The Global Mobile Analytics Market accounted for more than USD 3,784.6 Billion in 2020 and is expected to reach over USD 21,348.9 Billion by 2028, growing at a CAGR more than of 23.34% from 2021 to 2028.
Market Overview
The Global Mobile Analytics Market accounted for more than USD 3,784.6 Billion in 2020 and is expected to reach over USD 21,348.9 Billion by 2028, growing at a CAGR more than of 23.34% from 2021 to 2028.
Mobile analytics is a process involved in measuring, estimating and analyzing the data generated by mobile platforms and properties such as sites and applications. The mobile analytics helps to understand the digital platform of the industry, which they use to sell their products to their customers. There are various benefits that mobile analytics provides to clients such as cash monitoring, app version adoption trends, troubleshooting, mobile platform usage data, custom events and alerts, data and system integration, real-time analysis and insights, data governance, operational processes and digital measurement strategy.
COVID-19 Impact Analysis
Due to the Covid-19 pandemic almost all sectors have been affected. But the Covid-19 has triggered the adoption of analytics across businesses as part of efforts to ensure business continuity. The government has launched several types of apps in order to help people in need and track and analyze the pandemic conditions. Government has been using the mobile analytics solutions to tract the pandemic geographically. In order to maintain social distancing implemented as precautionary measure for Covid-19 many private sectors also took help of the internet to reach out to customers.
Moreover, many apps were launched by companies to give better experience to customers and to measure the apps, mobile analytics was adopted. The Covid-19 pandemic has resulted in a positive impact on the Mobile Analytics Market.
Growth Factors
Increasing number of smartphones is one of the major drivers in the Mobile Analytics Market. Due to the changing lifestyle and increase in purchasing power of customer has led to an increase in number of smartphones worldwide. With this increase in number of smartphones has helped companies to reach customers and give them a better experience according to their need by launching mobile applications. Increasing number of applications is expected to drive the Mobile Analytics Market. This has led to an increase in penetration of smartphones and internet, increase adoption of a diverse number of mobile application and need for user retention in the mobile application.
Increasing adoption of mobile analytics in the e-commerce and banking sector is responsible for the huge demand of the Mobile Analytics Market. Government initiatives about the various analytical solutions have been driving the Mobile Analytics Market trends. Companies has a need to know the customer’s behaviors, demands and how they reached their app and this information has help them to boost the sales.
Report Scope :
Report Attribute | Details |
---|---|
Base Year | 2020 |
Historic Years | 2016 - 2020 |
Forecast Years | 2021 - 2028 |
Segments Covered | By Product Type, By Application, and By End Use |
Forecast Units | Value (USD Billion), and Volume (Units) |
Quantitative Units | Revenue in USD million/billion and CAGR from 2021 to 2028 |
Regions Covered | North America, Europe, Asia Pacific, Latin America, and Middle East & Africa, and Rest of World |
Countries Covered | U.S., Canada, Mexico, U.K., Germany, France, Italy, Spain, China, India, Japan, South Korea, Brazil, Argentina, GCC Countries, and South Africa, among others |
Number of Companies Covered | 10 companies with scope for including additional 15 companies upon request |
Report Coverage | Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PEST analysis, value chain analysis, regulatory landscape, market attractiveness analysis by segments and region, company market share analysis, and COVID-19 impact analysis. |
Customization Scope | Avail customized purchase options to meet your exact research needs. |
Deployment Segment Analysis Preview
On- premise segment held a share of more than 58.67% in 2020 and is expected to show the highest growth in the forecast period. The growth of this segment is attributable to the organizations opting for on-premise deployment to enjoy more flexibility and control to customize their IT infrastructure. The on-premise deployment also allows organization to reduce dependency on the internet infrastructure to protect data from online fraud and potential losses. Such benefits are anticipated and encouraged organizations, specifically large organization to opt for on premise deployment.
Retail and E-Commerce Segment Analysis Preview
Retail and E-Commerce industry segment is grow with highest CAGR of more than 6.78% from 2020 to 2028. It has been estimated that mobile devices are responsible to hold the greatest share of internet traffic which is growing rapidly and has been attracting many end-user industries specifically the retail and the e-commerce sector which has enabled to make mobile devices a significant platform for marketing and advertisement. Mobile has become a marketing platform for retailers as now the retail sector is expected to be the primary source of demand for mobile analytics solutions. Moreover, the e-commerce companies are trying to create more specialized and personalized shopping experience which is estimated to increase revenue share to the Mobile Analytics Market.
Regional Analysis Preview
The Asia Pacific region is projected to grow at a CAGR of more than 19.67% over the forecast period. This is attributable to the surge of smartphone device utilization and an increasing number of mobile business emails. According to the estimations, India is now the second-largest mobile phone producers in the world after China. The country has been witnessing decrease in smartphones prices, which has increased the smartphones penetration in the country. The Asia Pacific regional market is anticipated to exhibit a remarkable growth over the forecast period. The growth of the e-commerce industry in countries, such as India, Japan, China, Malaysia, and Singapore, has triggered the demand for predictive analytics for demand forecasting.
North American region hold the highest market share of more than 27.38% in 2020 and Is expected to dominate the market with highest revenue share. The growth is attributable to increasing adoption of mobile analytics by players operating in this region. This adoption is helping in growing need to meet business objectives that is achieved by analyzing the apps and gaining meaningful insights. In countries such as the United States there is highest mobile and internet penetration which has led to an increasing in the mobile advertising and is expected to represent majority of the total digital advertising spending. North American region also have some leading mobile analytics solutions providers such as Microsoft Corporation and International Business Machines Corp.
Key Market Players & Competitive Landscape
Some of key players in Global Mobile Analytics Market are ComScore, Amazon Web Services (AWS), IBM, Flurry, Localytics, Google, Webtrends, Microsoft, Adobe and Mixpanel.
Key players are reforming the Mobile Analytics Market by adopting advanced and innovative trends such as location-based analytics, use of mobile phones to generate money and invention of latest technology that is convenient for end users.
The Global Mobile Analytics Market is segmented as follows:
By Type
By Deployment
By End Use Industry
By Region
List of Figures
FIG NO. 1. Market Attractiveness Analysis, By Type
FIG NO. 2. Market Attractiveness Analysis, By Deployment
FIG NO. 3. Market Attractiveness Analysis, By End Use Industry
FIG NO. 4. Market Attractiveness Analysis, By Region
FIG NO. 5. Global Mobile Analytics Market Revenue, 2016 – 2028 (USD Million)
FIG NO. 6. Impact of COVID-19 Pandemic in North America Countries
FIG NO. 7. Market Revenue Share, By Type, 2020 & 2028
FIG NO. 8. Global Mobile Analytics Market for In-App Behavioral Analytics, Revenue (USD Million) 2016 – 2028
FIG NO. 9. Comparative Revenue Analysis of Mobile Analytics Market for In-App Behavioral Analytics, By Country, 2020 & 2028
FIG NO. 10. Global Mobile Analytics Market for Mobile Marketing and Advertisement Analytics, Revenue (USD Million) 2016 – 2028
FIG NO. 11. Comparative Revenue Analysis of Mobile Analytics Market for Mobile Marketing and Advertisement Analytics, By Country, 2020 & 2028
FIG NO. 12. Global Mobile Analytics Market for Application Performance Analytics, Revenue (USD Million) 2016 – 2028
FIG NO. 13. Comparative Revenue Analysis of Mobile Analytics Market for Application Performance Analytics, By Country, 2020 & 2028
FIG NO. 14. Global Mobile Analytics Market for Others, Revenue (USD Million) 2016 – 2028
FIG NO. 15. Comparative Revenue Analysis of Mobile Analytics Market for Others, By Country, 2020 & 2028
FIG NO. 16. Market Revenue Share, By Deployment, 2020 & 2028
FIG NO. 17. Global Mobile Analytics Market for Cloud Based, Revenue (USD Million) 2016 – 2028
FIG NO. 18. Comparative Revenue Analysis of Mobile Analytics Market for Cloud Based, By Country, 2020 & 2028
FIG NO. 19. Global Mobile Analytics Market for On-Premise, Revenue (USD Million) 2016 – 2028
FIG NO. 20. Comparative Revenue Analysis of Mobile Analytics Market for On-Premise, By Country, 2020 & 2028
FIG NO. 21. Market Revenue Share, By End Use Industry, 2020 & 2028
FIG NO. 22. Global Mobile Analytics Market for Banking, Financial Services and Insurance (BFSI), Revenue (USD Million) 2016 – 2028
FIG NO. 23. Comparative Revenue Analysis of Mobile Analytics Market for Banking, Financial Services and Insurance (BFSI), By Country, 2020 & 2028
FIG NO. 24. Global Mobile Analytics Market for Transportation and Logistics, Revenue (USD Million) 2016 – 2028
FIG NO. 25. Comparative Revenue Analysis of Mobile Analytics Market for Transportation and Logistics, By Country, 2020 & 2028
FIG NO. 26. Global Mobile Analytics Market for Manufacturing, Revenue (USD Million) 2016 – 2028
FIG NO. 27. Comparative Revenue Analysis of Mobile Analytics Market for Manufacturing, By Country, 2020 & 2028
FIG NO. 28. Global Mobile Analytics Market for Telecommunication and It, Revenue (USD Million) 2016 – 2028
FIG NO. 29. Comparative Revenue Analysis of Mobile Analytics Market for Telecommunication and It, By Country, 2020 & 2028
FIG NO. 30. Global Mobile Analytics Market for Retail and E-Commerce, Revenue (USD Million) 2016 – 2028
FIG NO. 31. Comparative Revenue Analysis of Mobile Analytics Market for Retail and E-Commerce, By Country, 2020 & 2028
FIG NO. 32. Global Mobile Analytics Market for Media and Entertainment, Revenue (USD Million) 2016 – 2028
FIG NO. 33. Comparative Revenue Analysis of Mobile Analytics Market for Media and Entertainment, By Country, 2020 & 2028
FIG NO. 34. Global Mobile Analytics Market for Healthcare and Life Science, Revenue (USD Million) 2016 – 2028
FIG NO. 35. Comparative Revenue Analysis of Mobile Analytics Market for Healthcare and Life Science, By Country, 2020 & 2028
FIG NO. 36. Global Mobile Analytics Market for Travel and Hospitality, Revenue (USD Million) 2016 – 2028
FIG NO. 37. Comparative Revenue Analysis of Mobile Analytics Market for Travel and Hospitality, By Country, 2020 & 2028
FIG NO. 38. Global Mobile Analytics Market Revenue Share, By Region, 2020 & 2028
FIG NO. 39. North America Mobile Analytics Market Revenue, 2016 - 2028 (USD Million)
FIG NO. 40. Porter’s Five Forces Analysis for Global Mobile Analytics Market
FIG NO. 41. PEST Analysis for Global Mobile Analytics Market
FIG NO. 42. Pricing Analysis for Global Mobile Analytics Market
FIG NO. 43. Value Chain Analysis for Global Mobile Analytics Market
FIG NO. 44. Company Share Analysis, 2019
FIG NO. 45. Radar Determinant Chart, 2019
FIG NO. 46. Company Strategic Developments – Heat Map Analysis
FIG NO. 47. ComScore Business Segment Revenue Share, 2020 (%)
FIG NO. 48. ComScore Geographical Segment Revenue Share, 2020 (%)
FIG NO. 49. Market Channels
FIG NO. 50. Marketing Channel Development Trend
FIG NO. 51. Growth in World Gross Product, 2008-2018
FIG NO. 52. Research Methodology – Detailed View
FIG NO. 53. Research Methodology
List of Tables
TABLE NO. 1. Global Mobile Analytics Market: Snapshot
TABLE NO. 2. Quarterly Mobile Analytics Market Revenue by Region, 2020
TABLE NO. 3. Quarterly Mobile Analytics Market Revenue Forecast by Region, 2021
TABLE NO. 4. Pre COVID-19 Market Revenue, By Region, 2016-2019 (USD Million)
TABLE NO. 5. Post COVID-19 Market Revenue, By Region, 2020-2028 (USD Million)
TABLE NO. 6. Global Mobile Analytics Market for In-App Behavioral Analytics, by Region, 2016 – 2028 (USD Million)
TABLE NO. 7. Global Mobile Analytics Market for Mobile Marketing and Advertisement Analytics, by Region, 2016 – 2028 (USD Million)
TABLE NO. 8. Global Mobile Analytics Market for Application Performance Analytics, by Region, 2016 – 2028 (USD Million)
TABLE NO. 9. Global Mobile Analytics Market for Others, by Region, 2016 – 2028 (USD Million)
TABLE NO. 10. Global Mobile Analytics Market for Cloud Based, by Region, 2016 – 2028 (USD Million)
TABLE NO. 11. Global Mobile Analytics Market for On-Premise, by Region, 2016 – 2028 (USD Million)
TABLE NO. 12. Global Mobile Analytics Market for Banking, Financial Services and Insurance (BFSI), by Region, 2016 – 2028 (USD Million)
TABLE NO. 13. Global Mobile Analytics Market for Transportation and Logistics, by Region, 2016 – 2028 (USD Million)
TABLE NO. 14. Global Mobile Analytics Market for Manufacturing, by Region, 2016 – 2028 (USD Million)
TABLE NO. 15. Global Mobile Analytics Market for Telecommunication and It, by Region, 2016 – 2028 (USD Million)
TABLE NO. 16. Global Mobile Analytics Market for Retail and E-Commerce, by Region, 2016 – 2028 (USD Million)
TABLE NO. 17. Global Mobile Analytics Market for Media and Entertainment, by Region, 2016 – 2028 (USD Million)
TABLE NO. 18. Global Mobile Analytics Market for Healthcare and Life Science, by Region, 2016 – 2028 (USD Million)
TABLE NO. 19. Global Mobile Analytics Market for Travel and Hospitality, by Region, 2016 – 2028 (USD Million)
TABLE NO. 20. Global Mobile Analytics Market Revenue, By Region, 2016 – 2028 (USD Million)
TABLE NO. 21. North America Mobile Analytics Market Revenue, By Country, 2016 – 2028 (USD Million)
TABLE NO. 22. North America Mobile Analytics Market Revenue, By Type, 2016 – 2028 (USD Million)
TABLE NO. 23. North America Mobile Analytics Market Revenue, By Deployment, 2016 – 2028 (USD Million)
TABLE NO. 24. North America Mobile Analytics Market Revenue, By End Use Industry, 2016 – 2028 (USD Million)
TABLE NO. 25. Drivers for the Mobile Analytics Market: Impact Analysis
TABLE NO. 26. Restraints for the Mobile Analytics Market: Impact Analysis
TABLE NO. 27. Major Buyers of Mobile Analytics
TABLE NO. 28. Distributors/Traders List of Mobile Analytics
TABLE NO. 29. Global Mobile Analytics Market, Company Market Revenue, 2016 – 2019 (USD Million)
TABLE NO. 30. Global Mobile Analytics Market, Company Y-o-Y Growth, 2017 – 2019 (USD Million)
Request the coronavirus impact analysis across industries and markets
The Global Mobile Analytics Market was valued at more than USD 21,348.9 Billion in 2020.
The Global Mobile Analytics Market accounted for more than USD 3,784.6 Billion in 2020 and is expected to reach over USD 21,348.9 Billion by 2028, growing at a CAGR more than of 23.34% from 2021 to 2028.
Increasing in changing lifestyle, smartphone and internet penetration and the need to understand the customer behavior is anticipated to drive the market. There has been an increase disposable income and a shift in the lifestyle which had led to a significant growth in the e-commerce and advertising industry. Significant increase in the mobile applications and websites has also resulted in use and adoption of mobile analytics and smartphones penetration.
The Asia Pacific region is projected to grow at a CAGR of 19.67% over the forecast period. This is attributable to the surge of smartphone device utilization and an increasing number of mobile business emails. According to the estimations, India is now the second-largest mobile phone producers in the world after China. The country has been witnessing decrease in smartphones prices, which has increased the smartphones penetration in the country.
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