Location Intelligence Software Market By Deployment Mode (Cloud-Based and On-Premises), By Application (Mapping, Spatial Analytics, Demographic Analytics, and Others), By End-User (SMEs and Large Enterprises), and By Vertical (Real Estate, BFSI, IT & Telecom, Retail & E-Commerce, Media & Entertainment, and Others): Global Industry Perspective, Comprehensive Analysis, and Forecast, 2018–2027

Global location intelligence software market expected to reach around USD 23,905 million by 2027, growing at a CAGR of 15% between 2019 and 2027. Location intelligence software is a business intelligence solution that helps analyze data to identify the relationship between objects based on their physical locations.

19-Aug-2019 | Number of pages: 515 | Report Code: ZMR-4597 | Report Format : | Status : Published

Analysis

Location intelligence software is a business intelligence solution that helps analyze data to identify the relationship between objects based on their physical locations. These solutions are utilized by analysts and data scientists to determine business insights from various tools. Location intelligence tools facilitate users to view trends on maps and graphics and optimize business opportunities accordingly.

Location intelligence software is a full-fledged analytical solution, which helps organizations in collecting data and mapping spatial analysis. With the help of these solutions, organizations can determine the best-suited location for business operating a business and providing services. Various companies from various sectors, such as retail, BFSI, IT and telecom, etc., are opting for these solutions to expand their businesses across different countries. Rising investments in analytics solutions are one of the key growth drivers of the location intelligence software market. Organizations like Salesforce.com provide predictive analytics solutions to its clients. In 2017, the company provided these solutions to around 1,800 organizations, out of which 16% were marketers. This is anticipated to further drive the location intelligence software market over the forecast timespan. Location intelligence software helps organizations to reduce the cost of an asset during its lifecycle and increase customer engagement and satisfaction. In 2017, the global assets under management reached USD 88.5 trillion, i.e., more than 11% in comparison to the previous year. This growth was due to the regional expansion of various businesses. Organizations, such as Volkswagen Group, Microsoft Corporation, Apple, Inc., and SAP SE, are focusing on investing in developing economies of the Asia Pacific region.

Global Location Intelligence Software Market

By deployment mode, the market includes cloud-based and on-premises. The cloud-based segment is expected to hold a major market share, whereas the on-premise segment is projected to register the highest rate of growth over the forecast timespan. On the basis of application, the market is categorized into mapping, spatial analytics, demographic analytics, and others. The spatial analytics segment is anticipated to hold the highest share while the demographic analytics segment is anticipated to grow notably over the estimated timespan.

North America is estimated to hold the largest share of the location intelligence software market, owing to the rising software demand in the IT and telecom sector. The U.S. will make notable contributions to the region’s location intelligence software market. Latin America is estimated to grow considerably in the location intelligence software market globally, owing to the increasing adoption of technology by the real estate sector.

Some noticeable players of the location intelligence software market are Alteryx, Caliper Corporation, CartoDB, CPIT, Cubeware, Esri, Fract, Inc., Gadberry Group, Galigeo, GB Group, Geoblink, GXperts, Maptive, Pitney Bowes, SpatialTEQ, and Viavi Solutions.

 


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