Global Fruit Beer Market: Overview
Fruit beer is made up from fruits that act as an adjunct or flavoring agent. Raspberries, plums, and cherries are some of the types of fruits having malt aroma or hop aroma and are used in producing fruit beers. Fruit beer was first introduced in Belgium but now can be availed across myriad countries across the globe. Intake of fruit beer with reduced alcoholic contents does not harm the liver or kidneys nor causes intoxication. These health advantages offered by the low alcoholic fruit beer with its fruity aroma and good taste will propel the market expansion over the next couple of years.
Global Fruit Beer Market: Growth Factors
The fruit beer industry is anticipated to witness lucrative growth over the forthcoming years, owing to escalating consumption of craft beers and willingness of the consumers to pay more for premium drinks. Apart from this, escalating demand for the product among the teenagers, owing to strict laws governing alcohol intake will succor the business scope. In addition to this, increase in the per capita income, liberalization in the rules pertaining to the sale of beers, and massive awareness among the consumers pertaining to long term impact of liquor on consumer health will impel the market growth.
Moreover, an increase in the number of bars and restaurants will propel the expansion of fruit beer industry. Additionally, the constant rise in the new product introductions will help in augmenting the overall market growth. The unique taste of fruit beer and its enriching popularity is one of the major growth factors of the industry. The massive focus of the manufacturer on online selling of fruit beers will optimistically leverage the market progress. Nonetheless, the rise in the number of campaigns against the intake of alcoholic drinks may alienate & deviate the customers from consuming fruit beer, thereby posing a challenge to the market surge.
Global Fruit Beer Market: Segmentation
The fruit beer market can be sectored into flavors and distribution channel. Based on the flavors, the industry is segmented into peach, blackberries, apple, grapefruits, raspberry, apricot, strawberries, blueberries, and cherry. In terms of distribution channel, the fruit beer industry can be segregated into a store or offline distribution and non-store or online distribution.
Global Fruit Beer Market: Regional Analysis
The European continent is predicted to lead the overall market growth in the coming years, owing to a rise in the production and intake of the product in the European nations. In addition to this, the massive influence of both media and social networking sites on the regional population along with the large presence of health conscious population will propagate the regional market growth.
Moreover, the massive production of craft beer in the Asia Pacific zone along with the rise in the spending capacity of the consumers will catalyze the regional market demand. Furthermore, Latin America and North American markets have demonstrated huge growth potential and are likely to make notable contributions towards the overall market size within the next couple of years.
Global Fruit Beer Market: Competitive Players
Few of the main participants in fruit beer market are Magic Hat Brewing Company, Joseph James Brewing Company Inc, Pyramid Breweries Inc, All Saints Brewing Company , New Belgium Brewing Company, Unibroue, Lost Coast Brewery, Brewery Ommegang, Abita Brewing Co., Shipyard Brewing Company, Brouwerij Van Honsebrouck N.V., Lindemans Brewery, and Wells & Young’s Ltd.
Global Fruit Beer Market: Regional Segment Analysis
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