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Baby Diapers Market - Global Industry Analysis

Baby Diapers Market, By Product (Fresh and Processed): Global Industry Perspective, Comprehensive Analysis and Forecast, 2020 – 2028

Published Date: 17-May-2021 Category: Consumer Goods Report Format : PDF Pages: 140 Report Code: ZMR-1170 Status : Published

The global Baby Diapers Market accounted for almost USD 52.63 Billion in 2018 and is likely to cross almost USD 91.99 Billion by end of 2028, developing at a CAGR of almost 6.4% from 2017 to 2022.

Description

Market Overview

The global Baby Diapers Market accounted for almost USD 52.63 Billion in 2018 and is likely to cross almost USD 91.99 Billion by end of 2028, developing at a CAGR of almost 6.4% from 2017 to 2022.

The demand for Baby Diapers is expected to rise at a significant rate during the forecast period owing to rising women population globally. Working mothers prefer easy to use and disposable cleaning products for their babies. For instance, the women employment rate in the Europe accounted for 64% in 2019. Further, rising health awareness among customer supports the growth of the market. Growing demand for natural and hygienic products is motivating the manufacturers to launch bio-based launched a new diaper in the market. The new diaper is bio-based and softest diaper, it also offers great Growing demand for natural and hygienic products is forcing manufacturers to develop bio-based disposable diapers, which is also projected to propel market demand. Additionally, in November 2020, H.B. Fuller launched a new natural-based hygiene diapers.

Moreover, smart diaper is the newest trends in the overall diaper market. Manufactures nowadays are developing new and innovative baby diaper in the market which is expected to increasing the competition among existing player and is also increasing the demand for baby diapers over the forecast period.  For instance, May 2019, Huggies launched a new smart diaper in the Korean market. The new smart diaper is equipped with a Bluetooth sensor and aims to provide text notification to the parents about bowel movements of the babies. In addition, in July 2019, Pampers, launched first ever smart diaper in the market. The new smart diaper “Lumi” offers traction of babies with the help of attached sensors.

Enzymes that are used in baby diapers are toxic to a baby's skin, as a result, companies are launching diapers with a multiple layer that allows faeces to reach the heart rather than on the surface. Thinner and lighter diapers are also being produced on a large scale that is skin-friendly as well as eco-friendly.

COVID-19 Impact Analysis

The sudden outbreak of the novel corona virus has impacted almost every industry across the globe. The Baby Diapers Market is also affected during the pandemic situation. However, rising health awareness among consumers due to Covid-19 is expected to increase the demand for the market over forecast period. Parents nowadays are inclining towards using disposable products as these minimises the risk of infection and thereby, reducing the clinical visits.

Growth Factors

The innovation in disposable diapers technology such as introduction of smart diapers is expected to drive the overall growth of the market over the forecast period. The smart diapers are capable to react in a prescribed manner when they come in contact with certain bacteria, or proteins. Thereby, provide signal to parents when the diaper needs to be changed.

The main factors driving the growth of the market are rising disposable income, favourable demographics, and increased concern for hygiene along with the increasing participation of women in the workforce in the developing nations such as India, China, and Indonesia is expected to boost the growth of Baby Diapers Market during the forecast period.

Report Scope:

Report Attribute Details
Base Year 2020
Historic Years 2016 - 2020
Forecast Years 2021 - 2028
Segments Covered By Product Type, By Application, and By End Use
Forecast Units Value (USD Billion), and Volume (Units)
Quantitative Units Revenue in USD million/billion and CAGR from 2021 to 2028
Regions Covered North America, Europe, Asia Pacific, Latin America, and Middle East & Africa, and Rest of World
Countries Covered U.S., Canada, Mexico, U.K., Germany, France, Italy, Spain, China, India, Japan, South Korea, Brazil, Argentina, GCC Countries, and South Africa, among others
Number of Companies Covered 10 companies with scope for including additional 15 companies upon request
Report Coverage Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PEST analysis, value chain analysis, regulatory landscape, market attractiveness analysis by segments and region, company market share analysis, and COVID-19 impact analysis.
Customization Scope Avail customized purchase options to meet your exact research needs.

Product Segment Analysis Preview

Based on product, the global baby diapers market is segmented into disposable diapers, training pants, biodegradable diapers, cloth diapers and swim pants.

The disposable diapers segment dominated the overall baby diaper market owing to continuous product advancements by manufacturers and ease of use. Moreover, Due to changing consumer preferences and the environmental issues, biodegradable baby diapers are likely to become the most eye-catching sector in the near future. On the other hand, raising awareness about the negative effects of chemicals used is important.

Disposable diapers account for the majority of the baby diapers market; however, the cloth diapers segment is expected to rise at the fastest CAGR during the forecast period. The presence of a massive infant population, as well as an increase in disposable income in Asia, Latin America, the Middle East, and Africa, contribute significantly to the growth of disposable diapers.

Regional Analysis Preview

Asia Pacific held a share of around 30% in 2020 and is anticipated to be the fastest growing segment during the forecast period, owing to comfort convenience, along with competitive prices offered by major manufactures in the market. Moreover, the presence of major players in the region such as Proctor & Gamble, Kimberly Clarke-Lever and Unicharm’s Mamy Poko Pants among others also supports the growth of the market in the region. Moreover, reports by the Economic times in 2015 suggested that Proctor & Gamble accounted for 42% of the total market share in the Indian diapers market. Additionally, rising birth rates in the region also supports the market growth. For instance, 25 million babies are born every year in India and 15 million babies in China.

North America dominated the baby diapers industry in 2016, with the largest share, followed by Europe. In the coming years, the growth of the baby diapers market will likely be fuelled by rising literacy rates, rapid product innovation, and vast opportunities in emerging economies.

Key Market Players & Competitive Landscape

Some of key players in Baby Diapers Market are SCA Hygiene, Unicharm, Bumkins, Procter & Gamble, Kimberly-Clark, KAO Corporation, Diapees and Wipees, and Hengan amongst others..

 The global Baby Diapers Market is segmented as follows:

By Type

  • Biodegradable Diapers
  • Training Nappy
  • Cloth Diapers
  • Swim Pants
  • Disposable Diaper

By Region

  • North America
    • The U.S.
    • Canada
  • Europe
    • France
    • The UK
    • Spain
    • Germany
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Southeast Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa

Table Of Content

  • Chapter 1. Introduction
    • 1.1. Report Description
      • 1.1.1. Purpose of the Report
      • 1.1.2. USP & Key Offerings
    • 1.2. Key Benefits for Stakehulders
    • 1.3. Target Audience
    • 1.4. Report Scope
  • Chapter 2. Executive Summary
    • 2.1. Key Findings
      • 2.1.1. Top Investment Pockets
      • 2.1.2. Market Attractiveness Analysis, By Type
      • 2.1.3. Market Attractiveness Analysis, By Region
    • 2.2. Market Snapshot
    • 2.3. Global Baby Diapers Market, 2016 – 2028 (USD Billion)
    • 2.4. Insights from Primary Respondents
  • Chapter 3. COVID 19 Impact Analysis
    • 3.1. Impact Assessment of COVID-19 Pandemic, By Region
      • 3.1.1. North America
      • 3.1.2. Europe
      • 3.1.3. Asia Pacific
      • 3.1.4. Latin America
      • 3.1.5. The Middle-East and Africa
    • 3.2. Quarterly Market Revenue and Forecast by Region 2020 & 2021
    • 3.3. Pre COVID-19 Market Revenue, By Region, 2016-2019 (USD Billion)
    • 3.4. Post COVID-19 Market Revenue, By Region, 2020-2028 (USD Billion)
    • 3.5. Key Strategies Undertaken by Companies to Tackle COVID-19
      • 3.5.1. Company Quarterly Revenue Analysis, 2019 & 2020
    • 3.6. Short Term Dynamics
    • 3.7. Long Term Dynamics
  • Chapter 4. Baby Diapers Market – Type Segment Analysis
    • 4.1. Overview
      • 4.1.1. Market Revenue Share, By Type, 2020 & 2028
    • 4.2. Biodegradable Diapers
      • 4.2.1. Market Size and Forecast, By Region (USD Billion)
      • 4.2.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 4.2.3. Key Market Trends, Growth Factors, & Opportunities
    • 4.3. Training Nappy
      • 4.3.1. Market Size and Forecast, By Region (USD Billion)
      • 4.3.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 4.3.3. Key Market Trends, Growth Factors, & Opportunities
    • 4.4. Cloth Diapers
      • 4.4.1. Market Size and Forecast, By Region (USD Billion)
      • 4.4.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 4.4.3. Key Market Trends, Growth Factors, & Opportunities
    • 4.5. Swim Pants
      • 4.5.1. Market Size and Forecast, By Region (USD Billion)
      • 4.5.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 4.5.3. Key Market Trends, Growth Factors, & Opportunities
    • 4.6. Disposable Diaper
      • 4.6.1. Market Size and Forecast, By Region (USD Billion)
      • 4.6.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 4.6.3. Key Market Trends, Growth Factors, & Opportunities
  • Chapter 5. Baby Diapers Market – Regional Analysis
    • 5.1. Overview
      • 5.1.1. Global Market Revenue Share, By Region, 2020 & 2028
      • 5.1.2. Global Market Revenue, By Region, 2016 – 2028 (USD Billion)
    • 5.2. North America
      • 5.2.1. North America Market Revenue, By Country, 2016 – 2028 (USD Billion)
      • 5.2.2. North America Market Revenue, By Type, 2016 – 2028
      • 5.2.3. U.S.
        • 5.2.3.1. U.S. Market Revenue, By Type, 2016 – 2028
      • 5.2.4. Canada
        • 5.2.4.1. Canada Market Revenue, By Type, 2016 – 2028
      • 5.2.5. Mexico
        • 5.2.5.1. Mexico Market Revenue, By Type, 2016 – 2028
    • 5.3. Europe
      • 5.3.1. Europe Market Revenue, By Country, 2016 – 2028 (USD Billion)
      • 5.3.2. Germany
        • 5.3.2.1. Germany Market Revenue, By Type, 2016 – 2028
      • 5.3.3. France
        • 5.3.3.1. France Market Revenue, By Type, 2016 – 2028
      • 5.3.4. U.K.
        • 5.3.4.1. U.K. Market Revenue, By Type, 2016 – 2028
      • 5.3.5. Italy
        • 5.3.5.1. Italy Market Revenue, By Type, 2016 – 2028
      • 5.3.6. Spain
        • 5.3.6.1. Spain Market Revenue, By Type, 2016 – 2028
      • 5.3.7. Rest of Europe
        • 5.3.7.1. Rest of Europe Market Revenue, By Type, 2016 – 2028
    • 5.4. Asia Pacific
      • 5.4.1. Asia Pacific Market Revenue, By Country, 2016 – 2028 (USD Billion)
      • 5.4.2. Asia Pacific Market Revenue, By Type, 2016 – 2028
      • 5.4.3. China
        • 5.4.3.1. China Market Revenue, By Type, 2016 – 2028
      • 5.4.4. Japan
        • 5.4.4.1. Japan Market Revenue, By Type, 2016 – 2028
      • 5.4.5. India
        • 5.4.5.1. India Market Revenue, By Type, 2016 – 2028
      • 5.4.6. South Korea
        • 5.4.6.1. South Korea Market Revenue, By Type, 2016 – 2028
      • 5.4.7. South-East Asia
        • 5.4.7.1. South-East Asia Market Revenue, By Type, 2016 – 2028
      • 5.4.8. Rest of Asia Pacific
        • 5.4.8.1. Rest of Asia Pacific Market Revenue, By Type, 2016 – 2028
    • 5.5. Latin America
      • 5.5.1. Latin America Market Revenue, By Country, 2016 – 2028 (USD Billion)
      • 5.5.2. Latin America Market Revenue, By Type, 2016 – 2028
      • 5.5.3. Brazil
        • 5.5.3.1. Brazil Market Revenue, By Type, 2016 – 2028
      • 5.5.4. Argentina
        • 5.5.4.1. Argentina Market Revenue, By Type, 2016 – 2028
      • 5.5.5. Rest of Latin America
        • 5.5.5.1. Rest of Latin America Market Revenue, By Type, 2016 – 2028
    • 5.6. Middle-East and Africa
      • 5.6.1. Middle-East and Africa Market Revenue, By Country, 2016 – 2028 (USD Billion)
      • 5.6.2. Middle-East and Africa Market Revenue, By Type, 2016 – 2028
      • 5.6.3. GCC Countries
        • 5.6.3.1. GCC Countries Market Revenue, By Type, 2016 – 2028
      • 5.6.4. South Africa
        • 5.6.4.1. South Africa Market Revenue, By Type, 2016 – 2028
      • 5.6.5. Rest of Middle-East and Africa
        • 5.6.5.1. Rest of Middle-East and Africa Market Revenue, By Type, 2016 – 2028
  • Chapter 6. Baby Diapers Market – Industry Analysis
    • 6.1. Introduction
    • 6.2. Market Drivers
      • 6.2.1. Driving Factor 1 Analysis
      • 6.2.2. Driving Factor 2 Analysis
    • 6.3. Market Restraints
      • 6.3.1. Restraining Factor Analysis
    • 6.4. Market Opportunities
      • 6.4.1. Market Opportunity Analysis
    • 6.5. Porter’s Five Forces Analysis
    • 6.6. PEST Analysis
    • 6.7. Regulatory Landscape
    • 6.8. Technology Landscape
    • 6.9. Regional Market Trends
      • 6.9.1. North America
      • 6.9.2. Europe
      • 6.9.3. Asia Pacific
      • 6.9.4. Latin America
      • 6.9.5. The Middle-East and Africa
    • 6.10. Pricing Analysis
    • 6.11. Value Chain Analysis
    • 6.12. Downstream Buyers
    • 6.13. Distributors/Traders List
  • Chapter 7. Competitive Landscape
    • 7.1. Company Market Share Analysis – 2019
      • 7.1.1. Global Baby Diapers Market: Company Market Share, 2019
      • 7.1.2. Global Baby Diapers Market, Company Market Revenue, 2016 – 2019 (USD Billion)
      • 7.1.3. Global Baby Diapers Market, Company Y-o-Y Growth, 2017 – 2019 (%)
      • 7.1.4. Global Baby Diapers Market: Radar Determinant Chart, 2019
    • 7.2. Strategic Developments
      • 7.2.1. Acquisitions & Mergers
      • 7.2.2. New Product Launch
      • 7.2.3. Regional Expansion
    • 7.3. Company Strategic Developments – Heat Map Analysis
  • Chapter 8. Company Profiles
    • 8.1. SCA Hygiene
      • 8.1.1. Company Overview
      • 8.1.2. Key Executives
      • 8.1.3. Product Portfolio
      • 8.1.4. Financial Overview
      • 8.1.5. Operating Business Segments
      • 8.1.6. Business Performance
      • 8.1.7. Recent Developments
    • 8.2. Unicharm
    • 8.3. Bumkins
    • 8.4. Procter & Gamble
    • 8.5. Kimberly-Clark
    • 8.6. KAO Corporation
    • 8.7. Diapees and Wipees
    • 8.8. Hengan
  • Chapter 9. Marketing Strategy Analysis
    • 9.1. Marketing Channel
    • 9.2. Direct Marketing
    • 9.3. Indirect Marketing
    • 9.4. Marketing Channel Development Trends
    • 9.5. Economic/Pulitical Environmental Change
  • Chapter 10. Research Methodology
    • 10.1. Research Methodology
    • 10.2. Phase I - Secondary Research
    • 10.3. Phase II - Data Modeling
      • 10.3.1. Company Share Analysis Model
      • 10.3.2. Revenue Based Modeling
    • 10.4. Phase III - Primary Research
    • 10.5. Research Limitations
      • 10.5.1. Assumptions

Methodology

This report is based on in-depth qualitative and quantitative analyses of the global Baby Diapers market. Zion Research has collected and analyzed key data belong to the global Baby Diapers market using a variety of methods. Quantitative analysis has been done following various projection and sampling techniques.

The qualitative analysis involved primary interviews, surveys, and vendor briefings. The data gathered as a result of these processes were validated through experts' opinions. The market dynamics have been determined after conducting a detailed study of the micro and macroeconomic indicators of the market.

Various parameters have been taken into account while estimating market size. The revenue generated by the leading industry participants in from the sales of Baby Diapers across the world has been calculated through primary and secondary research.

Zion Research employs the combination of secondary research followed by extensive primary research. Under secondary research, we refer to prominent paid as well as open access data sources including product literature, company annual reports, government publications, press releases, industry association’s magazines and other relevant sources for data collection. Other prominent secondary sources include STATISTA, trade journals, trade associations, statistical data from government websites, etc. 

For this study, Zion Research has conducted all-encompassing primary research with key industry participants to collect first had data. Moreover, in-depth interviews with key opinion leaders also assisted in the validation of findings from secondary research and to understand key trends in the Baby Diapers industry. Primary research makes up the major source of data collection and validation.   

Primary Research

We conduct primary interviews with industry participants and commentators on an ongoing basis to validate data and analysis. A typical research interview fulfills the following functions:

  • Provides firsthand information on market size, market trends, growth trends, competitive landscape, outlook, etc.
  • Helps in validating and strengthening the secondary research findings
  • Further, develops the analysis team’s expertise and market understanding
  • Primary research involves e-mail interactions, telephonic interviews as well as face-to-face interviews for each market, category, segment, and sub-segment across geographies

Participants who typically participate in such a process include, but are not limited to:

  • Industry participants: CEOs, VPs, marketing/product managers, market intelligence managers and national sales managers
  • Purchasing managers, technical personnel, distributors and resellers
  • Outside experts: Investment bankers, valuation experts, and research analysts specializing in specific markets

Key opinion leaders specializing in different areas corresponding to different industry verticals

Secondary Research

Secondary research sources that are typically referred to include, but are not limited to:

  • Company websites, annual reports, financial reports, broker reports, investor presentations and SEC filings
  • IDC and other relevant magazines
  • Internal and external proprietary databases, and relevant patent and regulatory databases
  • National government documents, statistical databases, and market reports

News articles, press releases, and webcasts specific to companies operating in the market

Following a comprehensive secondary and primary research and insights thus gathered, analysts at Zion Research have provided an in-depth analysis of various aspects of the Baby Diapers market.

Models

Where no hard data is available, we use models and estimates to produce comprehensive data sets. A rigorous methodology is adopted, wherein the available hard data is cross-referenced with the following data types to produce estimates:

  • Demographic data: Population split by segments
  • Macroeconomic indicators: GDP, PPP, Per Capita Income, etc.
  • Industry indicators: Expenditure, technology stage, and infrastructure, sector growth and facilities
  • Data is then cross-checked by an expert panel.

Free Analysis

The diaper is the type of underwear used to urinate or defecate without using the toilet. Baby diapers are made up of synthetic cloth or disposable material. The absorbent present in the diapers is polymers with hydrophilic property with high absorption rate. Prolong contact with the wet diaper can cause rashes and inconvenience, so the disposable diapers with advance technical properties are usually used. Plastic diapers are experiencing stumpy demand due to the introduction of new products which are slim fit with anti-bacterial and biodegradable properties.

Global baby diapers market is primarily driven by increasing disposable income in emerging economies paired with growing literacy rate of women. In addition, increasing birth rates in developing the region and growing concern about baby’s hygiene spur baby diapers demand. Furthermore, growing online purchase of baby diapers favors the baby diapers market growth. On a contrary, dropping birth rate in the developed countries is expected to have the adverse impact on baby diapers market growth. Nonetheless, increasing demand for an advanced product and significant demand from developing countries are some factors that may disclose new avenues for baby diapers market in the near future.

Global-Baby-Diapers-Market

Based on the type of diapers, the market is bifurcated into training nappy, cloth diapers, swim pants, biodegradable diapers and disposable diapers. Rising popularity of disposable diapers due to easy usability is expected to show significant growth in coming years. Further, these diapers are made up of hypoallergenic which is safe for babies. Biodegradable diapers are attaining traction in since past few years due to of rising environmental concerns and are expected to be one of the most attractive segments of baby diapers markets.

North America emerged as dominating the regional market for baby diapers in 2016. The growth of this region is mainly attributed to high product advancement, high literacy rate, and immense working population. Escalating population, increasing disposal income, growing literacy rates in developing regions of Asia Pacific propel this region to grow with highest CAGR in coming years. Europe is also considered to be the lucrative market for baby diapers in near future due to the huge working population.

Some of the key players in the baby diapers are Unicharm, SCA Hygiene, Procter & Gamble, Bumkins, KAO Corporation, Kimberly-Clark, Hengan and Diapees and Wipees amongst others.


Frequently Asked Questions

The global Baby Diapers Market was valued at USD 59.59 Billion in 2020.

The global Baby Diapers Market is expected to reach USD 91.99 Billion by 2028, growing at a CAGR of 6.4% between 2021 to 2028.

Some of the key factors driving growth of the global Baby Diapers Market  are rising birth rates

Asia Pacific region held a substantial share of the Baby Diapers Market in 2020. This is attributable to the increased per capita income of people.

Some of the major companies operating in Baby Diapers Market are SCA Hygiene, Unicharm, Bumkins, Procter & Gamble, Kimberly-Clark, KAO Corporation, Diapees and Wipees, and Hengan amongst others.

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