

By geography, North America generated high demand for household cleaners, which accounted for the largest market share of overall consumption in 2016. North America market was followed by Europe. These two markets collectively held around 60% share of global household cleaners market. Asia-Pacific is projected to be the fastest-growing market during the forecast period followed by Latin America. Asia Pacific market is mainly driven by increasing demand from China and India. While Latin America market is driven by growing demand for household cleaners especially from Brazil. The Middle East and Africa household cleaners market is also expected to grow at a moderate growth rate during the forecast period.

Some of the key players operating in this market such as Henkel AG & Company KGaA, Godrej Consumer Products, S.C. JOHNSON & SON INC., The Clorox Company Reckitt Benckiser Group plc, Bombril S.A, McBride, Kao Corporation, Church & Dwight Co. Inc., Colgate-Palmolive, Unilever, Procter & Gamble, Seventh Generation and others.


Frequently Asked Questions

Global household cleaners market was valued at USD 32.48 Billion in 2020.

The Household Cleaners Market is expected to reach USD 44.76 Billion by 2028, growing at a CAGR of 4.2% between 2021 to 2028.

The demand for eco- friendly household products are expected to come up with various opportunities that will lead to the growth in market demand of household cleaners in the above mentioned forecast period.

North America held a substantial share of the Household Cleaners Market in 2020. Asia Pacific is expected to grow rapidly in the coming years.

Some of key players in Household Cleaners Market are Henkel AG & Co. KGaA, Godrej Consumer Products Limited, S. C. Johnson & Son, Inc., The Clorox Company Bombril, McBride, Kao Corporation., CALDREA, Melaleuca Inc., Unilever, Colgate-Palmolive Company., PROCTER & GAMBLE, 3M, Seventh Generation Inc., Environmental Working Group., Eastman Chemical Company, Amway, Balthazar & Brisco LLC, and Church & Dwight Co., Inc. are among others.

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