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Cannabis-based Alcoholic Beverages Market - Global Industry Analysis

Cannabis-based Alcoholic Beverages Market by Product (Cannabis-infused Beers, Cannabis-infused Spirits, Cannabis-infused Wines), by End Use (Households, Restaurants, Hotels, Cafes): Global Industry Perspective, Comprehensive Analysis and Forecast, 2020 – 2028

Published Date: 16-Jun-2021 Category: Food & Beverage Report Format : PDF Pages: 140 Report Code: ZMR-4516 Status : Published

The global cannabis-based alcoholic beverages market accounted for USD 1,313 Million in 2020 and is expected to reach USD 9,825 Million by 2028, growing at a CAGR of 28.6% from 2021 to 2028.

Description

Market Overview

The global cannabis-based alcoholic beverages market accounted for USD 1,313 Million in 2020 and is expected to reach USD 9,825 Million by 2028, growing at a CAGR of 28.6% from 2021 to 2028.

Cannabis is a famous plant which is famous for its various medicinal benefits. Infusions of cannabis flower, hemp seeds, CBD, and cannabis terpenes into alcoholic beverages like gin, whiskey, vodka, absinthe, beer, and wine produce cannabis-based alcoholic beverages. Many alcoholic beverage companies are incorporating Tetrahydrocannabinol (THC) and Cannabidiol (CBD) into a variety of beverages, including margaritas, cider, and soda.

COVID-19 Impact Analysis

The COVID outbreak has negatively impacted the cannabis-based alcoholic beverages market. This is due to the lockdown and social distancing rules being imposed by various nation across different nations. With the regulated time period of the market, reducing eating out trend, market closure across states and the fear of consuming cold resulting to health issues has hampered the market to a large impact. The same goes with food service sector, dairy, bakery, beverages servings are facing major fallback due to imposed lockdown.

Growth Factors

The global cannabis-based alcoholic beverages market is driven by the rising popularity of cannabis in medical treatments and can help in curing cancer, insomnia, chronic pain, neurological diseases which is fueling its growth. Also, with the rising craze amongst youngsters, the flavored alcoholic beverages are pretty famous and in-demand is one of the major growth factors. The growth of cannabis-based alcoholic beverages can also be observed due to the salutary rules and regulations for the consumption of cannabis in various developed nations such as U.S. and Canada as they play a major role in the growth. For example, cannabis is legalized in U.S. and Canada. Due to its medical application, it is extensively being used in India and Europe making it legal and boosting the production and sales across the globe. Also, with the increase in numbers of bars, clubs, lounges, pubs have pushed the sales of cannabis product cross the globe.

Report Scope :

Report Attribute Details
Base Year 2020
Historic Years 2016 - 2020
Forecast Years 2021 - 2028
Segments Covered By Product Type, By Application, and By End Use
Forecast Units Value (USD Billion), and Volume (Units)
Quantitative Units Revenue in USD million/billion and CAGR from 2021 to 2028
Regions Covered North America, Europe, Asia Pacific, Latin America, and Middle East & Africa, and Rest of World
Countries Covered U.S., Canada, Mexico, U.K., Germany, France, Italy, Spain, China, India, Japan, South Korea, Brazil, Argentina, GCC Countries, and South Africa, among others
Number of Companies Covered 10 companies with scope for including additional 15 companies upon request
Report Coverage Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PEST analysis, value chain analysis, regulatory landscape, market attractiveness analysis by segments and region, company market share analysis, and COVID-19 impact analysis.
Customization Scope Avail customized purchase options to meet your exact research needs.

Product Segment Analysis Preview

The most famous, prominent and consumed cannabis based alcoholic beverage is cannabis-based wine. It is due to the rising popularity amongst the millennials. Cannabis-based wine is a symbol of status and also good for health. The market players grabbed the opportunity and advertising CBD-infused wine as a health drink with low alcoholic content with various health benefits. This has fueled the sales of CBD- infused wine. For instance, Cannawine, which is one of the largest CBD infused wine producer and distributor claims it to give the soothing effect and make the mind fresh and relax. Cannabis-infused Beers and Cannabis-infused Spirits forms the other types in the product segment.

 

End-Use Segment Analysis Preview

Restaurants holds the largest share in the market. This is due to the growing demand for the cannabis based alcoholic beverage amongst youngsters. Due to its low alcoholic content and health factors, it is allowed to be sold in the restaurants. The favorable rules and regulations applied by the government is also making it easily available for the consumption in the restaurants. Households, Hotels and Cafes forms the other types of end-use segment.

Regional Analysis Preview

North America held the largest market share of 73.4% in 2020. This is attributable to the increased consumption and craze amongst the youngsters for the cannabis- based alcoholic beverages. Also, there was popularity of these beverages in the population. The flexibility in the rules and regulation for the alcoholic beverages has attributed to the phenomenal growth in the sector. For legal marijuana, there is a lot of information and technical exchange. Another notable driving factor that has bolstered the market's growth is public and private investments in R&D for a safer form of consuming cannabis in recent years. The number of businesses operating in this market has increased dramatically. The variety and quantity of products delivered to end-users increases as the number of companies operating in the industry grows. As a result of the variety in the products, the market is boosted even more.

Europe held the significant growth of 25.5% CAGR during the forecast period. The number of CBD users in the United Kingdom increased from 125,000 in 2016 to 250,000 in 2017, according to the Cannabis Trade Association. In addition, businesses in the region are launching new products to keep up with the growing trend of wellness beverages. CBD Ultra and Cloud 9 Brewing in Manchester, for example, have released the UK's first CBD Session IPA beer brewed with Cannabis Sativa extract.

Key Market Players & Competitive Landscape

Some of key players in cannabis-based alcoholic beverages market are Anheuser-Busch InBev, California Dreamin', CannaVines, Dutch Windmill Spirits BV, Heineken NV, Klosterbrauerei Weißenohe GmbH & Co.KG, MJ Wines LLC, NABC, Inc., Rebel Coast Winery and Winabis, Wine & Cannabis, among others.

There is a humongous amount of money being invested in the R&D of cannabis. There is extensive investment done by the big conglomerates in the production and supply chain of raw materials. Product launches, product approvals, and other organic growth strategies such as patents and events are being prioritized by a number of companies. Acquisitions, as well as partnerships and collaborations, were seen as inorganic growth strategies in the market. These activities have paved the way for market players to expand their business and customer base. With the rising demand for cannabis-based alcoholic beverages in the global market, market payers in the cannabis-based alcoholic beverages market are expected to benefit from lucrative growth opportunities in the future. A list of a few companies involved in the cannabis-based alcoholic beverages market is provided below.

The global cannabis-based alcoholic beverages market is segmented as follows:

By Product

  • Cannabis-infused Beers
  • Cannabis-infused Spirits
  • Cannabis-infused Wines

By End-Use

  • Households
  • Restaurants
  • Hotels
  • Cafes

By Region

  • North America
    • The U.S.
    • Canada
  • Europe
    • France
    • The UK
    • Spain
    • Germany
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Southeast Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa

Table Of Content

  • Chapter No. 1 Introduction
    • 1.1. Report Description
      • 1.1.1. Purpose of the Report
      • 1.1.2. USP & Key Offerings
    • 1.2. Key Benefits for Stakehulders
    • 1.3. Target Audience
    • 1.4. Report Scope
  • Chapter No. 2 Executive Summary
    • 2.1. Key Findings
      • 2.1.1. Top Investment Pockets
        • 2.1.1.1. Market Attractiveness Analysis, By Product
        • 2.1.1.2. Market Attractiveness Analysis, By End Use
        • 2.1.1.3. Market Attractiveness Analysis, By Region
    • 2.2. Market Snapshot
    • 2.3. Global Cannabis-based Alcohulic Beverages Market, 2020 – 2028 (USD Million)
    • 2.4. Insights from Primary Respondents
  • Chapter No. 3 COVID 19 Impact Analysis
    • 3.1. Impact Assessment of COVID-19 Pandemic, By Region
      • 3.1.1. North America
      • 3.1.2. Europe
      • 3.1.3. Asia Pacific
      • 3.1.4. Latin America
      • 3.1.5. The Middle-East and Africa
    • 3.2. Quarterly Market Revenue and Forecast by Region 2020 & 2021
    • 3.3. Pre COVID-19 Market Revenue, By Region, 2016-2019 (USD Million)
    • 3.4. Post COVID-19 Market Revenue, By Region, 2020-2028 (USD Million)
    • 3.5. Key Strategies Undertaken by Companies to Tackle COVID-19
      • 3.5.1. Company Quarterly Revenue Analysis, 2019 & 2020
    • 3.6. Short Term Dynamics
    • 3.7. Long Term Dynamics
  • Chapter No. 4 Cannabis-based Alcohulic Beverages Market – Product Segment Analysis
    • 4.1. Overview
      • 4.1.1. Market Revenue Share, By Product, 2020 & 2028
    • 4.2. Cannabis-infused Beers
      • 4.2.1. Market Size and Forecast, By Region (USD Million)
      • 4.2.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 4.2.3. Key Market Trends, Growth Factors, & Opportunities
    • 4.3. Cannabis-infused Spirits
      • 4.3.1. Market Size and Forecast, By Region (USD Million)
      • 4.3.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 4.3.3. Key Market Trends, Growth Factors, & Opportunities
    • 4.4. Cannabis-infused Wines
      • 4.4.1. Market Size and Forecast, By Region (USD Million)
      • 4.4.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 4.4.3. Key Market Trends, Growth Factors, & Opportunities
  • Chapter No. 5 Cannabis-based Alcohulic Beverages Market – End Use Segment Analysis
    • 5.1. Overview
      • 5.1.1. Market Revenue Share, By End Use, 2020 & 2028
    • 5.2. Househulds
      • 5.2.1. Market Size and Forecast, By Region (USD Million)
      • 5.2.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 5.2.3. Key Market Trends, Growth Factors, & Opportunities
    • 5.3. Restaurants
      • 5.3.1. Market Size and Forecast, By Region (USD Million)
      • 5.3.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 5.3.3. Key Market Trends, Growth Factors, & Opportunities
    • 5.4. Hotels
      • 5.4.1. Market Size and Forecast, By Region (USD Million)
      • 5.4.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 5.4.3. Key Market Trends, Growth Factors, & Opportunities
    • 5.5. Cafes
      • 5.5.1. Market Size and Forecast, By Region (USD Million)
      • 5.5.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 5.5.3. Key Market Trends, Growth Factors, & Opportunities
  • Chapter No. 6 Cannabis-based Alcohulic Beverages Market – Regional Analysis
    • 6.1. Overview
      • 6.1.1. Global Market Revenue Share, By Region, 2020 & 2028
      • 6.1.2. Global Market Revenue, By Region, 2020 – 2028 (USD Million)
    • 6.2. North America
      • 6.2.1. North America Market Revenue, By Country, 2020 – 2028 (USD Million)
      • 6.2.2. North America Market Revenue, By Product, 2020 – 2028
      • 6.2.3. North America Market Revenue, By End Use, 2020 – 2028
      • 6.2.4. U.S.
        • 6.2.4.1. U.S. Market Revenue, By Product, 2020 – 2028
        • 6.2.4.2. U.S. Market Revenue, By End Use, 2020 – 2028
      • 6.2.5. Canada
        • 6.2.5.1. Canada Market Revenue, By Product, 2020 – 2028
        • 6.2.5.2. Canada Market Revenue, By End Use, 2020 – 2028
      • 6.2.6. Mexico
        • 6.2.6.1. Mexico Market Revenue, By Product, 2020 – 2028
        • 6.2.6.2. Mexico Market Revenue, By End Use, 2020 – 2028
    • 6.3. Europe
      • 6.3.1. Europe Market Revenue, By Country, 2020 – 2028 (USD Million)
      • 6.3.2. Europe Market Revenue, By Product, 2020 – 2028
      • 6.3.3. Europe Market Revenue, By End Use, 2020 – 2028
      • 6.3.4. Germany
        • 6.3.4.1. Germany Market Revenue, By Product, 2020 – 2028
        • 6.3.4.2. Germany Market Revenue, By End Use, 2020 – 2028
      • 6.3.5. France
        • 6.3.5.1. France Market Revenue, By Product, 2020 – 2028
        • 6.3.5.2. France Market Revenue, By End Use, 2020 – 2028
      • 6.3.6. U.K.
        • 6.3.6.1. U.K. Market Revenue, By Product, 2020 – 2028
        • 6.3.6.2. U.K. Market Revenue, By End Use, 2020 – 2028
      • 6.3.7. Italy
        • 6.3.7.1. Italy Market Revenue, By Product, 2020 – 2028
        • 6.3.7.2. Italy Market Revenue, By End Use, 2020 – 2028
      • 6.3.8. Spain
        • 6.3.8.1. Spain Market Revenue, By Product, 2020 – 2028
        • 6.3.8.2. Spain Market Revenue, By End Use, 2020 – 2028
      • 6.3.9. Rest of Europe
        • 6.3.9.1. Rest of Europe Market Revenue, By Product, 2020 – 2028
        • 6.3.9.2. Rest of Europe Market Revenue, By End Use, 2020 – 2028
    • 6.4. Asia Pacific
      • 6.4.1. Asia Pacific Market Revenue, By Country, 2020 – 2028 (USD Million)
      • 6.4.2. Asia Pacific Market Revenue, By Product, 2020 – 2028
      • 6.4.3. Asia Pacific Market Revenue, By End Use, 2020 – 2028
      • 6.4.4. China
        • 6.4.4.1. China Market Revenue, By Product, 2020 – 2028
        • 6.4.4.2. China Market Revenue, By End Use, 2020 – 2028
      • 6.4.5. Japan
        • 6.4.5.1. Japan Market Revenue, By Product, 2020 – 2028
        • 6.4.5.2. Japan Market Revenue, By End Use, 2020 – 2028
      • 6.4.6. India
        • 6.4.6.1. India Market Revenue, By Product, 2020 – 2028
        • 6.4.6.2. India Market Revenue, By End Use, 2020 – 2028
      • 6.4.7. South Korea
        • 6.4.7.1. South Korea Market Revenue, By Product, 2020 – 2028
        • 6.4.7.2. South Korea Market Revenue, By End Use, 2020 – 2028
      • 6.4.8. South-East Asia
        • 6.4.8.1. South-East Asia Market Revenue, By Product, 2020 – 2028
        • 6.4.8.2. South-East Asia Market Revenue, By End Use, 2020 – 2028
      • 6.4.9. Rest of Asia Pacific
        • 6.4.9.1. Rest of Asia Pacific Market Revenue, By Product, 2020 – 2028
        • 6.4.9.2. Rest of Asia Pacific Market Revenue, By End Use, 2020 – 2028
    • 6.5. Latin America
      • 6.5.1. Latin America Market Revenue, By Country, 2020 – 2028 (USD Million)
      • 6.5.2. Latin America Market Revenue, By Product, 2020 – 2028
      • 6.5.3. Latin America Market Revenue, By End Use, 2020 – 2028
      • 6.5.4. Brazil
        • 6.5.4.1. Brazil Market Revenue, By Product, 2020 – 2028
        • 6.5.4.2. Brazil Market Revenue, By End Use, 2020 – 2028
      • 6.5.5. Argentina
        • 6.5.5.1. Argentina Market Revenue, By Product, 2020 – 2028
        • 6.5.5.2. Argentina Market Revenue, By End Use, 2020 – 2028
      • 6.5.6. Rest of Latin America
        • 6.5.6.1. Rest of Latin America Market Revenue, By Product, 2020 – 2028
        • 6.5.6.2. Rest of Latin America Market Revenue, By End Use, 2020 – 2028
    • 6.6. The Middle-East and Africa
      • 6.6.1. The Middle-East and Africa Market Revenue, By Country, 2020 – 2028 (USD Million)
      • 6.6.2. The Middle-East and Africa Market Revenue, By Product, 2020 – 2028
      • 6.6.3. The Middle-East and Africa Market Revenue, By End Use, 2020 – 2028
      • 6.6.4. GCC Countries
        • 6.6.4.1. GCC Countries Market Revenue, By Product, 2020 – 2028
        • 6.6.4.2. GCC Countries Market Revenue, By End Use, 2020 – 2028
      • 6.6.5. South Africa
        • 6.6.5.1. South Africa Market Revenue, By Product, 2020 – 2028
        • 6.6.5.2. South Africa Market Revenue, By End Use, 2020 – 2028
      • 6.6.6. Rest of Middle-East Africa
        • 6.6.6.1. Rest of Middle-East Africa Market Revenue, By Product, 2020 – 2028
        • 6.6.6.2. Rest of Middle-East Africa Market Revenue, By End Use, 2020 – 2028
  • Chapter No. 7 Cannabis-based Alcohulic Beverages Market – Industry Analysis
    • 7.1. Introduction
    • 7.2. Market Drivers
      • 7.2.1. Driving Factor 1 Analysis
      • 7.2.2. Driving Factor 2 Analysis
    • 7.3. Market Restraints
      • 7.3.1. Restraining Factor Analysis
    • 7.4. Market Opportunities
      • 7.4.1. Market Opportunity Analysis
    • 7.5. Porter’s Five Forces Analysis
    • 7.6. PEST Analysis
    • 7.7. Regulatory Landscape
    • 7.8. Technulogy Landscape
    • 7.9. Regional Market Trends
      • 7.9.1. North America
      • 7.9.2. Europe
      • 7.9.3. Asia Pacific
      • 7.9.4. Latin America
      • 7.9.5. The Middle-East and Africa
    • 7.10. Pricing Analysis
    • 7.11. Value Chain Analysis
    • 7.12. Downstream Buyers
    • 7.13. Distributors/Traders List
  • Chapter No. 8 Competitive Landscape
    • 8.1. Company Market Share Analysis – 2019
      • 8.1.1. Global Cannabis-based Alcohulic Beverages Market: Company Market Share, 2019
      • 8.1.2. Global Cannabis-based Alcohulic Beverages Market, Company Market Revenue, 2016 – 2019 (USD Million)
      • 8.1.3. Global Cannabis-based Alcohulic Beverages Market, Company Y-o-Y Growth, 2017 – 2019 (%)
      • 8.1.4. Global Cannabis-based Alcohulic Beverages Market: Radar Determinant Chart, 2019
    • 8.2. Strategic Developments
      • 8.2.1. Acquisitions & Mergers
      • 8.2.2. New Product Launch
      • 8.2.3. Regional Expansion
    • 8.3. Company Strategic Developments – Heat Map Analysis
  • Chapter No. 9 Company Profiles
    • 9.1. Anheuser-Busch InBev
      • 9.1.1. Company Overview
      • 9.1.2. Key Executives
      • 9.1.3. Product Portfulio
      • 9.1.4. Financial Overview
      • 9.1.5. Operating Business Segments
      • 9.1.6. Business Performance
      • 9.1.7. Recent Developments
    • 9.2. California Dreamin'
    • 9.3. CannaVines
    • 9.4. Dutch Windmill Spirits BV
    • 9.5. Heineken NV
    • 9.6. Klosterbrauerei Weißenohe GmbH & Co.KG
    • 9.7. MJ Wines LLC
    • 9.8. NABC Inc.
    • 9.9. Rebel Coast Winery and Winabis
    • 9.10. Wine & Cannabis
  • Chapter No. 10 Marketing Strategy Analysis
    • 10.1. Marketing Channel
    • 10.2. Direct Marketing
    • 10.3. Indirect Marketing
    • 10.4. Marketing Channel Development Trends
    • 10.5. Economic/Pulitical Environmental Change
  • Chapter No. 11 Research Methodulogy
    • 11.1. Research Methodulogy
    • 11.2. Phase I - Secondary Research
    • 11.3. Phase II - Data Modeling
      • 11.3.1. Company Share Analysis Model
      • 11.3.2. Revenue Based Modeling
    • 11.4. Phase III - Primary Research
    • 11.5. Research Limitations
      • 11.5.1. Assumptions

Methodology


Frequently Asked Questions

The global cannabis-based alcoholic beverages market was valued at USD 1,313 Million in 2020.

The global cannabis-based alcoholic beverages market is expected to reach USD 9,825 Million by 2028, growing at a CAGR of 28.6% between 2021 to 2028.

Legalization of the cannabis for medical purpose across the globe, increased consumption of the low alcoholic content beverages are the drivers in cannabis-based alcoholic beverages market growth.

North America held a share of over 72.20% in the global cannabis-based alcoholic beverages market in 2020. This is attributable to the increased consumption and craze amongst the youngsters for the cannabis- based alcoholic beverages.

Some of key players cannabis-based alcoholic beverages market include Anheuser-Busch InBev, California Dreamin', CannaVines, Dutch Windmill Spirits BV, Heineken NV, Klosterbrauerei Weißenohe GmbH & Co.KG, MJ Wines LLC, NABC, Inc., Rebel Coast Winery and Winabis, Wine & Cannabis, among others.

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