Mobile Application Development Platform Market - Global Industry Analysis

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The mobile application development platform is also referred to as a mobile enterprise application platform. It is an open and highly agile platform that allows easy and quick development of mobile applications, such as designing, testing, and deploying mobile applications on smartphones, tablets, desktops, and wearables. The platform includes a mobile middleware server and mobile client application, which handles data through communication, scalability, security, system integrations, and cross-platform support.

The global mobile application development platform market is preliminarily driven by the rising trend of Bring Your Own Device (BYOD), Bring Your Own Access (BYOA), and enterprise mobility. Enterprises across the globe are focused on increasing their mobile capabilities and creating agile platforms. Moreover, an important element in the adoption of mobility process is the platform that hosts the mobile application. Programs like BYOD and BYOA enable the enterprises to utilize all types of mobile devices, such as Android, iPhones, and Windows, for their mobile applications. However, technical difficulties and the rising cost of mobile application development platform solutions may hinder the mobile application development platform market. The mobile application development is an advanced process that demands a high level of technical expertise for its development, which leads the organizations to choose third-party developers, thereby hampering the market.

The global mobile application development platform market is segmented on the basis of deployment, application, and vertical. The deployment segment includes cloud and on-premises. The application segment is divided into database and cloud security, email security, network security, web security, and others. By vertical, the market includes BFSI, education, healthcare, manufacturing, media and entertainment, retail, telecom and IT, travel and hospitality, transportation and logistics, and others.

Regionally, North America is expected to hold a substantial share of the global mobile application development platform market in the future, owing to the presence of giant market players. The Asia Pacific mobile application development platform market is predicted to depict the highest growth rate over the forecast time period, due to the growing inclination of mobile application development platform solutions among small- and medium-sized enterprises and the rising use of digital technology in China and India. 

Some noticeable players of the global mobile application development platform market are Adobe Systems, Inc., Apple, Inc., Appcelerator Inc., Hewlett Packard, IBM Corporation, Kony Inc., Microstrategy, Microsoft Corporation, Oracle Corporation, OutSystems, Inc., Red Hat, Inc., Salesforce.Com Inc., SAP AG, and Verivo Software Inc.