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Mobile Analytics Market - Global Industry Analysis

Mobile Analytics Market By Type (In-App Behavioral Analytics, Mobile Marketing and Advertisement Analytics, Application Performance Analytics and Others), By Deployment (Cloud Based and Premises) and By End Use Industry (Banking, Financial Services, and Insurance (BFSI), Transportation and Logistics, Manufacturing, Telecommunication and IT, Retail and E-commerce, Media and Entertainment, Healthcare and Life science, Travel and hospitality): Global Industry Perspective, Comprehensive Analysis and Forecast, 2021 – 2028

Published Date: 25-Nov-2021 Category: Technology & Media Report Format : PDF Pages: 166 Report Code: ZMR-906 Status : Published

The Global Mobile Analytics Market accounted for more than USD 3,784.6 Billion in 2020 and is expected to reach over USD 21,348.9 Billion by 2028, growing at a CAGR more than of 23.34% from 2021 to 2028.

Description

Market Overview

The Global Mobile Analytics Market accounted for more than USD 3,784.6 Billion in 2020 and is expected to reach over USD 21,348.9 Billion by 2028, growing at a CAGR more than of 23.34% from 2021 to 2028.

Mobile analytics is a process involved in measuring, estimating and analyzing the data generated by mobile platforms and properties such as sites and applications. The mobile analytics helps to understand the digital platform of the industry, which they use to sell their products to their customers. There are various benefits that mobile analytics provides to clients such as cash monitoring, app version adoption trends, troubleshooting, mobile platform usage data, custom events and alerts, data and system integration, real-time analysis and insights, data governance, operational processes and digital measurement strategy.

Global Mobile Analytics Market Size

COVID-19 Impact Analysis

Due to the Covid-19 pandemic almost all sectors have been affected. But the Covid-19 has triggered the adoption of analytics across businesses as part of efforts to ensure business continuity. The government has launched several types of apps in order to help people in need and track and analyze the pandemic conditions. Government has been using the mobile analytics solutions to tract the pandemic geographically. In order to maintain social distancing implemented as precautionary measure for Covid-19 many private sectors also took help of the internet to reach out to customers.

Moreover, many apps were launched by companies to give better experience to customers and to measure the apps, mobile analytics was adopted. The Covid-19 pandemic has resulted in a positive impact on the Mobile Analytics Market.

Growth Factors

Increasing number of smartphones is one of the major drivers in the Mobile Analytics Market. Due to the changing lifestyle and increase in purchasing power of customer has led to an increase in number of smartphones worldwide. With this increase in number of smartphones has helped companies to reach customers and give them a better experience according to their need by launching mobile applications. Increasing number of applications is expected to drive the Mobile Analytics Market. This has led to an increase in penetration of smartphones and internet, increase adoption of a diverse number of mobile application and need for user retention in the mobile application.

Increasing adoption of mobile analytics in the e-commerce and banking sector is responsible for the huge demand of the Mobile Analytics Market. Government initiatives about the various analytical solutions have been driving the Mobile Analytics Market trends. Companies has a need to know the customer’s behaviors, demands and how they reached their app and this information has help them to boost the sales.

Report Scope : 

Report Attribute Details
Base Year 2020
Historic Years 2016 - 2020
Forecast Years 2021 - 2028
Segments Covered By Product Type, By Application, and By End Use
Forecast Units Value (USD Billion), and Volume (Units)
Quantitative Units Revenue in USD million/billion and CAGR from 2021 to 2028
Regions Covered North America, Europe, Asia Pacific, Latin America, and Middle East & Africa, and Rest of World
Countries Covered U.S., Canada, Mexico, U.K., Germany, France, Italy, Spain, China, India, Japan, South Korea, Brazil, Argentina, GCC Countries, and South Africa, among others
Number of Companies Covered 10 companies with scope for including additional 15 companies upon request
Report Coverage Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PEST analysis, value chain analysis, regulatory landscape, market attractiveness analysis by segments and region, company market share analysis, and COVID-19 impact analysis.
Customization Scope Avail customized purchase options to meet your exact research needs.

Deployment Segment Analysis Preview

On- premise segment held a share of more than 58.67% in 2020 and is expected to show the highest growth in the forecast period. The growth of this segment is attributable to the organizations opting for on-premise deployment to enjoy more flexibility and control to customize their IT infrastructure. The on-premise deployment also allows organization to reduce dependency on the internet infrastructure to protect data from online fraud and potential losses. Such benefits are anticipated and encouraged organizations, specifically large organization to opt for on premise deployment.

Global Mobile Analytics Market Share

Retail and E-Commerce Segment Analysis Preview

Retail and E-Commerce industry segment is grow with highest CAGR of more than 6.78% from 2020 to 2028. It has been estimated that mobile devices are responsible to hold the greatest share of internet traffic which is growing rapidly and has been attracting many end-user industries specifically the retail and the e-commerce sector which has enabled to make mobile devices a significant platform for marketing and advertisement. Mobile has become a marketing platform for retailers as now the retail sector is expected to be the primary source of demand for mobile analytics solutions. Moreover, the e-commerce companies are trying to create more specialized and personalized shopping experience which is estimated to increase revenue share to the Mobile Analytics Market.

Regional Analysis Preview

The Asia Pacific region is projected to grow at a CAGR of more than 19.67% over the forecast period. This is attributable to the surge of smartphone device utilization and an increasing number of mobile business emails. According to the estimations, India is now the second-largest mobile phone producers in the world after China. The country has been witnessing decrease in smartphones prices, which has increased the smartphones penetration in the country. The Asia Pacific regional market is anticipated to exhibit a remarkable growth over the forecast period. The growth of the e-commerce industry in countries, such as India, Japan, China, Malaysia, and Singapore, has triggered the demand for predictive analytics for demand forecasting.

Global Mobile Analytics Market Regional Analysis

North American region hold the highest market share of more than 27.38% in 2020 and Is expected to dominate the market with highest revenue share. The growth is attributable to increasing adoption of mobile analytics by players operating in this region. This adoption is helping in growing need to meet business objectives that is achieved by analyzing the apps and gaining meaningful insights. In countries such as the United States there is highest mobile and internet penetration which has led to an increasing in the mobile advertising and is expected to represent majority of the total digital advertising spending.  North American region also have some leading mobile analytics solutions providers such as Microsoft Corporation and International Business Machines Corp.

Key Market Players & Competitive Landscape

Some of key players in Global Mobile Analytics Market are ComScore, Amazon Web Services (AWS), IBM, Flurry, Localytics, Google, Webtrends, Microsoft, Adobe and Mixpanel.

Key players are reforming the Mobile Analytics Market by adopting advanced and innovative trends such as location-based analytics, use of mobile phones to generate money and invention of latest technology that is convenient for end users.

The Global Mobile Analytics Market is segmented as follows:

By Type

  • In-App Behavioral Analytics
  • Mobile Marketing and Advertisement Analytics
  • Application Performance Analytics
  • Others

By Deployment

  • Cloud Based
  •  On-Premise

By End Use Industry

  • Banking, Financial Services and Insurance (BFSI)
  • Transportation and Logistics
  • Manufacturing
  • Telecommunication and It
  • Retail and E-Commerce
  • Media and Entertainment
  • Healthcare and Life Science
  • Travel and Hospitality

By Region

  • North America
    • The U.S.
    • Canada
  • Europe
    • France
    • The UK
    • Spain
    • Germany
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Southeast Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa

Table Of Content

  • Chapter No. 1. Introduction
    • 1.1. Report Description
      • 1.1.1. Purpose of the Report
      • 1.1.2. USP & Key Offerings
    • 1.2. Key Benefits for Stakehulders
    • 1.3. Target Audience
    • 1.4. Report Scope
  • Chapter No. 2. Executive Summary
    • 2.1. Key Findings
      • 2.1.1. Top Investment Pockets
        • 2.1.1.1. Market Attractiveness Analysis, By Type
        • 2.1.1.2. Market Attractiveness Analysis, By Deployment
        • 2.1.1.3. Market Attractiveness Analysis, By End Use Industry
        • 2.1.1.4. Market Attractiveness Analysis, By Region
    • 2.2. Market Snapshot
    • 2.3. Global Mobile Analytics Market, 2016 – 2028 (USD Million)
    • 2.4. Insights from Primary Respondents
  • Chapter No. 3. COVID 19 Impact Analysis
    • 3.1. Impact Assessment of COVID-19 Pandemic, By Region
      • 3.1.1. North America
      • 3.1.2. Europe
      • 3.1.3. Asia Pacific
      • 3.1.4. Latin America
      • 3.1.5. Middle East and Africa
    • 3.2. Quarterly Market Revenue and Forecast by Region 2020 & 2021
    • 3.3. Pre COVID-19 Market Revenue, By Region, 2016-2019 (USD Million)
    • 3.4. Post COVID-19 Market Revenue, By Region, 2020-2028 (USD Million)
    • 3.5. Key Strategies Undertaken by Companies to Tackle COVID-19
      • 3.5.1. Company Quarterly Revenue Analysis, 2019 & 2020
    • 3.6. Short Term Dynamics
    • 3.7. Long Term Dynamics
  • Chapter No. 4. Mobile Analytics Market – By Type Segment Analysis
    • 4.1. Overview
      • 4.1.1. Market Revenue Share, By Type, 2020 & 2028
    • 4.2. In-App Behavioral Analytics
      • 4.2.1. Market Size and Forecast, By Region (USD Million)
      • 4.2.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 4.2.3. Key Market Trends, Growth Factors, & Opportunities
    • 4.3. Mobile Marketing and Advertisement Analytics
      • 4.3.1. Market Size and Forecast, By Region (USD Million)
      • 4.3.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 4.3.3. Key Market Trends, Growth Factors, & Opportunities
    • 4.4. Application Performance Analytics
      • 4.4.1. Market Size and Forecast, By Region (USD Million)
      • 4.4.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 4.4.3. Key Market Trends, Growth Factors, & Opportunities
    • 4.5. Others
      • 4.5.1. Market Size and Forecast, By Region (USD Million)
      • 4.5.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 4.5.3. Key Market Trends, Growth Factors, & Opportunities
  • Chapter No. 5. Mobile Analytics Market – By Deployment Segment Analysis
    • 5.1. Overview
      • 5.1.1. Market Revenue Share, By Deployment, 2020 & 2028
    • 5.2. Cloud Based
      • 5.2.1. Market Size and Forecast, By Region (USD Million)
      • 5.2.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 5.2.3. Key Market Trends, Growth Factors, & Opportunities
    • 5.3. On-Premise
      • 5.3.1. Market Size and Forecast, By Region (USD Million)
      • 5.3.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 5.3.3. Key Market Trends, Growth Factors, & Opportunities
  • Chapter No. 6. Mobile Analytics Market – By End Use Industry Segment Analysis
    • 6.1. Overview
      • 6.1.1. Market Revenue Share, By End Use Industry, 2020 & 2028
    • 6.2. Banking, Financial Services and Insurance (BFSI)
      • 6.2.1. Market Size and Forecast, By Region (USD Million)
      • 6.2.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 6.2.3. Key Market Trends, Growth Factors, & Opportunities
    • 6.3. Transportation and Logistics
      • 6.3.1. Market Size and Forecast, By Region (USD Million)
      • 6.3.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 6.3.3. Key Market Trends, Growth Factors, & Opportunities
    • 6.4. Manufacturing
      • 6.4.1. Market Size and Forecast, By Region (USD Million)
      • 6.4.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 6.4.3. Key Market Trends, Growth Factors, & Opportunities
    • 6.5. Telecommunication and It
      • 6.5.1. Market Size and Forecast, By Region (USD Million)
      • 6.5.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 6.5.3. Key Market Trends, Growth Factors, & Opportunities
    • 6.6. Retail and E-Commerce
      • 6.6.1. Market Size and Forecast, By Region (USD Million)
      • 6.6.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 6.6.3. Key Market Trends, Growth Factors, & Opportunities
    • 6.7. Media and Entertainment
      • 6.7.1. Market Size and Forecast, By Region (USD Million)
      • 6.7.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 6.7.3. Key Market Trends, Growth Factors, & Opportunities
    • 6.8. Healthcare and Life Science
      • 6.8.1. Market Size and Forecast, By Region (USD Million)
      • 6.8.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 6.8.3. Key Market Trends, Growth Factors, & Opportunities
    • 6.9. Travel and Hospitality
      • 6.9.1. Market Size and Forecast, By Region (USD Million)
      • 6.9.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 6.9.3. Key Market Trends, Growth Factors, & Opportunities
  • Chapter No. 7. Mobile Analytics Market – Regional Analysis
    • 7.1. Overview
      • 7.1.1. Global Market Revenue Share, By Region, 2020 & 2028
      • 7.1.2. Global Market Revenue, By Region, 2016 – 2028 (USD Million)
    • 7.2. North America
      • 7.2.1. North America Market Revenue, By Country, 2016 – 2028 (USD Million)
      • 7.2.2. North America Market Revenue, By Type, 2016 – 2028
      • 7.2.3. North America Market Revenue, By Deployment, 2016 – 2028
      • 7.2.4. North America Market Revenue, By End Use Industry, 2016 – 2028
    • 7.3. Europe
      • 7.3.1. Europe Market Revenue, By Country, 2016 – 2028 (USD Million)
      • 7.3.2. Europe Market Revenue, By Type, 2016 – 2028
      • 7.3.3. Europe Market Revenue, By Deployment, 2016 – 2028
      • 7.3.4. Europe Market Revenue, By End Use Industry, 2016 – 2028
    • 7.4. Asia Pacific
      • 7.4.1. Asia Pacific Market Revenue, By Country, 2016 – 2028 (USD Million)
      • 7.4.2. Asia Pacific Market Revenue, By Type, 2016 – 2028
      • 7.4.3. Asia Pacific Market Revenue, By Deployment, 2016 – 2028
      • 7.4.4. Asia Pacific Market Revenue, By End Use Industry, 2016 – 2028
    • 7.5. Latin America
      • 7.5.1. Latin America Market Revenue, By Country, 2016 – 2028 (USD Million)
      • 7.5.2. Latin America Market Revenue, By Type, 2016 – 2028
      • 7.5.3. Latin America Market Revenue, By Deployment, 2016 – 2028
      • 7.5.4. Latin America Market Revenue, By End Use Industry, 2016 – 2028
    • 7.6. Middle East and Africa
      • 7.6.1. Middle East and Africa Market Revenue, By Country, 2016 – 2028 (USD Million)
      • 7.6.2. Middle East and Africa Market Revenue, By Type, 2016 – 2028
      • 7.6.3. Middle East and Africa Market Revenue, By Deployment, 2016 – 2028
      • 7.6.4. Middle East and Africa Market Revenue, By End Use Industry, 2016 – 2028
  • Chapter No. 8. Mobile Analytics Market – Industry Analysis
    • 8.1. Introduction
    • 8.2. Market Drivers
      • 8.2.1. Driving Factor 1 Analysis
      • 8.2.2. Driving Factor 2 Analysis
    • 8.3. Market Restraints
      • 8.3.1. Restraining Factor Analysis
    • 8.4. Market Opportunities
      • 8.4.1. Market Opportunity Analysis
    • 8.5. Porter’s Five Forces Analysis
    • 8.6. PEST Analysis
    • 8.7. Regulatory Landscape
    • 8.8. Technulogy Landscape
    • 8.9. Regional Market Trends
      • 8.9.1. North America
      • 8.9.2. Europe
      • 8.9.3. Asia Pacific
      • 8.9.4. Latin America
      • 8.9.5. Middle East and Africa
    • 8.10. Pricing Analysis
    • 8.11. Value Chain Analysis
    • 8.12. Downstream Buyers
    • 8.13. Distributors/Traders List
  • Chapter No. 9. Competitive Landscape
    • 9.1. Company Market Share Analysis – 2019
      • 9.1.1. Global Mobile Analytics Market: Company Market Share, 2019
      • 9.1.2. Global Mobile Analytics Market, Company Market Revenue, 2016 – 2019 (USD Million)
      • 9.1.3. Global Mobile Analytics Market, Company Y-o-Y Growth, 2017 – 2019 (%)
      • 9.1.4. Global Mobile Analytics Market: Radar Determinant Chart, 2019
    • 9.2. Strategic Developments
      • 9.2.1. Acquisitions & Mergers
      • 9.2.2. New Product Launch
      • 9.2.3. Regional Expansion
    • 9.3. Company Strategic Developments – Heat Map Analysis
  • Chapter No. 10. Company Profiles
    • 10.1. ComScore
      • 10.1.1. Company Overview
      • 10.1.2. Key Executives
      • 10.1.3. Product Portfulio
      • 10.1.4. Financial Overview
      • 10.1.5. Operating Business Segments
      • 10.1.6. Business Performance
      • 10.1.7. Recent Developments
    • 10.2. Amazon Web Services (AWS
    • 10.3. IBM
    • 10.4. Flurry
    • 10.5. Localytics
    • 10.6. Google
    • 10.7. Webtrends
    • 10.8. Microsoft
    • 10.9. Adobe
    • 10.10. Mixpanel
  • Chapter No. 11. Marketing Strategy Analysis
    • 11.1. Marketing Channel
    • 11.2. Direct Marketing
    • 11.3. Indirect Marketing
    • 11.4. Marketing Channel Development Trends
    • 11.5. Economic/Pulitical Environmental Change
  • Chapter No. 12. Research Methodulogy
    • 12.1. Research Methodulogy
    • 12.2. Phase I - Secondary Research
    • 12.3. Phase II - Data Modeling
      • 12.3.1. Company Share Analysis Model
      • 12.3.2. Revenue Based Modeling
    • 12.4. Phase III - Primary Research
    • 12.5. Research Limitations
      • 12.5.1. Assumptions

List of Figures 

FIG NO. 1. Market Attractiveness Analysis, By Type
FIG NO. 2. Market Attractiveness Analysis, By Deployment
FIG NO. 3. Market Attractiveness Analysis, By End Use Industry
FIG NO. 4. Market Attractiveness Analysis, By Region
FIG NO. 5. Global Mobile Analytics Market Revenue, 2016 – 2028 (USD Million)
FIG NO. 6. Impact of COVID-19 Pandemic in North America Countries
FIG NO. 7. Market Revenue Share, By Type, 2020 & 2028
FIG NO. 8. Global Mobile Analytics Market for In-App Behavioral Analytics, Revenue (USD Million) 2016 – 2028
FIG NO. 9. Comparative Revenue Analysis of Mobile Analytics Market for In-App Behavioral Analytics, By Country, 2020 & 2028
FIG NO. 10. Global Mobile Analytics Market for Mobile Marketing and Advertisement Analytics, Revenue (USD Million) 2016 – 2028
FIG NO. 11. Comparative Revenue Analysis of Mobile Analytics Market for Mobile Marketing and Advertisement Analytics, By Country, 2020 & 2028
FIG NO. 12. Global Mobile Analytics Market for Application Performance Analytics, Revenue (USD Million) 2016 – 2028
FIG NO. 13. Comparative Revenue Analysis of Mobile Analytics Market for Application Performance Analytics, By Country, 2020 & 2028
FIG NO. 14. Global Mobile Analytics Market for Others, Revenue (USD Million) 2016 – 2028
FIG NO. 15. Comparative Revenue Analysis of Mobile Analytics Market for Others, By Country, 2020 & 2028
FIG NO. 16. Market Revenue Share, By Deployment, 2020 & 2028
FIG NO. 17. Global Mobile Analytics Market for Cloud Based, Revenue (USD Million) 2016 – 2028
FIG NO. 18. Comparative Revenue Analysis of Mobile Analytics Market for Cloud Based, By Country, 2020 & 2028
FIG NO. 19. Global Mobile Analytics Market for On-Premise, Revenue (USD Million) 2016 – 2028
FIG NO. 20. Comparative Revenue Analysis of Mobile Analytics Market for On-Premise, By Country, 2020 & 2028
FIG NO. 21. Market Revenue Share, By End Use Industry, 2020 & 2028
FIG NO. 22. Global Mobile Analytics Market for Banking, Financial Services and Insurance (BFSI), Revenue (USD Million) 2016 – 2028
FIG NO. 23. Comparative Revenue Analysis of Mobile Analytics Market for Banking, Financial Services and Insurance (BFSI), By Country, 2020 & 2028
FIG NO. 24. Global Mobile Analytics Market for Transportation and Logistics, Revenue (USD Million) 2016 – 2028
FIG NO. 25. Comparative Revenue Analysis of Mobile Analytics Market for Transportation and Logistics, By Country, 2020 & 2028
FIG NO. 26. Global Mobile Analytics Market for Manufacturing, Revenue (USD Million) 2016 – 2028
FIG NO. 27. Comparative Revenue Analysis of Mobile Analytics Market for Manufacturing, By Country, 2020 & 2028
FIG NO. 28. Global Mobile Analytics Market for Telecommunication and It, Revenue (USD Million) 2016 – 2028
FIG NO. 29. Comparative Revenue Analysis of Mobile Analytics Market for Telecommunication and It, By Country, 2020 & 2028
FIG NO. 30. Global Mobile Analytics Market for Retail and E-Commerce, Revenue (USD Million) 2016 – 2028
FIG NO. 31. Comparative Revenue Analysis of Mobile Analytics Market for Retail and E-Commerce, By Country, 2020 & 2028
FIG NO. 32. Global Mobile Analytics Market for Media and Entertainment, Revenue (USD Million) 2016 – 2028
FIG NO. 33. Comparative Revenue Analysis of Mobile Analytics Market for Media and Entertainment, By Country, 2020 & 2028
FIG NO. 34. Global Mobile Analytics Market for Healthcare and Life Science, Revenue (USD Million) 2016 – 2028
FIG NO. 35. Comparative Revenue Analysis of Mobile Analytics Market for Healthcare and Life Science, By Country, 2020 & 2028
FIG NO. 36. Global Mobile Analytics Market for Travel and Hospitality, Revenue (USD Million) 2016 – 2028
FIG NO. 37. Comparative Revenue Analysis of Mobile Analytics Market for Travel and Hospitality, By Country, 2020 & 2028
FIG NO. 38. Global Mobile Analytics Market Revenue Share, By Region, 2020 & 2028
FIG NO. 39. North America Mobile Analytics Market Revenue, 2016 - 2028 (USD Million)
FIG NO. 40. Porter’s Five Forces Analysis for Global Mobile Analytics Market
FIG NO. 41. PEST Analysis for Global Mobile Analytics Market
FIG NO. 42. Pricing Analysis for Global Mobile Analytics Market
FIG NO. 43. Value Chain Analysis for Global Mobile Analytics Market
FIG NO. 44. Company Share Analysis, 2019
FIG NO. 45. Radar Determinant Chart, 2019
FIG NO. 46. Company Strategic Developments – Heat Map Analysis
FIG NO. 47. ComScore Business Segment Revenue Share, 2020 (%)
FIG NO. 48. ComScore Geographical Segment Revenue Share, 2020 (%)
FIG NO. 49. Market Channels
FIG NO. 50. Marketing Channel Development Trend
FIG NO. 51. Growth in World Gross Product, 2008-2018
FIG NO. 52. Research Methodology – Detailed View
FIG NO. 53. Research Methodology
 


List of Tables

TABLE NO. 1. Global Mobile Analytics Market: Snapshot
TABLE NO. 2. Quarterly Mobile Analytics Market Revenue by Region, 2020
TABLE NO. 3. Quarterly Mobile Analytics Market Revenue Forecast by Region, 2021
TABLE NO. 4. Pre COVID-19 Market Revenue, By Region, 2016-2019 (USD Million)
TABLE NO. 5. Post COVID-19 Market Revenue, By Region, 2020-2028 (USD Million)
TABLE NO. 6. Global Mobile Analytics Market for In-App Behavioral Analytics, by Region, 2016 – 2028 (USD Million)
TABLE NO. 7. Global Mobile Analytics Market for Mobile Marketing and Advertisement Analytics, by Region, 2016 – 2028 (USD Million)
TABLE NO. 8. Global Mobile Analytics Market for Application Performance Analytics, by Region, 2016 – 2028 (USD Million)
TABLE NO. 9. Global Mobile Analytics Market for Others, by Region, 2016 – 2028 (USD Million)
TABLE NO. 10. Global Mobile Analytics Market for Cloud Based, by Region, 2016 – 2028 (USD Million)
TABLE NO. 11. Global Mobile Analytics Market for On-Premise, by Region, 2016 – 2028 (USD Million)
TABLE NO. 12. Global Mobile Analytics Market for Banking, Financial Services and Insurance (BFSI), by Region, 2016 – 2028 (USD Million)
TABLE NO. 13. Global Mobile Analytics Market for Transportation and Logistics, by Region, 2016 – 2028 (USD Million)
TABLE NO. 14. Global Mobile Analytics Market for Manufacturing, by Region, 2016 – 2028 (USD Million)
TABLE NO. 15. Global Mobile Analytics Market for Telecommunication and It, by Region, 2016 – 2028 (USD Million)
TABLE NO. 16. Global Mobile Analytics Market for Retail and E-Commerce, by Region, 2016 – 2028 (USD Million)
TABLE NO. 17. Global Mobile Analytics Market for Media and Entertainment, by Region, 2016 – 2028 (USD Million)
TABLE NO. 18. Global Mobile Analytics Market for Healthcare and Life Science, by Region, 2016 – 2028 (USD Million)
TABLE NO. 19. Global Mobile Analytics Market for Travel and Hospitality, by Region, 2016 – 2028 (USD Million)
TABLE NO. 20. Global Mobile Analytics Market Revenue, By Region, 2016 – 2028 (USD Million)
TABLE NO. 21. North America Mobile Analytics Market Revenue, By Country, 2016 – 2028 (USD Million)
TABLE NO. 22. North America Mobile Analytics Market Revenue, By Type, 2016 – 2028 (USD Million)
TABLE NO. 23. North America Mobile Analytics Market Revenue, By Deployment, 2016 – 2028 (USD Million)
TABLE NO. 24. North America Mobile Analytics Market Revenue, By End Use Industry, 2016 – 2028 (USD Million)
TABLE NO. 25. Drivers for the Mobile Analytics Market: Impact Analysis
TABLE NO. 26. Restraints for the Mobile Analytics Market: Impact Analysis
TABLE NO. 27. Major Buyers of Mobile Analytics
TABLE NO. 28. Distributors/Traders List of Mobile Analytics
TABLE NO. 29. Global Mobile Analytics Market, Company Market Revenue, 2016 – 2019 (USD Million)
TABLE NO. 30. Global Mobile Analytics Market, Company Y-o-Y Growth, 2017 – 2019 (USD Million)
 
 

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FrequentlyAsked Questions

The Global Mobile Analytics Market was valued at more than USD 21,348.9 Billion in 2020.

The Global Mobile Analytics Market accounted for more than USD 3,784.6 Billion in 2020 and is expected to reach over USD 21,348.9 Billion by 2028, growing at a CAGR more than of 23.34% from 2021 to 2028.

Increasing in changing lifestyle, smartphone and internet penetration and the need to understand the customer behavior is anticipated to drive the market. There has been an increase disposable income and a shift in the lifestyle which had led to a significant growth in the e-commerce and advertising industry. Significant increase in the mobile applications and websites has also resulted in use and adoption of mobile analytics and smartphones penetration.

The Asia Pacific region is projected to grow at a CAGR of 19.67% over the forecast period. This is attributable to the surge of smartphone device utilization and an increasing number of mobile business emails. According to the estimations, India is now the second-largest mobile phone producers in the world after China. The country has been witnessing decrease in smartphones prices, which has increased the smartphones penetration in the country.

Some of key players in Global Mobile Analytics Market are ComScore, Amazon Web Services (AWS), IBM, Flurry, Localytics, Google, Webtrends, Microsoft, Adobe and Mixpanel.

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