Global Dental Water Jet Market Size, Share, Growth Analysis Report - Forecast 2034

Dental Water Jet Market: Industry Perspective

The global dental water jet market size was worth around USD 1283.4 Million in 2024 and is predicted to grow to around USD 2233.86 Million by 2034 with a compound annual growth rate (CAGR) of roughly 5.3% between 2025 and 2034.

The report analyzes the global dental water jet market's drivers, restraints/challenges, and the effect they have on the demands during the projection period. In addition, the report explores emerging opportunities in the dental water jet industry.

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Dental Water Jet Market: Overview

A dental water jet is also known as a water flosser or an oral irrigator. It is a dental care product to be used in home care settings. Dental water jets may sometimes be known as the brand name offering the product. It uses a stream of water under appropriate pressure to remove food debris between teeth or dental plaque. Studies have shown that consistent use of dental water jets has a positive influence on gingival health. Oral irrigators have proven highly effective for people with dental implants or braces. However, there is limited research on understanding the efficiency of the device when used by patients with specific oral conditions.

Additionally, researchers remain unsure if dental water jets can deliver the expected results in the removal of biofilm. Some other applications of water flosser include its use for the removal of tonsil stones in certain cases. The industry is currently battling several claims made by medical practitioners since the product has been labeled as a wellness item. In most cases, it is not recommended to be used as a replacement for other more commonly used methods for maintaining hygiene including flossing and brushing. The dental water jet industry is growing at a steady pace as consumer awareness is on the rise.

Key Insights

• As per the analysis shared by our research analyst, the global dental water jet market is estimated to grow annually at a CAGR of around 5.3% over the forecast period (2025-2034).
• Regarding revenue, the global dental water jet market size was valued at around USD 1283.4 Million in 2024 and is projected to reach USD 2233.86 Million by 2034.
• The dental water jet market is projected to grow at a significant rate due to increasing consumer awareness of oral hygiene, the rising prevalence of dental diseases, recommendations from dental professionals, and continuous technological advancements leading to more convenient and effective devices.
• Based on End-User, the Adults segment is expected to lead the global market.
• On the basis of Tip Type, the Plaque Seeker Tip segment is growing at a high rate and will continue to dominate the global market.
• Based on the Product Type, the Cordless Water Flosser segment is projected to swipe the largest market share.
• Based on region, North America is predicted to dominate the global market during the forecast period.

Dental Water Jet Market: Growth Drivers

Growing awareness about dental health and the product to drive market growth

The global dental water jet market is projected to grow owing to the increasing awareness about the importance of maintaining dental hygiene. The increasing initiatives taken by the global medical community to raise awareness about the benefits and methods of maintaining oral hygiene have played a crucial role in the higher demands of dental water jets in recent years. For instance, the UK conducts National Smile Month which intends to promote oral health in addition to several other programs such as Dental Buddy and Mouth Cancer Action Month. The Indian government runs the National Rural Health Mission (NRHM) under which the rural population has access to free basic dental care. In addition to this, more people are learning about other methods of teeth cleaning and maintaining oral hygiene including information on dental water jets.

Advantages offered by the tool to people with braces and dental implants could be a crucial driving factor

People with braces and dental implants have found an oral irrigator easier to use and more effective in results. The increasing number of people with braces is expected to create a higher consumer base during the forecast period. Innovation in braces and dental implant installation along with rising social acceptance has resulted in an increased number of dental implants and branes installation oral procedures. Furthermore, better access to dental clinics in emerging nations has also been a crucial factor. Dental water jets are easier to use as compared to toothbrushes and flossing since the structure of the braces may restrict the smooth movement of the brush head or bristles.

Dental Water Jet Market: Restraints

Branding dental water jets as wellness products to restrict market growth

The global dental water jet market growth is expected to be restricted since the product is marketed or branded as a wellness product. In recent times, medical professionals have argued that dental water jets cannot replace traditional methods of managing oral hygiene. They are known to perform better when coupled with toothbrushing. Since the product is branded as a wellness item, the consumer base remains limited to people willing to spend on additional health products. Furthermore, conventional methods such as flossing and brushing enjoy the benefits associated with an existing extensive and well-established market. Manufacturers providing dental water jets must ensure additional benefits to surpass the market dominance held by their counterparts.

Dental Water Jet Market: Opportunities

Rising number of players and product offerings to create growth opportunities

The global market size is projected to come across higher growth opportunities owing to the rising number of players entering the dental water jet industry. Several new products have been launched in recent times with each brand offering new technology and ease of use. In February 2023, Fresh Health Co. announced the launch of the Proclaim™ Custom-Jet Oral Irrigator. It is promoted to be used in home care settings. The device helps to reduce plaque accumulation. Proclaim has invested in 3D printing and intraoral scanning to create a customized dental jet that has 60 pressurized jets. In December 2021, Panasonic, an electronic giant, launched Dental Beat EW-1513 which generates microbubbles and shock waves for the amplification of cleaning power.

Online sales mediums may deliver higher expansion possibilities

The rising penetration of online shopping and the extensive reach of e-commerce websites can help dental water jet sellers generate higher revenue. Online sales mediums including social media websites have managed to change the landscape for the global wellness industry with several discounts, deals, and access to a higher number of options to choose from.

Dental Water Jet Market: Challenges

High cost of the products and regulatory compliance to challenge market growth

The global dental water jet market growth trend may be challenged owing to the high cost of dental water jets as compared to other methods of oral hygiene maintenance. For instance, the WaterPik Ultra dental water jet costs USD 80 while a toothbrush may cost far less. Furthermore, the industry players must adhere to regulatory provisions that regulate the sale and use of dental water jets which can be resource-consuming.

Dental Water Jet Market: Segmentation

The global dental water jet market is segmented based on end-user, product type, product type, and region.

Based on end-user, the global market segments are adults and children. In 2022, the highest growth was observed in the adults segment. It is mainly because children are first made accustomed to traditional tooth cleaning methods such as brushing and flossing. Moreover, children either do not clean their teeth regularly in the absence of parental supervision or they are unable to manage oral hygiene properly. The technical aspects of dental water jets are more suitable for the adult population. The growing number of teenagers with braces is likely to push segmental growth. As per research, more than 4 million American citizens wear braces out of which almost 80% are teenagers.

Based on tip type, the dental water jet industry divisions are plaque seeker tip, classic jet tip, toothbrush tip, orthodontic tip, and others.

Based on product type, the global market is divided into cordless water flosser, countertop water flosser, and others. In 2022, the highest revenue was generated from the cordless water flosser segment due to the convenience offered by the variant in terms of use. These devices are travel-friendly since they offer flexibility, Countertop water flossers are placed on countertops and restrict user movement. Rising technological innovation and increasing product availability are likely to drive demand for the cordless form. Countertop water jets typically offer 3, 6, or 10-pressure settings depending on the variant.

Dental Water Jet Market: Report Scope    

Dental Water Jet Market: Regional Analysis

North America may deliver the highest results in the coming period

The global dental water jet market is projected to witness the highest growth in North America. It held dominance over more than 41% of the global share in 2022 driven by an increasing number of consumers of wellness products. The regional expenditure rate on wellness products is higher in the US and Canada regions. Research indicates that 71% of the American population registered a steady increase in wellness expenses in 2022. Higher product awareness, increasing players, and a growing number of teenagers with braces or adults with dental implants are the most crucial regional growth driving factors. The US is home to one of the most significant players and pioneers of the dental water jet industry. Water Pik, Inc. is a world-famous brand for oral irrigators. Their products are affordable and highly technologically advanced. Asia-Pacific is anticipated to grow rapidly due to the rising population rate and higher consumer base. Countries such as China, Japan, and South Korea have an increasing number of dental water jet users for oral care products.

Dental Water Jet Market: Competitive Analysis

The report provides a company market share analysis to give a broader overview of the key market players. In addition, the report also covers key strategic developments of the market, including acquisitions & mergers, new product launches, agreements, partnerships, collaborations & joint ventures, research & development, and regional expansion of major participants involved in the dental water jet market on a global and regional basis.

The global dental water jet market is dominated by players like:

• Hangsun
• Waterpik
• Oral-B
• Philips Sonicare
• ToiletTree Products
• Panasonic
• Pyle
• Jetpik
• Remington
• Aquarius
• iTeknic
• H2ofloss
• Denshine
• Nicefeel
• Profloss
• AirFloss
• Gurin
• JETPIK
• Conair

The global dental water jet market is segmented as follows:

By End-User

• Adults
• Children

By Tip Type

• Plaque Seeker Tip
• Classic Jet Tip
• Toothbrush Tip
• Orthodontic Tip
• Others

By Product Type

• Cordless Water Flosser
• Countertop Water Flosser
• Others

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa