Global Mobile Apps and Web Analytics Market: Overview
Mobile apps and web analytics typically track source data, page views, web page visits, active users, strings of actions, location, device information, and custom events. Mobile analytics can tell user experiences by studying acquisition metrics, app selections, fallout rates, engagement metrics, alterations, and more to help reduce app desertion and lift retention. An effective performance analytics solution monitors mobile apps in real-time and enables them to learn exactly which users and transactions are impacted the moment a problem is detected.
|Historic Years||2016 - 2020|
|Forecast Years||2021 - 2028|
|Segments Covered||By Product Type, By Application, and By End Use|
|Forecast Units||Value (USD Billion), and Volume (Units)|
|Quantitative Units||Revenue in USD million/billion and CAGR from 2021 to 2028|
|Regions Covered||North America, Europe, Asia Pacific, Latin America, and Middle East & Africa, and Rest of World|
|Countries Covered||U.S., Canada, Mexico, U.K., Germany, France, Italy, Spain, China, India, Japan, South Korea, Brazil, Argentina, GCC Countries, and South Africa, among others|
|Number of Companies Covered||10 companies with scope for including additional 15 companies upon request|
|Report Coverage||Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PEST analysis, value chain analysis, regulatory landscape, market attractiveness analysis by segments and region, company market share analysis, and COVID-19 impact analysis.|
|Customization Scope||Avail customized purchase options to meet your exact research needs.|
Global Mobile Apps and Web Analytics Market: Growth Factor
The rising trend of digitalization and growing focus on improving customer experience and increasing need for competitive differentiation is expected to fuel the global mobile apps and web analytics market growth. Organizations throughout the world are concentrating to manage customer experience by collecting massive amounts of data through different touchpoints. Recently, Harvard Business Analytic Services Study revealed that more than 50 percent of the participants suggest an increasing focus on enhancing customer experience will improve the business outcomes. Organizations are now concentrating on studying customer journey and behavior to improve the salability, with the real-time analysis by mobile apps and web analytic organizations can do the strategic analysis that will surely help provide them a competitive advantage. On the other hand, the complexity of data synchronization as it comes from different channels may hinder the growth of the global mobile apps and web analytics market. However, the current pandemic situation is showing high adoption of mobile apps and web-based services which will provide better growth opportunities for the global mobile apps and web analytics market in the forecast period.
The COVID-19 outbreak has affected markets and customers behavior in many ways which have a remarkable impact on economies and societies. This pandemic situation proved the true need for online channels and the importance of analytics in pandemic management. Several sectors in the world are facing server hit by COVID impact and are striving for sustainability, whereas significant growth is observed in the mobile app and web analytics vendors. Significant efforts are being deployed by several governments and private organizations to leverage advanced analytics to get real-time scenario of the pandemic through mobile apps and web navigations across the world. Moreover, mobile apps and web analytics are getting used by several governments, public authorities, and hospitals to connect with the people and spread awareness and measures that need to be taken during the COVID-19 pandemic.
Global Mobile Apps and Web Analytics Market: Segmentation
The global mobile apps and web analytics market is segmented based on component, solution, application, deployment mode, industry vertical, and region. Market automation segment is expected to register the highest growth by application over the forecast period. Marketing automation connects brands with the technology, provides real time insights to understand and interact with customers effectively on a large scale. With the proper use of this technology, brands can be moved toward customers effectively.
By vertical, healthcare and life insurance segment is expected to grow with the highest CAGR over the forecast period. The current pandemic situation has positively impacted the penetration of AI in healthcare. The demand for a digital healthcare app, remote health monitoring, telemedicine, etc. has increased at an enormous rate. Knowing customer trends and experience through the process of digital heaths app is fueling market growth.
Global Mobile Apps and Web Analytics Market: Regional Analysis.
North America is projected to dominate the global mobile apps and web analytics market over the forecast period in terms of revenue. Well-established IT infrastructure, digitalization of major sectors, and the presence of key players in the market are some of the factors contributing to the growth of the market. Asia Pacific to register the highest CAGR over the forecast period owing to growing digitalization across the region. The presence of large market and customer demand, growing penetration of AI, rising number of internet services, and smartphone users are some of the factors fueling the growth of the market. Europe is expected to remain in the second position in terms of revenue.
Global Mobile Apps and Web Analytics Market: Competitive Players
Google, Oracle, Microsoft, IBM, SAP, Teradata, Micro Focus, Adobe, AWS, and Sas Institute are some of the major players operating in the global mobile apps and web analytics market.
Global Mobile Apps and Web Analytics Market: Regional Segment Analysis
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