Beetroot Powder Market: Overview
Beetroot is also known as a red beet, golden beet, table beet, and garden beet. Beetroot is used as a sweetening agent as it has more sugar than other vegetables. When the dried beetroot is grinded or milled beetroot powder is obtained. The beetroot powder offers flavor and color to several food products. The beetroot powder consists of betaine phytochemical which is helpful for the proper functioning of the cardiovascular system and also helps in processing the amino acids by the kidney and the liver. Beetroot powder is a source of phosphorus, iodine, magnesium, copper, riboflavin, fiber, potassium, chlorine, iron, calcium, sodium, thiamine, and vitamins.
Beetroot Powder Market: Segmentation
The global market for the beetroot powder is fragmented into the end-use industry, application, distribution channel, packaging type, and type. Based on the end-user industry, the global market is segregated into food and beverage industry. Based on the application, the market is categorized into curries and gravies, food color, soups, and coatings. The demand for the beetroot powder is increasing in the food sector owing to the increasing awareness about the health benefits of the beetroot. Based on the distribution channel, the market is divided into an online sale, retail shops, departmental store, and supermarket/hypermarket. Based on the packaging type, the market is bifurcated into cans, bottle, and bags. Based on the type, the market is fragmented into conventional and organic.
Beetroot Powder Market: Growth Factors
There is an increasing demand for the beetroot powder in the food and beverage sector. It is considered that one tablespoon of beetroot powder equals to one beetroot in terms of nutrition. In the food industry, the beetroot powder is used as a taste enhancer, flavoring agent, and to add colors to the food products. Its consumption is increasing among the younger population owing to the health benefits that are provided by the beetroot powder. There is an increasing use of the beetroot powder in the burgers and pizzas for enhancing the flavor and adding to the nutritional value thus increasing its demand in the fast food industry. The beetroot powder is also being used in the cosmetic industry owing to its higher antioxidant content thus propelling the demand of the market.
Beetroot Powder Market: Regional Analysis
On the basis of the regional segmentation, the global beetroot powder market includes regions such as Asia Pacific, North America, the Middle East and Africa, Eastern Europe, Latin America, Western Europe. The major beetroot producing regions are France, Germany, Ukraine, Russia, and United States. Owing to the cold climatic conditions the cultivation of beetroot becomes favorable. The highest consumer of the beetroot powder is Australia. This is due to its increasing consumption in the food products such as burgers and soups.
Beetroot Powder Market: Competitive Players
The key market players that are involved in the beetroot powder market are Yesraj Agro Exports, Bioglan, Super Sprout LLC & Juices International Pty Ltd., Radiance Ltd., Natures Aid Ltd., Nature's Way Products, Go Superfood, Botanical Ingredients Ltd., and others.
Beetroot Powder Market: Regional Segment Analysis
- North America
- U.S.
- Europe
- UK
- France
- Germany
- Asia Pacific
- China
- Japan
- India
- Latin America
- Brazil
- Middle East and Africa
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- Full in-depth analysis of the parent market
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- Segmentation details of the market
- Former, on-going, and projected market analysis in terms of volume and value
- Assessment of niche industry developments
- Market share analysis
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- Emerging segments and regional markets
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