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Beer Market - by Product (Light Beer and Strong Beer), by Production (Micro Breweries and Macro Breweries), by Category (Premium, Super Premium, and Normal), and by Packaging (Canned, Bottled, and Draught): Global Industry Perspective, Comprehensive Analysis and Forecast, 2020 – 2026

Published Date: 16-Jan-2017 Category: Food & Beverage Report Format : PDF Pages: 110 Report Code: ZMR-761 Status : Published

Global Beer market, which was estimated at approximately 551 (USD Billion) in 2019 and is predicted to accrue earnings worth nearly 780 (USD Billion) by 2026, is set to record a CAGR of nearly 6% over 2020-2026.

Description

The global Beer market, which was estimated at approximately 551 (USD Billion) in 2019 and is predicted to accrue earnings worth nearly 780 (USD Billion) by 2026, is set to record a CAGR of nearly 6% over 2020-2026. The report offers valuation and analysis of Beer market on a global as well as regional level. The study offers a comprehensive assessment of the industry competition, limitations, sales estimates, avenues, current & emerging trends, and industry-validated market data. The report offers historical data from 2017 to 2019 along with a forecast from 2020 to 2026 based on value (USD Billion).

Introduction

Beer is usually prepared through use of four basic constituents including malted cereal grains, yeast, hops, and water that undergo fermentation over a specific timespan. With reduction in alcoholic content of beer, there is going to be huge product demand as consumers prefer beer having low alcohol content. For instance, beer contains alcohol proportion ranging from 3% to 6% in terms of volume. While, alcohol-free beers possesses lesser than or equal to 0.5% of alcohol by volume. Apparently, modern industrial methods of producing beer have replaced conventional practices that have led to massive changes in the beer composition.

Market Growth Dynamics

Swift urbanization along with altering customer trends will favorably leverage the market trends. Introduction of new technologies for improving yield and quality of the beer will proliferate the expansion of beer industry over the forecast timeline. Growing health concerns along with surge in the proportion of obesity and rise in the lifestyle-related disorders will propel the demand for light beer kinds.  With beer forming a part of the culture in some of the western countries and beer festivals becoming social traditions, the market for beer is likely to accelerate over the forecasting period.  

Furthermore, easy availability of beer at affordable costs will prop up the business growth over the forecast timeline. With consumers becoming more aware about the benefits derived due to beer intake, the market for beer is likely to witness an enlarged growth over the forecast timeline. Nevertheless, oscillating raw material costs along with huge import duties levied on beer will pose a challenge to the expansion of the beer industry over the ensuing timespan.

Asia Pacific Market To Expand At Swift Rate Over 2020-2026

The expansion of the industry in Asia Pacific over the forecast timeline is due to large-scale setting up of microbreweries in the countries of Asia. In addition to this, massive alcoholic drink intake along with beer consumption in countries like China and India will promulgate the market growth in the zone over the forecasting timespan.

Key participants leveraging the business landscape are Modelo, Anheuser-Busch InBev, Diageo, SABMiller, Heineken, Molson Coors, Carlsberg, Boston Beer, China Resources Enterprise, Tsingtao Brewery, Oettinger, and Yanjing Beer.   

This report segments the global beer market as follows:

Global Beer Market: Product Segment Analysis

  • Light Beer
  • Strong Beer

Global Beer Market: Production Segment Analysis

  • Micro Breweries
  • Macro Breweries

Global Beer Market: Category Segment Analysis

  • Premium
  • Super Premium
  • Normal

By Region

  • North America
    • The U.S.
    • Canada
  • Europe
    • France
    • The UK
    • Spain
    • Germany
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Southeast Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa

Table Of Content

  • Chapter 1. Introduction
    • 1.1. Report description and scope
    • 1.2. Research scope
    • 1.3. Research methodology
      • 1.3.1. Market research process
      • 1.3.2. Market research methodology
  • Chapter 2. Executive Summary
    • 2.1. Global beer market volume and revenue, 2014 - 2022 (Billion Hectoliters) (USD Billion)
    • 2.2. Global beer market: Snapshot
  • Chapter 3. Beer Market –Industry Analysis
    • 3.1. Beer : Market dynamics
    • 3.2. Value chain analysis
    • 3.3. Market drivers
      • 3.3.1. Global beer market drivers: Impact analysis
      • 3.3.2. Increasing demand for sea food
    • 3.4. Market restraints
      • 3.4.1. Global beer market restraints: Impact analysis
      • 3.4.2. Rising cost of raw material
    • 3.5. Opportunities
      • 3.5.1. High demand for conventional and functional beer
    • 3.6. Porter’s five forces analysis
      • 3.6.1. Bargaining power of suppliers
      • 3.6.2. Bargaining power of buyers
      • 3.6.3. Threat from new entrants
      • 3.6.4. Threat from new substitutes
      • 3.6.5. Degree of competition
    • 3.7. Market attractiveness analysis
      • 3.7.1. Market attractiveness analysis by product segment
      • 3.7.2. Market attractiveness analysis by production segment
      • 3.7.3. Market attractiveness analysis by category segment
      • 3.7.4. Market attractiveness analysis by packaging segment
      • 3.7.5. Market attractiveness analysis by regional segment
  • Chapter 4. Global Beer Market – Competitive Landscape
    • 4.1. Global Beer : Company Market Share (subject to data availability)
    • 4.2. Global beer market: Raw material analysis
    • 4.3. Strategic Development
      • 4.3.1. Acquisitions & Mergers
      • 4.3.2. New Technologies Launch
      • 4.3.3. Agreements, Partnerships, Collaborations and Joint Ventures
      • 4.3.4. Research and Development, Technologies and Regional Expansion
    • 4.4. Product Portfolio
  • Chapter 5. Global Beer Market – Product Segment Analysis
    • 5.1. Global beer market: Product overview
      • 5.1.1. Global beer market volume share by Product, 2016 and 2022
    • 5.2. Light Beer
      • 5.2.1. Global light beer market, 2014 – 2022 (Billion Hectoliters) (USD Billion)
    • 5.3. Strong Beer
      • 5.3.1. Global strong beer market, 2014 – 2022 (Billion Hectoliters) (USD Billion)
  • Chapter 6. Global Beer Market – Production Segment Analysis
    • 6.1. Global beer market: Production overview
      • 6.1.1. Global beer market volume share by Production, 2016 and 2022
    • 6.2. Micro Breweries
      • 6.2.1. Global micro breweries market, 2014 – 2022 (Billion Hectoliters) (USD Billion)
    • 6.3. Macro Breweries
      • 6.3.1. Global macro breweries market, 2014 – 2022 (Billion Hectoliters) (USD Billion)
  • Chapter 7. Global Beer Market – Category Segment Analysis
    • 7.1. Global beer market: Category overview
      • 7.1.1. Global beer market volume share by Category, 2016 and 2022
    • 7.2. Premium
      • 7.2.1. Global premium market, 2014 – 2022 (Billion Hectoliters) (USD Billion)
    • 7.3. Super Premium
      • 7.3.1. Global super premium market, 2014 – 2022 (Billion Hectoliters) (USD Billion)
    • 7.4. Normal
      • 7.4.1. Global normal market, 2014 – 2022 (Billion Hectoliters) (USD Billion)
  • Chapter 8. Global Beer Market – Packaging Segment Analysis
    • 8.1. Global beer market: Packaging overview
      • 8.1.1. Global beer market volume share by Packaging, 2016 and 2022
    • 8.2. Canned
      • 8.2.1. Global canned beer market, 2014 – 2022 (Billion Hectoliters) (USD Billion)
    • 8.3. Bottled
      • 8.3.1. Global bottled beer market, 2014 – 2022 (Billion Hectoliters) (USD Billion)
    • 8.4. Draught
      • 8.4.1. Global draught beer market, 2014 – 2022 (Billion Hectoliters) (USD Billion)
  • Chapter 9. Global Beer Market – Regional Segment Analysis
    • 9.1. Global beer market: Regional overview
      • 9.1.1. Global beer market volume share, by region, 2016 and 2022
    • 9.2. North America
      • 9.2.1. North America beer market volume, by Product, 2014 – 2022, ( Billion Hectoliters)
      • 9.2.2. North America beer market revenue, by Product, 2014 – 2022, (USD Billion)
      • 9.2.3. North America beer market volume, by Production, 2014 – 2022, ( Billion Hectoliters)
      • 9.2.4. North America beer market revenue, by Production, 2014 – 2022, (USD Billion)
      • 9.2.5. North America beer market volume, by Category, 2014 – 2022, ( Billion Hectoliters)
      • 9.2.6. North America beer market revenue, by Category, 2014 – 2022, (USD Billion)
      • 9.2.7. North America beer market volume, by Packaging, 2014 – 2022, ( Billion Hectoliters)
      • 9.2.8. North America beer market revenue, by Packaging, 2014 – 2022, (USD Billion)
      • 9.2.9. U.S.
        • 9.2.9.1. U.S. beer market volume, by Product, 2014 – 2022 ( Billion Hectoliters)
        • 9.2.9.2. U.S. beer market revenue, by Product, 2014 – 2022 (USD Billion)
        • 9.2.9.3. U.S. beer market volume, by Production, 2014 – 2022 ( Billion Hectoliters)
        • 9.2.9.4. U.S. beer market revenue, by Production, 2014 – 2022 (USD Billion)
        • 9.2.9.5. U.S. beer market volume, by Category, 2014 – 2022, ( Billion Hectoliters)
        • 9.2.9.6. U.S. beer market revenue, by Category, 2014 – 2022, (USD Billion)
        • 9.2.9.7. U.S. beer market volume, by Packaging, 2014 – 2022, ( Billion Hectoliters)
        • 9.2.9.8. U.S. beer market revenue, by Packaging, 2014 – 2022, (USD Billion)
    • 9.3. Europe
      • 9.3.1. Europe beer market volume, by Product, 2014 – 2022 (Billion Hectoliters)
      • 9.3.2. Europe beer market revenue, by Product, 2014 – 2022 (USD Billion)
      • 9.3.3. Europe beer market volume, by Production, 2014 – 2022 (Billion Hectoliters)
      • 9.3.4. Europe beer market revenue, by Production, 2014 – 2022 (USD Billion)
      • 9.3.5. Europe beer market volume, by Category, 2014 – 2022, ( Billion Hectoliters)
      • 9.3.6. Europe beer market revenue, by Category, 2014 – 2022, (USD Billion)
      • 9.3.7. Europe beer market volume, by Packaging, 2014 – 2022, ( Billion Hectoliters)
      • 9.3.8. Europe beer market revenue, by Packaging, 2014 – 2022, (USD Billion)
      • 9.3.9. UK
        • 9.3.9.1. UK beer market volume, by Product, 2014 – 2022 ( Billion Hectoliters)
        • 9.3.9.2. UK beer market revenue, by Product, 2014 – 2022 (USD Billion)
        • 9.3.9.3. UK beer market volume, by Production, 2014 – 2022 ( Billion Hectoliters)
        • 9.3.9.4. UK beer market revenue, by Production, 2014 – 2022 (USD Billion)
        • 9.3.9.5. UK beer market volume, by Category, 2014 – 2022, ( Billion Hectoliters)
        • 9.3.9.6. UK beer market revenue, by Category, 2014 – 2022, (USD Billion)
        • 9.3.9.7. UK beer market volume, by Packaging, 2014 – 2022, ( Billion Hectoliters)
        • 9.3.9.8. UK beer market revenue, by Packaging, 2014 – 2022, (USD Billion)
      • 9.3.10. France
        • 9.3.10.1. France beer market volume, by Product, 2014 – 2022, ( Billion Hectoliters)
        • 9.3.10.2. France beer market revenue, by Product, 2014 – 2022, (USD Billion)
        • 9.3.10.3. France beer market volume, by Production, 2014 – 2022, ( Billion Hectoliters)
        • 9.3.10.4. France beer market revenue, by Production, 2014 – 2022, (USD Billion)
        • 9.3.10.5. France beer market volume, by Category, 2014 – 2022, ( Billion Hectoliters)
        • 9.3.10.6. France beer market revenue, by Category, 2014 – 2022, (USD Billion)
        • 9.3.10.7. France beer market volume, by Packaging, 2014 – 2022, ( Billion Hectoliters)
        • 9.3.10.8. France beer market revenue, by Packaging, 2014 – 2022, (USD Billion)
      • 9.3.11. Germany
        • 9.3.11.1. Germany beer market volume, by Product, 2014 – 2022, ( Billion Hectoliters)
        • 9.3.11.2. Germany beer market revenue, by Product, 2014 – 2022, (USD Billion)
        • 9.3.11.3. Germany beer market volume, by Production, 2014 – 2022, ( Billion Hectoliters)
        • 9.3.11.4. Germany beer market revenue, by Production, 2014 – 2022, (USD Billion)
        • 9.3.11.5. Germany beer market volume, by Category, 2014 – 2022, ( Billion Hectoliters)
        • 9.3.11.6. Germany beer market revenue, by Category, 2014 – 2022, (USD Billion)
        • 9.3.11.7. Germany beer market volume, by Packaging, 2014 – 2022, ( Billion Hectoliters)
        • 9.3.11.8. Germany beer market revenue, by Packaging, 2014 – 2022, (USD Billion)
    • 9.4. Asia Pacific
      • 9.4.1. Asia Pacific beer market volume, by Product, 2014 – 2022 ( Billion Hectoliters)
      • 9.4.2. Asia Pacific beer market revenue, by Product, 2014 – 2022 (USD Billion)
      • 9.4.3. Asia Pacific beer market volume, by Production, 2014 – 2022 ( Billion Hectoliters)
      • 9.4.4. Asia Pacific beer market revenue, by Production, 2014 – 2022 (USD Billion)
      • 9.4.5. Asia Pacific beer market volume, by Category, 2014 – 2022, ( Billion Hectoliters)
      • 9.4.6. Asia Pacific beer market revenue, by Category, 2014 – 2022, (USD Billion)
      • 9.4.7. Asia Pacific beer market volume, by Packaging, 2014 – 2022, ( Billion Hectoliters)
      • 9.4.8. Asia Pacific beer market revenue, by Packaging, 2014 – 2022, (USD Billion)
      • 9.4.9. China
        • 9.4.9.1. China beer market volume, by Product, 2014 – 2022 ( Billion Hectoliters)
          9.4.9.2. China beer market revenue, by Product, 2014 – 2022 (USD Billion)
        • 9.4.9.3. China beer market volume, by Production, 2014 – 2022 ( Billion Hectoliters)
        • 9.4.9.4. China beer market revenue, by Production, 2014 – 2022 (USD Billion)
        • 9.4.9.5. China beer market volume, by Category, 2014 – 2022, ( Billion Hectoliters)
        • 9.4.9.6. China beer market revenue, by Category, 2014 – 2022, (USD Billion)
        • 9.4.9.7. China beer market volume, by Packaging, 2014 – 2022, ( Billion Hectoliters)
        • 9.4.9.8. China beer market revenue, by Packaging, 2014 – 2022, (USD Billion)
      • 9.4.10. Japan
        • 9.4.10.1. Japan beer market volume, by Product, 2014 – 2022 ( Billion Hectoliters)
        • 9.4.10.2. Japan beer market revenue, by Product, 2014 – 2022 (USD Billion)
        • 9.4.10.3. Japan beer market volume, by Production, 2014 – 2022 ( Billion Hectoliters)
        • 9.4.10.4. Japan beer market revenue, by Production, 2014 – 2022 (USD Billion)
        • 9.4.10.5. Japan beer market volume, by Category, 2014 – 2022, ( Billion Hectoliters)
        • 9.4.10.6. Japan beer market revenue, by Category, 2014 – 2022, (USD Billion)
        • 9.4.10.7. Japan beer market volume, by Packaging, 2014 – 2022, ( Billion Hectoliters)
        • 9.4.10.8. Japan beer market revenue, by Packaging, 2014 – 2022, (USD Billion)
      • 9.4.11. India
        • 9.4.11.1. India beer market volume, by Product, 2014 – 2022 ( Billion Hectoliters)
        • 9.4.11.2. India beer market revenue, by Product, 2014 – 2022 (USD Billion)
        • 9.4.11.3. India beer market volume, by Production, 2014 – 2022 ( Billion Hectoliters)
        • 9.4.11.4. India beer market revenue, by Production, 2014 – 2022 (USD Billion)
        • 9.4.11.5. India beer market volume, by Category, 2014 – 2022, ( Billion Hectoliters)
        • 9.4.11.6. India beer market revenue, by Category, 2014 – 2022, (USD Billion)
        • 9.4.11.7. India beer market volume, by Packaging, 2014 – 2022, ( Billion Hectoliters)
        • 9.4.11.8. India beer market revenue, by Packaging, 2014 – 2022, (USD Billion)
    • 9.5. Latin America
      • 9.5.1. Latin America beer market volume, by Product, 2014 – 2022 ( Billion Hectoliters)
      • 9.5.2. Latin America beer market revenue, by Product, 2014 – 2022 (USD Billion)
      • 9.5.3. Latin America beer market volume, by Production, 2014 – 2022 ( Billion Hectoliters)
      • 9.5.4. Latin America beer market revenue, by Production, 2014 – 2022 (USD Billion)
      • 9.5.5. Latin America beer market volume, by Category, 2014 – 2022, ( Billion Hectoliters)
      • 9.5.6. Latin America beer market revenue, by Category, 2014 – 2022, (USD Billion)
      • 9.5.7. Latin America beer market volume, by Packaging, 2014 – 2022, ( Billion Hectoliters)
      • 9.5.8. Latin America beer market revenue, by Packaging, 2014 – 2022, (USD Billion)
      • 9.5.9. Brazil
        • 9.5.9.1. Brazil beer market volume, by Product, 2014 – 2022 ( Billion Hectoliters)
        • 9.5.9.2. Brazil beer market revenue, by Product, 2014 – 2022 (USD Billion)
        • 9.5.9.3. Brazil beer market volume, by Production, 2014 – 2022 ( Billion Hectoliters)
        • 9.5.9.4. Brazil beer market revenue, by Production, 2014 – 2022 (USD Billion)
        • 9.5.9.5. Brazil beer market volume, by Category, 2014 – 2022, ( Billion Hectoliters)
        • 9.5.9.6. Brazil beer market revenue, by Category, 2014 – 2022, (USD Billion)
        • 9.5.9.7. Brazil beer market volume, by Packaging, 2014 – 2022, ( Billion Hectoliters)
        • 9.5.9.8. Brazil beer market revenue, by Packaging, 2014 – 2022, (USD Billion)
    • 9.6. Middle East and Africa
      • 9.6.1. Middle East and Africa beer market volume, by Product, 2014 – 2022 ( Billion Hectoliters)
      • 9.6.2. Middle East and Africa beer market revenue, by Product, 2014 – 2022 (USD Billion)
      • 9.6.3. Middle East and Africa beer market volume, by Production, 2014 – 2022 ( Billion Hectoliters)
      • 9.6.4. Middle East and Africa beer market revenue, by Production, 2014 – 2022 (USD Billion)
      • 9.6.5. Middle East and Africa beer market volume, by Category, 2014 – 2022, ( Billion Hectoliters)
      • 9.6.6. Middle East and Africa beer market revenue, by Category, 2014 – 2022, (USD Billion)
      • 9.6.7. Middle East and Africa beer market volume, by Packaging, 2014 – 2022, ( Billion Hectoliters)
      • 9.6.8. Middle East and Africa beer market revenue, by Packaging, 2014 – 2022, (USD Billion)
  • Chapter 10. Company Profile
    • 10.1. Anheuser-Busch InBev
      • 10.1.1. Overview
      • 10.1.2. Financials
      • 10.1.3. Product portfolio
      • 10.1.4. Business strategy
      • 10.1.5. Recent developments
    • 10.2. SABMiller
      • 10.2.1. Overview
      • 10.2.2. Financials
      • 10.2.3. Product portfolio
      • 10.2.4. Business strategy
      • 10.2.5. Recent developments
    • 10.3. Heineken
      • 10.3.1. Overview
      • 10.3.2. Financials
      • 10.3.3. Product portfolio
      • 10.3.4. Business strategy
      • 10.3.5. Recent developments
    • 10.4. Carlsberg
      • 10.4.1. Overview
      • 10.4.2. Financials
      • 10.4.3. Product portfolio
      • 10.4.4. Business strategy
      • 10.4.5. Recent developments
    • 10.5. China Resources Enterprise
      • 10.5.1. Overview
      • 10.5.2. Financials
      • 10.5.3. Product portfolio
      • 10.5.4. Business strategy
      • 10.5.5. Recent developments
    • 10.6. Boston Beer
      • 10.6.1. Overview
      • 10.6.2. Financials
      • 10.6.3. Product portfolio
      • 10.6.4. Business strategy
      • 10.6.5. Recent developments
    • 10.7. Tsingtao Brewery
      • 10.7.1. Overview
      • 10.7.2. Financials
      • 10.7.3. Product portfolio
      • 10.7.4. Business strategy
      • 10.7.5. Recent developments
    • 10.8. Oettinger
      • 10.8.1. Overview
      • 10.8.2. Financials
      • 10.8.3. Product portfolio
      • 10.8.4. Business strategy
      • 10.8.5. Recent developments
    • 10.9. Molson Coors
      • 10.9.1. Overview
      • 10.9.2. Financials
      • 10.9.3. Product portfolio
      • 10.9.4. Business strategy
      • 10.9.5. Recent developments
    • 10.10. Diageo
      • 10.10.1. Overview
      • 10.10.2. Financials
      • 10.10.3. Product portfolio
      • 10.10.4. Business strategy
      • 10.10.5. Recent developments
    • 10.11. Modelo
      • 10.11.1. Overview
      • 10.11.2. Financials
      • 10.11.3. Product portfolio
      • 10.11.4. Business strategy
      • 10.11.5. Recent developments
    • 10.12. Yanjing Beer
      • 10.12.1. Overview
      • 10.12.2. Financials
      • 10.12.3. Product portfolio
      • 10.12.4. Business strategy
      • 10.12.5. Recent developments

Methodology

This report is based on in-depth qualitative and quantitative analyses of the global Beer market. Zion Research has collected and analyzed key data belong to the global Beer market using a variety of methods. Quantitative analysis has been done following various projection and sampling techniques.

The qualitative analysis involved primary interviews, surveys, and vendor briefings. The data gathered as a result of these processes were validated through experts' opinions. The market dynamics have been determined after conducting a detailed study of the micro and macroeconomic indicators of the market.

Various parameters have been taken into account while estimating market size. The revenue generated by the leading industry participants in from the sales of Beer across the world has been calculated through primary and secondary research.

Zion Research employs the combination of secondary research followed by extensive primary research. Under secondary research, we refer to prominent paid as well as open access data sources including product literature, company annual reports, government publications, press releases, industry association’s magazines and other relevant sources for data collection. Other prominent secondary sources include STATISTA, trade journals, trade associations, statistical data from government websites, etc. 

For this study, Zion Research has conducted all-encompassing primary research with key industry participants to collect first had data. Moreover, in-depth interviews with key opinion leaders also assisted in the validation of findings from secondary research and to understand key trends in the Beer industry. Primary research makes up the major source of data collection and validation.   

Primary Research

We conduct primary interviews with industry participants and commentators on an ongoing basis to validate data and analysis. A typical research interview fulfills the following functions:

  • Provides firsthand information on market size, market trends, growth trends, competitive landscape, outlook, etc.
  • Helps in validating and strengthening the secondary research findings
  • Further, develops the analysis team’s expertise and market understanding
  • Primary research involves e-mail interactions, telephonic interviews as well as face-to-face interviews for each market, category, segment and sub-segment across geographies

Participants who typically participate in such a process include, but are not limited to:

  • Industry participants: CEOs, VPs, marketing/product managers, market intelligence managers and national sales managers
  • Purchasing managers, technical personnel, distributors and resellers
  • Outside experts: Investment bankers, valuation experts and research analysts specializing in specific markets

Key opinion leaders specializing in different areas corresponding to different industry verticals

Secondary Research

Secondary research sources that are typically referred to include, but are not limited to:

  • Company websites, annual reports, financial reports, broker reports, investor presentations and SEC filings
  • IDC and other relevant magazines
  • Internal and external proprietary databases, and relevant patent and regulatory databases
  • National government documents, statistical databases and market reports

News articles, press releases and webcasts specific to companies operating in the market

Following a comprehensive secondary and primary research and insights thus gathered, analysts at Zion Research have provided an in-depth analysis of various aspects of the Beer market.

Models

Where no hard data is available, we use models and estimates to produce comprehensive data sets. A rigorous methodology is adopted, wherein the available hard data is cross-referenced with the following data types to produce estimates:

  • Demographic data: Population split by segments
  • Macroeconomic indicators: GDP, PPP, Per Capita Income, etc.
  • Industry indicators: Expenditure, technology stage and infrastructure, sector growth and facilities
  • Data is then cross-checked by an expert panel.

Free Analysis

Beer is an alcoholic beverage usually made from malted cereal grain such as barley and is flavored by adding hops. Fermentable carbohydrates, such as wheat, rice, and maize, are added to produce different styles as well as flavors. Beer is one the oldest brewed and consumed beverages in the world with ever increasing demand from across the globe. Beer is most common alcoholic beverage preferred among both the genders. As a result of changing lifestyle, beer is globally seen as an alcoholic luxury beverage.

The global beer market is expected to witness substantial growth within the forecast period. The market is mainly driven by changing lifestyle coupled with increasing disposable income across the globe. Moreover, an increase in a number of local breweries is expected to propel the market growth in the near future. However, heavy taxation and increase in legal regulations coupled along with health issues may hinder the market growth over the forecast period. Nonetheless, high demand for beer among emerging economies especially in Asia Pacific region is expected to open up new growth avenues in the near future.

Global-Beer-Market_011

Based on product type, beer is classified as the light beer and strong beer. The demand for light beer is on rising due to rising in a number of female alcohol consumers especially in the age group of 21 to 30 years. The market for light beer is expected to grow at the fastest CAGR during the forecast period. Light beer is increasingly being preferred by the consumer due to its low calorie and low alcohol content. 

Breweries manufacturing beer can be either microbreweries or macro breweries based on the manufacturing capacity and size of the breweries.  As a result of ease of setting up, microbreweries are expected to register noticeable growth during the forecast period. Based on category, beer can be classified as premium, super premium and normal. Consumers are increasingly opting to experiment with locally produced premium as well as super premium international beer varieties. Thus, these two segments are expected to grow at a noticeable growth rate during the forecast period. Premium beer segment is projected to grow at the highest CAGR during the forecast period.

Based on packaging, global beer market can be segmented into canned, bottled and draught beer. In line with the growing sales of beers, such as sales, new and flavored drinks in bottles are showing immense growth. However, with this acceleration, canned brews are projected to give intense competition to bottled and draught beer.

The beer market was dominated by Asia Pacific and it held largest revenue share in 2016. Asia-Pacific region is expected to grow at the highest growth rate during the forecast period. There has been a significant increase in the demand for beer in the developing countries of Asia-Pacific region. Changing lifestyle is primarily driving beer market in this region. Asia Pacific was followed by Europe and North America in terms of revenue in 2016. Europe and North America are expected to show moderate growth during the forecast period due to increase in a number of legal regulations and increasing health concerns. Latin America is another key regional market and is expected to witness substantial growth within the forecast period.

Key players present in this market include Anheuser-Busch InBev, SABMiller, Heineken, Carlsberg, China Resources Enterprise, Boston Beer, Tsingtao Brewery, Oettinger, Modelo, Molson Coors, Diageo, Yanjing Beer among others.


Frequently Asked Questions

Swift urbanization along with altering customer trends will favorably leverage the market trends. Introduction of new technologies for improving yield and quality of the beer will proliferate the expansion of beer industry over the forecast timeline. Growing health concerns along with surge in the proportion of obesity and rise in the lifestyle-related disorders will propel the demand for light beer kinds.  With beer forming a part of the culture in some of the western countries and beer festivals becoming social traditions, the market for beer is likely to accelerate over the forecasting period.  Furthermore, easy availability of beer at affordable costs will prop up the business growth over the forecast timeline.

According to Zion market research report, The global Beer market, which was estimated at approximately 551 (USD Billion) in 2019 and is predicted to accrue earnings worth nearly 780 (USD Billion) by 2026, is set to record a CAGR of nearly 6% over 2020-2026.

Asia Pacific is likely to make noteworthy contributions towards overall market size during forecast timespan. The regional market growth over 2020-2026 can be ascribed to large-scale setting up of microbreweries in the countries of Asia. In addition to this, massive alcoholic drink intake along with beer consumption in countries like China and India will promulgate the market growth in the zone over the forecasting timespan.   

The key players profiled in the report include Modelo, Anheuser-Busch InBev, Diageo, SABMiller, Heineken, Molson Coors, Carlsberg, Boston Beer, China Resources Enterprise, Tsingtao Brewery, Oettinger, and Yanjing Beer.

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