Skin Lightening Products Market by Type (Lotion and Cream, Foam, Gel, Serum & Toner, Scrub, and Others), by End-User (Men and Women), by Nature (Natural/Herbal, Synthetic, and Organic), and by Distribution Channel (Pharmacy, Specialty Outlet, Supermarket/Hypermarket, Convenience Store, Beauty Salon, E-Retailer, and Others): Global Industry Perspective, Comprehensive Analysis, and Forecast, 2017—2024

Skin lightening is defined as the method that uses natural or synthetic products for lightening one’s skin tone or provides an even complexion by minimizing the skin’s melanin content. The therapeutic area of skin whitening/lightening covers lightening agents that help in reducing skin pigmentation to obtain a uniform complexion.

Increasing research and development in the skin lightening products industry is one of the major factors that is likely to drive the skin lightening products market in the future. The key market players are taking various steps to improve the product demand. The rising consumer awareness regarding the use of organic products is anticipated to boost the skin lightening market growth in the upcoming years. Various products that are available in the market for skin lightening are made up of organic materials, which contain mineral oil and natural ingredients. These are some other factors that are likely to influence this market’s development in the estimated timeframe. However, favorable government regulations are negatively affecting the product demand, which might restrain the skin lightening products market in the years ahead.

The global skin lightening products market is segmented based on type, end-user, nature, and distribution channel. By type, the market is segmented into lotion and cream, foam, gel, serum and toner, scrub, and others. The end-user segment includes men and women. By nature, the market is segmented into natural/herbal, synthetic, and organic. The natural/herbal segment is likely to dominate the global skin lightening products market in the future, owing to the huge demand for organic materials by the end-users. By distribution channel, the market is segmented into the pharmacy, specialty outlet, supermarket/hypermarket, convenience store, beauty salon, e-retailer, and others.

By region, the global skin lightening products market includes Europe, North America, Asia Pacific, Latin America, and the Middle East and Africa. The Asia Pacific region held a significant share of the skin lightening products market in terms of volume during 2017, owing to the growing use of skin lightening products in the developing regions, such as China, India, etc. The North American skin lightening products market is likely to witness noteworthy growth over the predicted time period.

Some major players operating in the global skin lightening products market include L’Oreal S.A., Beiersdorf AG, Unilever PLC, Procter & Gamble Company, Shiseido Company, Estée Lauder Companies Inc., Avon Products, Inc., VLCC Health Care Limited, Lotus Herbals Private Limited, and Clarins Group, among others.