| Market Size in 2024 | Market Forecast in 2034 | CAGR (in %) | Base Year |
|---|---|---|---|
| USD 3.89 Billion | USD 16.86 Billion | 20.10% | 2024 |
FrequentlyAsked Questions
Retail media networks are advertising platforms run by retailers that enable brands to reach shoppers directly on the retailer's digital properties, such as apps, websites, or in-store screens, as well as across external channels using the retailer's first-party data.
The global retail media networks market is projected to grow due to increased use of first-party data by retailers and brands, rising demand for personalized and targeted advertising, and expansion of in-store digital advertising and retail technology.
According to study, the global retail media networks market size was worth around USD 3.89 billion in 2024 and is predicted to grow to around USD 16.86 billion by 2034.
The CAGR value of the retail media networks market is expected to be approximately 20.10% from 2025 to 2034.
Stricter data privacy regulations, such as CCPA and GDPR, along with a growing emphasis on responsible and sustainable advertising, are shaping the growth of retail media networks.
Macroeconomic factors, such as shifts in consumer spending, inflation, and adjustments to advertising budgets, will influence the growth and investment priorities of retail media networks in the near future.
North America is expected to lead the global retail media networks market during the forecast period.
The key players profiled in the global retail media networks market include Amazon Advertising, Walmart Connect, Target Roundel, Kroger Precision Marketing, Instacart Ads, eBay Ads, Wayfair Ads, Best Buy Ads, CVS Media Exchange, Walgreens Advertising Group, Macy’s Media Network, Albertsons Media Collective, Ulta Beauty UB Media, Sephora Retail Media Network, and Premier Retail Networks (PRN).
Stakeholders should adopt omnichannel integration, data-driven targeting, programmatic automation, and innovative ad formats to enhance ROI and remain competitive in the retail media networks market.
The report examines key aspects of the retail media networks market, including a detailed analysis of existing growth factors and restraints, as well as an examination of future growth opportunities and challenges that will impact the market.
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