Email Marketing Market - By Enterprise (Large Enterprise And SMEs); By Component Software (Third-party Standard, White Label Software, Web-based Application, And Services (Support & Maintenance And Integration & Installation)); By End-Use Industry (IT & Telecom, Retail/E-Commerce, Travel & Leisure, BFSI, And Print/Publishing); By Type (Automated And Traditional); And By Region - Global Industry Perspective, Comprehensive Analysis, and Forecast, 2020 – 2026

Global Email Marketing market, which was estimated at 7.5 (USD Billion) in 2019 and is slated to accrue earnings worth 27.45 (USD Billion) by 2026, is set to record a CAGR of nearly 19.9% over 2020-2026.

16-Oct-2020 | Number of pages: 110 | Report Code: ZMR-1773 | Report Format : | Status : Published

Abstract

The global Email Marketing market, which was estimated at 7.5 (USD Billion) in 2019 and is slated to accrue earnings worth 27.45 (USD Billion) by 2026, is set to record a CAGR of nearly 19.9% over 2020-2026. The report offers valuation and analysis of Email Marketing market on a global as well as regional level. The study offers a comprehensive assessment of the industry competition, limitations, sales estimates, avenues, current & emerging trends, and industry-validated market data. The report offers historical data from 2016 to 2019 along with a forecast from 2020 to 2026 based on value (USD Billion).

Introduction

Email marketing is act of sending a commercial message to a group of persons through the use of email. Furthermore, each mail that is sent to either potential customer or existing user is considered as email marketing. Additionally, email marketing is the business practice of sending myriad kinds of content to a group of subscribers through mail. Moreover, various firms make use of email marketing tools for promoting their business online. Additionally, the content sent through email marketing helps in generating high website traffic and leads or even signups for service or product.  

Furthermore, email marketing techniques are utilized for enhancing loyalty, create brand awareness, improve brand equity, and building customer trust. Apparently, email marketing facilitates repeat purchases, customer retention, and acquiring of new customers.

Market Growth Dynamics

Surge in acceptance of smartphones and tablets across the globe are predicted to boost the expansion of email marketing business over the forthcoming years. With emails becoming one touch away access mode, the global email marketing industry has gained traction in the recent years. Apparently, growing internet penetration even in the distant or remote locations as well as launching of 5G network facility has facilitated the growth of email marketing market. With mobile marketing becoming a catch phrase, the email marketing industry is likely to expand by leaps & bounds over the forecasting timespan.

Furthermore, service sectors like banking & finance, FMCG, IT, and telecom are giving utmost importance to email marketing with their key focus being customer retention and customer satisfaction along with creating value for the customers. Apart from this, email marketing helps in improving CRM practices of the firms and ensures better profitability as well as increasing customer lifetime value. All these aforementioned factors are anticipated to drive the market trends in the coming decade. With online advertising becoming the key tool of promotional & integrated communication activities in the recent times, the email marketing market is projected to flourish over the assessment period. Moreover, email marketing is fast becoming a novel trend among various businesses for promoting their business online, thereby creating new growth horizons for the industry.

Asia Pacific To Make Notable Contributions Towards Overall Market Earnings By 2026

The growth of the market in the region over the estimated timespan is due to rise in the number of internet users along with the thriving eCommerce & retail sectors in the countries like India and China. In addition to this, large-scale presence of major email service providers in these countries will help in contributing lucratively towards the overall market size in the Asia Pacific zone over the forthcoming years.

Key players profiled in the report and leveraging the business include Zoho Corp, Microsoft Corp., Epsilon, IBM, and Responsys Inc.

The global email marketing market is segmented as follows:

By Component Software

  • White Label Software
  • Third-Party Standard
  • Web-based Application
  • Services (Integration & Installation and Support & Maintenance) 

By Enterprise

  • SMEs
  • Large Enterprise 

By Type

  • Traditional
  • Automated 

By End-Use Industry

  • Retail/E-Commerce
  • IT and Telecom
  • Travel and Leisure
  • Print/Publishing
  • BFSI

By Region

  • North America
    • The U.S.
    • Canada
  • Europe
    • France
    • The UK
    • Spain
    • Germany
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Southeast Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa

Frequently Asked Questions

Surge in acceptance of smartphones and tablets across the globe are predicted to boost the expansion of email marketing business over the forthcoming years. With emails becoming one touch away access mode, the global email marketing industry has gained traction in the recent years. Apparently, growing internet penetration even in the distant or remote locations as well as launching of 5G network facility has facilitated the growth of email marketing market. Furthermore, service sectors like banking & finance, FMCG, IT, and telecom are giving utmost importance to email marketing with their key focus being customer retention and customer satisfaction along with creating value for the customers, thereby driving the market trends.

According to the Zion Market Research Report, the global Email Marketing market, which was estimated at 7.5 (USD Billion) in 2019 and is slated to accrue earnings worth 27.45 (USD Billion) by 2026, is set to record a CAGR of nearly 19.9% over 2020-2026.

Asia Pacific is likely to make noteworthy contributions towards overall market revenue. The growth of the market in the region during the forecast timespan is due to rise in the number of internet users along with the thriving eCommerce & retail sectors in the countries like India and China. In addition to this, large-scale presence of major email service providers in these countries will help in contributing lucratively towards the overall market size in the Asia Pacific zone over the forthcoming years.

The key players profiled in the report include Zoho Corp, Microsoft Corp., Epsilon, IBM, and Responsys Inc.


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