CRM Analytics Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecasts 2016–2024

Report Code: ZMR-1103 | Report Format : | Status : Upcoming |

Abstract

Global CRM Analytics Market: Overview

Customer relationship management analytics is an application that enables organizations easy access to data and modernizes business choices. CRM analytics is also used in the online analytical processing by using data mining. It is important for any organization to engage their customers through various personalized and multichannel campaigns as they go through complete buying cycle before thinking of the vendors. This tool offers a number of applications such as profitability analysis, customer categorization, predictive modeling, event monitoring, and what-if scenarios. It facilitates to the marketing team in order to plan, execute, and measure campaigns across various channels and make the tactical decision based on the result that is based on customer behavior and choices.

Global CRM Analytics Market: Growth Factors

Rising focus to retain valuable customers and increased competition may accelerate the demand for CRM analytics. In addition, increase in the data and having insights about sales is expected to boost the global CRM analytics market growth. CRM analytics offers fact-based information on overall product demand, sales process, pricing effectiveness, and customer price sensitivity, which is anticipated to foster the global market growth. It enables organizations to retain their customers by tracking and managing the performance of the campaign, which may fuel the global CRM analytics market growth.

Global CRM Analytics Market: Segmentation

The global CRM analytics market is segmented based on verticals as retail & wholesales, telecommunications and IT, transportation and logistics, manufacturing, hospitality, energy and utilities, media and entertainment, banking, financial services and insurance (BFSI), healthcare and life science, and others. Based on types, the global market is classified as contact center analytics, sales analytics, web & social media analytics, marketing analytics, and customer analytics. On the basis of end-user, the global CRM analytics market is categorized as small and medium businesses and large enterprises. The application segment of the global market is segmented as contact center analytics, sales analytics, web & social media analytics, customer analytics, and marketing analytics. Of these, marketing analytics accounted for the largest market share globally as it helps various companies to run a number of campaigns and engage customers across channels to exhibit the impact of the marketing investments on the real-time basis and build the sales pipeline. Furthermore, the global CRM analytics market is divided based on deployment as cloud and on-premise.

Global CRM Analytics Market: Regional Analysis

The global CRM analytics market is segregated based on geography as North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. North America contributed the largest market share in the global market. This is mainly due to growth in the data and increased awareness to retain the valuable customer. Asia Pacific is following the same trend as it is expected to continue growth in the near future. Growing industries such as BFSI, telecommunications and IT, healthcare and life science, transportation and logistics, and others are fuelling the global CRM analytics market growth.

Global CRM Analytics Market: Competitive Players

Major players in the global CRM analytics market are Microsoft, Salesforce Inc., Angoss Software, SAS Institute Inc., IBM, Accenture, Oracle, SAP AG, and Teradata.

Global CRM Analytics Market: Regional Segment Analysis

  • North America
    • U.S.
  • Europe
    • UK
    • France
    • Germany
  • Asia Pacific
    • China
    • Japan
    • India
  • Latin America
    • Brazil
  • The Middle East and Africa

What Report Provides

  • Full in-depth analysis of the parent market
  • Important changes in market dynamics
  • Segmentation details of the market
  • Former, on-going, and projected market analysis in terms of volume and value
  • Assessment of niche industry developments
  • Market share analysis
  • Key strategies of major players
  • Emerging segments and regional markets
  • Testimonials to companies in order to fortify their foothold in the market.

Related Reports

IoT in Elevators Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2018–2026

Price : $ 3999.00 | Report Code: ZMR-3943 | Report Format:

Global IoT in Elevators Market: Overview IoT-enabled elevators utilize artificial intelligence for enabling transportation of passengers and commodities vertically. Integrating IoT-enabled elevators in ones daily life involves upgrading the essential parts of an elevator for handling new technol...Read More

Event Stream Processing Market By Type (Analytics and Data Integration), By Component (Solutions and Services), By Deployment (Cloud and On-Premises), and By Application (Algorithmic Trading, Fraud Detection, Network Monitoring, Predictive Maintenance, Sales and Marketing, and Others): Global Industry Perspective, Comprehensive Analysis, and Forecast, 2018–2025

Mar-2019 | Price : $ 4899.00 | Pages: 168 | Report Code: ZMR-3940 | Report Format:

The report analyzes and forecasts the event stream processing market on a global and regional level. The study offers past data of 2016 to 2018 along with forecast from 2019 to 2025 based on revenue (USD Million). The assessment of event stream processing market dynamics gives a brief insight into...Read More

Accounts Payable Software Market by Type (Cloud/SaaS/Web-Based and Installed) and by Application (SMEs and Large Enterprises): Global Industry Perspective, Comprehensive Analysis, and Forecast, 2018–2025

Mar-2019 | Price : $ 4899.00 | Pages: 154 | Report Code: ZMR-3931 | Report Format:

The report covers a forecast and an analysis of the accounts payable software market on a global and regional level. The study provides historical data from 2016 to 2018 along with a forecast from 2019 to 2025 based on revenue (USD Million). The study includes drivers and restraints of the account...Read More

Swept Frequency Capacitive Sensing Market by Technology (Surface Capacitance, Projected Capacitance, Self-Capacitance, and Mutual Capacitance), by Application (Smartphones, Laptops, Tablets, Wearable Devices, Interactive Monitors, Touch-Based Human Machine Interface, Digital Signage, and Others), and by End-User (Automotive, Aerospace and Defense, Consumer Electronics, Healthcare, Industrial Manufacturing, Construction, and Others): Global Industry Perspective, Comprehensive Analysis, and Forecast, 2018–2025

Mar-2019 | Price : $ 4899.00 | Pages: 155 | Report Code: ZMR-3912 | Report Format:

The report covers a forecast and an analysis of the swept frequency capacitive sensing market on a global and regional level. The study provides historical data for 2016 to 2018 along with a forecast from 2019 to 2025 based on revenue (USD Million). The study includes drivers, challenges, and rest...Read More

Download Brochure
Why Choose Us ?

24/5 Research support

Resolved your research queries from industry expert. Request for a free research sample before report purchase.

Custom research service

Ask the Analyst to customize an exclusive study to serve your research needs.

Quality & Accuracy

Zion Market Research reports offers best quality reports based on various authentic and accurate data findings.

Customer Satisfaction

We ensure that our client's all research needs are met with customized, in-depth analysis solutions.

Information security

We never share your personal and confidential information. Your personal information is safe and secure with us.