Cannabis Beverages Market Size, Share, Trends, Growth 2032

Cannabis Beverages Industry Prospective:

According to the report published by Zion Market Research, the global Cannabis Beverages Market size was valued at USD 2.68 Billion in 2023 and is predicted to reach USD 46.07 Billion Billion by the end of 2032. The market is expected to grow with a CAGR of 37.2% during the forecast period.

The report analyzes the global Cannabis Beverages Market's growth drivers, restraints, and impact on demand during the forecast period. It will also help navigate and explore the arising opportunities in the Cannabis Beverages Market.

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Cannabis Beverages Market: Growth Drivers

Cannabis or marijuana is a budding plant, also known as hemp, belongs to the family of Cannabaceae. For a long time, marijuana was used as a foundation for hemp fiber and oil, which are used for therapeutic purposes and as psychoactive drugs. Currently, the use of cannabis has been extended to consumable drinks called cannabis beverages or drinks. Cannabis beverages are gaining popularity in the market due to the rising demand for wellness beverages by the consumers.

This is the primary factor likely to fuel the global cannabis beverages market over the estimated timeframe. Low sugar content, clean ingredients, and an appropriate quantity of cannabis are attracting cannabis smokers toward cannabis beverages, which, in turn, is projected to further drive the global cannabis beverages market in the future.

Moreover, the various health benefits of cannabis beverages, such as improved sleep patterns, restricted weight gain, relief from depression and anxiety, controlled blood pressure, etc., are also anticipated to augment the growth of the cannabis beverages market globally in the upcoming years. The legalization of cannabis in Canada and the U.S. has created new growth opportunities for the cannabis industry to develop cannabis beverages.

The study includes drivers and restraints of the cannabis beverages market along with the impact they have on the demand over the forecast period. Additionally, the report includes the study of opportunities available in the cannabis beverages market on a global level.

In order to give the users of this report a comprehensive view of the cannabis beverages market, we have included a competitive landscape and an analysis of Porter’s Five Forces model for the market. The study encompasses a market attractiveness analysis, wherein all the segments are benchmarked based on their market size, growth rate, and general attractiveness.

The report provides company market share analysis to give a broader overview of the key players in the market. In addition, the report also covers key strategic developments of the market including acquisitions & mergers, new service type launch, agreements, partnerships, collaborations & joint ventures, research & development, and regional expansion of major participants involved in the market.

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Cannabis Beverages Market: Segmentation

The study provides a decisive view on the cannabis beverages market is segmented based on type, end-use, distribution channel, and region.

By type, the global cannabis beverages market is segmented into alcoholic and non-alcoholic beverages. The alcoholic cannabis beverages market is further segmented into cannabis-infused beers, cannabis-infused spirits, cannabis-infused wines, and others. The non-alcoholic cannabis market is further segmented into marijuana tea, marijuana elixirs, cannabis soda, and cannabis coffee and cold brew.

By end-user, the global cannabis beverages market is categorized into household and HoReCa.

By distribution channel, the cannabis beverages market is segmented into B2B and B2C (convenience stores, hypermarkets, specialty stores, online stores, and others).

Cannabis Beverages Market: Report Scope

Cannabis Beverages Market: Regional Analysis

By geography, the global cannabis beverages market includes North America, Europe, Latin America, Asia Pacific, and the Middle East and Africa.

North America held the major share of the global market in 2018 and is estimated to dominate over the forecast period as well. The growing spending on cannabis beverages is expected to propel this regional market’s growth. Europe is anticipated to hold the second position in the global cannabis beverages market in the future, owing to the rising investment for cannabis beverages and growing awareness.

Cannabis Beverages Market: Competitive Analysis

The global cannabis beverages market is dominated by players like:

• Beverages Trade Network
• Coca–Cola
• Lagunitas
• The Alkaline Water Company
• New Age Beverages Corporation
• COALITION BREWING
• Dutch Windmill Spirits
• Heineken
• Klosterbrauerei Weißenohe
• SK Rodnik
• Koios Beverage Corporation
• The Supreme Cannabis Company
• General Cannabis Corporation
• Heineken
• Coalition Brewing
• Bhang Corporation
• Cannabis Energy Drink

The global cannabis beverages market is segmented as follows:

Global Cannabis Beverages Market: Type Analysis

• Alcoholic
  • Cannabis-Infused Beers
  • Cannabis-Infused Spirits
  • Cannabis-Infused Wines
  • Others 
• Non-Alcoholic
  • Marijuana Tea
  • Marijuana Elixirs
  • Cannabis Soda
  • Cannabis Coffee and Cold Brew

Global Cannabis Beverages Market: End-Use Analysis

• Household
• HoReCa

Global Cannabis Beverages Market: Distribution Channel Analysis

• B2B
• B2C
  • Convenience Stores
  • Hypermarkets
  • Specialty Stores
  • Online Stores
  • Others

Global Cannabis Beverages Market: Regional Analysis

• North America
  • The U.S.
• Europe
  • UK
  • France
  • Germany
• Asia Pacific
  • China
  • Japan
  • India
• Latin America
  • Brazil
• Middle East and Africa