Agritourism Market Size, Share, Growth Report 2030

Global Agritourism Market: Overview

The tourism which is been organized to see agricultural farms as well as participate in agricultural activities is referred to as agritourism. Agritourism involves a wide range of areas of retreat, accommodation, education, entertainment, or outdoor recreation. Some examples of agritourism include nature centers, wildlife & bird watching, petting farms, winery or vineyards, educational camps for children, farm tours for school children & families, country overnight beds & breakfasts, and many more.

The global Agritourism Market was valued at USD 68.58 billion in 2019 and is likely to reach USD 98.37 billion by 2026 with a CAGR of 11.5%.

Global Agritourism Market: Growth Factors

Factors such as rising efforts to enhance the utilization of farm resources, increasing focus to produce adequate farm profits as well as the rising potential of the farmers to develop their hobbies in a profitable business are fostering the growth of the global agritourism market. Moreover, a broad spectrum of novel services offered by the vendors of agritourism farms including shrimp, horseradish & wine festival, hunting clubs, heritage tours, and so on are making it the center of attraction. Thus, with an increase in visitors, there is an increase in the growth of the market. In addition to this, increasing demand for recreational activities, economic growth, and initiatives of the government for the promotion of agriculture, horticulture, and agri-based business in colleges & schools are fueling the growth of the market. However, an increase in the cost due to additional workers & subcontractor labor costs and risk management planning for animal-human health concerns are the factors that may hinder the growth of the global agritourism market. On the other hand, initiatives to develop community-based tourism may boost the growth of the market in the forthcoming years.

The tourism market is severely affected by the outbreak of covid-19. Due to the closing of borders and strict lockdown, tourist traffic was been abruptly halted. It has also resulted in a slowdown of the economy and an increase in the unemployment rate. To restrict the spread of the disease, most countries introduced to stay at home orders. This negatively impacted the growth of the global agritourism market. The introduction of the blockade owing to the covid-19 outbreak also resulted in a shortage of labor to perform agricultural work. The maintenance of agricultural areas as well as animal husbandry became challenging. Also, the tourists fear the prevailing outbreak and hence are changing their plans. Moreover, schools and colleges are also closed due to the covid-19 outbreak. So, no educational or research tours are been organized to agricultural farms. Thus, all these factors have ultimately hindered the growth of the market during the pandemic.

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Global Agritourism Market: Segmentation

The global agritourism market is divided based on type and region. Based on the type, the global agritourism market is bifurcated into education & experience, direct market, and event & recreation. Among this education & experience segment is expected to hold a major share of the global agritourism market. Factors such as rising awareness about organic farming and the growing importance of advanced techniques to increase crop productivity are expected to contribute to the segment growth during the forecast period. Whereas, the direct-market segment is expected to register a high CAGR over the forecast period. Factors such as growing preferences for cost-effective and fresh food are mainly expected to contribute to the rapid growth of the segment over the forecast period.

Global Agritourism Market: Regional Analysis

Europe is expected to dominate the market over the forecast period. The phenomenon of agritourism has been growing in Europe since the 1990s; hence the majority of the population in this region is well-aware of the concept and ultimately contributing to the growth of the agritourism market. Furthermore, increasing government initiatives to promote agritourism and changing lifestyles is expected to keep Europe at the forefront of the global agritourism market during the forecast period. On the other hand, Asia Pacific is also expected to hold a significant market share over the forecast period.

Global Agritourism Market: Competitive Players

Blackberry Farm, Harvest Fresh Farms, Willow-Witt Ranch, Liberty Hill Farm, Star Destinations, Nokyo Tourist Corp, Diniscor, Beijing Youth Travel Agency Co. Ltd, Sita Group, and Domiruth PeruTravel are the key players operating in the global agritourism market.

Global Agritourism Market: Regional Segment Analysis

• North America
  • The U.S.
  • Canada
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of The Middle East & Africa